Google Data Studio

Interactive dashboard reporting and data visualization tool

About Google Data Studio

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.

Key benefits of Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Images

    An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
    The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
    Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
    An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
    The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
    Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email
    View 7 more
    Google Data Studio video
    Google Data Studio video
    Google Data Studio screenshot: An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics Google Data Studio screenshot: The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources Google Data Studio screenshot: Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community Google Data Studio screenshot: An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics Google Data Studio screenshot: The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added Google Data Studio screenshot: Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

    Features

    Total features of Google Data Studio: 20

    • Charting
    • Collaboration Tools
    • Customizable Branding
    • Customizable Reports
    • Customizable Templates
    • Dashboard Creation
    • Dashboard Software
    • Data Connectors
    • Data Visualization Software
    • Database Support
    • Drag & Drop
    • Multiple Data Sources
    • Real Time Analytics
    • Real Time Reporting
    • Reporting & Statistics
    • Search/Filter
    • Synchronous Editing
    • Text Editing
    • Visual Analytics
    • Website Integration

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    Reviews

    Overall rating

    4.4 /5
    (94)
    Value for Money
    4.7/5
    Features
    4.2/5
    Ease of Use
    4/5
    Customer Support Software
    3.6/5

    Already have Google Data Studio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 94
    Mallory R.
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    So simple and easy to use compared to other data visualization softwares!

    Reviewed on 13/12/2019

    Overall it's made it much easier to build robust, flexible marketing dashboards and then share them...

    Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

    Pros

    I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

    Cons

    Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Powerful reporting tool in the right hands.

    Reviewed on 13/10/2020

    Seeing many data sources in a single view with multiple date ranges and comparisons.

    Seeing many data sources in a single view with multiple date ranges and comparisons.

    Pros

    I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

    Cons

    The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

    Verified Reviewer
    Overall rating
    • Industry: Biotechnology
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Google Data Studio is a great option for data reporting and exposure

    Reviewed on 26/02/2021

    Google Data Studio was a great option to create powerful reports consuming data from our MySQL...

    Google Data Studio was a great option to create powerful reports consuming data from our MySQL database.

    Pros

    It's easy to connect Data Studio into a variety of database systems and quickly create powerful reports.

    Cons

    The objects available on the user interface are limited when comparing with other options and I miss features like different fonts and sizes.

    Virgil H.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 10,000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A viable option for business intelligence automation when your software budget is near zero

    Reviewed on 04/02/2021

    Overall, after coming to terms with the constraints of DS as a business intelligence automation...

    Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

    Pros

    It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence.

    On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

    Cons

    It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source.

    All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

    Steve B.
    Overall rating
    • Industry: Consumer Electronics
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    GDS makes nice reusable dashboards without the need to log in to GA

    Reviewed on 06/04/2021

    My go-to tool for creating packaged dashboards. It's then easy to re-use them as templates for...

    My go-to tool for creating packaged dashboards. It's then easy to re-use them as templates for other organisations and not just for that particular website

    Pros

    The dashboards are more user-friendly and appealing than many of the other competitors out there. This can be important when trying to win over less tech savvy business colleagues who want a more colourful and easy to use view. Especially if all they require is a scheduled email containing a PDF.

    Cons

    Occasionally a certain tweak to a dashboard isn't possible, e.g. customising a bar graph's labels so they show the percentages rather than the absolute values. In this example you have to choose a less-preferred pie chart instead.

    Showing 5 reviews of 94 Read all reviews

    Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Google Data Studio offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    Google Data Studio is available for free.

    We do not have any information about Google Data Studio features

    Google Data Studio has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Data Studio supports the following languages:

    English

    Google Data Studio supports the following devices:

    Google Data Studio integrates with the following applications:

    Attribution, Campaign Manager Upaknee, Google Analytics

    Google Data Studio offers the following support options:

    Email/Help Desk, Knowledge Base Software

    Related categories

    See all software categories found for Google Data Studio.