HubSpot Marketing Hub

All in one inbound marketing platform

4.5 /5 (4316 reviews) Write a Review!

HubSpot Marketing Hub Overview

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

HubSpot Marketing Hub Overview

Pricing

Starting from
$50.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.


HubSpot Marketing Hub Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, French, German, Japanese, Portuguese, Spanish

Media

Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
Monitor performance from HubSpot Marketing Hub's Dashboard
Create, optimize and publish blog articles in order to convert readers into leads
HubSpot Marketing Hub video HubSpot Marketing Hub video HubSpot Marketing Hub screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Hub screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Hub screenshot: Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Hub screenshot: Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools HubSpot Marketing Hub screenshot: Monitor performance from HubSpot Marketing Hub's Dashboard HubSpot Marketing Hub screenshot: Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing Hub Reviews

HubSpot Marketing Hub Reviews

Overall rating
4.5
/
5
Excellent
2531

Very good
1457

Average
272

Poor
37

Terrible
19

Value for Money
4.2
Features
4.4
Ease of Use
4.3
Customer Support
4.4
92% recommended this app
Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.


Md masoom R.

Great Marketing Automation Platform.

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.


Norma C.

Small to Mid Sized Business use

Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.


Avery T.

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.


Natalie F.

For Marketer and Sales Team collaboration.

Experience superuser, Hubspot certified consultant marketer. Founding Director of [SENSITIVE CONTENT HIDDEN].

Experienced in utilising Hubspot Marketing and Sales to launch fully automated campaigns to acquire, and retain customers.


Sean D.
Industry: Computer Software
Company size: 51-200 Employees

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Used Daily for 6-12 months
Reviewed on 02/08/2019
Review Source: Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Md masoom R.
Industry: Insurance
Company size: 501-1,000 Employees

Great Marketing Automation Platform.

Used Daily for 2+ years
Reviewed on 11/06/2019
Review Source: Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pros

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Cons

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Norma C.
Industry: Textiles
Company size: 501-1,000 Employees

Small to Mid Sized Business use

Used Daily for 6-12 months
Reviewed on 17/10/2020
Review Source: Capterra

Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.

Pros

Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Cons

So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Avery T.
Industry: Health, Wellness & Fitness
Company size: 11-50 Employees

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Used Daily for 1+ year
Reviewed on 02/10/2019
Review Source: Capterra

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.

Pros

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Natalie F.
Industry: Marketing & Advertising
Company size: 2-10 Employees

For Marketer and Sales Team collaboration.

Used Daily for 2+ years
Reviewed on 01/11/2020
Review Source: Capterra

Experience superuser, Hubspot certified consultant marketer. Founding Director of [SENSITIVE CONTENT HIDDEN].

Experienced in utilising Hubspot Marketing and Sales to launch fully automated campaigns to acquire, and retain customers.

Pros

Hubspot CRM, marketing and sales offers a fully customisable system to help sales and marketing teams to deliver the best results.

We particularly enjoy developing customer solutions utilising the Hubspot Developer APIs to connect out clients mobile applications.

Cons

Configuring Hubspot to match business goals requires a good working knowledge of Hubspot. It is recommended that businesses have at least one person on their team who has a Hubspot certification. Alternatively you might choose to work with an experienced Hubspot partner.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.4/10
Based on 4,316 user ratings
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HubSpot Marketing Hub Pricing

HubSpot Marketing Hub Pricing

Starting from
$50.00/month
Free Trial
Free
Subscription
Value for money

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

Value for Money
4.2/5
Based on 4,316 user ratings
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HubSpot Marketing Hub Features

HubSpot Marketing Hub Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.4/5
Based on 4,316 user ratings
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Categories

Additional information for HubSpot Marketing Hub

Additional information for HubSpot Marketing Hub

Key features of HubSpot Marketing Hub

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

Benefits

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

HubSpot Marketing Hub FAQs

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

Q. What type of pricing plans does HubSpot Marketing Hub offer?

HubSpot Marketing Hub offers the following pricing plans:

Starting from: $50.00/month

Pricing model: Free, Subscription

Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $50 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3,200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

Q. What are the main features of HubSpot Marketing Hub?

HubSpot Marketing Hub offers the following features:

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

Q. Who are the typical users of HubSpot Marketing Hub?

HubSpot Marketing Hub has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Q. What languages does HubSpot Marketing Hub support?

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

Q. What type of pricing plans does HubSpot Marketing Hub offer?

HubSpot Marketing Hub has the following pricing plans:

Free, Subscription

Q. Does HubSpot Marketing Hub support mobile devices?

HubSpot Marketing Hub supports the following devices:

Android, iPhone, iPad

Q. What other apps does HubSpot Marketing Hub integrate with?

HubSpot Marketing Hub integrates with the following applications:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

Q. What level of support does HubSpot Marketing Hub offer?

HubSpot Marketing Hub offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials