---
description: Detailed reviews on SAP Engagement Cloud (formerly SAP Emarsys) based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare SAP Engagement Cloud (formerly SAP Emarsys) with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews, Prices & Ratings | GetApp UAE 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [SAP Engagement Cloud (formerly SAP Emarsys)](/software/2168883/sap-engagement-cloud-formerly-sap-emarsys)

# SAP Engagement Cloud (formerly SAP Emarsys)

Canonical: https://www.getapp.ae/software/2168883/sap-engagement-cloud-formerly-sap-emarsys

> Cloud-native omnichannel customer engagement platform for mid-market to enterprise brands, delivering AI-powered personalization.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of SAP Engagement Cloud (formerly SAP Emarsys)

\* Executes omnichannel campaigns across email, web, mobile push, SMS, in-app messaging, digital ads, WhatsApp, LINE, and RCS from a single platform, reducing the operational overhead of managing disconnected channel tools.
\* Connects natively to SAP Commerce Cloud, SAP Sales Cloud, SAP Service Cloud, SAP Business Data Cloud, and SAP Customer Data Platform, giving marketing teams direct access to live enterprise data without custom integrations.
\* Delivers AI-powered predictive segmentation based on lifecycle stage, purchase likelihood, churn propensity, channel engagement propensity, and estimated spend, allowing precise audience targeting without a dedicated analytics team.
\* Provides personalized product recommendations using visual affinity, channel behavior, and purchase prediction signals, supporting relevant cross-sell and upsell at scale.
\* Optimizes email delivery timing per individual contact through send-time optimization, increasing the likelihood of engagement without manual scheduling effort.
\* Accelerates campaign creation with an AI Subject Line Generator, AI Preheader Generator, and generative AI image and text tools within email editors powered by Google Gemini, reducing content production time.
\* Enables natural language campaign management, audience segment creation, and email performance querying through SAP Joule and the AI-assisted Report Builder, lowering the technical barrier for campaign operations.
\* Deploys campaigns rapidly using 100-plus pre-built automation tactics for customer lifecycle journeys, reducing time-to-launch for common marketing programs.
\* Supports multi-brand and multi-region operations through the Enterprise Edition, which provides centralized administration and governance while preserving local team autonomy.
\* Attributes revenue across acquisition, purchase frequency, average order value, retention, and loyalty with configurable lookback windows and last-touch or multi-touch models, giving marketing teams full visibility into campaign impact.
\* Identifies customer lifecycle revenue opportunities automatically through Smart Insights, surfacing actionable findings without requiring manual report configuration.
\* Includes native loyalty program management, allowing retention and rewards programs to be administered within the same platform used for campaign execution.
\* Embeds SAP CDP Audience Builder directly within the platform, enabling full CDP segmentation without switching systems or exporting data.
\* Scales personalization across millions of customer profiles without proportional increases in team headcount, supporting growth for digitally native brands and large multinational enterprises alike.
\* Provides Store Reporting for brick-and-mortar KPIs and Audience Reporting for comparative segment analysis, extending marketing measurement beyond digital channels.

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Supported Languages**: Chinese, Czech, English, French, German, Korean, Polish, Portuguese, Russian, Spanish, Turkish
- **Available Countries**: Germany

## Features

- Campaign Management Software
- Marketing Automation Software

## Integrations (23 total)

- Algonomy Customer Data Platform
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Annex Cloud Loyalty Experience Platform
- Antavo
- Burst SMS
- Channable
- Cloud-Based Customer Data Platform (CDP)
- Coveo
- Email Validation
- Facebook
- Genesys Cloud CX
- Google BigQuery Data Transfer Service
- Instagram for Business
- SAP BTP for Customer Experience

... and 8 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.getapp.ae/directory/308/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.getapp.ae/directory/308/marketing-automation/software)
- [Transactional Email Software](https://www.getapp.ae/directory/1707/transactional-email/software)
- [Mobile Marketing Software](https://www.getapp.ae/directory/309/mobile-marketing/software)
- [Customer Loyalty Software](https://www.getapp.ae/directory/204/customer-loyalty/software)
- [Marketing Analytics Software](https://www.getapp.ae/directory/602/marketing-analytics/software)

## Links

- [View on GetApp](https://www.getapp.ae/software/2168883/sap-engagement-cloud-formerly-sap-emarsys)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/sap-engagement-cloud-formerly-sap-emarsys/> |
| en-AE | <https://www.getapp.ae/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-AU | <https://www.getapp.com.au/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-CA | <https://www.getapp.ca/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-GB | <https://www.getapp.co.uk/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-IE | <https://www.getapp.ie/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-NZ | <https://www.getapp.co.nz/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-SG | <https://www.getapp.sg/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |
| en-ZA | <https://www.getapp.za.com/software/2168883/sap-engagement-cloud-formerly-sap-emarsys> |

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