About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

$8.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

    Supported Languages

    English

    Pricing starting from:

    $8.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 57

    • API
    • Activity Dashboard
    • Activity Tracking
    • Automated Scheduling
    • Autoresponders
    • CAN-SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • GDPR Compliance Software
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Management Software
    • List Management
    • Marketing Automation Software
    • Mobile-Optimized Email
    • Personalization and Behavioral Targeting Software
    • Preview Functionality
    • Real Time Data
    • Real Time Reporting
    • Real-Time Analytics
    • Reporting & Statistics
    • Reporting/Analytics
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third-Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • eCommerce Integration

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    Reviews

    Overall rating

    4.7 /5
    (404)
    Value for Money
    4.8/5
    Features
    4.4/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 404
    Brian
    Brian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 01/09/2020

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    Kat
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    This is an amazing tool for individuals and orgs who need email/outreach management on a...

    Reviewed on 26/06/2023

    The experience has been amazing! It has been transformative for our organization and its outreach.

    The experience has been amazing! It has been transformative for our organization and its outreach.

    Pros

    This was incredibly easy to adopt and use. Each part of the experience is highly clean and simplified. I highly appreciate how much functionality is included for the introductory prices.

    Cons

    I just wish I could manually batch add contacts to lists. That is, add multiple contacts without needing to upload a CSV.

    Reasons for Choosing EmailOctopus

    Gmail obviously doesn't have everything we need, of course. We were doing everything pretty manually.

    Switched From

    Gmail

    Reasons for Switching to EmailOctopus

    Everything had higher price-rates and features we didn't need
    Ankit
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    A good affordable email marketing tool

    Reviewed on 31/05/2022

    Overall, I had a good experience, but I really wish that they fix their email builder, and it's...

    Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

    Pros

    Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

    Cons

    The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit.

    Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations.

    They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

    Response from EmailOctopus

    Hi Ankit,

    Thanks for the review and glad you love our value for money.

    In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting.

    Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use.

    If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

    Si
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    I migrated from MailerLite to EmailOctopus … and I'm not going back

    Reviewed on 01/02/2024

    When I first signed up to EmailOctopus, it was pretty light on features and eventually I moved to...

    When I first signed up to EmailOctopus, it was pretty light on features and eventually I moved to MailerLite. EO has always been better than ML when it comes to customer service and price, but at the time, EO lacked a lot of features. A year later, I looked again, and found EO had made enormous strides to closing that gap.

    Pros

    Customer service and price (extra characters to get to the minimum)

    Cons

    EO is catching up to its competitors on features, but it's not there yet

    Kyle
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The most cost effective email solution with no hidden bolt on extras

    Reviewed on 17/09/2023

    Ace. Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limit...

    Ace. Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't like it you're probably a bot.

    Pros

    straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features. fast, effective, reporting is top-notch. it takes care of everything without the expense of Mailchimp... actually, it makes Mailchimp look prehistoric in comparison.

    Cons

    Really nothing has popped up that's been an issue, no extra charges, nothing.

    Showing 5 reviews of 404 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: $8.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $9. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor by Marigold, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base Software, Chat

    Related categories

    See all software categories found for EmailOctopus.