About CustomerLabs CDP

CustomerLabs CDP is a no code customer data platform that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency.

Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographic and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time.

Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

Pricing starting from:

$99.00/month

  • Free Trial
  • Free Version
  • Subscription
View Pricing Plans

Key benefits of CustomerLabs CDP

Codelessly track website/app user behavior
Integrate your CRM, email, service and offline customer data
Unify user data from disparate sources and create a 360° user profile
Segment groups of similar users that you want to monitor, on the fly
Send this customer data back to your existing tools to personalize engagement & boost conversions

Devices

Business size

S M L

Markets

Australia, Canada, Germany, India, United States

Supported Languages

English

Pricing starting from:

$99.00/month

  • Free Trial
  • Free Version
  • Subscription
View Pricing Plans

Images

Capture website visitor behavior using Action Recorder
Unify customer data from your marketing, sales, service and offline channels
Get an overview about your target company and contacts in one place
Identify anonymous users and map their behavior across channels to create a 360 degree customer profile
Create custom segments on the fly to get answers to your marketing questions
Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools.
Get the insights you need to optimize your ecommerce store.
Group similar users and monitor their progress over time.
Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.
View 10 more
CustomerLabs CDP video
CustomerLabs CDP video
CustomerLabs CDP video
CustomerLabs CDP video
CustomerLabs CDP video
CustomerLabs CDP screenshot: Capture website visitor behavior using Action Recorder CustomerLabs CDP screenshot: Unify customer data from your marketing, sales, service and offline channels CustomerLabs CDP screenshot: Get an overview about your target company and contacts in one place CustomerLabs CDP screenshot: Identify anonymous users and map their behavior across channels to create a 360 degree customer profile CustomerLabs CDP screenshot: Create custom segments on the fly to get answers to your marketing questions CustomerLabs CDP screenshot: Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools. CustomerLabs CDP screenshot: Get the insights you need to optimize your ecommerce store. CustomerLabs CDP screenshot: Group similar users and monitor their progress over time. CustomerLabs CDP screenshot: Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.

Features

Total features of CustomerLabs CDP: 33

  • API
  • Activity Tracking
  • Analytics/ROI Tracking
  • Behavioral Analytics
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Integration
  • Email Marketing Software
  • Event Triggered Actions
  • GDPR Compliance Software
  • Geotargeting
  • Goal Setting / Tracking
  • Keyword Tracking
  • Lead Qualification
  • Match & Merge
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Progress Tracking
  • Real Time Analytics
  • Real Time Data
  • Referral Tracking
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring Software
  • Third Party Integrations
  • Web Traffic Reporting
  • Website Analytics
  • eCommerce Management

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Reviews

Overall rating

4.6 /5
(11)
Value for Money
4.7/5
Features
4.8/5
Ease of Use
4.2/5
Customer Support Software
5/5

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Showing 5 reviews of 11
Taylor B.
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Incredibly Powerful and Highly customizable

Reviewed on 19/09/2019

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and...

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Pros

CustomerLabs provides us with a flexible, powerful alternative to both Google Tag Manager and Segment, allowing us to identify and track events across our event registration site with ease. Using their Action Recorder, we were able to quickly tag and identify core events (user registration, ticket selection, purchases, etc) and can now use that data to provide a better experience to our customers, while also more effectively retargeting those users who didn't complete the registration process, something that would have been nearly impossible with the event platform on its own.

Cons

Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow. However, the team at CustomerLabs provided some of the best support and handholding I've ever experienced from a SaaS provider, and they were able to help us get up and running within the first day we put CustomerLabs to work.

M R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Highly recommended tool for no-code server side conversion event implementation

Reviewed on 02/03/2021

Moving onto Customerlabs has helped me focus on Strategy & Execution and not to worry about...

Moving onto Customerlabs has helped me focus on Strategy & Execution and not to worry about spending more time on data collection. Meaningful decisions are being made with customer information being unified onto one single platform. Being a non coder, CustomerLabs reduced my dependency on developers and data analysts, which in turn helped me focus on my campaigns.

Pros

Perfect tool for non coder like me to implement server side conversion events specially with the new iOS update and Google no roll out of cutting Third-Party Tracking Pixels to work directly on Chrome. Their customer support and on-boarding has been top notch. I would have been lost without their team's untiring support.

Cons

Looking forward to an improvement in UI/UX. For not so expert like me I wish to see more implementation and use case videos.

Ale R.
Overall rating
  • Used Other for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

amazing app for tracking event when you are a coder

Reviewed on 06/06/2018

Tracking actions and event for get real info about what happen in your shop or landing page. Track...

Tracking actions and event for get real info about what happen in your shop or landing page. Track convertion and send info to your apps.

Pros

You can setup event so you can improve your convertion.

Action recorder for customer labs help you to do this if you are not a developer. this is a pain and this save alot of time

A MUST TOOL FOR ECOM or DIGITAL MARKETER

- You can setup the tracking code really easy
- Integrate with like FB or Adword
- You can track event and send the info to other services

Today tracking the convertion and the action on your site is key for traking how your site/convertion is working.

INSANE SUPPORT.

One of the best support i talk. They take the time to help you so u can get this up and running smoothly!

Cons

Action recorder is pretty simple but they need to fix some detail, could be really more simple

- improve the UX kind confusing
- i dont like the design
- make more easy or accesible .

Example there is a hand you need to click to select the element, but is your first time you miss it because the design.

Is easy to setup, but with some clear instruction or steps should be more easy!!!
Also they need to add tutorial because most of the people dont get this tool is really good or how to use it.

I dont like they count all the pageview like event, so you need to exclude theurl or you get your limit exceed.

With some small fix it this is cold be one of the top secret tool for digital marketer.

Tracking what happen in your site, shop or landing page is key, and Action Recorder help you to get that info

Thomas P.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Super easy to use and powerful

Reviewed on 04/09/2019

Pros

It saves a lot of development time - instead of having our developers define each event, we were able to do so ourselves using the action recorder. Then we watch the events come in - it's super awesome! Now, as with any software, there is a bit of a learning curve because there are many different events, and each one of them are defined slightly differently in each individual case. The customer support at Customerlabs has been absolutely fantastic in helping us set this up and they have been very responsive. We highly recommend this product.

Cons

There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used. I'm not a developer, so I don't know if this even is possible, but it would have been absolutely amazing to go through the same steps as I can currently go through with the action recorder but for a mobile app.

Response from CustomerLabs

Thanks very much Thomas. This motivates us a lot. Thanks for taking time to review us.

Gary S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Fantastic Tool If Conversion Tracking If Your Are Not a Developer

Reviewed on 21/11/2018

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding...

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding knowledge or have a developer at your disposal.

Pros

While Google Analytics gives you lots of conversion tracking options, some features are not available or if they are, can be very difficult to setup unless you have a knowledgable developer on hand. Action recorder let's you track button clicks, add to carts, prfile creations, etc, without having the need to do comlicated coding on the site. They also integrate with lots of 3rd party tools to pass the data to your other software.

Cons

They should be more generous with the # of integrations on the paid plans.

Response from Customerlabs

Many thanks Gary, appreciate it.

Showing 5 reviews of 11 Read all reviews

CustomerLabs CDP FAQs

Below are some frequently asked questions for CustomerLabs CDP.

CustomerLabs CDP offers the following pricing plans:

  • Starting from: $99.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

We do not have any information about CustomerLabs CDP features

CustomerLabs CDP has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

CustomerLabs CDP supports the following languages:

English

CustomerLabs CDP supports the following devices:

CustomerLabs CDP integrates with the following applications:

Drift, Facebook, Freshworks CRM, Google Ads, Google Analytics, Instapage, Intercom, LeadPages, Magento Commerce, Managed WooCommerce, Mixpanel, Pipedrive, Salesforce Sales Cloud, Segment, Shopify, Shopify Plus, Unbounce, WooCommerce, Zapier, Zoho CRM

CustomerLabs CDP offers the following support options:

Email/Help Desk, Phone Support, Chat

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