About Terminus

Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM (account based marketing) at scale.

The Terminus Account Hub combines first and third party data to provide businesses with a 360 degree view of all account and contact activity. Marketing teams can use this data to prioritize prospects, build target account lists, and orchestrate campaigns. Terminus’ account-based advertising tools allow users to target prospects with digital content in order to optimize sales and real-time sales insights provide businesses with an overview of engagement and client or prospect behavior.

Terminus integrates with a range of third party solutions including Salesforce, HubSpot, LinkedIn, Microsoft Dynamics, and more, in order to synchronize contact data across platforms and automate multi-channel campaigns.

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  • Free Version
  • Subscription

Top 5 alternatives to Terminus

Devices

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Pricing starting from:

N/A

  • Free Trial
  • Free Version
  • Subscription

Top 5 alternatives to Terminus

Images

Terminus Software - Campaign Creation Dashboard
Terminus Software - Data Studio
Terminus Software - Advertising Insights
Terminus Software - Campaign Attribution
Terminus Software - Email Experiences
Terminus Software - Tactics Deep Dive
Terminus Software - Chat Experiences
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Terminus video Terminus Software - Campaign Creation Dashboard Terminus Software - Data Studio Terminus Software - Advertising Insights Terminus Software - Campaign Attribution Terminus Software - Email Experiences Terminus Software - Tactics Deep Dive Terminus Software - Chat Experiences

Features

Total features of Terminus: 82

  • AB Testing
  • Account Based Marketing Software
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management Software
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Segmentation
  • Customizable Reports
  • Customization
  • Dashboard Creation
  • Dashboard Software
  • Data Import/Export
  • Data Transformation
  • Data Visualization Software
  • Dynamic Content
  • Email Marketing Software
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Keyword Tracking
  • Lead Engagement
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • List Management
  • Live Chat Software
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics Software
  • Prioritization
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Source Tracking
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Personalization

Alternatives

Zoho CRM

4.2
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ActiveDEMAND

4.2
#2 Alternative to Terminus
ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

Synerise

5
#3 Alternative to Terminus
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.

Marketing 360

4.7
#4 Alternative to Terminus
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Reviews

Overall rating

4.6 /5
(141)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.5/5
Customer Support Software
4.7/5

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Showing 5 reviews of 141
Jacob F.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

No-brainer for marketing engagement

Reviewed on 27/08/2018

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

Pros

Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Cons

All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.

Nathan F.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Decent Option for Signature Management

Reviewed on 16/02/2021

Overall, support was very helpful, the signatures worked well and allowed me to update my campaigns...

Overall, support was very helpful, the signatures worked well and allowed me to update my campaigns as needed while dynamically updating the banner. We were happy with our experience.

Pros

Setting up the clickable banner with Sigstr is a great way to promote things for your organization and deploy it with your entire team. The signature builder has good options for design as well and also has good flexibility for using your own designs.

Cons

The thing I like least is that my users need to sign in and copy their own signatures. I would prefer a situation where I could install these on my G Suite account without every person needing to sign in and input information. Our organization had some trouble initially getting onboarded.

Reverie H.
Overall rating
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Good for smaller companies

Reviewed on 03/06/2019

Customer support is always helpful, but the amount of times I've had to get support involved (for...

Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting.

I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.

Pros

Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

Cons

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames.

Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups.

Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.

Kevin M.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Ideal and Low Cost ABM Tool

Reviewed on 05/03/2021

When you consider the number of emails your organization sends out on a daily basis, it represents...

When you consider the number of emails your organization sends out on a daily basis, it represents a massive and often untapped opportunity to connect to customers and prospects. Also, typically most, if not all, one-to-one emails sent from sales associates to customers will be opened. This provides a benefit over a traditional email marketing campaign which will only see a 15-20% open rate. Also, since we have an ecom component to our business, we were able to add a "Buy Now" to our SIGSTR banners and link them directly to product pages on our B2B ecom site. Paired with Google Analytics, this let us understand the SIGSTR click-thru's that resulted in purchases. In turn, this allowed us to quickly demonstrate a clear and unquestionable ROI.

Pros

The solution makes it very easy to centrally manage and target marketing messages for the entire business. It integrates with CRM (Hubspot for our biz) so you can trigger a message based on any CRM field, e.g. send one message to customers our Southeast vs West Coast, send a different message to small vs large customer, etc. or with ABM strategy you can target customized messaging for specific accounts. It can also be used to specifically message employees in your organization, e.g. to promote upcoming benefits enrollment for example. Finally, SIGSTR offers valuable metrics to see who is seeing your message and who is clicking through.

Cons

One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution.

Tim D.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Must need for ABM programs, great customer success team

Reviewed on 10/10/2020

Working with Terminus has been great. Had a few bumps in the road when we started, but their team...

Working with Terminus has been great. Had a few bumps in the road when we started, but their team is very responsive and helpful to resolve issues, fast.

Pros

Terminus is a must need for ABM programs. The reporting, account engagement and targeting has been a great addition to our paid media efforts. Their customer success team is a delight to work with, and very helpful, especially with onboarding.

Cons

I do wish creating new campaigns was a bit easier, for example being able to duplicate a tactic or campaign would be very helpful.

Showing 5 reviews of 141 Read all reviews

Terminus FAQs

Below are some frequently asked questions for Terminus.

Terminus offers the following pricing plans:

  • Starting from:
  • Free Trial: Not Available

Terminus has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

We do not have any information about what languages Terminus supports

Terminus supports the following devices:

Terminus integrates with the following applications:

Adobe Analytics, Google Analytics, HubSpot Marketing Hub, LinkedIn for Business, Marketo Engage, Outreach, Pardot, PathFactory, SalesLoft, Salesforce Sales Cloud, Sendoso, Sigstr, Uberflip

Terminus offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, Chat

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