About Boulevard

Boulevard is a cloud-based software designed to help salons and spas of all sizes manage bookings, appointments, payments, check-in and out, memberships, sales, and more on a unified portal. The platform enables organizations to define custom rules for scheduling tasks, staff permissions, service categories, and pricing across multiple products, brands, and locations.

Boulevard allows front desk administrators to handle walk-ins and capture customers' contact information via the iPad application and send alerts with arrival time to the assigned service professional. It offers a host of features such as credit and debit card processing, waitlists, appointment confirmation notifications, group booking, tagging, refunds management, barcode scanning, timeclock, and more. Salons can also create, launch, and run marketing campaigns to promote products, categorize clients, and request ratings and feedback.

Boulevard lets managers generate, export, and share reports to gain insights into business performance, client retention, gross sales, tips, utilization of resources, and other metrics. It also supports integration with various third-party client relationship management (CRM) and enterprise resource planning (ERP) systems via API.

Pricing starting from:

$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Boulevard

Key benefits of Boulevard

• On-brand client experience
• Reach out to past-due clients through text, email, or social media
• Keep staff connected with Boulevard’s mobile app
• Flexible permissions to compliment staff responsibilities
• Fast, secure, and 100% zero system downtime

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Pricing starting from:

$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Boulevard

Images

Boulevard Software - Boulevard managing appointments
Boulevard Software - Boulevard booking confirmation
Boulevard Software - Boulevard booking view
Boulevard Software - Boulevard client profile
Boulevard Software - Boulevard front desk portal
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Boulevard video
Boulevard Software - Boulevard managing appointments Boulevard Software - Boulevard booking confirmation Boulevard Software - Boulevard booking view Boulevard Software - Boulevard client profile Boulevard Software - Boulevard front desk portal

Features

Total features of Boulevard: 75

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling Software
  • Automated Scheduling
  • Barcode / Ticket Scanning
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Client Database
  • Client Management
  • Client Profiles
  • Commission Management
  • Confirmation/Reminders
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Surveys
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Electronic Signature
  • Email Invitations & Reminders
  • Email Management Software
  • Email Marketing Software
  • Employee Management
  • Employee Scheduling Software
  • Facility Scheduling
  • Feedback Management
  • For Salons and Spas
  • Gift Card Management
  • Group Scheduling
  • Inventory Management Software
  • Inventory Tracking
  • Invoice Management
  • Loyalty Program
  • Mobile Access
  • Multi-Location
  • Online Booking
  • Online Payments
  • Order Management Software
  • Payment Processing Software
  • Performance Metrics
  • Point of Sale (POS)
  • Purchase Order Management
  • Real Time Notifications
  • Real-time Scheduling
  • Receipt Management
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reservations Management
  • Resource Scheduling
  • Retail POS
  • Returns Management
  • Room Booking
  • SMS Messaging
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Scheduling Software
  • Self Service Portal
  • Stock Management
  • Task Scheduling
  • Third Party Integrations
  • Transaction History
  • Transaction Management
  • eCommerce Management

Alternatives

Vagaro

4.7
#1 Alternative to Boulevard
Vagaro is a web-based solution for salon, wellness and fitness center owners to promote their business, manage staff,...

WellnessLiving

4.4
#2 Alternative to Boulevard
WellnessLiving is an all-in-one online booking, resource scheduling, lead generation, and reporting solution for health...

Marketing 360

4.7
#3 Alternative to Boulevard
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Timely

4.7
#4 Alternative to Boulevard
Timely is the world's smartest salon, spa and wellness software. Timely runs on all your devices. Manage your appointmen...

Reviews

Overall rating

4.5 /5
(191)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.5/5
Customer Support Software
4.6/5

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Showing 5 reviews of 191
James B.
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Boulevard elevates our customer experience, giving us a competitive edge

Reviewed on 23/09/2021

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I...

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I hear the horror stories from other Main Street owners using the more established incumbents in the space and I am glad I made the right decision to choose Boulevard!

Pros

The single unified design, the built in messenger and online booking workflow.
Compared with many established players who patch together different features with different user interface designs, Boulevard has one easy to use design. There is no jarring for the user when they switch features. It is all seamless.
The Messenger has helped reduce telephone time significantly and has about a 90% open rate. It also provides a detailed record or client requests, issues and concerns. With voice calls, notes are not always taken.
The online booking workflow has helped us increase self booking, allowing front desk to refocus time in other areas.

Cons

Boulevard feature development is continuous so I always feel confident that features and improvements will be added. One area that could do with improvement is the Guest Account Management. Ideally guests would like the ability to log in and see their service history and transactions in addition to being about to book. I know though that this is an area receiving some focus now and look forward to seeing improvements in 2022.

Alternatives Considered

Phorest, ZENOTI, Booker, Mindbody, and Acuity Scheduling

Reasons for Choosing Boulevard

The software I inherited was over 10 yrs old on a Windows 7 machine. It was not connected to the internet for management outside the salon and generally the data was not accurate. We needed a cloud based solution and one with built in payments and online booking. I reviewed 6 solutions in depth with demos and by far Boulevard was the best.

Switched From

DaySmart Salon

Reasons for Switching to Boulevard

No Legacy software. Built from the ground up for the cloud. Plus built in messenger was huge.
Molly O.
Overall rating
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Happy, Happy, Happy BLVD 4-lifer Customer

Reviewed on 18/09/2021

I love that I don't have to worry about double bookings etc so we are able to give our clients the...

I love that I don't have to worry about double bookings etc so we are able to give our clients the best customer service without losing that personal touch. It's fast at booking clients so I love that there isn't a lot of down time on the phone

Pros

There isn't enough time to discuss all that I love about this software.
I love that the checkout page includes a gratuity line so our team doesn't have to ask 'would you like to leave gratuity for your artist' tacky!
I love the cash drawer feature - helps to maintain an accurate cash drawer during the day.
Inventory functionality is great.
The reports are abundant and extremely powerful to help you keep track of running your business
The checkout / reception page is ridiculously cool and informative
I love that the help team is fast and ready to assist as much as they currently can
The communications is great - you know when your clients, book when they arrive, when they check out, and when they cancel.
Customization and team permissions are abundant.

Cons

I feel like because it's new some things are still being worked out. New like within the past few years. I do like how the customer service and help chat team are fast to respond to issues.

I do not feel like the app fits this software! It is so forward and the app is just mundane. I hope more work and effort goes into it like being able to shrink down the size on the screen to show the whole day or all team members and also being able to book an appt within the client tab (Rather than only through the calendar tab).

We did not have a great experience with duo - so I am hoping that gets worked out and we can try again in the near future.

I'd love to be able to have a push notification when a client simply reschedules her appt - that way you're not chasing down the front desk to figure out what happened to xx on Monday at xx and why her appt is gone.

Need better communication with regards to the disputes. During the process is pretty much radio silence.

Alternatives Considered

Meevo 2, Phorest, and Vagaro

Reasons for Choosing Boulevard

These were all lacking something that I needed most - mainly reporting. I didn't care for Meevo as I believe our rep was not the best - customer service is extremely important to me.

Switched From

Meevo 2, Vagaro, and Square Point of Sale

Reasons for Switching to Boulevard

I liked the customer service I received as well as it's ease of function. I also preferred it's esthetic and the check out reception page is second to none! The reports were similar to what I needed and I was excited to show my team so that's how I knew I liked it!
Marchelle C.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Boulevard

Reviewed on 27/09/2021

It’s a new software so it’s expected but I think a lot of things could of been better over the...

It’s a new software so it’s expected but I think a lot of things could of been better over the years. Lots of new updates to keep current and trendy but with that comes a roller coaster of trial and error. With that being said old tech should be easy but isn’t.

Pros

Seamless booking appointments online for clients and in person.

Cons

Glitches … a new one every week! As a business owner you don’t have the time to make customer support tickets and figure out how to do workarounds more often than not. But I guess that’s how it is with these softwares.

Alternatives Considered

Meevo 2

Reasons for Choosing Boulevard

Securing credit card info for internal and external wasn’t easy and lack of promises kept.

Switched From

Booker

Reasons for Switching to Boulevard

They claimed they had an easy on boarding with Booker clients and offered incentives to do that.
Lukas U.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Boulevard is expensive, but worth it

Reviewed on 20/09/2021

Boulevard is super-stable, slick, and easy to use as a POS ANDscheduling system. It saved us tons...

Boulevard is super-stable, slick, and easy to use as a POS ANDscheduling system. It saved us tons of hassles with Booker and Zenoti in terms of confusing interfaces and over-built functionality (Zenoti), and system instability/glitches (Booker). Boulevard's POS system and iPad app is also very slick and integrates very well with the software, which is more than we could say for Zenoti and Booker as well. Boulevard is expensive, but as a small business owner, time is money, and it saved us from a lot of headaches we were having with other scheduling/POS solutions.

Pros

Excellent UI and ease of use. Thorough onboarding and customer support. Feature-rich and well thought-out functionality for salon owners operating at any scale. Hardware and software is stable and reliable.

Cons

Boulevard is an excellent product, but you gotta pay for it!

Alternatives Considered

Square Payments

Reasons for Choosing Boulevard

instability, unreliability, lack of necessary functionality

Switched From

ZENOTI and Booker

Reasons for Switching to Boulevard

group booking features, tip splitting among several service providers, excellent interface
David W.
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Overall a Great System with focus on technology improvements.

Reviewed on 23/09/2021

I have to say the cost and the simplicity of the system is the part I like most. I really enjoy how...

I have to say the cost and the simplicity of the system is the part I like most. I really enjoy how easy this system is to use and the technology behind the system. The new Duo credit card reader is great except it would have been nice if it would have had a Magswipe to it as well.

Pros

I do have to say Boulevard is a very simple and easy system to use with a lot of power behind it to stand next to some of the bigger more popular booking software available. Another perk is the benefit of having the credit card processing with Boulevard and not an additional expense.

Cons

There are a few glitches such as selecting a date in the future you need to be in calendar mode instead of Front Desk Mode. Another annoying feature is the multiple clicks of confirming to book an appointment. I feel that is a waste of time. I will also say that it would be helpful if the system would send a text message to the client during the booking instead of only an email. As a stylist I will receive a text message of the newly booked appointment but not the client. Their app is not a very user friendly app for management.

Alternatives Considered

Meevo 2

Reasons for Choosing Boulevard

Booker just became more expensive every time and we had issues with the system crashing often.

Switched From

Booker

Reasons for Switching to Boulevard

Cost and the overall look just was more user friendly.
Showing 5 reviews of 191 Read all reviews

Boulevard FAQs

Below are some frequently asked questions for Boulevard.

Boulevard offers the following pricing plans:

  • Starting from: $175.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Boulevard is available across three pricing models, details of which are outlined below: Essentials - $175/month Premier - $325/month Enterprise - Contact Boulevard for pricing details.

Boulevard has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Boulevard supports the following languages:

English

Boulevard supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Boulevard integrates with the following applications:

Google Calendar, Mailchimp, NetSuite, Okta, True Lark, Vish, Zapier

Boulevard offers the following support options:

Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat

Related categories

See all software categories found for Boulevard.