
About Drift
Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.
When a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours.
Drift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.
Key benefits of Drift
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Reviews
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- Industry: Religious Institutions
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
My leads increased
Reviewed on 28/07/2019
Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in...
Overall, drift has ben able to get way for leads and conversions. This does create a huge impact in growing our organization alot more.
Pros
I like that i can access new conversations not only form my desktop but smartphones so i can communicate a much a possible with website visitors. And also the option for someone to put in the email and name without asking
Cons
I do not like that the free version is limited as it pertains to automated messages. I guess thats similar for other chat apps.

- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 6.0 /10
One of the most appealing, beautiful and expensive website chats on the market
Reviewed on 31/07/2018
- Providing a beautiful and direct contact option directly on my website
- Direct targeting of...
- Providing a beautiful and direct contact option directly on my website
- Direct targeting of specific customers groups with chat messages, emails and pop-ups
-> Increasing the number of leads & sales
Pros
- The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly.
- Advanced bot and automation capabilities based on tags and other attributes
- Live view of prospects on your website with direct contact via web chat functionality
- Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.
Cons
- Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing?
- The calendar cannot be completely translated into the language of your choice and you can't use a custom domain.
- Help center is branded with drift, even if your plan support branding free chat widget.
- I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written.
- I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Not a good way to do business
Reviewed on 18/11/2019
Just an awful approach to customer service and the worse experience with a vendor after 15 years in...
Just an awful approach to customer service and the worse experience with a vendor after 15 years in IT. We have lost a couple of months because of them, and we are now going with another solution, which is 7x cheaper plus delivers most of the features, if not the fanciest ones.
Pros
The advanced features are interesting but they lack some of the basics
Cons
The main issue is not the software, but the way drift does business. I am taking the time to write this review because there should be consequences to a firm reputation when they are misleading people.
1. Drift refused any free trial and only accepted to provide a tech demo where we were told everything would be fine
2. After sign up, we got ZERO access to the implementation team, which service was included in the price, and support did not answer emails, refused to do anything but chat, could not provide any clear tech guidance. Really poor.
3. We were overcharged and had to send emails all over the organization to get that point resolved after weeks. I got other things to do.
4. During the implementation, it turned out that the critical feature we had been told was included (routing).... was only available if we agreed to pay 3x more than the cost we had been quoted. And Drift is expensive in the first place when compared to pretty much any other chat solution.
5. So after losing a month+ in the process, Drift accepted to cancel the subscription BUT still charged us and refused to refund the initial month
6. We are talking about small money here (1k or something), and Drift can keep the change if their team feels they need to.

- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Great way to add essential chat functionality to your website
Reviewed on 11/12/2017
Great way to provide value to visitors and be able to clearly communicate.
Great way to provide value to visitors and be able to clearly communicate.
Pros
Drift is an easy way to bring chat to your site - especially when people are less and less willing to browse your site for answers and don't trust you'll ever respond to your "contact us" form. We've enjoyed using Drift and really like how seamlessly it integrates in with HubSpot.
Cons
The only complaint I have about drift is some of the functionality that's behind a paywall. I understand they need to make money, but some functionality that seems like a basic requirement to me is behind a paywall and eliminates itself from the conversation of some smaller businesses that don't always have someone able to answer immediately at all times. That being said, even Drift's paywall is easily justifiable for the benefit it provides.
- Industry: Computer & Network Security
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Drift it's a great tool to automate your email marketing
Reviewed on 20/01/2023
until it as been great and we still work together
until it as been great and we still work together
Pros
Drift as a bunch of great features, we use it to filter out of office responses and also the web chat. It's a great tool and everyone should test it
Cons
It can be a bit complicated and overwhelming since it as a lot of features
Response from Drift
Hi Joao! Thanks for leaving a review and the kind words. We love automation as it just saves so much time.
If you ever need any help finding features, please don't hesitate to reach out at [email protected]
--Joshua Morgan
Customer Advocacy @ Drift
Drift FAQs
Below are some frequently asked questions for Drift.Q. What type of pricing plans does Drift offer?
Drift offers the following pricing plans:
- Pricing model: Free Version, Subscription
- Free Trial: Available
Visit drift.com/pricing for more detail and to chat with us.
Q. Who are the typical users of Drift?
Drift has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Drift support?
Drift supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
Q. Does Drift support mobile devices?
Drift supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Drift integrate with?
Drift integrates with the following applications:
Demandbase One, Drip, Front, Google Analytics 360, Google Calendar, Help Scout, Helpjuice, HipChat, HubSpot CRM, Mailchimp, Marketo Engage, Mautic, Microsoft 365, Microsoft Outlook, Poptin, Privy, Productboard, SMS Reviews, SalesLoft, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Stripe, WordPress, Zapier, Zendesk Suite
Q. What level of support does Drift offer?
Drift offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
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