About HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

Pricing starting from:

$50.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to HubSpot Marketing Hub

Key benefits of HubSpot Marketing Hub

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Belgium, Brazil, Canada, China and 19 others

Supported Languages

English, French, German, Japanese, Portuguese and 1 others

Pricing starting from:

$50.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to HubSpot Marketing Hub

Images

HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard
HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads
View 8 more
HubSpot Marketing Hub video
HubSpot Marketing Hub video
HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard
HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads

Features

Total features of HubSpot Marketing Hub: 105

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Event Triggered Actions
  • File Sharing Software
  • For Small Businesses
  • Form Builder
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

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Reviews

Overall rating

4.5 /5
(5,468)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

Already have HubSpot Marketing Hub?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 5,468
Brad
Overall rating
  • Industry: Civic & Social Organization
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Fantastic for e-mails. Forms and landing pages need some TLC.

Reviewed on 07/02/2020

Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing...

Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.

Pros

It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Cons

Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

Alternatives Considered

ChamberMaster

Reasons for Choosing HubSpot Marketing Hub

HubSpot does everything MailChimp can if you are only sending e-mails. If you are using MailChimp to create postcard ads, graphics, etc. you may need to continue using MailChimp.

Switched From

Mailchimp
Verified Reviewer
Overall rating
  • Industry: Accounting Software
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Comprehensive Marketing Solution: A Review of HubSpot Marketing Hub

Reviewed on 02/03/2023

1- HubSpot Marketing Hub helps businesses with various marketing challenges, such as lead generation...

1- HubSpot Marketing Hub helps businesses with various marketing challenges, such as lead generation, lead management, email marketing, social media management, website optimization, and data analysis. It streamlines and automates marketing processes, saving time and resources while improving efficiency and effectiveness. Additionally, it provides valuable insights and analytics that help businesses make informed decisions and optimize their marketing strategies.2-The benefits we have realized with HubSpot Marketing Hub include improved lead management, increased website traffic and engagement, higher conversion rates, and better tracking of marketing ROI. The platform has allowed us to streamline our marketing processes, create more targeted and personalized campaigns, and gain insights into customer behavior and preferences. Additionally, the integrations with other HubSpot products, such as Sales Hub and Service Hub, have enabled us to improve our overall sales and customer service processes.

Pros

What features are most impactful?The most impactful features of HubSpot Marketing Hub are its marketing automation, lead management, and segmentation capabilities. These features allow businesses to streamline their marketing processes, effectively manage leads, and personalize communications with their target audience.Is the product easy to use?Yes, HubSpot Marketing Hub is generally easy to use, with an intuitive interface and user-friendly features. The platform provides helpful resources, such as a knowledge base and training materials, to ensure that users can quickly get up to speed with the software.Was integration with your existing business processes easy?Yes, integrating HubSpot Marketing Hub with existing business processes was relatively easy. The platform supports various integrations, including popular CRMs and social media platforms, allowing businesses to seamlessly integrate their marketing activities with their other operations. Additionally, the platform provides robust reporting and analytics, allowing businesses to track the success of their marketing campaigns and make data-driven decisions.

Cons

1- In terms of missing or improvable features, I would say that while HubSpot Marketing Hub offers a wide range of features, there are still some areas where it can be enhanced. For instance, the email marketing automation could be more customizable, especially when it comes to creating different types of email templates.2- As for aspects that may be difficult to use, the platform can be overwhelming for new users, and it may take some time to fully understand all the features and functionality available. However, HubSpot offers ample training and support resources to help users navigate the platform more effectively.3-Regarding integration, it largely depends on your existing business processes and the tools you're currently using. In general, HubSpot Marketing Hub offers robust integration capabilities, but there may be some challenges with certain third-party tools that require custom development work or API connections.

Entin
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Still learning

Reviewed on 13/01/2023

I still learn to use this software but if somethingelse offer better design ,color lay out I will...

I still learn to use this software but if somethingelse offer better design ,color lay out I will prefer try somethingelse

Pros

It’s look like all in one tool, but I will need to learn more.

Cons

The design and color so dull not give me excited to use this tool when I open it.

Jose
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

With HubSpot Marketing Hub, we intelligently manage our data, helping us focus on generating...

Reviewed on 07/01/2023

It is a very complete platform, which has tools for traffic analysis, analysis of campaigns, and...

It is a very complete platform, which has tools for traffic analysis, analysis of campaigns, and events related to the flow of generating new customers. It keeps all the members of the organization informed about the incorporation of sales strategies and makes the processes that each department manages stop being isolated, making all of us go in the same direction.

Pros

We can efficiently manage our leads and understand their behaviors as well as their expectations, individually or in a segmented way. Apply sorting and ranking functions to prospects using different filter criteria such as geographic location, organization size, number of interactions, and more. In addition, we can apply filters to create personalized views of our entire database of business leads.

Cons

Through this platform, we can keep senior management informed about our sales management related to leads, in addition to providing all members of our team with a summary of the progress we have made, the new strategies to use, and obtain their feedback. comments and opinions. On the other hand, we can automate emails and notifications of visits to keep our team up-to-date with everything and in general show timely monitoring for decision-making.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

One stop for all your Marketing needs

Reviewed on 19/01/2023

Great Marketing software for us we have been able to run multiple successful campaigns using...

Great Marketing software for us we have been able to run multiple successful campaigns using Hubspot without any difficulties.

Pros

The capability to do custom emails, and landing pages for our different marketing campaigns, and create custom lists using various parameters like the industry to segregate a group of leads for a targeted campaign.

Cons

It can be a bit much to operate HubSpot in the beginning as there is so much you can do with it. You will be used to it after a while but it will take you some time and hands-on experience to use HubSpot to its full potential.

Showing 5 reviews of 5,468 Read all reviews

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

HubSpot Marketing Hub offers the following pricing plans:

  • Starting from: $50.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $45 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing Hub has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot Marketing Hub supports the following devices:

HubSpot Marketing Hub integrates with the following applications:

AWeber, Accelo, Act!, ActiveDEMAND, Acuity Scheduling, AdRoll, Adobe Commerce, Aircall, Alchemer, AllClients, Apptivo, AskNicely, Atomic AI, Attribution, Automate.io, Azuqua, Batchbook, Bedrock Data, Benchmark Email, Bevy, BigCommerce, BigContacts, Bitrix24, BrightInfo, Brightcove, BuiltWith, Calendly, CallRail, Campaign Monitor, Capsule, Ceros, Chamaileon, ChannelMix, Chargebee, CircleLoop, ClearVoice, ClientPoint, Clio, CompanyHub, ConnectWise PSA, Constant Contact, Contactually, Copper, Creatio CRM, Cyfe, DataHero, Databox, Datanyze, Debitoor, Direct Mail, Dotdigital, Drift, Dropbox Business, Dropbox Sign, EASE, EZ Texting, Efficy CRM, Emma, Eventbrite, Forecast, FreshBooks, Freshsales, Front, FullContact, GetAccept, GetResponse, GetSiteControl, Gmail, GoTo Webinar, Google Calendar, Google Contacts, Google Drive, Google Forms, Gravity Forms, Groove, Grow, HelloSign CMS, Help Scout, Highrise, Hotjar, HubSpot CRM, HubSpot Sales Hub, Hustle, Infer, Insightly, Instapage, Intercom, Invoca, Join.Me, Jotform, Justuno, Keap, Kissmetrics, Kixie PowerCall, Klipfolio, Kommo, Kustomer, Lately, Lead Gen & CRM, LeadDyno, LeadGnome, LeadMaster, Leadcamp, Leadfeeder, Leadpages, LeadsBridge, Less Annoying CRM, LinkedIn for Business, LiveChat, LiveHelpNow, Livespace, Livestorm, Lucky Orange, MailUp, Mailchimp, MailerLite, ManyChat, Marketo Engage, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Microsoft Outlook, Missive, Mojo Helpdesk, Myphoner, NetSuite, Nimble, Nutshell, Olark, OnceHub, OnePageCRM, Operations Hub, Outgrow, Outreach, PandaDoc, PayPal, Paycove, PersistIQ, PhoneBurner, PhoneWagon, Pipedrive, Pipeline, Pipeliner CRM, Plannuh, Podio, PowToon, Privy, Propeller CRM, Proposify, Pure Chat, QuarterOne, QuickBooks Online Advanced, Quuu Promote, Qwilr, RESULTS.com, Recurly, Robly, Sage Business Cloud, SalesSeek, Salesflare, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, SalesforceIQ, Salesmate, Semrush, SendGrid, Sendinblue, Shopify, Sigstr, Skyvia, Slack, Slemma, SlideShare, Smartling, SnapApp, SnapEngage, Stitch, Stripe, SugarCRM, Sumo, Surfe, SurveyMonkey, Survicate, TIBCO Scribe Online, TINT, Taboola, Teamgate, Teamleader, Teamwork, Teamwork Desk, Toky, TractionNext, Tray.io, Trello, Trujay, Typeform, Uberflip, Unbounce, Vidyard, Viewbix, Vtiger CRM, Webflow, Weclapp, Wishpond, Wistia, WooCommerce, Woopra, WordPress, Workbooks, WorkflowMax, Workplace from Meta, Wrike, Wufoo, Xero, YouCanBook.me, Zapier, ZenDesk Chat, Zendesk Sell, Zendesk Suite, Zoho Analytics, Zoho Books, Zoho CRM, Zoho Forms, Zoho Invoice, Zoho Recruit, Zoom Meetings, dotloop, inboundli, monday.com, noCRM.io

HubSpot Marketing Hub offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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