About Omnisend
Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.
Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.
Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/
Pricing starting from:
$16.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Omnisend
Key benefits of Omnisend
Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:
Create beautiful and professional email campaigns and newsletters in minutes with:
Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.
Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.
Create segments for:
Analyze your campaigns and your customers with real-time reporting:
We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Andorra, United Arab Emirates, Albania, Angola, Argentina , Austria, Australia, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Belarus, Canada, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Costa Rica, Cyprus, Czechia, Germany, Denmark, Algeria, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Guernsey, Ghana, Guinea, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iceland, Italy, Jersey, Japan, Kenya, South Korea, Liechtenstein, Sri Lanka, Liberia, Lithuania, Luxembourg, Latvia, Morocco, Monaco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Macao SAR China, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Romania, Serbia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard & Jan Mayen, Slovakia, San Marino, Thailand, Turkey, Taiwan, Ukraine, United States, Uruguay, British Virgin Islands, U.S. Virgin Islands, Vietnam, South Africa and 104 others
Supported Languages
English
Pricing starting from:
$16.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Omnisend
Images
Features
Total features of Omnisend: 92
Alternatives
iContact
Remarkety
ClickFunnels
Privy
Reviews
Already have Omnisend?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Apparel & Fashion
- Company size: 2-10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best Email Marketing Software for our Ecommerce Brand!
Reviewed on 04/07/2021
It was a nice experience with the Omnisend. We overall loved this tool for our automations and...
It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Pros
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Cons
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Reasons for Choosing Omnisend
It's the right tool for the email marketing as other tools, as we are on shopify.Reasons for Switching to Omnisend
It's the best as compared to other tools, and has the same functionalities.
- Industry: Utilities
- Company size: 1,001-5,000 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Easy newsletter for shopify customers and not only
Reviewed on 03/08/2019
Pros
Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.
The template editing is not the best, but still quite powerful and intuitive.
Cons
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.
To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Alternatives Considered
AWeberReasons for Choosing Omnisend
MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.Switched From
MailchimpReasons for Switching to Omnisend
The ratio between Feature/Cost is advantageousResponse from Omnisend
Hi Filippo!
Thank you so much for leaving such an unbiased and detailed feedback for our application.
After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.
Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]
- Industry: Apparel & Fashion
- Company size: 2-10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Value for money
Reviewed on 07/12/2022
It has been good so far.
It has been good so far.
Pros
Forms, automation rules, creating segments
Cons
There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.
Alternatives Considered
KlaviyoReasons for Choosing Omnisend
Mailchimp stopped supporting Shopify integrationSwitched From
MailchimpReasons for Switching to Omnisend
Cheaper than Klaviyo and offers similar features- Industry: Supermarkets
- Company size: 11-50 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 4.0 /10
Great Product with regular updates - just shame about the lack of customer support
Reviewed on 30/11/2022
Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted...
Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.
Pros
Easy to use, syncs well with Shopify, new features added all the time.
Cons
Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software
- Industry: Health, Wellness & Fitness
- Company size: 2-10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
Works fine but still needs improvement
Reviewed on 28/11/2022
I think it works fine for the price.
I think it works fine for the price.
Pros
Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so
Cons
would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates
Reasons for Switching to Omnisend
We have been using it for so long and we are comfortable with the format and pricing is decentOmnisend FAQs
Below are some frequently asked questions for Omnisend.Q. What type of pricing plans does Omnisend offer?
Omnisend offers the following pricing plans:
- Starting from: $16.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).
Q. Who are the typical users of Omnisend?
Omnisend has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Omnisend support?
Omnisend supports the following languages:
English
Q. Does Omnisend support mobile devices?
Omnisend supports the following devices:
Q. What other apps does Omnisend integrate with?
Omnisend integrates with the following applications:
29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, BigCommerce, CartHook, ConvertFlow, Digioh, Easyship, Ekoma, Elink.io, Fomo, Fyrebox, Gameball, Gatsby, GemPages, Gleam AI, Gleam Apps, Glood.AI, GoAffPro, Gorgias, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, LateShipment.com, LiveChat, Lootly, Loox, LoyaltyLion, MESA, Make, Meta for Business, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Owids, POWR, PageFly by Shopify, Personizely, Playable, Poptin, PrestaShop, Quizell, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, SyncSpider, Tidio, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages
Q. What level of support does Omnisend offer?
Omnisend offers the following support options:
Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat
Related categories
See all software categories found for Omnisend.
- Email Marketing Software
- Marketing Automation Software
- SMS Marketing Software
- Content Marketing Software
- Campaign Management Software
- Multi-Channel eCommerce Software
- Marketing Analytics Software
- eCommerce Software
- Lead Management Software
- All-in-One Marketing Platform Software
- Lead Capture Software
- Lead Generation Software
- CRM Software
- Lead Nurturing Software
- Event Marketing Software
- Transactional Email Software
