About Sendlane

Sendlane is cloud-based omni-channel marketing automation platform designed to help small to midsize ecommerce businesses to track, personalize, automate and manage email marketing activities. It allows users to improve engagement with customers through data-driven messaging based on the behavior patterns of visitors including website visits, purchase history, refunds and more. Plus, it lets enterprises customize data collection processes and capture specific information from the customer journey such as orders and refunds, among others.

Features of Sendlane include behavior-based automation, website and event tracking, data segmentation, email re-targeting, real-time reporting, visual workflows, email builders, customer profiles and more. Businesses can use the platform to track performance of emails with data on opens, clicks, sales, conversions and earnings. The SMS marketing module enables users to improve business revenue through direct mobile communication. Besides, it provides actionable insights into marketing activities, allowing users to identify and optimize areas of improvement.

Pricing starting from:

$35.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Sendlane

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

United States

Supported Languages

English

Pricing starting from:

$35.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Sendlane

Images

Sendlane Software - Sendlane dashboard
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Sendlane Software - Sendlane dashboard
Sendlane Software - Sendlane popups
Sendlane Software - Sendlane campaigns
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Features

Total features of Sendlane: 56

  • AB Testing
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Management Software
  • Campaign Planning
  • Campaign Tracking
  • Channel Management Software
  • Communication Management
  • Contact Database
  • Contact Management Software
  • Customer History
  • Customizable CTAs
  • Customizable Fields
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing Software
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Engagement
  • Lead Management Software
  • Lead Notifications
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Pipeline Management
  • Predictive Analytics Software
  • ROI Tracking
  • Reporting/Analytics
  • Sales Analytics
  • Segmentation
  • Social Marketing
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking

Alternatives

Mailchimp

4.5
#1 Alternative to Sendlane
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Keap

4.1
#2 Alternative to Sendlane
Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform...

Omnisend

4.7
#3 Alternative to Sendlane
Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek...

Klaviyo

4.7
#4 Alternative to Sendlane
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing...

Reviews

Overall rating

4.3 /5
(32)
Value for Money
3.9/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

Already have Sendlane?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 32
Rahul
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

An Email Marketing & Automation Tool Loved by Digital Marketers

Reviewed on 08/06/2022

Advanced automation workflows allow you to send emails in response to a range of subscriber...

Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time.

Pros

When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent.

Cons

They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was.

Alternatives Considered

Mailchimp

Reasons for Choosing Sendlane

Mailchimp is cheap but I don't like their cluttery UI. Still, I am not able to figure out certain options.

Reasons for Switching to Sendlane

After a lot of research, I found that Sendlane is specifically made for digital marketers and eCommerce. Their integration with Shopify is super easy.
Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Sendlane Makes My Business Easy

Reviewed on 14/10/2020

Overall, my experience has been really great and solid. Sure, I've had a bug here or there or...

Overall, my experience has been really great and solid. Sure, I've had a bug here or there or trouble figuering out how to use the platform, but for the most part Sendlane is more polished than companies that have been around for years.

Their customer service is the best I've seen. Sometimes they will stay with me on the phone for an hour or two until the problem is resolved. They follow up, they ask detailed questions and they want to improve. I've literally had companies treat me as nothing more than a dollar sign.

Sendlane has always made me feel welcomed and I can tell they want me to grow my business. The [SENSITIVE CONTENT HIDDEN] has even taken time out of his day to make me feel welcomed. How many companies do that? Their interface needs some work as it's a little confusion, but it has all the functions I need. They allow me to run my business and automate it in a way I could never do on my own. And because of the tools and features it has allowed me to increase my income.

Pros

My favorite feature is how they allow me to automate my marketing message, followup and feedback with customers. Their platform allows me login, manage my customers and even create additional income through following up with them and offering them new products.

I also love their customer service. I've been with other companies who act like I'm part of the family only to never have my back when I need. So far, everytime I've had any issue, problem or even a question I'm able to reach someone from Sendlane and get the help I need.

Cons

My biggest compliant is the little things with a company that is growing. The occassional bug or certain features not acting how they should. Keep in mind, these are rare and not a huge concern. I also find that their user interface is a little complicated. It's nothing that I can't figure out, but they could def improve in that area.

I also feel their knowledge base could be updated more to reflect the unique ways in which Sendlane operates compared to other similar services. This would save me alot of time dealing with customer service. It's not a huge problem, but one of the things I wish they would improve and I'm sure they will with time.

Response from Sendlane

Dear Reviewer: Thank you for taking time to review Sendlane. We appreciate your honesty very much. Am so glad to read that you perceive our focus on customer success and the fact that we value our relationship with our cusromers. We are aways improving the product and please do not hestitate to reach out to us if you have any suggestions for improvements.
Best,
Sonya, VP Marketing

Bruce
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Affiliate rookie

Reviewed on 24/02/2021

Was good till lately when I am now on probation. I paid the full year

Was good till lately when I am now on probation. I paid the full year

Pros

Easy to use and understand. I’m new so I found it easy to use and understand

Cons

Didn’t know that’s clicks mattered that much

Response from Sendlane

Hi Bruce!

Thank you so much for taking the time to leave us a review. We love to hear from our customers.

I have received your feedback on the account probation as well. Please reach out to [email protected] to speak with our customer success team about your account issues.

Also, if you'd like to discuss our affiliate program further, please reach out to me at [email protected] or (858) 774-6116.

Best,

John Hall, Strategic Partner Manager

Charles
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

IMHO The best email platform out there.

Reviewed on 05/10/2020

I'm a huge fan. They are constantly innovating and trying new things and making it better.

I'm a huge fan. They are constantly innovating and trying new things and making it better.

Pros

Their customer service is top notch. I get a response quickly.
The platform is super easy to use.
The deliverability is great.
TONS of ways to create emails and workflows
TONS of ways to segment an audience
They allow affiliate marketing

Cons

It's a ferrari. I feel like I'm still driving it like it's a ford focus.
There is so much that it can do, It can easily get overwhelming.

Needs the ability to track revenue that workflows produce monthly instead of just overall. BUT, after talking with them, it's coming in the next 4 months.

I wish it integrated with more softwares such as optimonk. They integrate with a lot, but there are a few apps I use that would benefit from an integration.

Response from Sendlane

Hi Charles: Thank you for taking the time to write a stellar review. And, also great suggestions on product improvement. We are very proud of our focus on customer success and really happy to hear that it has made a difference to you.
Best,
Sonya, VP Marketing

John
Overall rating
  • Industry: Retail
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Sendlane is truly a gem

Reviewed on 23/02/2021

AMAZING!

AMAZING!

Pros

-Ease of use
-Customer support is amazing
-The owner and staff are always super friendly

Cons

They just updated their price and it kinda sucks, so that's the only place they lost points. It's still a great value, just not what it was.

Alternatives Considered

Mailchimp

Reasons for Choosing Sendlane

Bronto was way more expensive and we never used all the features. Sendlane was just the perfect fit for what we need.

Reasons for Switching to Sendlane

Price at first, we stay for the top-notch support and ease of use

Response from Sendlane

Hi John,
Thank you for your stellar review. We appreciate it very much. Yes, we did increase prices recently, after 22 months of product development, to reflect the new functionality and features. And, we are continuing to add value to the product.
Best,
Sonya Pelia, VP of Marketing at Sendlane

Showing 5 reviews of 32 Read all reviews

Sendlane FAQs

Below are some frequently asked questions for Sendlane.

Sendlane offers the following pricing plans:

  • Starting from: $35.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pricing is available on monthly subscription, starting at $25 per month and varying as per number of subscribers.

Sendlane has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500

Sendlane supports the following languages:

English

Sendlane supports the following devices:

Sendlane integrates with the following applications:

ClickFunnels, Convertful, Gmail, GoTo Webinar, LeadsBridge, LiveChat, MailMunch, Meta for Business, Microsoft Outlook, OptimizePress, Outgrow, PayKickstart, Poptin, Privy, Shopify, Stripe, VYPER, WooCommerce, Zapier, mailfloss

Sendlane offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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