EmailOctopus Overview

What is EmailOctopus?

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. Though there’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

EmailOctopus Overview

Pricing

Starting from
$20.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.


EmailOctopus Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Drag and drop templates make it easy for you to create a beautiful campaign
Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code
Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes
EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences
EmailOctopus screenshot: Drag and drop templates make it easy for you to create a beautiful campaign EmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code EmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes EmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences

EmailOctopus Reviews

EmailOctopus Reviews

Overall rating
4.6
/
5
Excellent
77

Very good
23

Average
8

Poor
0

Terrible
0

Value for Money
4.9
Features
4.2
Ease of Use
4.7
Customer Support
4.7
93% recommended this app
Brian S.

KISS for email marketing

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.


Mikey C.

Reliable and cost-effective

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.


Jan sigetty B.

Unfair comparison with Mailchimp

I like it, but that's because I found workarounds.

Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.


Sumeet C.

Best Email Marketing System

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.


Ashleigh S.

The Perfect Solution

I had a suggestion for a new feature and contacted customer service. They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.


Brian S.
Industry: Writing & Editing
Company size: Self Employed

KISS for email marketing

Used Monthly for 2+ years
Reviewed on 01/09/2020
Review Source: Capterra

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons

I would love it if they supported markdown.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Mikey C.
Industry: Entertainment
Company size: Self Employed

Reliable and cost-effective

Used Weekly for 6-12 months
Reviewed on 31/08/2020
Review Source: Capterra

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

Pros

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

Cons

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jan sigetty B.
Industry: Publishing
Company size: 2-10 Employees

Unfair comparison with Mailchimp

Used Daily for 6-12 months
Reviewed on 28/09/2018
Review Source: Capterra

I like it, but that's because I found workarounds.

Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

2. List features are limited. No way to create segments or groups based on subscriber data.

3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus

Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Sumeet C.
Industry: Retail
Company size: 2-10 Employees

Best Email Marketing System

Used Monthly for 2+ years
Reviewed on 05/11/2020
Review Source: Capterra

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

Pros

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

Cons

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ashleigh S.
Industry: Writing & Editing
Company size: Self Employed

The Perfect Solution

Used Daily for 1-5 months
Reviewed on 15/10/2020
Review Source: Capterra

I had a suggestion for a new feature and contacted customer service. They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Pros

I examined many email clients before selecting Email Octopus. What really made this program stand above the rest was the fact that I could have 2500 subscribers on my list and still remain on the free program.

Cons

The "Drag and Drop" feature in the email builder has a slight learning curve, but it is still much easier to use than other programs I've worked with.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9.2/10
Based on 108 user ratings
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EmailOctopus Pricing

EmailOctopus Pricing

Starting from
$20.00/month
Free Trial
Free
Subscription
Value for money

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

Value for Money
4.9/5
Based on 108 user ratings
Compare value for money rating with alternatives
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EmailOctopus Features

EmailOctopus Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
4.2/5
Based on 108 user ratings
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Categories

Additional information for EmailOctopus

Additional information for EmailOctopus

Key features of EmailOctopus

  • Behavior driven rules
  • Bounce handling
  • Campaign analysis
  • Campaign management
  • Developer API
  • Drip campaigns
  • Email automation
  • GDPR compliance
  • Newsletters
  • Performance monitoring
  • Pre-designed responsive templates
  • Real-time analytics on campaigns
  • Third party integration
  • White label
  • Wordpress plugin

Benefits

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.

  • EmailOctopus FAQs

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    Q. What type of pricing plans does EmailOctopus offer?

    EmailOctopus offers the following pricing plans:

    Starting from: $20.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free for up to 2,500 subscribers Over 2,500 subscribers from $20/month 20% discount for non-profit organizations.

    Q. What are the main features of EmailOctopus?

    EmailOctopus offers the following features:

    • Behavior driven rules
    • Bounce handling
    • Campaign analysis
    • Campaign management
    • Developer API
    • Drip campaigns
    • Email automation
    • GDPR compliance
    • Newsletters
    • Performance monitoring
    • Pre-designed responsive templates
    • Real-time analytics on campaigns
    • Third party integration
    • White label
    • Wordpress plugin

    Q. Who are the typical users of EmailOctopus?

    EmailOctopus has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does EmailOctopus support?

    EmailOctopus supports the following languages:

    English

    Q. What type of pricing plans does EmailOctopus offer?

    EmailOctopus has the following pricing plans:

    Free, Subscription

    Q. Does EmailOctopus support mobile devices?

    We do not have any information about what devices EmailOctopus supports

    Q. What other apps does EmailOctopus integrate with?

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Eventbrite, Gravity Forms, Mailchimp, Pixifi, Salesforce Sales Cloud, Shopify, VYPER, Wordpress, Wufoo

    Q. What level of support does EmailOctopus offer?

    EmailOctopus offers the following support options:

    Online Support, Knowledge Base, Video Tutorials