
About EmailOctopus
EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.
The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.
EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.
Pricing starting from:
$8.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of EmailOctopus
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
$8.00/month
- Free Version
- Free Trial
- Subscription
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Features
Total features of EmailOctopus: 55
Alternatives
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Chameleon

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Reviews
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- Industry: Writing & Editing
- Company size: Self Employed
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
KISS for email marketing
Reviewed on 01/09/2020
I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...
I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.
Pros
What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.
Cons
I would love it if they supported markdown.
- Industry: Photography
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Keep it SImple
Reviewed on 30/08/2023
Pros
Email Octopus is the only email program I could connect with. I can do almost anything with any program on a computer. But email marketing has always been overly complicated, in my opinion. I can write copy and set up great graphical design, but email marketing is like this bag of complications that the occasional email marketer doesn't get very proficient in. EmailOctopus simplifies all of this to the point that even if I don't become an expert in email marketing, I can still start and run a campaign and get good feedback on the quality of that email campaign. I like the fact that I can just relax after hitting the send button, and Email Octopus does the rest. For me, I like simplicity. Overly complicated doesn't work for me. Email Octopus is simple.
Cons
I am waiting for AI tools to be incorporated into EmailOctopus. I also think it would be cool if an email audience could be created right within the app.
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Everyone should start with EmailOctopus
Reviewed on 25/09/2023
Pros
Email sending scheduling is included in the free tier.
Cons
The more features they can add to the free tier the better.

- Industry: Publishing
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 6.0 /10
Unfair comparison with Mailchimp
Reviewed on 28/09/2018
I like it, but that's because I found workarounds.
Fx. I design the NewsLetter in MailChimp and...
I like it, but that's because I found workarounds.
Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.
Pros
I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's great.
Cons
1. A better interface to make your own template/design. Limitations in fonts, sizes, etc
2. List features are limited. No way to create segments or groups based on subscriber data.
3. Regarding reports: A graphic overview of where the clicks are placed.
Response from EmailOctopus
Hi Jan,
Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.
It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.
More updates to come based on your feedback, too.
Thanks again,
Tom
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Everything Most Email Marketers Need at an Unbeatable Price
Reviewed on 19/07/2023
I needed an easier, more reliable platform for various email campaigns, and EmailOctopus delivered.
I needed an easier, more reliable platform for various email campaigns, and EmailOctopus delivered.
Pros
EmailOctopus is incredibly easy to use, yet still full-featured enough to fill the needs of most business owners. I appreciate the intuitive backend, handsome emails, and exceptional deliverability EmailOctopus provides in a simple and pleasing package. I've used other industry-leading emailers, but this is the one I enjoy working with the most.
Cons
Can't think of a thing I don't like about EmailOctopus.
EmailOctopus FAQs
Below are some frequently asked questions for EmailOctopus.Q. What type of pricing plans does EmailOctopus offer?
EmailOctopus offers the following pricing plans:
- Starting from: $8.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.
Q. Who are the typical users of EmailOctopus?
EmailOctopus has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does EmailOctopus support?
EmailOctopus supports the following languages:
English
Q. Does EmailOctopus support mobile devices?
EmailOctopus supports the following devices:
Q. What other apps does EmailOctopus integrate with?
EmailOctopus integrates with the following applications:
Campaign Monitor, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier
Q. What level of support does EmailOctopus offer?
EmailOctopus offers the following support options:
Email/Help Desk, Knowledge Base Software, Chat
Related categories
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