About Omnisend

Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/

Pricing starting from:

$16.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Omnisend

Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Andorra, United Arab Emirates, Albania, Angola, Argentina , Austria, Australia, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Belarus, Canada, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Costa Rica, Cyprus, Czechia, Germany, Denmark, Algeria, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Guernsey, Ghana, Guinea, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iceland, Italy, Jersey, Japan, Kenya, South Korea, Liechtenstein, Sri Lanka, Liberia, Lithuania, Luxembourg, Latvia, Morocco, Monaco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Macao SAR China, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Romania, Serbia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard & Jan Mayen, Slovakia, San Marino, Thailand, Turkey, Taiwan, Ukraine, United States, Uruguay, British Virgin Islands, U.S. Virgin Islands, Vietnam, South Africa

    Supported Languages

    English

    Pricing starting from:

    $16.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Omnisend

    Images

    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything
    View 9 more
    Omnisend video
    Omnisend video
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything

    Features

    Total features of Omnisend: 92

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Dashboard Software
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • Live Chat Software
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Marketing
    • Performance Metrics
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • SMS Messaging
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

    Alternatives

    iContact

    4.5
    #0 Alternative to Omnisend
    iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your...

    Remarkety

    4.7
    #1 Alternative to Omnisend
    Remarkety is a leading Email & SMS Marketing Automation Platform for eCommerce. A data-driven email marketing system...

    ClickFunnels

    4.6
    #2 Alternative to Omnisend
    ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and...

    Privy

    4.5
    #3 Alternative to Omnisend
    Privy helps you grow your email list and online sales through highly targeted banners, pop-ups, landing pages,...

    Reviews

    Overall rating

    4.7 /5
    (678)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 678
    Chetan
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software for our Ecommerce Brand!

    Reviewed on 04/07/2021

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and...

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

    Pros

    Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

    Cons

    It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

    Alternatives Considered

    Klaviyo and Drip

    Reasons for Choosing Omnisend

    It's the right tool for the email marketing as other tools, as we are on shopify.

    Switched From

    Klaviyo and Sendlane

    Reasons for Switching to Omnisend

    It's the best as compared to other tools, and has the same functionalities.
    Filippo
    Overall rating
    • Industry: Utilities
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Easy newsletter for shopify customers and not only

    Reviewed on 03/08/2019

    Pros

    Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

    The template editing is not the best, but still quite powerful and intuitive.

    Cons

    The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

    To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

    Alternatives Considered

    AWeber

    Reasons for Choosing Omnisend

    MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    The ratio between Feature/Cost is advantageous

    Response from Omnisend

    Hi Filippo!
    Thank you so much for leaving such an unbiased and detailed feedback for our application.
    After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
    For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

    Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

    Dolores
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Value for money

    Reviewed on 07/12/2022

    It has been good so far.

    It has been good so far.

    Pros

    Forms, automation rules, creating segments

    Cons

    There is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.

    Alternatives Considered

    Klaviyo

    Reasons for Choosing Omnisend

    Mailchimp stopped supporting Shopify integration

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Cheaper than Klaviyo and offers similar features
    Naz
    Overall rating
    • Industry: Supermarkets
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 4.0 /10

    Great Product with regular updates - just shame about the lack of customer support

    Reviewed on 30/11/2022

    Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted...

    Overall we've stuck to Omnisend mainly because the email marketing software market is very diluted and hard to navigate - many other companies have similar pros and cons, so for us it was about sticking with what we've already been trained on and have gotten used to.

    Pros

    Easy to use, syncs well with Shopify, new features added all the time.

    Cons

    Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software

    Nadia
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Works fine but still needs improvement

    Reviewed on 28/11/2022

    I think it works fine for the price.

    I think it works fine for the price.

    Pros

    Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so

    Cons

    would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates

    Alternatives Considered

    Klaviyo and Mailchimp

    Reasons for Switching to Omnisend

    We have been using it for so long and we are comfortable with the format and pricing is decent
    Showing 5 reviews of 678 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: $16.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, BigCommerce, CartHook, ConvertFlow, Digioh, Easyship, Ekoma, Elink.io, Fomo, Fyrebox, Gameball, Gatsby, GemPages, Gleam AI, Gleam Apps, Glood.AI, GoAffPro, Gorgias, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, LateShipment.com, LiveChat, Lootly, Loox, LoyaltyLion, MESA, Make, Meta for Business, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Owids, POWR, PageFly by Shopify, Personizely, Playable, Poptin, PrestaShop, Quizell, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, SyncSpider, Tidio, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Omnisend.