About TrueClicks

TrueClicks is a cloud-based marketing software, which helps organizations create, launch, and manage pay per click (PPC) marketing campaigns on a unified portal. Designed for Google Ads, the platform lets marketers track campaigns, view activities, and configure account preferences to optimize advertisements’ impact and engagement with the target audience.

TrueClicks automatically monitors campaigns and budgets and notifies the account managers about various issues like account down, inactive parameters, conversion tracking errors, empty ad groups, incorrect targeting, and broken landing pages via email. It offers a host of features such as multiple user accounts, automated recommendations, user-defined attributes, data import, gamification, and more. Administrators can also organize teams and categorize accounts by opportunities, spending, issues, customer, or labels.

TrueClicks’ auditing functionality allows managers to identify prospects and gain insights into metrics related to campaigns’ performance, conversion rate, quality score, and more. It also supports integration with various third-party applications including Google Data Studio, Tableau, Power BI, and Microsoft Excel.

Pricing starting from:

€99.00/month

  • Free Version
  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

Andorra, United Arab Emirates, Austria, Australia, Åland Islands, Belgium, Canada, Switzerland, Cyprus, Czechia, Germany, Denmark, Estonia, Spain, Finland, Faroe Islands, France, United Kingdom, Guernsey, Gibraltar, Greenland, Greece, Croatia, Hungary, Ireland, Isle of Man, Iceland, Italy, Jersey, Japan, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Malta, Netherlands, Norway, New Zealand, Oman, Poland, Portugal, Qatar, Russia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard & Jan Mayen, San Marino, Turkey, Taiwan, United States, Vatican City, South Africa

Supported Languages

English

Pricing starting from:

€99.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

TrueClicks Software - TrueClicks accounts dashboard
TrueClicks Software - TrueClicks categories
TrueClicks Software - TrueClicks automated recommendation and search results
TrueClicks Software - TrueClicks task management
TrueClicks Software - TrueClicks custom view
View 5 more
TrueClicks Software - TrueClicks accounts dashboard
TrueClicks Software - TrueClicks categories
TrueClicks Software - TrueClicks automated recommendation and search results
TrueClicks Software - TrueClicks task management
TrueClicks Software - TrueClicks custom view

Features

Total features of TrueClicks: 31

  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management Software
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • For PPC Campaigns
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integrations
  • Trend Analysis

Alternatives

Opteo

4.9
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Optmyzr

4.6
#2 Alternative to TrueClicks
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Vidyard

4.5
#3 Alternative to TrueClicks
If you’re using video in your marketing strategy, you need a way to tie video views to revenue. Say hello to video with...

SAS Customer Intelligence 360

4.5
#4 Alternative to TrueClicks
SAS Customer Intelligence 360 is an intelligent, multi-channel marketing solution. Modules of Customer Intelligence 360...

Reviews

Overall rating

4.5 /5
(20)
Value for Money
4.1/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support Software
4.8/5

Already have TrueClicks?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 20
Jaap R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Almost always worth the money

Reviewed on 18/01/2021

A great time-saver and independent piece of software necessary for the PPC specialist of 2021....

A great time-saver and independent piece of software necessary for the PPC specialist of 2021.
Better than OptiScore from Google, more actionable and not solely focused on growth.

Pros

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Cons

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

Response from TrueClicks

Hi Jaap, we're happy to hear TrueClicks has become a 'no-brainer' for you!

Concerning how long it takes before improvements are reflected in the TrueClicks score: this is something we have worked on in the last months, so it should be better now.

Some audit checks are based on longer timeframes, so then it may take a couple of weeks before you see a significant uplift in your score.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great tool for insights on each reporting level

Reviewed on 19/01/2021

The whole team is very knowledgeable and open to suggestions. I really value that they actually...

The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.

Pros

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Cons

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

Sabrina K.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Review of TrueClicks

Reviewed on 19/01/2021

Pros

I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu.
Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.

Cons

At the beginning I had difficulties to navigate. However I got used to it. So now it is fine

Marnix B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

TrueClicks

Reviewed on 13/01/2021

Pros

- Saves time (query mining, checklist adopted campaign features/extensions)
- Saves money (leaking budgets, incorrect keyword matching, 404s, etc)
- Gives 'honest' scores vs Googles own (biast) Optiscore

Cons

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts
- Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc

Response from TrueClicks

Hi Marnix,

Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore.

We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well.

Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-).

For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive.

Ruben L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great product with constant improvements.

Reviewed on 13/01/2021

Very happy with Trueclicks. Sometimes spots errors before Google does itself.
Curious to see how...

Very happy with Trueclicks. Sometimes spots errors before Google does itself.
Curious to see how the product develops with the shift to automation/less control.

Pros

Especially the new fix all in the interface is a huge time saver.
I like being able to monitor dozens of accounts without having to check each one individiually.
Especially for errors it is a nice tool.

The other options for optimization are great too.

Cons

Could use more exceptions/customization options.
An example is being able to use contains/does not contain for certain selectors (campaigns).

More information about competition would be nice.

Response from TrueClicks

Hi Ruben, thanks for leaving a review! And I'm glad you appreciate the release of our 'fix' button.

Concerning exceptions and customizations: this is always a balancing act for us, we want to offer these whenever there's a common use case for it, without making the tool unnecessary complex (or 'bloated') for all users.
Let's discuss your specific requests in more detail soon!

Showing 5 reviews of 20 Read all reviews

TrueClicks FAQs

Below are some frequently asked questions for TrueClicks.

TrueClicks offers the following pricing plans:

TrueClicks pricing starts at $99/mo which gives room to $25,000 linked spend/mo, unlimited accounts, and unlimited users.

TrueClicks has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

TrueClicks supports the following languages:

English

TrueClicks supports the following devices:

TrueClicks integrates with the following applications:

Google Data Studio, Microsoft Excel, Microsoft Power BI, Tableau

TrueClicks offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for TrueClicks.