Trustpilot

4.5 (1,163)
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Customer review management platform for online businesses

About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 260 million reviews and 57 million monthly active users across the globe, with 117 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.


Key benefits of Trustpilot

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.

  • Images

    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers
    Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time
    Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic
    Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business
    Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics
    Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Trustpilot Software - Maximize marketing investments with a built-in split testing tool
    Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application
    View 12 more
    Trustpilot video
    Trustpilot Software - Establish a trusted brand with a profile page to drive more customers
    Trustpilot Software - Get customers to leave feedback and reviews via any device, at any time
    Trustpilot Software - Increase visibility on search and leverage reviews to boost organic and paid traffic
    Trustpilot Software - Use automatic review reminder emails to collect more reviews for the business
    Trustpilot Software - Track collection rates, source, and change in TrustScore with built-in analytics
    Trustpilot Software - Share reviews further with one-click sharing on Facebook, Twitter, and Google+ timelines
    Trustpilot Software - Track where reviews came from, collection rates, and change in TrustScore with dashboard analytics
    Trustpilot Software - Maximize marketing investments with a built-in split testing tool
    Trustpilot Software - Use Trustpilot's marketing assets to showcase the business' TrustScore and boost credibility on billboards, banners, TV adverts, apps, videos and more
    Trustpilot Software - Improve customer service and awareness across the whole team by giving multiple people access to the organization's Trustpilot account
    Trustpilot Software - Create employee KPIs and customer segments by downloading review data into a third party spreadsheet application

    Not sure about Trustpilot? Compare with a popular alternative

    Trustpilot

    4.5 (1,163)
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    Starting Price

    $259.00
    month
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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Customer Service

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    Reviews

    Overall rating

    4.5 /5
    (1,163)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Trustpilot?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,163
    Catherine
    Catherine
    Overall rating
    • Industry: Computer Software
    • Company size: 201–500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Helpful tool

    Reviewed on 02/10/2018

    Overall it's been a good experience. It's made review collection and monitoring easier for me. This...

    Overall it's been a good experience. It's made review collection and monitoring easier for me. This is one of my main responsibilities at my company and TrustPilot is the easiest of the sites to monitor.

    Pros

    I like that TrustPilot is easy to navigate for both the reviewer and myself (the administrator). I like that you can tell whether the review came in through a unique link, basic link, or organically. Responding to and reporting on reviews in the Dashboard is very easy and straightforward.

    Cons

    There are some things about it that I don't like such as that if a company is rated a 7.0 they have 4 stars, and if someone is rated an 8.9 they also have 4 stars. This doesn't allow people who are quickly searching to really see the difference between the two companies.

    Response from Trustpilot

    Hi Catherine,

    Thanks for taking the time to leave us a review! It's great to hear you're enjoying collecting and responding to customer feedback with Trustpilot.

    We'll definitely pass along your feedback regarding star rating to our Product team to look into more.

    Let's upgrade the world with reviews!

    Ouattara
    Ouattara
    Overall rating
    • Industry: Telecommunications
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A great way to read reviews about products

    Reviewed on 18/01/2023

    There are several platforms I visit when I want to make a choice about a product. Trustpilot is one...

    There are several platforms I visit when I want to make a choice about a product. Trustpilot is one of my favorites. It's important to know what you're dealing with before you start, especially if it costs you money

    Pros

    There are so many products in our markets these days, I think it's very important to get input from other consumers before making a choice. Trustpilot is one of the platforms that I regularly consult before making a decision about a product. For me, TrustPilot is a great platform where you can collect real customer reviews. You can find reviews on different types of products, physical or software. You can also find different types of reviews and ratings, with the right comments. Moreover, it is easy to use. By typing in the search bar, you can find the product you want. I recommend that anyone who wants to buy a product should check it out

    Cons

    I don't really have a recommendation for this platform. It suits me for the moment

    Response from Trustpilot

    Hi Ouattara,

    Thanks for sharing your experience with us. We love to know that you've found Trustpilot to be a great way to read reviews about products and that you use it regularly.

    We hope you continue enjoying your Trustpilot experience!

    Thanks,
    The Trustpilot Team

    Michael
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Years of frustration, terrible investment

    Reviewed on 13/10/2020

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews),...

    The last straw that finally pushed us to sign up with another review company (Verified-Reviews), was when a customer posted a horrible review about our company and insisted that we discount a product they wanted by 50% or they wouldn't remove the terrible review. We were not ok with extortion and thought showing Trustpilot this totally inappropriate demand from a rogue customer would result in the bad review being removed. Shockingly Trustpilot refused to take down the bad review even after we showed them proof in emails from the customer that they wouldn't remove the review unless we discounted one of our products by 50%. We had enough being taken advantage of by Trustpilots outrageous fees and contracts, then they allow customers to extort us, and customer service was horrible... we are SO glad we left!

    Pros

    Trustpilot had a better UI / design than other 3rd party review platforms, that eventually turned out to be a wolf in sheep's clothing mistake that our company should have recognized far sooner.

    Cons

    We find Trustpilot's renewal practices oppressive, with the exponential price demands, very unreasonable, and with terrible service on so many issues we experienced with their back end system. Then the amount of fake reviews being left by spammers was a daily annoyance that we had to manually flag; it became impossible to accept after we'd have multiple reviews left in a day from people leaving fake reviews on our acccount about a TV they bought, or a vacation package, it very quickly dissolved into nothing but a major headache for our team to monitor and Trustpilot's customer service was worthless.

    Response from Trustpilot

    Hi Michael,

    Thanks for taking the time to leave us a review. We're so sorry to hear that you didn't enjoy your Trustpilot experience so much. We do work really hard to combat fake reviews and any misuse of our platform, but will be sure to let our team know of your feedback.

    If there's anything we can do to help out in the future, please don't hesitate to get in touch.

    Karis
    Overall rating
    • Industry: Human Resources Software
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Trustpilot helped me

    Reviewed on 13/11/2023

    My experience was great with Trustpilot is one of my favorites it help customers and business...

    My experience was great with Trustpilot is one of my favorites it help customers and business owners maintain an honest review Tanks

    Pros

    What I like about it is that it is available on many platforms and programs from different companies with very helpful reviews

    Cons

    Maybe there are some Fake reviews on Trustpilot

    Response from Trustpilot

    Hi Karis,

    Thanks for sharing with us! We love to hear that you're finding reviews on Trustpilot to be helpful.

    Thanks,
    The Trustpilot Team

    Angela
    Overall rating
    • Industry: Consumer Goods
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Trust Pilot is an essential tool for your customers feedback management

    Reviewed on 15/11/2023

    I find Trust Pilot a highly reliable resource where I can read opinions about services or goods. I...

    I find Trust Pilot a highly reliable resource where I can read opinions about services or goods. I feel that it also creates a sense of trust that I am able to have my customers write a potential product feedback. My rating is 10/10 and I continue to use Trust Pilot in the future both professionally and personal.

    Pros

    The fact that I am able to stay on track of my customers experience in an easy way with an easily readable grading scale. I also use Trust Pilot when I am looking for a vendor of a service or product to see what others are saying. This feels like an extra layer of purchasing security which could save me thousands of dollars in the future by making the right choices.

    Cons

    I have nothing negative to say about Trust Pilot.

    Response from Trustpilot

    Hi Angela,

    Thanks for the review. We love hearing that you've found Trustpilot to be an essential tool for customer feedback!

    Thanks,
    The Trustpilot Team

    Showing 5 reviews of 1,163 Read all reviews

    Trustpilot FAQs

    Below are some frequently asked questions for Trustpilot.

    Trustpilot offers the following pricing plans:

    • Starting from: $259.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free: $0 per month Plus: $259 per month Premium: $629 per month Advanced: $1,059 per month Enterprise: Contact Vendor for pricing.

    Trustpilot has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Trustpilot supports the following languages:

    Danish, Dutch, English, French, German, Italian, Spanish, Swedish

    Trustpilot supports the following devices:

    Trustpilot integrates with the following applications:

    Adestra, Adobe Commerce, BigCommerce, Chattermill, Digidesk, Flowbox, Fresh Relevance, Gnatta, Gorgias, Hootsuite, Klaviyo, Mailchimp, Meta for Business, Movable Ink, Nosto, OpenCart, PayPal, Photoslurp, PinMeTo, PrestaShop, ReviewTrackers, SaleCycle Suite, Salesforce Sales Cloud, Segment, Shopify, Shopware, Slack, Sprinklr, SwiftERM, Talkwalker, Twitter/X, Uberall, Visualsoft eCommerce, WooCommerce, Yext, Zapier, Zendesk Suite, eDesk

    Trustpilot offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

    Related categories

    See all software categories found for Trustpilot.