About Sprout Social

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.


Key benefits of Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.


Images

Sprout Social Software - social media analytics
Sprout Social Software - social media small business
Sprout Social Software - Sprout Social topics mentioned
Sprout Social Software - Sprout Social hashtags
Sprout Social Software - Sprout Social visual analytics
Sprout Social Software - Sprout Social trends
Sprout Social Software - Sprout Social reply to messages
Sprout Social Software - Sprout Social pin
View 9 more
Sprout Social video
Sprout Social Software - social media analytics
Sprout Social Software - social media small business
Sprout Social Software - Sprout Social topics mentioned
Sprout Social Software - Sprout Social hashtags
Sprout Social Software - Sprout Social visual analytics
Sprout Social Software - Sprout Social trends
Sprout Social Software - Sprout Social reply to messages
Sprout Social Software - Sprout Social pin

Not sure about Sprout Social? Compare with a popular alternative

Sprout Social

4.4 (577)
VS.
Highly reviewed

Starting Price

$99.00
month
$25.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

81
194

Integrations

12
26

Ease of Use

4.4 (577)
4.0 (18,312)

Value for Money

4.0 (577)
4.0 (18,312)

Customer Service

4.3 (577)
4.1 (18,312)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Salesforce Sales Cloud

4.4
#1 Alternative to Sprout Social
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

Meltwater

4.0
#2 Alternative to Sprout Social
Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and...

Khoros Marketing

4.3
#3 Alternative to Sprout Social
Khoros Marketing enables clients to orchestrate, govern, engage, and measure integrated social marketing operations to...

Ryver

4.4
#4 Alternative to Sprout Social
Ryver helps organize all your team collaboration in one app. It includes Group Messaging (Chat + Topic-threaded Chat +...

Reviews

Overall rating

4.4 /5
(577)
Value for Money
4.0/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support Software
4.3/5

Already have Sprout Social?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 577
Eileen Moran
Eileen Moran
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Nicer interface than Hootsuite

Reviewed on 25/04/2019

It puts all our social media profiles in one place for the small businesses that we manage. We can...

It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Pros

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Cons

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Meredith
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Sprout Social: If You Need to Increase Your Social Media Workload Efficiency

Reviewed on 06/04/2021

Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client...

Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.

Pros

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Cons

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

Niki
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Good, but needs improvement.

Reviewed on 29/10/2018

I appreciate the quick response to problems I have. Also your blog is top notch.

I appreciate the quick response to problems I have. Also your blog is top notch.

Pros

In concept, I really enjoy the publishing feature that assigns certain posts on certain days and hours. However, there are a LOT of tiny things that can be fixed which reduces the overall value of this feature.

The "ideal times to post" is a great feature but I've noticed that some "high peak" times do not garner the results I expected.

Cons

The LinkedIn post feature is pretty limited. I CONSTANTLY get error messages that the app cannot tag names. Also, I cannot tag individual people within the app (OnLinkedin), so I have to "assign post" in order for the final post to have the names I want tagged, OR edit the post after it's published. Huge no-no. Again, this defeats the purpose of the app, as it's more hands-on than I want it to be.
The same with Instagram. I haaate that I have to assign a post if it's multiple images. The reason I wanted this app was to be as hands-off as possible. I understand that it may be a Facebook/Instagram issue, but it's just annoying.
Also, the emoji list has yet to be updated, even after various suggestions to update. I end up having to use my "emoji keyboard" to insert the missing emoji's in your app, which defeats the purpose of a social media app.

Danielle
Overall rating
  • Industry: Higher Education Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easily allows for teamwork

Reviewed on 02/03/2021

Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes...

Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

Pros

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

Cons

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Alternatives Considered

Meltwater and Hootsuite

Reasons for Choosing Sprout Social

Hootsuite wasn't serving our team and we were without a tool for a while. When I came into the role, I suggested Sprout for its reporting and drafting capabilities.

Switched From

Hootsuite

Reasons for Switching to Sprout Social

Sprout has the best user interface and the most features. Reporting is also really nice and digestable.
Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The Best Social Media Scheduling Platform Hands Down

Reviewed on 02/10/2019

We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and...

We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Pros

Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.

• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)

There are also many features that those who work with social media every day can appreciate that the average user might not, such as:

• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.

Cons

I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

Alternatives Considered

Hootsuite

Reasons for Choosing Sprout Social

Sprout Social is more user friendly.

Switched From

Buffer

Reasons for Switching to Sprout Social

Hootsuite does not offer the ability to see posts by month to effectively plan campaigns and upcoming posts.
Showing 5 reviews of 577 Read all reviews

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Sprout Social offers the following pricing plans:

  • Starting from: $99.00/month
  • Pricing model: Subscription
  • Free Trial: Available

It is available across three pricing plans, outlined below: Standard: $89 per user/month (billed annually) or $99 month-to-month Professional: $149 per user/month (billed annually) or $169 month-to-month Advanced: $249 per user/month (billed annually) or $279 month-to-month

Sprout Social has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Sprout Social supports the following languages:

Brazilian Portuguese, English, French, Italian, Spanish

Sprout Social supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Sprout Social integrates with the following applications:

Feedly, Glassdoor, Google Analytics 360, Google My Business Review Manager, HubSpot CRM, Instagram, LinkedIn for Business, Meta for Business, Shopify, Twitter/X, UserVoice, Zendesk Suite

Sprout Social offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Sprout Social.