EmailOctopus

About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

$8.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

    Supported Languages

    English

    Pricing starting from:

    $8.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 55

    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • GDPR Compliance Software
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Management Software
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Personalization and Behavioral Targeting Software
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • eCommerce Integration

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    Reviews

    Overall rating

    4.7 /5
    (379)
    Value for Money
    4.8/5
    Features
    4.5/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 379
    Brian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 01/09/2020

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    David
    Overall rating
    • Industry: Photography
    • Company size: 2–10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Keep it SImple

    Reviewed on 30/08/2023

    Pros

    Email Octopus is the only email program I could connect with. I can do almost anything with any program on a computer. But email marketing has always been overly complicated, in my opinion. I can write copy and set up great graphical design, but email marketing is like this bag of complications that the occasional email marketer doesn't get very proficient in. EmailOctopus simplifies all of this to the point that even if I don't become an expert in email marketing, I can still start and run a campaign and get good feedback on the quality of that email campaign. I like the fact that I can just relax after hitting the send button, and Email Octopus does the rest. For me, I like simplicity. Overly complicated doesn't work for me. Email Octopus is simple.

    Cons

    I am waiting for AI tools to be incorporated into EmailOctopus. I also think it would be cool if an email audience could be created right within the app.

    David
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Everyone should start with EmailOctopus

    Reviewed on 25/09/2023

    Pros

    Email sending scheduling is included in the free tier.

    Cons

    The more features they can add to the free tier the better.

    Jan Sigetty
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Unfair comparison with Mailchimp

    Reviewed on 28/09/2018

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and...

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

    Pros

    I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

    Cons

    1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

    2. List features are limited. No way to create segments or groups based on subscriber data.

    3. Regarding reports: A graphic overview of where the clicks are placed.

    Response from EmailOctopus

    Hi Jan,

    Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

    It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

    More updates to come based on your feedback, too.

    Thanks again,

    Tom

    Mike
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Everything Most Email Marketers Need at an Unbeatable Price

    Reviewed on 19/07/2023

    I needed an easier, more reliable platform for various email campaigns, and EmailOctopus delivered.

    I needed an easier, more reliable platform for various email campaigns, and EmailOctopus delivered.

    Pros

    EmailOctopus is incredibly easy to use, yet still full-featured enough to fill the needs of most business owners. I appreciate the intuitive backend, handsome emails, and exceptional deliverability EmailOctopus provides in a simple and pleasing package. I've used other industry-leading emailers, but this is the one I enjoy working with the most.

    Cons

    Can't think of a thing I don't like about EmailOctopus.

    Showing 5 reviews of 379 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: $8.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base Software, Chat

    Related categories

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