About HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

Pricing starting from:

$50.00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of HubSpot Marketing Hub

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

English, French, German, Japanese, Portuguese, Spanish

Pricing starting from:

$50.00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
Monitor performance from HubSpot Marketing Hub's Dashboard
Create, optimize and publish blog articles in order to convert readers into leads
View 7 more
HubSpot Marketing Hub video
HubSpot Marketing Hub video
HubSpot Marketing Hub screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Hub screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Hub screenshot: Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Hub screenshot: Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools HubSpot Marketing Hub screenshot: Monitor performance from HubSpot Marketing Hub's Dashboard HubSpot Marketing Hub screenshot: Create, optimize and publish blog articles in order to convert readers into leads

Features

Total features of HubSpot Marketing Hub: 111

  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Import/Export
  • Data Profiling
  • Data Synchronization
  • Deadline Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Event Triggered Actions
  • File Sharing Software
  • Form Builder
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Moderation
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking

Alternatives

Marketing 360

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Zoho CRM

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#2 Alternative to HubSpot Marketing Hub
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ActiveDEMAND

4.2
#3 Alternative to HubSpot Marketing Hub
ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

Mailchimp

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#4 Alternative to HubSpot Marketing Hub
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Reviews

Overall rating

4.5 /5
(4,454)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

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Showing 5 reviews of 4,454
Sean D.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Reviewed on 02/08/2019

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot...

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Fatsani K.
Overall rating
  • Industry: Entertainment
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Hubspot Marketing Automation: top of the range marketing wizard

Reviewed on 22/01/2021

HubStop is revolutionary in the marketing arena. For any business that wants to make the most out...

HubStop is revolutionary in the marketing arena. For any business that wants to make the most out of emailing campaigns and get higher leads, HubSpot should be a priority. With HubSpot Marketing Automation I've seen an incredible growth in my business with almost zero effort. Managing my lists has never been easier. I intend to continue on this journey with this software and see how far it takes me.

Pros

- Designed entirely for marketers like myself
- It has a big amount of features that make my work easier
- Its CRM integration is just amazing
- Marketing automation is unbeatable
- Great support system and user community
- Easy to use and there is no-coding-required
- Makes process of building emails fun and effortless

Cons

- Requires time and effort learning the system to get full value
- The landing page editor can be tricky for first-time users
- Understanding HubSpot's terminologies can take a bit of time

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Powerful and so useful to have it all under one roof

Reviewed on 27/04/2021

Overall it simplified our marketing automation processes a lot. Thanks to hubspot our small team...

Overall it simplified our marketing automation processes a lot. Thanks to hubspot our small team got very powerful.

Pros

Hubspot tools are powerful and allow us to deploy campaigns promptly and with increased customization. It really helped improve our onboarding metrics.

Cons

The automation modules could offer some more options. Sometimes, they want to push us towards more human actions, it's great, but prevents us from automatic all the safety nets we'd want.

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

A decent tool for marketing automation with a few key issues

Reviewed on 21/06/2018

Hubspot is a good tool to start learning about marketing automation or if you are a small company...

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Cecilia H.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Scalable, easy to deploy, faster ROI

Reviewed on 10/02/2021

Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things...

Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things done is intuitive, fast, excellent customer support.

Pros

Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations.
Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Cons

Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

Showing 5 reviews of 4,454 Read all reviews

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

HubSpot Marketing Hub offers the following pricing plans:

  • Starting from: $50.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

We do not have any information about HubSpot Marketing Hub features

HubSpot Marketing Hub has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot Marketing Hub supports the following devices:

HubSpot Marketing Hub integrates with the following applications:

AWeber, Accelo, Act!, ActiveDEMAND, Acuity Scheduling, AdRoll, Aircall, Alchemer, AllClients, Apptivo, AskNicely, Atomic AI, Attribution, Automate.io, Azuqua, Batchbook, Bedrock Data, Benchmark Email, BigContacts, Bigcommerce, Bitrix24, BrightInfo, Brightcove, Calendly, CallRail, Campaign Monitor, Capsule, Ceros, Chargebee, ClearVoice, Clio, CompanyHub, ConnectWise Manage, Constant Contact, Contactually, Copper, Creatio CRM, Cyfe, DataHero, Databox, Datanyze, Debitoor, Direct Mail, Drift, Dropbox Business, EZ Texting, Ease, Efficy CRM, Emma, Eventbrite, Facebook, FreshBooks, Freshworks CRM, Front, FullContact, GetResponse, GetSiteControl, Gmail, GoToWebinar, Google Calendar, Google Contacts, Google Drive, Google Forms, Gravity Forms, Groove, Grow, HelloSign, Help Scout, Highrise, Hotjar, HubSpot CRM, HubSpot Sales Hub, Infer, Insightly, Instapage, Intercom, Invoca, Join.Me, JotForm, Justuno, Keap, Kissmetrics, Kixie PowerCall, Klipfolio, Kustomer, LeadDyno, LeadGnome, LeadMaster, LeadPages, LeadsBridge, Less Annoying CRM, LinkedIn for Business, LiveChat, LiveHelpNow, Livespace, Livestorm, Lucky Orange, Magento Commerce, MailUp, Mailchimp, MailerLite, Marketo Engage, Membrain, Microsoft 365, Microsoft Excel, Microsoft Outlook, Mojo Help Desk, Myphoner, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, Outreach, PandaDoc, Paperless Proposal, Pardot, PayPal, Paycove, PersistIQ, PhoneBurner, PhoneWagon, PieSync, Pipedrive, PipelineDeals, Pipeliner CRM, Podio, PowToon, Privy, Propeller CRM, Proposify, Pure Chat, QuickBooks Online Advanced, Qwilr, RESULTS.com, Recurly, Robly, Sage Business Cloud, SalesSeek, Salesflare, Salesforce Marketing Cloud, SalesforceIQ, Salesmate, ScheduleOnce, Semrush, SendGrid, Sendinblue, Shopify, Sigstr, Skyvia, Slack, Slemma, SlideShare, Smartling, SnapApp, SnapEngage, Stripe, SugarCRM, SumoMe, SurveyMonkey, TIBCO Scribe Online, TINT, Taboola, Teamgate, Teamleader, Teamwork, Teamwork Desk, Toky, TractionNext, Trello, Typeform, Uberflip, Unbounce, Vidyard, Viewbix, Vtiger CRM, Webflow, Weclapp, Wishpond, Wistia, WooCommerce, Woopra, WordPress, Workbooks, WorkflowMax, Workplace by Facebook, Wrike, Wufoo, Xero, YouCanBook.me, Zapier, ZenDesk Chat, Zendesk, Zendesk Sell, Zoho Analytics, Zoho Books, Zoho CRM, Zoho Forms, Zoho Invoice, Zoom Meetings & Chat, amoCRM, dotdigital Engagement Cloud, dotloop, inboundli, noCRM.io

HubSpot Marketing Hub offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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