HootSuite

Social Media Management & Scheduling for SMBs and Enterprise

About HootSuite

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.

Pricing starting from:

$49.00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of HootSuite

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

  • Manage multiple contributors and share data and access without sharing passwords.

  • Work efficiently with social streams, tabs, and columns.

  • Fine-tune team collaboration by delegating messages and monitoring responses and progress.

  • Optimize delivery by choosing the best time and date to reach audiences.

  • Gather intelligence by tracking mentions of brands, industries, or search terms.

  • Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

  • Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

  • Build custom Social Analytics reports, or choose from a variety of pre-made templates.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Dutch, English, French, German, Italian and 5 others, Japanese, Polish, Portuguese, Spanish, Turkish

    Pricing starting from:

    $49.00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Publishing: Create, publish and schedule engaging posts across your social channels.
    Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.
    View 6 more
    HootSuite video
    HootSuite video
    HootSuite video
    HootSuite video
    HootSuite screenshot: Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. HootSuite screenshot: Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows. HootSuite screenshot: Publishing: Create, publish and schedule engaging posts across your social channels. HootSuite screenshot: Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. HootSuite screenshot: Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

    Features

    Total features of HootSuite: 89

    • A/B Testing
    • AICC Compliance
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Administrative Reporting
    • Alerts / Escalation
    • Analytics/ROI Tracking
    • Approval Process Control
    • Assignment Management
    • Automated Publishing
    • Automated Scheduling
    • Behavior Tracking
    • Brand Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Collaboration Tools
    • Communication Management
    • Competitive Analysis
    • Competitor Monitoring
    • Compliance Management
    • Configurable Alerts
    • Contact Management Software
    • Content Library
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Engagement Software
    • Customer Segmentation
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Dashboard Creation
    • Dashboard Software
    • Data Import/Export
    • Data Visualization Software
    • Demographic Data
    • Engagement Analytics
    • Event Scheduling
    • Filtering
    • HIPAA Compliant
    • Image Library
    • Interaction Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Lead Engagement
    • Location Tracking
    • Mobile Access
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Performance Appraisal
    • Performance Management
    • Performance Metrics
    • Post Scheduling
    • Pre-Approved Content Library
    • Project Management Software
    • Real Time Analytics
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management Software
    • Response Management
    • Risk Alerts
    • Search/Filter
    • Sentiment Analysis
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Task Management Software
    • Third Party Integrations
    • Trend Analysis
    • Two-Factor Authentication
    • Usage Tracking/Analytics
    • User Management
    • Visual Analytics
    • Visual Discovery
    • Web Forms
    • Web Traffic Reporting
    • Website Analytics
    • Workflow Management Software
    • XML / RSS

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    Reviews

    Overall rating

    4.3 /5
    (2,615)
    Value for Money
    4.2/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.2/5

    Already have HootSuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2,615
    Charity R.
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Impressive free plan

    Reviewed on 12/12/2019

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social...

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

    Pros

    As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

    Cons

    "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

    Ben E.
    Overall rating
    • Industry: Higher Education Software
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Getting Better with Time

    Reviewed on 01/10/2020

    Overall, Hootsuite provides a single place to monitor multiple social media platforms, create...

    Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

    Pros

    Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

    Cons

    At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

    Sherrie G.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Great for Nonprofits

    Reviewed on 23/03/2021

    Overall, we liked Hootsuite and it was simple to use.

    Overall, we liked Hootsuite and it was simple to use.

    Pros

    I appreciate Hootsuite's commitment to supporting nonprofits in offering discounts that make it affordable for us to use with our team. We have several contributors to our social media platforms and this made it easier for us to calendar and plan posts amongst different groups.

    Cons

    An approval feature would be helpful since we have several contributors who need approval on their content before they can post.

    Brie S.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Mediocre at best

    Reviewed on 19/03/2019

    Where is the competition in the social media management software space? There has to be a better...

    Where is the competition in the social media management software space? There has to be a better option than this?

    Pros

    I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
    It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

    Cons

    The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

    Sean C.
    Overall rating
    • Industry: Real Estate
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Good centralized tool for managing social media

    Reviewed on 30/03/2021

    Satisfied with what I am using it for in my social media marketing and engagement.

    Satisfied with what I am using it for in my social media marketing and engagement.

    Pros

    Convenient for centralizing all my social media platforms into one spot. Makes them easier to manage and post “platform specific” content.

    Cons

    There are services that are less expensive so if you are budget conscious this may not be the one to use.

    Showing 5 reviews of 2,615 Read all reviews

    HootSuite FAQs

    Below are some frequently asked questions for HootSuite.

    HootSuite offers the following pricing plans:

    • Starting from: $49.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social profiles Professional @ $49/month - 1 user / 10 social profiles Team @ $129/month - 3 users / 20 social profiles Business @ starting at $599/month - 5, up to 10 users / 35 social profiles Enterprise - contact for pricing

    We do not have any information about HootSuite features

    HootSuite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    HootSuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    HootSuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    HootSuite integrates with the following applications:

    123FormBuilder, Adobe Experience Manager, Audiense, Batchbook, Box, Brandwatch, Bynder, ClickDesk, Constant Contact, ContentHub, Data Dwell Sales Enablement, Digimind, Dropbox Business, Facebook, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Calendar, Google Drive, HipChat, IBM Connections, Influitive, Instagram, Interact, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, Mailchimp, Marketo Engage, MediaValet, Mentionlytics, Microsoft 365, Microsoft SharePoint, NetBase, Nimble, OneDrive, PromoRepublic, Reputology, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Trello, Trustpilot, Twitter, Uberflip, Vanilla, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk, Zift Solutions, Zyncro, simplebooklet, uberVU, webCRM

    HootSuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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