About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

$8.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla , Albania, Armenia, Curaçao, Angola, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Bermuda, Brunei, Bolivia, Brazil, Bahamas, Bhutan, Botswana, Belarus, Belize, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St. Kitts & Nevis, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St. Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St. Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St. Pierre & Miquelon, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St. Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, São Tomé & Príncipe, El Salvador, Syria, Eswatini, Turks & Caicos Islands, Chad, Togo, Thailand, Tajikistan, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Vatican City, St. Vincent & Grenadines, Venezuela, British Virgin Islands, U.S. Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

    Supported Languages

    English

    Pricing starting from:

    $8.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 39

    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Customer Segmentation
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • List Management
    • Mobile Optimized Emails
    • Real Time Analytics
    • Reporting & Statistics
    • Reporting/Analytics
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms

    Alternatives

    Mailjet

    4.3
    #1 Alternative to EmailOctopus
    Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique...

    GetResponse

    4.2
    #2 Alternative to EmailOctopus
    Online marketing tool that helps business owners to build permission-based mailing lists, maximize conversions with...

    GMass

    4.8
    #3 Alternative to EmailOctopus
    GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses,...

    Amazon SES

    4.7
    #4 Alternative to EmailOctopus
    Amazon Simple Email Service is a cloud-based email service solution that uses flexible IP deployment to provide a safe...

    Reviews

    Overall rating

    4.7 /5
    (227)
    Value for Money
    4.8/5
    Features
    4.4/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.7/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 227
    Thibault
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    If you found Mailchimp being overcomplicated, you gonna love EmailOctopus

    Reviewed on 31/10/2022

    Pros

    For me, EmailOctopus is like what Mailchimp was, and what it was great about. Doing email campaigns and doing it right. EmailOctopus is that. And we love it.

    Cons

    It does one thing great but I would have love a bit of more user friendlyness regarding the list management.

    George
    Overall rating
    • Industry: Computer Software
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Refreshingly Simple and Straightforward

    Reviewed on 16/11/2022

    An excellent tool for most email-marketing situations. I've used it on several client sites for...

    An excellent tool for most email-marketing situations. I've used it on several client sites for letting them build their own newsletters and email lists, and have not had a single complaint about it. If you are looking for a tool to migrate your email list of hundreds of thousands of users to, EmailOctopus probably isn't for you—but if you're an average-sized business or creator, it's really my preferred option now, and much less spammy/convoluted than something like ConvertKit!

    Pros

    Email Octopus is really a great tool for—in my opinion—80–90% of situations where you need email marketing. For the large part it "just works", and I have no trouble getting my clients to use it, which cannot be said about other similar tools.It's quite easy to make great-looking forms and landing pages, and the WordPress plugin is a joy to use—makes things much easier!

    Cons

    If it's a great tool for 80–90% of situations, then I have to admit it has some shortcomings for those less-common use cases where you really need something robust and more flexible.Its API documentation is a bit lacking, for example, and while things "just work" for the most part, a consequence of this is that you don't have nearly as much control over precise details as you would with a larger—and admittedly more expensive—tool in this same spce.

    Alternatives Considered

    ConvertKit, Campaign Monitor, and Mailchimp

    Reasons for Choosing EmailOctopus

    ConvertKit's branding is a bit of a turn off. It's either just...bad (remember that whole weird thing of temporarily being named "Seva"?), or has a very heavy marketer/car-salesman vibe to it.But it was a decent tool for a long time, so worth using.I came across EmailOctopus via its WordPress plugin, and was intrigued by the simplicity and refreshing marketing and design, which felt so much more "normal" and straightforward than e.g. ConvertKit.I started using it one some personal projects, and after loving it, am now using it with some freelance clients. A few of those are switched over from ConvertKit and we're all happier for it.

    Switched From

    ConvertKit

    Reasons for Switching to EmailOctopus

    There are situations where I'd go with a tool with more features and more developer possibilities (i.e. a more fully-fleshed-out, better-documented API with ideally some SDKs ready to go).But EmailOctopus is a great balance of focused feature-set, cost, design quality, and customer support, so it's becoming my go-to!
    Josephine
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    User-friendly, customer-centric email management system

    Reviewed on 25/10/2022

    Pros

    EmailOctopus makes it really easy to design and send email campaigns, both automated and as one-off emails or newsletters. I switched from MailChimp after they failed miserably in their Customer Service department, and I've been so impressed by the personal and fast assistance I've gotten from EmailOctopus so far. No complaints!

    Cons

    A small issue for me has been that sometimes, unless I'm extremely careful to check 2-3 times, the font size on some sections of my emails randomly gets re-sized and doesn't match the rest of the email. This looks unprofessional. But if I'm careful and double or triple check, I can avoid this.

    Alternatives Considered

    ConvertKit

    Reasons for Choosing EmailOctopus

    I switched because MailChimp did not alert me in ANY way once I reached my subscriber limit, and they just stopped sending my automated welcome sequence. For about a week, all new subscribers signed up to my email list but did not receive any welcome emails. This was very frustrating.

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    Affordability and smaller size company, because I was looking for more personalized customer support.
    Ian
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Everythin we Need

    Reviewed on 24/10/2022

    We have used email octopus for many years. I can't comment on the support - because we have never...

    We have used email octopus for many years. I can't comment on the support - because we have never really needed them - their product just runs properly and without issues. We use it for a lot of things, but primarily for email lists for our users and list management. Their API was easy to integrate into our app, and it makes things really smooth and easy.

    Pros

    Easy to use, almost never a bug, affordable

    Cons

    UI can be a bit weird, but is super minor. Its a really great product

    Alternatives Considered

    Mailchimp

    Reasons for Choosing EmailOctopus

    Constant contact was expensive, limited, and we always seemed to have to contact support.

    Switched From

    Constant Contact

    Reasons for Switching to EmailOctopus

    We chose email Cotopus for the cost factor originally, but grew to appreciate how well their product works
    Josh
    Overall rating
    • Industry: Real Estate
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Probably one of the best & most cost-effective ESP's out there!

    Reviewed on 08/03/2021

    Truly outstanding customer service. Quick response times and always willing to go out their way to...

    Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

    Pros

    The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

    Cons

    In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

    Alternatives Considered

    SendGrid

    Reasons for Choosing EmailOctopus

    MailChimp is good, but far too expensive, esp. when you have a larger email database and send out weekly newsletters.

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    While SendGrid is known for their ultra-high deliverability rate, the UX of their platform is sub-optimal. We managed to figure things out, but their built-in email templates were seriously lacking in creativity and weren't optimised for mobile at all. After signing up with Email Octopus, we ensured that everything was properly set up with Amazon SES (which granted, took a bit of reading up), but we now have an above average deliverability, open and click rate.
    Showing 5 reviews of 227 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: $8.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Eventbrite, Gravity Forms, Mailchimp, Make, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base Software, Chat

    Related categories

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