--- description: Detailed reviews on Braze based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare Braze with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Braze Reviews, Prices & Ratings | GetApp UAE 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Braze](/software/2052401/appboy) # Braze Canonical: https://www.getapp.ae/software/2052401/appboy Page: 1 / 8\ Next: [Next page](https://www.getapp.ae/software/2052401/appboy?page=2) > Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Braze \* Consolidates cross-channel messaging, journey orchestration, data activation, experimentation, and analytics into a single platform, removing the need for multiple point solutions. \* Delivers sub-second orchestration that reacts to customer behavior in real time, enabling timely, contextually relevant messaging across all supported channels. \* Activates unified first-party data from warehouses, CDPs, digital properties, and backend systems via zero-copy integrations, eliminating data duplication and pipeline overhead. \* Canvas journey builder provides no-code drag-and-drop orchestration with branching, delays, audience syncs, and real-time triggers, accessible to teams of any technical skill level. \* Flexible audience segmentation constructs dynamic user profiles and segments based on behavioral data, purchase history, and predictive scores for precise targeting. \* A/B/n experimentation across copy, creative, timing, channel mix, and promotions, with conversion dashboards and global holdout groups for statistically grounded measurement. \* AI-driven decisioning autonomously determines the optimal channel, message, offer, timing, and frequency for each individual customer, continuously adapting to behavior and business KPIs. \* Predictive Suite scores customers by likelihood to purchase, churn, or perform other events, supporting proactive targeting before behavior occurs. \* Intelligent Timing, Intelligent Selection, and Intelligent Channel tools optimize send time, campaign variant, and channel preference per individual customer based on real-time performance data. \* AI Item Recommendations generate personalized product suggestions from catalog data, deployable across email, push, in-app messages, and Content Cards. \* AI Copywriting Assistant, Liquid Assistant, and Message Template Assistant accelerate campaign creation by generating on-brand copy, personalization logic, and message templates from text prompts. \* Content QA tool checks messages for tone, structure, grammar, and language prior to send, reducing errors in outbound communications. \* Natural language-to-SQL generation converts plain-language prompts into audience segments and reports, lowering the technical barrier for data-driven segmentation. \* Autonomous AI agents handle campaign tasks including content optimization, lead scoring, localization, profile enrichment, and journey personalization, reducing manual workload. \* Scalable hosted infrastructure with auto-scaling and multi-region support handles large audience volumes with high reliability. \* Enterprise-grade security and compliance covering HIPAA, ISO 27001, and SOC 2 Type 2 supports deployment in regulated industries including financial services and health and wellness. \* Granular user permissions support role-based access control across teams of varying size and structure. \* Over 140 turnkey partner integrations connect to existing martech and data infrastructure, with a broader ecosystem of 2,100+ partners and 4,600+ community members. \* Value-based pricing billed on actively engaged users rather than total database size or seat licenses aligns platform cost with actual usage and business outcomes. \* Average time-to-value of six weeks supports faster deployment and earlier return on investment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - A/B Testing - AI - AI Copilot - AI Copy Generation - AI SMS - AI Text Generation - AI Writing Assistant - AI/Machine Learning - API - API Integration - Abandoned Cart Saver - Access Controls/Permissions - Account Based Marketing Software - Activity Dashboard - Activity Tracking - Ad Optimization - Adaptive Content - Adaptive Learning - Advanced Data Filtering ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) ## Category - [Marketing Automation Software](https://www.getapp.ae/directory/308/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.getapp.ae/directory/308/marketing-automation/software) - [Mobile Marketing Software](https://www.getapp.ae/directory/309/mobile-marketing/software) - [Push Notifications Software](https://www.getapp.ae/directory/1297/push-notifications/software) - [Email Marketing Software](https://www.getapp.ae/directory/307/email-marketing/software) - [AI Marketing Tools](https://www.getapp.ae/directory/3873/ai-marketing-tools/software) ## Alternatives 1. [Brevo](https://www.getapp.ae/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.getapp.ae/software/10156/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.getapp.ae/software/2348/activecampaign) — 4.6/5 (2571 reviews) 4. [Constant Contact](https://www.getapp.ae/software/90578/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.getapp.ae/software/111489/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "Braze Is a Super Reliable Email Marketing Software" — 5.0/5 > **Ruth** | *20 November 2023* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. > > **Cons**: I am impressed by all the features of Braze. Braze never disappoint. > > The experience I have with Braze has been sensational. ----- ### "User Friendly interface" — 5.0/5 > **Harshal** | *26 June 2025* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards > > **Cons**: still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult > > It has been good. it looks to be a simple user friendly tool packed with features for customer focus and centricity. It is a good tool for email marketing and multichannel campaigns. Canvas is a nice tool within Braze. very latest and modern platform that can improve marketing performance. ----- ### "Horrible Custom SAML SSO integration for Google Workspace companies" — 2.0/5 > **Love** | *8 May 2023* | Entertainment | Recommendation rating: 1.0/10 > > **Pros**: Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine. > > **Cons**: If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps. > > I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app. ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *16 October 2025* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Cons**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- ### "Powerful AND User Friendly\!" — 5.0/5 > **Kali** | *11 September 2025* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: It is more powerful than some other email marketing platforms while still being user friendly. It offers the opportunity for many different messaging types and platform connections. Best of all, it keeps basic data segmenting simple while still allowing for more advanced SQL querying where needed. > > **Cons**: My biggest complaint so far is not being able to access HTML code in templated emails. You only have the option of ALL HTML or no access to the code to make edits and test. Most other email platforms allow for this access. I also wish there was a bit more documentation or that it was easier to find when looking to solve a current problem. > > I have really enjoyed learning to use Braze. I am still newer to the platform so I am excited to unlock all of its potential capabilities in the future. ----- Page: 1 / 8\ Next: [Next page](https://www.getapp.ae/software/2052401/appboy?page=2) ## Links - [View on GetApp](https://www.getapp.ae/software/2052401/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data