About Whatagraph

Whatagraph is a cross-channel reporting tool that helps businesses to track, measure, and analyze marketing performance with clients and teams. Users can automatically pull data from all of their marketing channels, create visual, engaging reports, and share them easily.

Created with digital agencies in mind, Whatagraph offers tools such as the ability to create weekly or monthly reports using data from multiple sources, create automated workflows for collecting data from marketing channels, collaborate on reports, and customize reports to match company branding.

With features such as automated data gathering from multiple sources, easy-to-build templates, streamlined visuals, report scheduling, and more, Whatagraph aims to help brands collaborate, communicate, and scale. The platform integrates with a range of third party platforms including AdRoll, Campaign Monitor, Google Analytics, Mailchimp, and more in order to gather data from multiple sources.

Pricing starting from:

$199.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Whatagraph

• Create cross-channel reports: Whatagraph supports more than 30 direct API integrations, which allow users to easily connect and pull data from all marketing channels.

• Minimize manual work: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved.

• Customize reports to business needs: Whatagraph offers pre-made templates and widgets, which can be easily shuffled around to reflect the metrics most valuable to each business.

• Improve collaboration and communication: Whatagraph lets users connect multiple team members so everyone could have timely access, leave comments, and schedule reports.

• Streamlined reporting experience: Whatagraph reports can be easily branded with company logos and colors – no more funky fonts and out of place visuals.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

United Arab Emirates, Austria, Australia, Belgium, Canada , Switzerland, Germany, Denmark, Finland, United Kingdom, Ireland, Iceland, Italy, Lithuania, Netherlands, Norway, New Zealand, Poland, Sweden, Singapore, United States, South Africa

Supported Languages

English

Pricing starting from:

$199.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Whatagraph Software - Connect data and build visual reports
Whatagraph Software - Monitor multi-channel marketing data in real-time
Whatagraph Software - Real-time dashboards to monitor daily performance
Whatagraph Software - Automate your client reporting
Whatagraph Software - Custom branding
Whatagraph Software - Super intuitive & easy to use drag & drop editor
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Whatagraph video
Whatagraph Software - Connect data and build visual reports
Whatagraph Software - Monitor multi-channel marketing data in real-time
Whatagraph Software - Real-time dashboards to monitor daily performance
Whatagraph Software - Automate your client reporting
Whatagraph Software - Custom branding
Whatagraph Software - Super intuitive & easy to use drag & drop editor

Features

Total features of Whatagraph: 68

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Tracking
  • Charting
  • Client Management
  • Collaboration Tools
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Dashboard Software
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Visualization Software
  • Display Ad Management
  • Drag & Drop
  • Email Marketing Software
  • Engagement Tracking
  • Financial Reporting Software
  • Functions/Calculations
  • KPI Monitoring
  • Marketing Automation Software
  • Marketing Reports
  • Mobile Dashboards
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Single Page View
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Status Tracking
  • Summary Reports
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Widgets

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Reviews

Overall rating

4.4 /5
(78)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support Software
4.7/5

Already have Whatagraph?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 78
Julieanne
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Top notch customer service and functionality

Reviewed on 20/01/2020

- increase transparency with clients (high priority for my business)
- decrease in time spent on...

- increase transparency with clients (high priority for my business)
- decrease in time spent on reports
- automatic reports emailed to me first
- faster to navigate than some of the native platforms' analytics (i.e. Google Analytics, GMB)

Pros

I've been using Whatagraph for a about a year, and it's simply the best. It saves me SO much time while simultaneously making beautiful looking reports that always impress my clients. The reason I initially chose it over other programs was due to how many platforms it can connect to to create a single report and the vast metrics you could report and customize to the needs of each client. Reports that used to take hours now take me 20 min or less and look stunning.

The reason I've stuck with them for so long though is their customer service is bar none. Occasionally there's a very specific stat I'd like to be able to pull that I have to research manually. Most recently, this meant pulling hashtag information in order to capture information about client events. I looked into so many programs and couldn't find 1 program that did it all, even the top programs available for Instagram stats like Iconosquare and TalkWalker. I contacted Whatagraph support and they sent me a detailed email asking questions about what I'd like to see in the feature. A month or so later, they emailed me back saying they created the feature I requested! I'm totally blown away! The developer even made a little video to show me how it works. You just don't get customer service like this anywhere else.

Cons

It's a little pricey for small businesses, but considering how much time it's saved me it's been 100% worth it. I would like to upgrade to the white label version soon, but haven't due to the price.

Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Maximize data potential

Reviewed on 19/02/2021

We started to use this tool around two years ago, and at that moment, the situation was not...

We started to use this tool around two years ago, and at that moment, the situation was not pleasant. My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process. We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.

Pros

My favorite function is automation - you can set your reports for a specific date and time and be sure that clients will receive them on time and with the newest information. Also, there is quite a various reports library that you can use for the general reports and campaigns. This is also very helpful, as my team just adds channels and in seconds receives a report which you can send. This is a real time saver. I would not imagine my life without this tool.

Cons

As we are long-time users - there were many bugs on the way in the past. Of course, customer support was always here to help, I think they honestly care to solve the problems, but still, the bugs bother you at that moment.

Adina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Good value for your money.

Reviewed on 01/10/2019

Pros

- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.

Cons

- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.

Response from Whatagraph

Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.

Theresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

They Hear Suggestions AND Implement Them!

Reviewed on 08/10/2019

Pros

When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.

Cons

There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.

Alternatives Considered

TapClicks

Response from Whatagraph

Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.

James
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Time-saving agency reporting with fantastic customer service

Reviewed on 31/08/2022

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media...

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.

Pros

Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.

Cons

Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.

Showing 5 reviews of 78 Read all reviews

Whatagraph FAQs

Below are some frequently asked questions for Whatagraph.

Whatagraph offers the following pricing plans:

Professional: $179 / month billed annually Premium: $269 / month billed annually Custom: Custom pricing

Whatagraph has the following typical customers:

11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Whatagraph supports the following languages:

English

Whatagraph supports the following devices:

Whatagraph integrates with the following applications:

ActiveCampaign, AdRoll, Ahrefs, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor, Emma, Google Ads, Google Analytics 360, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Mailchimp, Meta for Business, Pinterest, Semrush, Shopify, SimilarWeb Pro, Snapchat, Twitter, WooCommerce

Whatagraph offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Whatagraph.