Google Data Studio

Interactive dashboard reporting and data visualization tool

About Google Data Studio

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Google Data Studio

Key benefits of Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Google Data Studio

    Images

    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
    Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
    Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
    Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
    Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
    Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email
    View 7 more
    Google Data Studio video
    Google Data Studio video
    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

    Features

    Total features of Google Data Studio: 20

    • Charting
    • Collaboration Tools
    • Customizable Branding
    • Customizable Reports
    • Customizable Templates
    • Dashboard Creation
    • Dashboard Software
    • Data Connectors
    • Data Visualization Software
    • Database Support
    • Drag & Drop
    • Multiple Data Sources
    • Real Time Analytics
    • Real Time Reporting
    • Reporting & Statistics
    • Search/Filter
    • Synchronous Editing
    • Text Editing
    • Visual Analytics
    • Website Integration

    Alternatives

    Dundas BI

    4.5
    #1 Alternative to Google Data Studio
    Dundas BI is an extremely flexible dashboard, reporting and data analytics platform for enterprise organizations and...

    Qrvey

    4.8
    #2 Alternative to Google Data Studio
    Qrvey is a cloud-based business analytics platform that offers enterprises with tools for data collection, analysis,...

    Synerise

    5
    #3 Alternative to Google Data Studio
    Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.

    Zoho Analytics

    4.3
    #4 Alternative to Google Data Studio
    Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

    Reviews

    Overall rating

    4.4 /5
    (108)
    Value for Money
    4.7/5
    Features
    4.3/5
    Ease of Use
    4/5
    Customer Support Software
    3.6/5

    Already have Google Data Studio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 108
    Alejandro T.
    Overall rating
    • Industry: Wine & Spirits
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Start using DS, you'll love it

    Reviewed on 13/06/2021

    Amazing. Couldn't be better!

    Amazing. Couldn't be better!

    Pros

    I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

    Cons

    Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

    Thomas C.
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Powerful, amazing reports of my web applications and websites, for my customers!

    Reviewed on 16/07/2021

    Absolutely amazing. It's like I have landed on Mars! I have discovered so many cool features and...

    Absolutely amazing. It's like I have landed on Mars! I have discovered so many cool features and things I could offer my client "at a cost", for "no cost on me".

    Pros

    This software can link up with your Google Analytics account and retrieve data from there. So instead of using the slopping reporting function inside Google Analytics, you can make use of the power offered by Google Data Studio.

    It can make simple, but sophisticated table-based data using columns (or calculated columns), to present your data in many ways.

    OR, you can choose to use one of the many types of graphics / charts offered in this software.

    Last but not least, there are tons of community and native reporting templates, you can simply just download and start using.

    I used to pay Megalytics for really crappy and limited reports. By migrating my deployments over to Google Data Studio, things are free, and does more than ever before.

    Delivering website / web application reports to my clients is no longer a luxurious thing.

    Cons

    User identifyiable information cannot be reported when linking up with Google Analytics. This includes things like email address.

    Virgil H.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 10,000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A viable option for business intelligence automation when your software budget is near zero

    Reviewed on 04/02/2021

    Overall, after coming to terms with the constraints of DS as a business intelligence automation...

    Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

    Pros

    It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence.

    On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

    Cons

    It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source.

    All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

    Ben S.
    Overall rating
    • Industry: Biotechnology
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    User Friendly Data Dashboards

    Reviewed on 14/01/2020

    A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the...

    A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.

    Pros

    Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

    Cons

    The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Powerful reporting tool in the right hands.

    Reviewed on 13/10/2020

    Seeing many data sources in a single view with multiple date ranges and comparisons.

    Seeing many data sources in a single view with multiple date ranges and comparisons.

    Pros

    I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

    Cons

    The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

    Showing 5 reviews of 108 Read all reviews

    Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Google Data Studio has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Data Studio supports the following languages:

    English

    Google Data Studio supports the following devices:

    Google Data Studio integrates with the following applications:

    Attribution, Campaign Manager Upaknee, Google Analytics

    Google Data Studio offers the following support options:

    Email/Help Desk, Knowledge Base Software

    Related categories

    See all software categories found for Google Data Studio.