Google Data Studio

Interactive dashboard reporting and data visualization tool

About Google Data Studio

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics
    Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources
    Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community
    Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics
    Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added
    Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email
    View 7 more
    Google Data Studio video
    Google Data Studio video
    Google Data Studio Software - An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics Google Data Studio Software - The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources Google Data Studio Software - Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community Google Data Studio Software - An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics Google Data Studio Software - The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added Google Data Studio Software - Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

    Features

    Total features of Google Data Studio: 19

    • Ad hoc Reporting
    • Charting
    • Collaboration Tools
    • Customizable Branding
    • Customizable Reports
    • Customizable Templates
    • Dashboard Creation
    • Dashboard Software
    • Data Connectors
    • Data Visualization Software
    • Drag & Drop
    • KPI Monitoring
    • Multiple Data Sources
    • Real Time Analytics
    • Real Time Reporting
    • Reporting & Statistics
    • Search/Filter
    • Single Page View
    • Visual Analytics

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    Reviews

    Overall rating

    4.4 /5
    (131)
    Value for Money
    4.8/5
    Features
    4.3/5
    Ease of Use
    4.0/5
    Customer Support Software
    3.6/5

    Already have Google Data Studio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 131
    Mallory R.
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    So simple and easy to use compared to other data visualization softwares!

    Reviewed on 13/12/2019

    Overall it's made it much easier to build robust, flexible marketing dashboards and then share them...

    Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

    Pros

    I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

    Cons

    Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

    Lainey T.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Google Data Studio for Automated Reporting

    Reviewed on 27/08/2021

    Very good to date, it's a very comprehensive product and free!

    Very good to date, it's a very comprehensive product and free!

    Pros

    We can collate all our data sources into one automated report for our clients.

    Cons

    Third-party connectors can be quite expensive.

    Juan J.
    Overall rating
    • Industry: Banking
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Google Data Studio

    Reviewed on 02/12/2021

    Overall it has been a good tool to work and present weekly, monthly reports to direction.

    Overall it has been a good tool to work and present weekly, monthly reports to direction.

    Pros

    You can quickly create a dashboard to present information in a visual way.

    Cons

    Due the cloud nature of this tool, sometimes it's complicated to connect to a local database, so you need to export the data to a google spreadsheet.

    Virgil H.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 10,000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A viable option for business intelligence automation when your software budget is near zero

    Reviewed on 04/02/2021

    Overall, after coming to terms with the constraints of DS as a business intelligence automation...

    Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

    Pros

    It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence.

    On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

    Cons

    It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source.

    All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

    Alternatives Considered

    Tableau and Microsoft Power BI

    Reasons for Choosing Google Data Studio

    Power BI doesn't have a connector for Google sheets (while all our data sources have native synchronization support for Google sheets) and third party data integration options to pull from Google sheets into PowerBI/MS OneDrive added complications and reduced reliability.

    Switched From

    Microsoft Power BI

    Reasons for Switching to Google Data Studio

    Free, easy to use, ideal Integration support for my case and can be deployed with an ability to grant access permissions to individuals outside my organization (partners).
    Natalia O.
    Overall rating
    • Industry: Food Production
    • Company size: 1,001-5,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Our experience using GDS

    Reviewed on 06/10/2021

    We have a lot of employees, and we cannot give them all payed users of a software to visualize our...

    We have a lot of employees, and we cannot give them all payed users of a software to visualize our indicators and processes results. When we test the software for the first time, we cannot imagine all the possibilities for free that we had in front of us. We had a very fast learning curve, and it was only a matter of months before various departments were already implementing their own dashboards. We love that we can edit several people on the same dashboard without problems.

    Pros

    To have a tool that give to you the opportunity to develop a complete dashboard is amazing, and the fact that that tool is free, is awesome.
    I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet. It is a very intuitive application, so you might not know anything about data visualization and you could still use it without problem.
    I really like that the Google apps have very similar edit pages, so if you have ever used Google Forms, you are going to find GDS very familiar.

    Cons

    I find this software very useful, but there is one thing that I want they to improve, if there is the possibility. The connection with Microsoft Office, for example: Microsoft Excel. If you want to make a dashboard on GDS, you have to pass your data to google sheets, and you lost a lot of features that Excel gives to you. There is a way to do it by using python, but, if you want to preserve the fact that this software is really easy to use, so, it is not a solution to this problem.

    Alternatives Considered

    Microsoft Power BI

    Reasons for Switching to Google Data Studio

    We are using both of them, but we choose Data Studio becaus eit is userfriendly, it is very intuitive, and it is free.
    Showing 5 reviews of 131 Read all reviews

    Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Google Data Studio offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Google Data Studio is available for free.

    Google Data Studio has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Data Studio supports the following languages:

    English

    Google Data Studio supports the following devices:

    Google Data Studio integrates with the following applications:

    Attribution, Campaign Manager Upaknee, Google Analytics

    Google Data Studio offers the following support options:

    Email/Help Desk, Knowledge Base Software

    Related categories

    See all software categories found for Google Data Studio.