--- description: Detailed reviews on Kevel based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare Kevel with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Kevel Reviews, Prices & Ratings | GetApp UAE 2026 --- Breadcrumb: [Home](/) > [Ad Serving Software](/directory/298/ad-serving/software) > [Kevel](/software/116575/kevel) # Kevel Canonical: https://www.getapp.ae/software/116575/kevel Page: 1 / 3\ Next: [Next page](https://www.getapp.ae/software/116575/kevel?page=2) > Kevel (previously Adzerk) gives engineers and product managers the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue. > > Verdict: Rated **4.6/5** by 49 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Kevel • Kevel offers ad-engine-as-a-service that helps users design and deploy custom ad campaigns and provides pre-defined APIs that enable users to launch and optimize customizable ad servers, eliminating the need to develop from scratch. • The solution includes an ad decision engine that enables users to manage ad targeting and customize ads based on multiple marketing metrics designed to meet the needs of end audiences, campaign goals, and revenue optimization. • Kevel provides well-documented APIs with JSON objects to help create white label features that allow users to incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics. • The platform offers reporting tools to help manage campaign performance and includes a JS library, real-time stats, and more. • Kevel comprises a visual dashboard with a structured hierarchy to ease the design and development process along with pre-created ads to helps users run ads without any API key. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 49 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Kevel - **Location**: Durham, US - **Founded**: 2010 ## Commercial Context - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Pricing is based on features, APIs, support and request volume. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Israel and 16 more ## Features - A/B Testing - API - Ad Inventory Management - Ad Optimization - Advertising Management - Banner Management - Campaign Analytics - Campaign Management Software - Content Management System (CMS) Software - Conversion Tracking - Customizable Templates - Mobile Ad Serving - Native Ad Serving - Newsletter/Email Ad Serving - Performance Metrics - Rich Media Ad Serving - Video Ad Serving ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Ad Serving Software](https://www.getapp.ae/directory/298/ad-serving/software) ## Alternatives 1. [wetracked.io](https://www.getapp.ae/software/2080874/wetracked-io) — 5.0/5 (193 reviews) 2. [Topsort](https://www.getapp.ae/software/2061045/topsort) — 4.4/5 (13 reviews) 3. [Taboola](https://www.getapp.ae/software/106099/taboola) — 4.5/5 (68 reviews) 4. [Outbrain](https://www.getapp.ae/software/101419/outbrain) — 3.9/5 (32 reviews) 5. [Genius Monkey](https://www.getapp.ae/software/2051763/genius-monkey) — 5.0/5 (12 reviews) ## Reviews ### "The right solution + amazing customer service" — 5.0/5 > **Verified Reviewer** | *12 February 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: We have unique requirements for our ad server use and Adzerk ticked every box. We love how easily we've been able to configure Adzerk to work with our business model. In addition, the customer support has been amazing. Every time we've jumped on a call with them they've 10X value with their guidance and advice. > > **Cons**: As others have mentioned, the UI isn't perfect and the help documentation doesn't always fit the bill, but their outstanding customer service overshadows any of these minor issues. ----- ### "Great Product" — 5.0/5 > **Adam** | *12 December 2019* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It's one of the best products for non programmatic ad serving. You have the ability to fully customize your ad response to complete your user experience which allows for you to have completely native ads. If you know what you're doing in the ad space it gives you something you won't be able to do with DFP/GAM. The more creative you are, the better this product will be for you. I highly recommend it for any team that does a direct sales or performance based advertising. > > **Cons**: There are two cons and one is easily something you can overcome. The first is if you strictly use their UI, it can be a challenge, but you have the ability to do everything via API if you prefer. The second is if you strictly intend to use this product programmatically you won't be experiences the real benefits but in no means will you be going wrong. > > Great people who have worked with us over the years answering questions on how we can improve our ad serving using their products. ----- ### "Adzerk is a fine tool" — 4.0/5 > **Andrea** | *30 May 2019* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: It allows Imgur to serve native content ads that are not ad blocked which is extremely useful in reaching our users. The UI is fairly easy to use. Our reps and support over the years have been responsive and willing to help troubleshoot. > > **Cons**: We have a very custom integration with Adzerk so sometimes it is difficult to troubleshoot. Not customizable in terms of setting campaigns/flights to pace via creative lines. It's possible that some metrics are not being recorded by adzerk due to ad blockers. ----- ### "Easiest and Fastest way to Implement your own Native Ad Server" — 5.0/5 > **Josh** | *27 February 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: When starting Spoutable we looked at many different Native Ad Servers as a Service companies. We are still very happy with our choice years later. It was very fast to get up and running. We have since integrated with other platforms and Adzerk is still the easiest to integrate with. The support has been great. They continue to update their platform with new features. It just works. > > **Cons**: It doesn't do 'everything' in the ad world. Its focused on native and it does that really well. Its not a video player or video ad server or meant for traditional display advertising. If you are looking to build a full stack its a very strong piece of the puzzle but its a piece and not the whole puzzle. ----- ### "Great ad serving capabilities and fantastic customer support" — 4.0/5 > **Carter** | *22 December 2021* | Online Media | Recommendation rating: 9.0/10 > > **Pros**: We use Kevel to serve ads on on multiple sites. Having one platform for all of our advertisers, campaigns and reporting is a huge benefit. The user interface has a small learning curve, but once you understand how to use it, it's very easy to navigate. This is the first time we've used an ad server, and the team was friendly and helpful as we got it set up. The ongoing support is also great, and the team helps us solve problems quickly. > > **Cons**: There's more to be desired with Kevel's reporting capabilities. Reports don't allow for much customization, and scheduling reports can be tricky. There are also some more basic metrics we track that are not accessible through the platform - we typically have to download reports and perform calculations on our side. > > Overall, Kevel has helped us build out our advertising capabilities, and the customer service team has helped us learn and improve on how we serve our ads. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.ae/software/116575/kevel?page=2) ## Links - [View on GetApp](https://www.getapp.ae/software/116575/kevel) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data