--- description: Detailed reviews on Fullstory based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare Fullstory with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Fullstory Reviews, Prices & Ratings | GetApp UAE 2026 --- Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/3791/product-analytics/software) > [Fullstory](/software/116603/fullstory) # Fullstory Canonical: https://www.getapp.ae/software/116603/fullstory Page: 1 / 4\ Next: [Next page](https://www.getapp.ae/software/116603/fullstory?page=2) > Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Fullstory \* Eliminates manual instrumentation by autocapturing all user interactions — clicks, taps, scrolls, and form inputs — across web and mobile with no tagging or pre-defined tracking setup required. \* Accelerates root-cause analysis through video-like session replay, enabling product and support teams to observe exact user paths and reproduce friction points without relying on user-reported descriptions. \* Identifies revenue impact through conversion funnels that surface drop-off points and quantify the revenue opportunity associated with each friction signal. \* Surfaces prioritized insights automatically via StoryAI (powered by Google Gemini), including AI session summaries, multi-session summaries, anomaly detection, and proactive conversion opportunity identification — without requiring manual dashboard builds or query writing. \* Supports natural language investigation through Ask StoryAI, allowing teams to query behavioral data in plain language rather than through SQL or custom reporting tools. \* Provides spatial interaction analysis via heatmaps, click maps, and scroll maps, giving design and product teams a visual breakdown of where users engage or disengage on any page or screen. \* Detects frustration signals such as rage clicks automatically, enabling teams to prioritize UX fixes based on observed user behavior rather than assumptions. \* Drives cross-functional alignment by making behavioral data accessible to product, engineering, marketing, support, and customer success teams within a single platform. \* Extends behavioral analytics to internal tooling through the Workforce product, giving operations and IT teams visibility into how employees interact with internal applications. \* Activates behavioral data in existing data infrastructure via Fullstory Anywhere, supporting export to Snowflake and Google BigQuery and real-time streaming for workflow automation and personalization use cases. \* Delivers behavioral context to external AI systems in real time through Fullstory MCP, supporting AI-augmented workflows without requiring custom data pipelines. \* Supports enterprise governance requirements with SOC 2, ISO 27001, and ISO 42001 certifications, private-by-default data capture, and a commitment to not using customer data for sub-processor AI model training. \* Scales from individual contributors to large enterprises through tiered plans, including a free plan, a startup scholarship program, and Enterprise tiers with SSO, role-based permissions, and multi-org management. \* Connects to existing martech and data stacks through integrations with Salesforce, Adobe Experience Platform, Zapier, Segment, Tealium, and other SaaS platforms. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 67 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Fullstory - **Location**: Atlanta, US - **Founded**: 2014 ## Commercial Context - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Analytics - Annotations - Application Management - Augmented Analytics - Behavior Analytics - Behavior Tracking - Behavioral Analytics - Benchmarking - Campaign Analytics - Campaign Management Software ## Integrations (15 total) - Adobe Target - BigQuery - Claude - Digistorm Funnel - Dynamic Yield - Fin - Google Analytics - MacOS Big Sur - My Telescope competitive compass - Perplexity - QUOSA - Qualtrics Customer Experience - Snowflake - Tealium Customer Data Hub - WorrkBox-Recruit ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) ## Category - [Product Analytics Tools](https://www.getapp.ae/directory/3791/product-analytics/software) ## Related Categories - [Product Analytics Tools](https://www.getapp.ae/directory/3791/product-analytics/software) - [Heatmap Software](https://www.getapp.ae/directory/1293/heatmap/software) - [Mobile Analytics Software](https://www.getapp.ae/directory/1041/mobile-analytics/software) - [Website Monitoring Software](https://www.getapp.ae/directory/113/website-monitoring/software) - [Customer Data Platform Software](https://www.getapp.ae/directory/1425/customer-data-platform/software) ## Alternatives 1. [Lucky Orange](https://www.getapp.ae/software/112955/lucky-orange) — 4.7/5 (268 reviews) 2. [Hotjar](https://www.getapp.ae/software/101789/hotjar) — 4.6/5 (545 reviews) 3. [Microsoft Clarity](https://www.getapp.ae/software/2051298/microsoft-clarity) — 4.8/5 (57 reviews) 4. [Indeemo](https://www.getapp.ae/software/2047363/indeemo) — 4.7/5 (47 reviews) 5. [Pendo](https://www.getapp.ae/software/107315/pendo-platform) — 4.5/5 (238 reviews) ## Reviews ### "We use FullStory to get an idea of our users experiences on our website." — 5.0/5 > **Catherine** | *24 July 2018* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: FullStory allows us to look for errors and hiccups on our website and web forms. It allows us to dig deeper into user's experiences on different web browsers and devices > > **Cons**: Overall it's a great product. I haven't run into any issues with it yet. I like how it helps us and it is very easy to use. > > Gives my company the ability to see what the users experience is like. ----- ### "FullStory allows me a window into the unknown. A must have for research\!" — 5.0/5 > **Verified Reviewer** | *12 December 2018* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Where to start\! FullStory allows me to be able to look into a place and the mind of a user. It allows me to really dig deep without having to ask too many initial probing questions for customer support. Seriously, being able to look at what someone is doing and how they may be misusing or simply misunderstanding something is a godsend. I am able to understand and help a user that much quicker by getting in their mindset\! > > **Cons**: The interface leaves a little bit to be desired and does have some quirks but overall this is a minor issue as the software really outshines this small issue. > > I would recommend FullStory to anyone who is looking to understand their users and their issues and take them seriously. It offers a window of insight few applications give. ----- ### "Allows us to easily identify an error on our application or improve user experience" — 3.0/5 > **Verified Reviewer** | *16 April 2018* | Recommendation rating: 8.0/10 > > **Pros**: It is easy to integrate with and works as expected for the need that this software fits into it. The user experience and look and feel of an application itself is very good. > > **Cons**: I do not see any issue with this application. They must get trying to understand what new features could help us on our organization > > Allowed our design team to be more efficient and identify possible issues on the application, earlier than the customer complains about it. ----- ### "Live Replay of User Sessions - Great for CRO" — 5.0/5 > **Verified Reviewer** | *1 May 2019* | Business Supplies & Equipment | Recommendation rating: 9.0/10 > > **Pros**: The ability to play back video sessions of your users using the site. The filters allow you to select users who rage clicked. It is a very powerful tool when making decisions for CRO and UX. > > **Cons**: The paid plan comes with a premium price tag, however the free plan still gives a good level of functionality, especially for smaller sites. > > We use fullstory to troubleshoot user experience issues with our site. It also guides us into making decisions on the design of the site, its great to have the video replays of multiple sessions that help to prove or disprove our hypothesis. ----- ### "Can't Imagine Not Having It" — 5.0/5 > **Verified Reviewer** | *25 September 2020* | Financial Services Software | Recommendation rating: 10.0/10 > > **Pros**: Once my company got FullStory, I couldn't imagine a world without it. How can you \*really\* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap. > > **Cons**: Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting. > > One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend. ----- Page: 1 / 4\ Next: [Next page](https://www.getapp.ae/software/116603/fullstory?page=2) ## Links - [View on GetApp](https://www.getapp.ae/software/116603/fullstory) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data