About HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

Key benefits of HubSpot Marketing Hub

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

English, French, German, Japanese, Portuguese, Spanish

Images

Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
Monitor performance from HubSpot Marketing Hub's Dashboard
Create, optimize and publish blog articles in order to convert readers into leads
View 7 more
HubSpot Marketing Hub video
HubSpot Marketing Hub video
HubSpot Marketing Hub screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Hub screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Hub screenshot: Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Hub screenshot: Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools HubSpot Marketing Hub screenshot: Monitor performance from HubSpot Marketing Hub's Dashboard HubSpot Marketing Hub screenshot: Create, optimize and publish blog articles in order to convert readers into leads

Features

Total features of HubSpot Marketing Hub: 70

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management

Alternatives

Mailchimp

4.5
#1 Alternative to HubSpot Marketing Hub
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

ActiveCampaign

4.6
#2 Alternative to HubSpot Marketing Hub
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

SharpSpring

4.5
#3 Alternative to HubSpot Marketing Hub
SharpSpring, an affordable marketing automation alternative to HubSpot and Marketo, specializes in lead generation and...

emfluence

4.7
#4 Alternative to HubSpot Marketing Hub
The emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder,...

Reviews

Overall rating

4.5 /5
(4,407)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support
4.4/5

Already have HubSpot Marketing Hub?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 4,407
Sean D.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Reviewed on 02/08/2019

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot...

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Verified Reviewer
Overall rating
  • Industry: Mining & Metals
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Beware of the Ad Spending Limit

Reviewed on 11/01/2021

I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

Pros

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Cons

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

Avery T.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Reviewed on 02/10/2019

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of...

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.

Pros

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Dave G.
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The step up for when you're getting serious

Reviewed on 11/12/2020

I've worked with Hubspot as an individual, with a large multi-national company and a medium-sized...

I've worked with Hubspot as an individual, with a large multi-national company and a medium-sized non-profit. I would say that most solopreneurs should probably stick with MailChimp or MailPoet. When you have a good budget for marketing, definitely consider a move to HubSpot.
I've also used Pardot by SalesForce and it's very comparable. I believe Hubspot is easier in the beginning than Pardot, while Pardot has better connectivity to outside systems (like SalesForce, of course).

Pros

Hubspot is amazing, with great tools for list building, segmentation and email marketing. The process for building emails is easy and enjoyable and the workflow automation is a breeze. I've used MailChimp and Pardot and Hubspot is very different from either of those. Hubspot is for the company that's ready to up their marketing game to the next level while still being simple enough that your team can be onboarded and working quickly.

Cons

I'm not really a fan of the blog and landing page functionality and i really think you should do those on your own website and then tie them into Hubspot, which is fairly simple to do. Also, when you get into "Deals" and integrating sales and reporting from other systems, the simplicity goes out the window. It can still be done, but it's not as easy as the email marketing functionality.
Also, Hubspot has its own language and terminology, so it can be a bit confusing until you get used to it.

Natalie F.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

For Marketer and Sales Team collaboration.

Reviewed on 01/11/2020

Experience superuser, Hubspot certified consultant marketer. Founding Director of [SENSITIVE...

Experience superuser, Hubspot certified consultant marketer. Founding Director of [SENSITIVE CONTENT HIDDEN].

Experienced in utilising Hubspot Marketing and Sales to launch fully automated campaigns to acquire, and retain customers.

Pros

Hubspot CRM, marketing and sales offers a fully customisable system to help sales and marketing teams to deliver the best results.

We particularly enjoy developing customer solutions utilising the Hubspot Developer APIs to connect out clients mobile applications.

Cons

Configuring Hubspot to match business goals requires a good working knowledge of Hubspot. It is recommended that businesses have at least one person on their team who has a Hubspot certification. Alternatively you might choose to work with an experienced Hubspot partner.

Showing 5 reviews of 4,407 Read all reviews

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

HubSpot Marketing Hub offers the following pricing plans:

  • Starting from: $50.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $50 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3,200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing Hub offers the following features:

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

HubSpot Marketing Hub has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot Marketing Hub supports the following devices:

Android, iPhone, iPad

HubSpot Marketing Hub integrates with the following applications:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, Workbooks

HubSpot Marketing Hub offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

See all software categories found for HubSpot Marketing Hub.