--- description: Detailed reviews on DealerRock based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare DealerRock with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: DealerRock Reviews, Prices & Ratings | GetApp UAE 2026 --- Breadcrumb: [Home](/) > [Marine Software](/directory/1279/marine/software) > [DealerRock](/software/2077994/dealerrock) # DealerRock Canonical: https://www.getapp.ae/software/2077994/dealerrock Page: 1 / 2\ Next: [Next page](https://www.getapp.ae/software/2077994/dealerrock?page=2) > Run a more efficient, profitable marine or RV dealership with DealerRock. Connect sales, service, parts, inventory, and CRM in one easy-to-use, cloud-based platform. Eliminate disconnected systems, reduce manual work, and access your dealership from anywhere. > > Verdict: Rated **5.0/5** by 8 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of DealerRock 1\. Run Your Dealership From Anywhere DealerRock is a true cloud-based DMS, giving your team real-time access to dealership operations from virtually any device. Whether you're on the showroom floor, in the service department, at the marina, or managing another location, your business is always within reach. No local servers, remote desktops, or software installations required. 2. Spend Less Time Managing Software DealerRock was built with usability at its core. Its modern, intuitive interface helps employees get up to speed quickly, reduces unnecessary steps, and makes everyday tasks easier. Spend less time navigating complicated screens and more time serving customers. 3. Keep Every Department Connected Bring sales, service, parts, inventory, and CRM together in one platform. Information flows between departments without repeatedly entering the same data, reducing mistakes and improving communication across your dealership. 4. Close Deals Faster Capture leads, build customized quotes, manage trade-ins, structure deals, and collect electronic signatures without switching between systems. Give your sales team the tools to respond faster, stay organized, and turn more opportunities into completed sales. 5. Keep Service Jobs Moving Improve service department productivity with customizable work order boards, technician scheduling, labor tracking, parts management, and electronic customer approvals. Give service advisors better visibility into job progress, reduce delays, and keep customers informed throughout the repair process. 6. Manage Multiple Locations With Ease Get centralized visibility into inventory, customers, employees, and performance across all your dealership locations. Transfer inventory, share customer information, and manage multiple stores without maintaining separate systems. 7. Make More Informed Decisions Access real-time reporting across sales, service, parts, and inventory. Identify opportunities, track performance, and make decisions based on what's happening in your dealership right now. 8. Keep Your Accounting Connected Reduce duplicate entry with accounting integrations such as QuickBooks Online. DealerRock manages dealership operations while your accounting software handles the books, allowing each system to do what it does best. 9. Get Software Built by People Who Know Dealerships DealerRock was created by marine dealership owners who experienced the frustrations of outdated systems firsthand. The platform is continuously improved with input from real dealers, delivering practical features designed around how marine and RV dealerships actually operate. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 8 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support Software | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: DealerRock - **Founded**: 2018 ## Commercial Context - **Starting Price**: $890.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: DealerRock is a cloud-based dealer management system for marine and RV dealerships, sold as a subscription. We don't publish a price list because a single-store dealership and a multi-location group need very different things from a DMS, and one price list would be wrong for both. Instead, every dealership gets a proposal built around how it actually operates, so you're quoted for what you use. What shapes your price: - Locations: how many stores you run, and whether they share customers, inventory and reporting - Users: how many people need access, and in which departments - Features: which parts of DealerRock you use, such as sales and CRM, service, parts, unit inventory, payments and texting - Integrations: accounting, payments, lead sources and the other systems DealerRock connects to - Implementation: data migration scope, configuration, training and how you want to roll out - Support: how much ongoing support and account involvement your dealership wants Most dealerships fit one of three levels: - Single Location: for independent dealerships that want one complete platform instead of a stack of disconnected tools. Includes sales, CRM, service, parts and unit inventory, structured implementation and data migration, training for every department, and ongoing support from people who know dealership operations. - Multi-Location: everything in Single Location, plus customers and inventory shared across stores, location-level roles and permissions, consolidated and per-location reporting, and rollout planning across locations. - Enterprise: for larger dealer groups. Everything in Multi-Location, plus detailed migration and integration planning, security review support, phased rollout and training programs, and a proposal built around the group. Included with every account, regardless of size: - New features and improvements every month, delivered to every dealership automatically - Hosting, encrypted backups and monitoring on Microsoft Azure, with no dealership server to buy or maintain - Browser access from desktop, laptop, tablet or phone, with no workstation installs - Direct access to a support team that understands how dealerships operate Implementation: Implementation is scoped as part of your proposal and covers configuration, data migration and training, sized to your dealership. What can be migrated depends on your current system and the condition of your data, so we scope it during discovery rather than promising a blanket answer. Growing with you: Pricing scales as you add locations or users, so growth is predictable rather than a renegotiation. We walk through how pricing scales before you sign anything. Getting a quote: Most dealerships get a number within a short conversation. Tell us how many locations you run, your departments and user count, and what system you're moving from, and we'll put together a proposal without a drawn-out procurement process. Request a proposal at dealerrock.com/pricing. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - API - Activity Dashboard - Billing & Invoicing - Boat Maintenance - Calendar Management - Client Portal - Communication Management - Contract/License Management - Customer Database - Customizable Reports - Data Import/Export - Financial Management Software - For Automotive Dealerships - For Maritime/Marine Industry - Inventory Management Software - Marina Management - Maritime Crew Management - Mobile Access - Parts Management - Point of Sale (POS) ## Integrations (6 total) - ECRYPT - QuickBooks Enterprise - QuickBooks Online - Sage Intacct - Stripe Payments - Twilio ## Support Options - Email/Help Desk - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marine Software](https://www.getapp.ae/directory/1279/marine/software) ## Related Categories - [Marine Software](https://www.getapp.ae/directory/1279/marine/software) - [Auto Dealer Software](https://www.getapp.ae/directory/201/auto-dealers/software) ## Alternatives 1. [Storable Marine](https://www.getapp.ae/software/115307/molo) — 4.3/5 (57 reviews) 2. [BiT DMS](https://www.getapp.ae/software/109189/bit-dealership-software) — 4.5/5 (44 reviews) 3. [Blackpurl](https://www.getapp.ae/software/107129/blackpurl) — 4.9/5 (18 reviews) 4. [Lightspeed](https://www.getapp.ae/software/2051079/lightspeed-1) — 3.9/5 (160 reviews) 5. [StarNapp](https://www.getapp.ae/software/2077934/starnapp) — 4.9/5 (11 reviews) ## Reviews ### "Make the Switch" — 5.0/5 > **Brad** | *10 October 2026* | Maritime | Recommendation rating: 10.0/10 > > **Pros**: One of the things we love most about DealerRock is that it was built by a boat dealer who understood the shortcomings of existing DMS systems and set out to create a solution that better fits the way a dealership operates. The transition from a traditional, server-based desktop system to a web-based platform has also been a huge upgrade for our business. You can tell a lot of thought has gone into the software’s functionality and workflow, making day-to-day operations feel more intuitive and efficient. On top of that, the DealerRock team is continually rolling out updates and improvements to enhance the user experience. It’s clear they’re committed to listening, evolving, and building a better solution for the marine industry. > > **Cons**: Honestly, there isn’t much we would consider a con or something we dislike about DealerRock. As with any software transition, there were some differences from our previous system that took time to get accustomed to, but I believe we would have faced similar learning curves with any new platform. What really stood out was the responsiveness of the customer support team. When questions came up, we received answers quickly and were able to keep moving forward without having to find workarounds or temporarily manipulate the software to get things done. That level of support made the transition much smoother and gave us confidence in the system. > > Looking back, we should have made the switch to DealerRock a lot sooner\! We were one of the original dealerships on a legacy platform and had been with that company for nearly 30 years, so making a change was a big decision. At the end of the day, we’re spending less money while gaining significantly more capabilities, with even more exciting developments on the horizon thanks to the innovative team at DealerRock. DealerRock has genuinely changed the way we do business. There’s nothing quite like being at an in-water boat show, selling a boat on the spot, and completing the delivery right there in the parking lot the same day\! All we need now is a mobile printer, and we’ll be 100% self-sufficient from anywhere, anytime\! Haha. Overall, we couldn’t be happier with the decision to make the switch. ----- ### "DealerRock for the WIN\!" — 5.0/5 > **Cole** | *13 October 2026* | Maritime | Recommendation rating: 10.0/10 > > **Pros**: Easy of use, value, and reports. The system is very user friends and intuitive. The best DMS I have used to date. > > **Cons**: Nothing all is great. There is nothing I would change about it. In the beginning, if we thought something needed to be improved. We told the team, and they made changes. The system is constantly receiving updates. It's amazing. > > Great customer support, training is amazing, and the program itself is the easiest I have experienced after using 4 other dealer management systems. ----- ### "More Than Just a DMS: Incredible Software and Unmatched Customer Support" — 5.0/5 > **Courtney** | *10 October 2026* | Maritime | Recommendation rating: 10.0/10 > > **Pros**: I cannot say enough good things about DealerRock, and especially \[sensitive content hidden\]\! Having worked with other dealer management systems, I can confidently say DealerRock stands out in so many ways. Value for Money: DealerRock offers incredible value, especially when you consider the functionality, ongoing improvements, and level of personal support you receive. With larger DMS platforms, it often feels like you're paying more while getting less flexibility and attention. DealerRock genuinely feels like an investment in making our business run more efficiently. Customer Support: This is where DealerRock truly shines\! \[sensitive content hidden\] consistently goes above and beyond what anyone would expect. You simply will not find this level of personal attention, responsiveness, or genuine care with the larger DMS platforms. He doesn't just fix problems. He takes the time to understand why something isn't working for us and looks for ways to improve the entire process. He is incredibly patient, knowledgeable, and always willing to help. I can't say enough good things about him\! Ease of Use: The logical and organizational thought behind DealerRock is unlike any other DMS I've used. Everything is laid out in a way that actually makes sense for how a dealership or marina operates. \[sensitive content hidden\] comes from a marina background himself, and that makes a huge difference. He understands what dealers actually need, how we use the different tools, and how everything should work together. It's clear this software was designed with real operations in mind. Bugs and Issues: Like any software that is constantly growing and introducing new features, there are occasionally bugs or little things that need adjusting. What makes DealerRock different is how those issues are handled. \[sensitive content hidden\] is incredibly receptive to feedback and genuinely wants to know when something isn't working as expected. I am able to make suggestions for small changes or pointing out things that could work better, and he actually listens\! Sometimes the smallest adjustments make the biggest difference in our daily operations, and having someone who understands that is invaluable. Invoice Management:Managing invoices, customer balances, payments, and billing is a huge part of our daily operations. I appreciate how DealerRock brings these processes together and continues to improve them. Features like automatic storage billing, payment requests, and multiple payment options help us manage transactions more efficiently. It's especially helpful having customer information and payment history connected rather than constantly jumping between different programs. Reporting:Having access to organized information is extremely important when managing a busy marina. DealerRock provides tools that help us track operations and customer information, and I appreciate that reporting continues to evolve. One thing I particularly value is that \[sensitive content hidden\] is willing to hear suggestions about what information would be useful to see and how it could be presented in a more practical way. Performance and Speed:DealerRock makes it easier to move between different areas of our business without feeling like we're working in completely separate systems. The organization and workflow design save us time throughout the day. As new features are introduced, the platform continues to become more efficient and capable. There is never lag or issues with speed like I have seen in other DMS. > > **Cons**: DealerRock is still growing and evolving, so there are occasionally bugs or features that are still being refined. Some reporting and workflow options could also benefit from additional customization. However, what makes this different from other platforms is how receptive the team is to feedback. While their are occasional growing pains, I'd much rather work with a company that is constantly improving its software based on what dealers actually need than one that hasn't meaningfully changed in years. > > What I love most about DealerRock is that it doesn't feel like software designed by someone who has never stepped foot inside a marina. \[sensitive content hidden\] understands the industry firsthand, and that experience shows in the way the entire system is designed. Even more importantly, he understands that no two dealerships operate exactly the same way. He is always willing to listen, collaborate, and consider changes that make our lives easier. With most software companies, you submit a suggestion and never hear about it again. With DealerRock, you actually feel heard. I've worked with platforms where you're just another account number. With DealerRock, it feels like you have a genuine partner who cares about helping your business succeed. I would absolutely recommend DealerRock to any marina or dealership looking for a thoughtfully designed DMS with outstanding support. The software is fantastic, but \[sensitive content hidden\] and his team's dedication to the people using it are what truly set DealerRock apart\! ----- ### "VP of Sales" — 5.0/5 > **Shaun** | *12 October 2026* | Maritime | Recommendation rating: 10.0/10 > > **Pros**: Dealer Rock has been a interictal part of our operations since we started using the platform. Our team loves that it is simple and intuitive, everything makes sense from a business operational stand point. Their customer service is incredible helpful when a question arises. > > **Cons**: There aren't any draw backs of the software. The team at Dealer Rock take feed back on the software with gratitude and adjustments are made to optimize the software. > > Overall I would recommend the software to anyone operating a dealership. They have thought of everything needed for the SOPs of our business. ----- ### "Best investment I’ve made" — 5.0/5 > **John** | *11 August 2024* | Maritime | Recommendation rating: 10.0/10 > > **Pros**: I hesitated to switch as I thought I it would be a nightmare from past experiences. It ended up being super easy and we were rolling in just a couple days. I couldn’t believe it. The software is incredibly easy to use, and their support actually responds\! > > **Cons**: More tutorial videos would be nice. I wish they had something to support storage but they are constantly adding new features. > > Came from Lightspeed after years of frustration. I wish I would have found this platform sooner as I spent years pulling my hair out on Lightspeed. From implementation to learning the system to using it for 6 months, it’s been one of the best decisions I’ve made for our dealership. Their team has been fantastic at walking us through things to get up to speed. If you’re looking for a new dealer management system - this absolutely must be on your list. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.ae/software/2077994/dealerrock?page=2) ## Links - [View on GetApp](https://www.getapp.ae/software/2077994/dealerrock) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data