Omnisend

4.7 (718)
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Marketing automation for smart ecommerce marketers

About Omnisend

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/


Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month

  • Images

    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything
    View 9 more
    Omnisend video
    Omnisend video
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything

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    Reviews

    Overall rating

    4.7 /5
    (718)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 718
    Emre
    Emre
    Overall rating
    • Industry: Computer Software
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Positive experience results

    Reviewed on 27/11/2022

    As an entrepreneur, I am constantly searching for new ways to market my products and services. I...

    As an entrepreneur, I am constantly searching for new ways to market my products and services. I have been using Omnisend for a 1 year now, and I am in love with it. I have been able to use the omnisend platform to completely automate my email marketing. I use it to send out a variety of emails to my subscribers based on what they have bought.

    Pros

    I've been using Omnisend for the past 1 years, and it's been one of my best decisions. Omnisend has really changed the way I market to my subscribers. I used to send out bulk emails over time, but now I focus on sending the emails when the subscribers are actually active in the system. I also find that Omnisend has made me a much better marketer in the process.

    Cons

    Overall I was satisfied and had a great experience, I think businesses lacking in marketing should definitely use it. It works great and I haven't had a problem.

    Joe
    Overall rating
    • Industry: Sporting Goods
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Great software with some quirks

    Reviewed on 11/02/2023

    My overall experience has been very good. My account manager is one of the best I have ever had...

    My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.

    Pros

    Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.

    Cons

    I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).

    Alternatives Considered

    Klaviyo

    Reasons for Choosing Omnisend

    Switch from Mailchimp to Bronto, then Bronto went to "end of life" forcing us to make a switch.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Price
    Julie
    Overall rating
    • Industry: Wholesale
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 4.0 /10

    It's good for now

    Reviewed on 28/11/2022

    It's okay so far.

    It's okay so far.

    Pros

    I like the design of the email templates.

    Cons

    The ease of creating and sharing link for landing pages could be more user friendly. There is currently no way to create a link for landing pages.

    Alternatives Considered

    Flodesk, MailerLite, and Mailchimp

    Reasons for Choosing Omnisend

    I wanted to use a software with a better design.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    The design of the emails were fitting for fashion.
    Smita
    Overall rating
    • Industry: Computer Software
    • Company size: 10,000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Decent Software for email marketing

    Reviewed on 11/04/2024

    Overall it has been very positive, its one of the best email marketing software that i have seen so...

    Overall it has been very positive, its one of the best email marketing software that i have seen so far.

    Pros

    Lot of inbuilt templates which makes it easy to create and send emails with ease.
    It is easy to integrate with other applications, also when issues arise the customer support team is very helpful. The dashboard is very well designed and provides a overall picture of the status.

    Cons

    I don't have anything to dislike at this point. One point i would like to highlight is that the initial setup can be a little difficult for people without any IT background.

    Diana
    Overall rating
    • Industry: Sporting Goods
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Is Omnisend right for you?

    Reviewed on 03/08/2019

    Omnisend has made my email marketing automated so I spend less time on the emails.

    Omnisend has made my email marketing automated so I spend less time on the emails.

    Pros

    I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

    Cons

    This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

    Showing 5 reviews of 718 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: $16.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, Attentive, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Formidable Forms, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Gravity Forms, Growave, GrowthHero, Helium, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Manifest AI, Meta for Business, MiloTree, Nector, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, Pabbly Connect, PageFly, Personizely, Playable, Poptin, Postscript, PrestaShop, Privy, Quizell, REVIEWS.io, Re:amaze, Recart, Recharge, Reelevant, Retention.com, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

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