NinjaCat

Pros

It is an all-in-one solution for analytics, KPI monitoring, reporting, and call tracking. It makes visualizing the data across a larger amount of clients and their disparate campaigns easy and helpful.

Cons

The service is enterprise level, but the costs are at a medium-sized business level which is awesome. That being said, my small agency had a hard time with the total cost and it took some juggling to be able to afford the service.

Pros

Being able to bring data from multiple sources and create a cohesive report & provide a thoughtful story for the clients.

Cons

Creating templates can be difficult to create if you haven't had any training on the software and data may not pull in time for critical deadlines.

Pros

It allows us to share with our clients their total ad spend & total conversions. Tracking & notifing for phone calls allows us to show our clients that the program we run is successful.

Cons

It doesn't integrate with email platforms like aweber and mailchimp. We have to use third party tools to connect them which don't work often.

Pros

NinjaCat has grown quite a bit since our agency first started using it. It used to be more of a reporting and monitoring platform, but now we're able to use it to track and report on calls more easily, and it makes integrating call leads into Google Ads easy. I couldn't imagine keeping track of countless PPC accounts on Google, Facebook, and LinkedIn without the customizable reporting tools NinjaCat offers. It makes it easy to see where our budgets and leads stand at a quick glance. The ability to easily compe data to other date ranges has been an essential part in allowing me to view seasonal trends or prioritize client accounts. Lastly, we're able to share our custom dashboards with clients, and we're also able to automate reports, which really helps with efficiency.

Cons

There are a few minor inconveniences that we've learned to adapt to while using NinjaCat. One is that monitoring dashboards are not updated in real time. So, data you or a client is seeing is only accurate up to the previous day. We've also had some issues where failures in the system were not reported to us in a timely manner, and it led to calls failing to be imported into Google. Their customer support team was very accomodating, but our agency would have appreciated advanced notice of the changes they were making in order to accommodate the unexpected issue. Oh, and there's no "undo" option when creating custom dashboards.

Pros

It is easy to set-up, and easy to use. The interface is easy to navigate, and looks great for clients.

Cons

The product is always being updated to include new features, which can sometimes cause existing features to stop working. The support team is always very helpful, and resolves the issue quickly.