Whatagraph

All-in-one marketing data platform for agencies and teams.

About Whatagraph

Whatagraph is a marketing data platform that helps marketing teams eliminate the daily hassle of manual data-related work. Whatagraph makes working with data swift and easy, even with teams without data skills. You can replace multiple complex and slow tools with one platform to connect, organize, visualize, and share cross-channel data in one location.

Connect all your marketing data in a single hub without third-party tools and connectors. More than 45 fully-managed integrations available + custom API or Google Sheets and BigQuery as data sources.

Manage and organize unstructured and scattered cross-channel data with no-code transformations. Anyone in a marketing team can execute advanced data management tasks without an analytics skillset, coding, or tech knowledge.

In a few clicks, create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into analysis- or presentation-ready reports, dashboards, or standalone graphs, charts, funnels, or tables.

Finally, automate how you share or deliver that data to any destination: clients, stakeholders, teammates, or other tools and platforms.

Created with digital agencies in mind, Whatagraph offers multiple integrations and tools that help them scale. Such as the ability to template anything, including whole reports or single calculations, create automated workflows for sharing data, create automated data flows from marketing sources to BigQuery, collaborate on data visualization, and more.

With easy-to-build templates, streamlined visuals, report scheduling, linked reports for bulk edits, pre-made editable widgets, and more, Whatagraph aims to help marketing teams reinvest hours saved on dull data-related tasks into strategy and campaign performance.
Whether you are presenting to a boardroom or your clients or looking for insights to improve campaigns, you are confident that you have a reliable and fast platform with all the up-to-date data in one place presented in a clear and visual way.

It took you minutes instead of hours to prepare insights, and it will take you minutes instead of hours to scale it for ten new clients or data sources.


Key benefits of Whatagraph

• Minimize manual work and focus on what really matters: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved. 45+ fully managed integrations and intuitive data transformation. Save and reuse filters, formulas, and transformations. Automate sharing via scheduled emails or live links. Automate and schedule data transfers. Edit multiple reports in bulk using the linked template feature.

• All your cross-channel data connected in one easy-to-use solution, making it easy to track performance, measure ROI, and present results. Effortlessly bring together cross-channel data in one transformation, blend, widget, or report.

• No-code data transformations: blend, unify, aggregate, and group data points at ease without a special skillset, coding, or advanced analytics knowledge. Reuse saved transformations and blends with different sources or proceed to instant visualization.

• Create high-level overviews to track multiple campaigns, locations, clients in one tab. Whatagraph will automatically highlight reaching targets or limits.

• Tell the visual story with your data in a way stakeholders can understand. Uncover the trends with visualizations that are easy to shuffle around to reflect the metrics most valuable to each business.

• A library of diverse pre-made widget types: goal widget, media, funnel, different chart types, and multi-source tables. Build and save your own widget as a building block. Custom formulas and filters.

• Highly customizable reports. Custom branding and custom domain. Text and image widgets. Rename metrics and dimensions on a report level. Edit widget titles and descriptions.

• Save almost anything as a template. Create and reuse your own templates, link multiple reports together to edit all at once, and other time-saving features that remove effort from data-related tasks.

• Intuitive data transfer setup. Create data flows from marketing sources to BigQuery warehouse in simple steps to own your data on your terms.

• A robust marketing data platform that is easy to scale. No limits on the length, depth, and amount of data displayed. Multiple features adapted for scaling, like linked reports, transformations, and automation. Add new sources with a few clicks. Quick and easy access and team role management.


Images

Whatagraph Software - One marketing data platform to connect, organize, visualize, and share all your marketing data
Whatagraph Software - Link several reports to one master template and edit them all at once
Whatagraph Software - Create a high-level overview by accounts, teams, regions with a few clicks
Whatagraph Software - Organize all your client or company reports in neat folders
Whatagraph Software - Choose between 50 pre-made dashboard and report templates
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Whatagraph video
Whatagraph Software - One marketing data platform to connect, organize, visualize, and share all your marketing data
Whatagraph Software - Link several reports to one master template and edit them all at once
Whatagraph Software - Create a high-level overview by accounts, teams, regions with a few clicks
Whatagraph Software - Organize all your client or company reports in neat folders
Whatagraph Software - Choose between 50 pre-made dashboard and report templates

Not sure about Whatagraph? Compare with a popular alternative

Whatagraph

4.4 (83)
VS.

Starting Price

$249.00
month
No pricing found

Pricing Options

Free version
Free trial
Free version
Free trial

Features

86
119

Integrations

32
52

Ease of Use

4.3 (83)
4.0 (26)

Value for Money

4.2 (83)
4.2 (26)

Customer Service

4.6 (83)
4.5 (26)
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Reviews

Overall rating

4.4 /5
(83)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support Software
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 83
Theresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

They Hear Suggestions AND Implement Them!

Reviewed on 08/10/2019

Pros

When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.

Cons

There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.

Alternatives Considered

TapClicks

Response from Whatagraph

Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.

Guy
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Great reporting software

Reviewed on 07/10/2019

Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an...

Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an alternative but it's far more complex and technical.

It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!

Pros

Great list of data sources to pull from,
Ability to drill down into the data, segmenting, sorting, etc.
Great customer services, always been helpful and were deploying almost every suggestion we have requested.

Cons

It could take hours to built reports, even if they are templated. We could spend hours on designing reports instead of analysing the data.

Response from Whatagraph

Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.

Adina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Good value for your money.

Reviewed on 01/10/2019

Pros

- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.

Cons

- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.

Response from Whatagraph

Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.

James
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Time-saving agency reporting with fantastic customer service

Reviewed on 31/08/2022

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media...

Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.

Pros

Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.

Cons

Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.

Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The COMPLETE Reporting Solution

Reviewed on 07/10/2019

Overall, Whatagraph continues to serve my reporting needs better than anything else available. And...

Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!

Pros

Connecting all my client systems into one, high quality report is a huge time-saver.

Cons

I would like more control over my reports - Moving into separate client folders would be appreciated.

Alternatives Considered

Google Cloud

Reasons for Choosing Whatagraph

Scope of integrations, flexibility of design and the support available is fantastic!

Response from Whatagraph

Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.

Showing 5 reviews of 83 Read all reviews

Whatagraph FAQs

Below are some frequently asked questions for Whatagraph.

Whatagraph offers the following pricing plans:

  • Starting from: $249.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Essential: $249/month billed annually Advanced: $499/month billed annually Custom: Custom pricing

Whatagraph has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Whatagraph supports the following languages:

English

Whatagraph supports the following devices:

Whatagraph integrates with the following applications:

ActiveCampaign, AdRoll, Ahrefs, Basis, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor by Marigold, Criteo, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Search Ads 360, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Mailchimp, Meta for Business, Microsoft Advertising, Pinterest, SEOmonitor, Semrush, Shopify, Simpli.fi, Snapchat, Twitter/X, WooCommerce, YouTube

Whatagraph offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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