About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

$8.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

    Supported Languages

    English

    Pricing starting from:

    $8.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 53

    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • GDPR Compliance Software
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Personalization and Behavioral Targeting Software
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • eCommerce Integration

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    Reviews

    Overall rating

    4.7 /5
    (292)
    Value for Money
    4.8/5
    Features
    4.4/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.7/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 292
    Alfred
    Overall rating
    • Industry: Writing & Editing
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Cost-effective Email Marketing Tool

    Reviewed on 13/11/2022

    I was impressed because this tool is flexible and easy to use. Automation and segmentation have...

    I was impressed because this tool is flexible and easy to use. Automation and segmentation have helped us to create and send targeted emails to our subscribers. And this was a great savior to our business because our email list have exploded. And their web-based program is easy and flexible.

    Pros

    I love the email editor because it allows you to build both HTML text and simple plain-text emails. Also, it's affordable. Their customer support is also outstanding. Whenever I have questions they will answer them accordingly.

    Cons

    I like everything about this software. I recommend it to anyone looking for an email marketing tool. It is worth your bucks.

    Daniela
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Beautifully Simple

    Reviewed on 20/02/2023

    Pros

    It has focus. If you want to write a simple and nice e-mail newsletter to stay in contact with your list it is the best software I found. They have a Texteditor that is easy to use (like writing an Email), you need little steps to send an email and the software works on a mobile device. The integration of forms to wordpress are super simple as well. The Platform is intuitive and easy to understand, you don't need a master in Marketing to use it.

    Cons

    It would be nice if it had an app for Android. But at least the web-app is mobile friendly so you can even use it on mobile phone to write email without an app.

    Stephen
    Overall rating
    • Industry: Financial Services Software
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Not Pleased

    Reviewed on 03/06/2021

    Very Unhappy

    Very Unhappy

    Pros

    Used this software for 3 years for my business. Basic but did the job.

    Cons

    The Customer Service. After using Email Octopus for 3 years we left AWS and needed to use them via the standard service. We were told that we were not allowed to send emails through there standard service. You can imagine how upset we were.

    Response from EmailOctopus

    Hi Stephen,

    We're very sorry that we were not able to move you over to our main EmailOctopus product from your existing Amazon SES integration. As an independent email marketing platform, we have to take extra care when approving accounts to ensure high deliverability rates for all of our customers. We understand that this may sometimes mean individuals feel unjustly penalised but we do not take these decisions lightly and will always offer EmailOctopus Connect as an alternative. We regret that this is not a suitable option for you at this time and wish you all the best in finding the right solution for your ongoing email marketing needs.

    Kind regards,

    EmailOctopus

    Colin
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Author Newsletter

    Reviewed on 01/05/2023

    I've enjoyed my experience. Customer service is very, very responsive to every question I have...

    I've enjoyed my experience. Customer service is very, very responsive to every question I have asked, even to the point of reaching out unasked to see if I was having any more difficulties. I would recommend this service.

    Pros

    I like how easy it is to use. I use it primarily for biweekly newsletters, and it meets my needs admirably.

    Cons

    It had a one-day learning curve to learn how to set up the functionality I needed to use. This was a non-issue for me, and the videos provided were easy to use, but someone just expecting to jump in and instantly use the service will be disappointed. Once set up, it is almost automatic.

    John
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 6.0 /10

    EmailOctopus is an affordable and user-friendly email marketing software.

    Reviewed on 05/05/2023

    Overall, though, I've found EmailOctopus to be a solid option for small businesses on a budget. It...

    Overall, though, I've found EmailOctopus to be a solid option for small businesses on a budget. It may not have all the bells and whistles of some other email marketing software, but it gets the job done effectively and efficiently.

    Pros

    One of the things I appreciate about EmailOctopus is its simplicity. The interface is clean and easy to navigate, making it a breeze to create and send campaigns. Plus, the pricing is very reasonable, especially for the features you get.Another feature I've found helpful is the ability to create and manage multiple mailing lists. This is great for organizing contacts and targeting specific groups of subscribers with tailored content.

    Cons

    There are a few downsides to EmailOctopus. For example, the email editor could use some improvement in terms of design and functionality. It's a bit basic compared to some other email marketing software I've used. Additionally, the reporting features could be more robust.

    Showing 5 reviews of 292 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: $8.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base Software, Chat

    Related categories

    See all software categories found for EmailOctopus.