About Drift

Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.

When a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours.

Drift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.


Key benefits of Drift

  • Drift gives users insight into the page a visitor is on when their conversation starts, and when a visitor adds their email address, their name, location, social profile links, company and job information, and more are automatically made available to users.

  • Conversations can be transferred between agents, with typing indicators to show when another user is responding to the conversation.

  • If a visitor hasn’t seen a messaged within 15 minutes, Drift emails them the full conversation, with the ability to respond later.

  • Targeted messages can be sent out to different groups, based on URL, scroll percentage, or defined segments.

  • Announcements and NPS surveys can be sent out through in-app messages or email, and in-app messages can also be delivered by email if they have not been seen within a defined time period.

  • Images

    Drift Software - Drift AI Chatbots: Use Artificial Intelligence to increase quality pipeline that closes faster.
    Drift Software - Drift Conversation Insights: Prioritize and personalize your marketing, sales, and service efforts with real-time insights into your visitor’s needs and asks.
    Drift Software - Drift Deal Room: Manage the entire sales process with your buyers — all in one place — to close deals faster and more effectively.
    Drift Software - Drift Fastlane: Qualify leads in real-time, engage with buyers instantly, and book meetings directly from your forms.
    Drift Software - Drift Prospector: Know where to focus your time and effort, engage your buyers across channels, and take action on your accounts immediately.
    Drift Software - Drift Workspaces: Target visitors with specific messages based on their assigned function, business unit, or geography.
    View 7 more
    Drift video
    Drift Software - Drift AI Chatbots: Use Artificial Intelligence to increase quality pipeline that closes faster.
    Drift Software - Drift Conversation Insights: Prioritize and personalize your marketing, sales, and service efforts with real-time insights into your visitor’s needs and asks.
    Drift Software - Drift Deal Room: Manage the entire sales process with your buyers — all in one place — to close deals faster and more effectively.
    Drift Software - Drift Fastlane: Qualify leads in real-time, engage with buyers instantly, and book meetings directly from your forms.
    Drift Software - Drift Prospector: Know where to focus your time and effort, engage your buyers across channels, and take action on your accounts immediately.
    Drift Software - Drift Workspaces: Target visitors with specific messages based on their assigned function, business unit, or geography.

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    Reviews

    Overall rating

    4.5 /5
    (181)
    Value for Money
    4.1/5
    Features
    4.3/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.4/5

    Already have Drift?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 181
    Ezra
    Overall rating
    • Industry: Religious Institutions
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    My leads increased

    Reviewed on 28/07/2019

    Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in...

    Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in growing our organization alot more.

    Pros

    I like that i can access new conversations not only form my desktop but smartphones so i can communicate a much a possible with website visitors. And also the option for someone to put in the email and name without asking

    Cons

    I do not like that the free version is limited as it pertains to automated messages. I guess thats similar for other chat apps.

    Ramon
    Overall rating
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    One of the most appealing, beautiful and expensive website chats on the market

    Reviewed on 31/07/2018

    - Providing a beautiful and direct contact option directly on my website
    - Direct targeting of...

    - Providing a beautiful and direct contact option directly on my website
    - Direct targeting of specific customers groups with chat messages, emails and pop-ups
    -> Increasing the number of leads & sales

    Pros

    - The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly.
    - Advanced bot and automation capabilities based on tags and other attributes
    - Live view of prospects on your website with direct contact via web chat functionality
    - Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.

    Cons

    - Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing?
    - The calendar cannot be completely translated into the language of your choice and you can't use a custom domain.
    - Help center is branded with drift, even if your plan support branding free chat widget.
    - I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written.
    - I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.

    Olivier
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Not a good way to do business

    Reviewed on 18/11/2019

    Just an awful approach to customer service and the worse experience with a vendor after 15 years in...

    Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT. We have lost a couple of months because of them, and we are now going with another solution, which is 7x cheaper plus delivers most of the features, if not the fanciest ones.

    Pros

    The advanced features are interesting but they lack some of the basics

    Cons

    The main issue is not the software, but the way drift does business. I am taking the time to write this review because there should be consequences to a firm reputation when they are misleading people.

    1. Drift refused any free trial and only accepted to provide a tech demo where we were told everything would be fine

    2. After sign up, we got ZERO access to the implementation team, which service was included in the price, and support did not answer emails, refused to do anything but chat, could not provide any clear tech guidance. Really poor.

    3. We were overcharged and had to send emails all over the organization to get that point resolved after weeks. I got other things to do.

    4. During the implementation, it turned out that the critical feature we had been told was included (routing).... was only available if we agreed to pay 3x more than the cost we had been quoted. And Drift is expensive in the first place when compared to pretty much any other chat solution.

    5. So after losing a month+ in the process, Drift accepted to cancel the subscription BUT still charged us and refused to refund the initial month

    6. We are talking about small money here (1k or something), and Drift can keep the change if their team feels they need to.

    Aaron J
    Overall rating
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great way to add essential chat functionality to your website

    Reviewed on 11/12/2017

    Great way to provide value to visitors and be able to clearly communicate.

    Great way to provide value to visitors and be able to clearly communicate.

    Pros

    Drift is an easy way to bring chat to your site - especially when people are less and less willing to browse your site for answers and don't trust you'll ever respond to your "contact us" form. We've enjoyed using Drift and really like how seamlessly it integrates in with HubSpot.

    Cons

    The only complaint I have about drift is some of the functionality that's behind a paywall. I understand they need to make money, but some functionality that seems like a basic requirement to me is behind a paywall and eliminates itself from the conversation of some smaller businesses that don't always have someone able to answer immediately at all times. That being said, even Drift's paywall is easily justifiable for the benefit it provides.

    João
    Overall rating
    • Industry: Computer & Network Security
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Drift it's a great tool to automate your email marketing

    Reviewed on 20/01/2023

    until it as been great and we still work together

    until it as been great and we still work together

    Pros

    Drift as a bunch of great features, we use it to filter out of office responses and also the web chat. It's a great tool and everyone should test it

    Cons

    It can be a bit complicated and overwhelming since it as a lot of features

    Response from Drift

    Hi Joao! Thanks for leaving a review and the kind words. We love automation as it just saves so much time.

    If you ever need any help finding features, please don't hesitate to reach out at [email protected]

    --Joshua Morgan
    Customer Advocacy @ Drift

    Showing 5 reviews of 181 Read all reviews

    Drift FAQs

    Below are some frequently asked questions for Drift.

    Drift offers the following pricing plans:

    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Visit drift.com/pricing for more detail and to chat with us.

    Drift has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    Drift supports the following languages:

    Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

    Drift supports the following devices:

    Android (Mobile), iPhone (Mobile)

    Drift integrates with the following applications:

    Demandbase One, Drip, Front, Google Analytics 360, Google Calendar, Help Scout, Helpjuice, HipChat, HubSpot CRM, Mailchimp, Marketo Engage, Mautic, Microsoft 365, Microsoft Outlook, Poptin, Privy, Productboard, SMS Reviews, SalesLoft, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Stripe, WordPress, Zapier, Zendesk Suite

    Drift offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

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