Widen Collective

I've used quite a few DAM solutions in the past and Widen is by far the best one I have worked with. The thing that I like the best is the ability to manage the metadata just as easy as it is to manage the assets themselves.

On top of that, the ability to assign permissions to access and administer assets by role has proven to be very valuable. We have assets that are only applicable to certain customers, so I can easily manage that through the admin tool.

The time that we spent managing assets went from a full-time person's job before implementing Widen to only an hour or so a week once it is up and running.

My team has to manage over 15 different categories of assets. Most of those categories are individual brands within our company. Some are segments of the brands. All of that to say that we have sliced up our asset offering in many ways to best serve our customers. By being able to segment those brands, we are able to get the right asset served up quickly in a variety of formats to fit most every need.

In addition to that, we can make it so only certain assets can be served to certain customers. All through the use of Widen's "role" and "asset group" functions. We have well over 1000 end-users that we can easily manage.

The only thing I have an issue with is my inability to customize the home page. From what I can tell, you have to be pretty savvy at HTML to do it right. But, I can say that there are some basic things that you can customize that will make your page on brand by adding logos and customizing the colors of fonts, buttons, etc.

Assets are served up quickly around the world and it is a very stable platform. When technical issues do arise, they are very communicative about their progress of solving the issue. I like the dedicated customer rep as well as access to new features and feedback through their Trello boards. I also like the ability to extract metadata from image IPTC metadata and map it to our custom fields.

I like the ability to create portals in order to highlight and add info to curated groups of assets, but there are some weaknesses in portal functionality and portal creation capabilities. It would be ideal to be able to create custom dashboards/homepage without extensive use of html. The current wysiwyg is extremely limited in design/layout capability. We'd like a better way for our users to be able to search for portals.

Our DAM houses all of the images we use in our catalogs and online. I love it's ability to organize and tag image in order to search for them with ease.

I think the one thing that I struggle with was the update on how to upload images. My retouch artist and I are usually the main uploads, and we enjoyed the drag and drop feature that used to be on our main page instead of having to click through the Upload Wizard.

The DAM interface is quick and easy to use, the reporting capabilities are robust, and the security allows a lot of flexibility. In addition - we love the Portals - which allows us to provide assets to our non users.

Knowing that a DAM is customized to your company’s needs, I'm not going to lie – implementing a DAM system can be grueling and a lot of work. But that’s the beauty of a DAM – as your company grows, your DAM can also grow and be customized to reflect changes and future needs.