About Omnisend

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/

Pricing starting from:

$16.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Omnisend

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Devices

    Business size

    S M L

    Markets

    Andorra, United Arab Emirates, Albania, Angola, Argentina, Austria, Australia, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Belarus, Canada, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Costa Rica, Cyprus, Czechia, Germany, Denmark, Algeria, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Guernsey, Ghana, Guinea, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iceland, Italy, Jersey, Japan, Kenya, South Korea, Liechtenstein, Sri Lanka, Liberia, Lithuania, Luxembourg, Latvia, Morocco, Monaco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Macao SAR China, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Romania, Serbia, Russia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard & Jan Mayen, Slovakia, San Marino, Thailand, Turkey, Taiwan, Ukraine, United States, Uruguay, British Virgin Islands, U.S. Virgin Islands, Vietnam, South Africa

    Supported Languages

    English

    Pricing starting from:

    $16.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Omnisend Software - Omnisend segmentation
    Omnisend Software - Omnisend scratch cards and gift boxes
    Omnisend Software - Omnisend SMS marketing
    Omnisend Software - Omnisend Facebook and Google ads
    Omnisend Software - Omnisend dashboard
    Omnisend Software - Omnisend sign up box
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    Omnisend Software - Omnisend segmentation Omnisend Software - Omnisend scratch cards and gift boxes Omnisend Software - Omnisend SMS marketing Omnisend Software - Omnisend Facebook and Google ads Omnisend Software - Omnisend dashboard Omnisend Software - Omnisend sign up box

    Features

    Total features of Omnisend: 88

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Click Tracking
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Dashboard Software
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Performance Metrics
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

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    Reviews

    Overall rating

    4.8 /5
    (453)
    Value for Money
    4.5/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.7/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 453
    Chetan A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software for our Ecommerce Brand!

    Reviewed on 04/07/2021

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and...

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

    Pros

    Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

    Cons

    It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

    Alternatives Considered

    Drip and Klaviyo

    Reasons for Choosing Omnisend

    It's the right tool for the email marketing as other tools, as we are on shopify.

    Switched From

    Sendlane and Klaviyo

    Reasons for Switching to Omnisend

    It's the best as compared to other tools, and has the same functionalities.
    Filippo D.
    Overall rating
    • Industry: Utilities
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Easy newsletter for shopify customers and not only

    Reviewed on 03/08/2019

    Pros

    Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

    The template editing is not the best, but still quite powerful and intuitive.

    Cons

    The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

    To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

    Alternatives Considered

    AWeber

    Reasons for Choosing Omnisend

    MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    The ratio between Feature/Cost is advantageous

    Response from Omnisend

    Hi Filippo!
    Thank you so much for leaving such an unbiased and detailed feedback for our application.
    After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
    For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

    Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

    Nuno C.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Omnisend Competes with big names at a more affordable price

    Reviewed on 12/12/2021

    Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows....

    Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use.

    My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails

    Pros

    Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it.
    It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

    Cons

    I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

    Alternatives Considered

    Klaviyo

    Reasons for Switching to Omnisend

    To be true it main reason was the pricing and the fact how Omnisend billed my account.
    John B.
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 4.0 /10

    Promising, but still a lot of work to do.

    Reviewed on 02/08/2019

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence ...

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

    Pros

    The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

    Cons

    Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

    Adebayo A.
    Overall rating
    • Industry: Investment Management Software
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Easy and efficient email tool

    Reviewed on 27/12/2021

    With Omnisend, I have been to solve my email marketing problems with ease and I have experienced...

    With Omnisend, I have been to solve my email marketing problems with ease and I have experienced growth in my business.

    Pros

    I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.

    Cons

    Not much actually but they can improve the tool by making selection of multiple options available.

    Showing 5 reviews of 453 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: $16.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    Adobe Commerce, AfterShip, Alloy, BigCommerce, CartHook, Digioh, Easyship, Ekoma, Elink.io, Facebook for Business, Fomo, Fyrebox, Gatsby, Gleam AI, Gleam Apps, Gorgias, Integromat, Intercom, Involve.me, Judge.me, Justuno, LiveChat, Loox, LoyaltyLion, Mesa, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Personizely, Playable, Poptin, PrestaShop, Privy, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, ShipStation, ShippingChimp, Shopify, Shopify Plus, Smile.io, Stamped.io, Tidio, VideoPeel, ViralSweep, Volusion, WP Engine, Wheelio, Wisepops, WooCommerce, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

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