---
description: Detailed reviews on Ada based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare Ada with similar products.
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title: Ada Reviews, Prices & Ratings | GetApp UAE 2026
---

Breadcrumb: [Home](/) > [Customer Support Software](/directory/562/customer-support/software) > [Ada](/software/111973/ada)

# Ada

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> Ada is the omnichannel AI platform for customer service - built to automate, scale, and elevate the customer experience across support channels with AI agents. Trusted by global brands like Square, Pinterest, Canva, and monday.com, Ada has powered over 5.5 billion interactions since 2016.
> 
> Verdict: Rated **4.7/5** by 15 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Ada

Trade long wait times for instant AI agent support - With Ada's AI customer service agents, you can help customers 24/7, no matter where they are. No need to extend customer support hours or add new agents. Ada's AI agents are there instantly - across mobile, digital, and social channels.&#10;&#10;Looking to raise CSAT? Personalize your CX - Customize every interaction to strengthen brand loyalty. Ada’s AI agent acts on each customer's information, intent, and interests with tailored answers, proactive discounts, and relevant recommendations in 100+ languages.&#10;&#10;Put your customer support agents back in charge - Boring and repetitive work can drag down productivity and morale. But Ada's AI customer service agent offers much-needed relief, freeing agents to resolve high-value inquiries that could really use a human touch.&#10;&#10;Customer service is no longer a cost center - AI customer service agents aren’t just for automating responses to FAQs and reducing headcount costs. With Ada's AI agents, you can drive new revenue by automating transactions and providing up-sell opportunities.&#10;&#10;One connected experience - It’s easy to integrate Ada's AI agents seamlessly with your live chat provider so that customers can move from AI agent to live agent and back again with no friction whatsoever.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 15 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.6/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ada
- **Location**: Toronto, Canada
- **Founded**: 2016

## Commercial Context

- **Starting Price**: $60,000.00
- **Pricing Details**: Ada offers conversation-based pricing, a simple consumption model that measures usage, and offers economies of scale for enterprises.&#10;&#10;Companies that get the best results typically have a minimum annual conversation volume of 300,000.
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Benin, Bhutan, Bolivia, Botswana, Brazil, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada and 103 more

## Features

- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Escalation
- Augmented Analytics
- Automated Responses
- Automated Routing
- Autoresponders
- Business Process Automation
- Call Center Management
- Call Routing
- Chat Transcript
- Chat/Messaging
- Chatbot Software
- Code-free Development
- Communication Management
- Computer Telephony Integration
- Contextual Guidance

## Integrations (30 total)

- Aircall
- Amazon Connect
- Breeze
- CXone Mpower
- Calendly
- Coconut Software
- Contentful
- Convey
- Dixa
- Facebook Apps and Tabs
- Genesys
- Genesys Cloud CX
- GitHub
- Gladly
- Gorgias

... and 15 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Support Software](https://www.getapp.ae/directory/562/customer-support/software)

## Related Categories

- [Customer Support Software](https://www.getapp.ae/directory/562/customer-support/software)
- [Customer Experience Software](https://www.getapp.ae/directory/601/customer-experience/software)
- [Generative AI Tools](https://www.getapp.ae/directory/3874/generative-ai/software)
- [IVR Software](https://www.getapp.ae/directory/289/ivr/software)
- [Conversational AI Platform Software](https://www.getapp.ae/directory/1647/conversational-ai-platform/software)

## Alternatives

1. [Freshdesk](https://www.getapp.ae/software/10317/freshdesk) — 4.5/5 (3408 reviews)
2. [Zendesk Suite](https://www.getapp.ae/software/9448/zendesk) — 4.4/5 (4072 reviews)
3. [LiveAgent](https://www.getapp.ae/software/91301/liveagent) — 4.7/5 (1753 reviews)
4. [LiveChat](https://www.getapp.ae/software/8385/livechat) — 4.6/5 (1715 reviews)
5. [Tidio](https://www.getapp.ae/software/105081/tidio-chat) — 4.7/5 (590 reviews)

## Reviews

### "Easiest Chat Platform" — 5.0/5

> **Chris** | *16 November 2018* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: Ada's biggest asset is that it is EASY to use.  If you value software that has a low barrier to entry and is highly inclusive of non-technical staff then this is one of the bets choices you can make. They are adding new features all the time and rapidly catching up to other chat platforms but that ease of use if what will keep us loyal.
> 
> **Cons**: In the time that we have been using Ada it has been good for basic conversations and supporting decision tree answers, however, their  update in October 2018 seems to have added many new features. We cannot say we have used them yet  but their segmentation features will be crucial to helping us personalise the chatter experience.
> 
> The team at Ada have been very supportive whenever we have encountered any problems. Their team have been quick to respond and helpful.

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### "Very happy with Ada" — 5.0/5

> **Evelina** | *20 February 2025* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: I like how easy it is to navigate the platform and how much you can do on your own. It's very user-friendly\!
> 
> **Cons**: I actually haven’t come across much that I don’t like. If I had to mention something, it would be that when you create a flow in, for example, English, and include quick replies (where you haven’t written a custom text), then when you add a new language, the quick reply responses get translated automatically—but that’s not what you want. You’d prefer the field to be empty, just like in English. And maybe that adding flows requires a lot of manual work, but a solution for that would be switching to the AI bot.
> 
> Great and fast support from Ada when needed\!

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### "Two of the products I use started using this and the experience was shitty both times" — 1.0/5

> **Pavel** | *23 August 2022* | Education Management | Recommendation rating: 0.0/10
> 
> **Pros**: It looks fine and the landing is okay. I guess it's cheaper as well.
> 
> **Cons**: It works like s-t&#10;Clickup and Zoom started using Ada&#10;&#10;Before it was intercom and it was gorgeous. Never had issues with it.&#10;&#10;Ada is a total disappointment — the agents don't see what I sent them, the bot scenarios are cranky, slow and frustrating, I can't send images and videos properly.&#10;&#10;I hate Ada, bring intercom back.&#10;&#10;&#10;I'm not affiliated with intercom in any way — just a frustrated user.

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### "Innovative customer support software solution" — 5.0/5

> **Anna** | *30 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10
> 
> **Pros**: I particularly like the fact that Ada is always super fast when it comes to integrating the latest innovations into the software solution. The solution is also very intuitive and meets all my personal requirements for a good conversational AI. The support from the employees is also very good.
> 
> **Cons**: The fact that there are sometimes language barriers in the software solution. We are active in the European market and need languages other than English. The main language of the software is English, which makes sense as it comes from the US, but sometimes it takes a little longer to adapt the solution for other languages.
> 
> Overall, I am very satisfied and, after more than two years, I still believe that this is the right solution for our needs.

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### "Ada a real Partner" — 5.0/5

> **Tiago** | *30 October 2024* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: Super user friendly, team amazing in helping out
> 
> **Cons**: New features can take sometime to appear
> 
> Working with Ada since 2021 and has been amazing. The product helped decrease the number of agents needed and help thousands of clients. The experience could not have been more positive.

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## Links

- [View on GetApp](https://www.getapp.ae/software/111973/ada)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/111973/ada> |
| de-AT | <https://www.getapp.at/software/111973/ada> |
| en | <https://www.getapp.com/marketing-software/a/ada/> |
| en-AE | <https://www.getapp.ae/software/111973/ada> |
| en-AU | <https://www.getapp.com.au/software/111973/ada> |
| en-CA | <https://www.getapp.ca/software/111973/ada> |
| en-GB | <https://www.getapp.co.uk/software/111973/ada> |
| en-IE | <https://www.getapp.ie/software/111973/ada> |
| en-NZ | <https://www.getapp.co.nz/software/111973/ada> |
| en-SG | <https://www.getapp.sg/software/111973/ada> |
| en-ZA | <https://www.getapp.za.com/software/111973/ada> |
| fr | <https://www.getapp.fr/software/111973/ada> |
| fr-BE | <https://fr.getapp.be/software/111973/ada> |
| fr-CA | <https://fr.getapp.ca/software/111973/ada> |
| nl | <https://www.getapp.nl/software/111973/ada> |
| nl-BE | <https://www.getapp.be/software/111973/ada> |
| pt | <https://www.getapp.com.br/software/111973/ada> |
| pt-PT | <https://www.getapp.pt/software/111973/ada> |

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