ActiveCampaign

Everything! The layout is great if you want to see your pipeline and share it with different team members too. Everyone can make changes and move the leads through the different stages. The board view is super interactive and easy to use. We love the integration with Gmail too, super useful to see how much impact your email campaigns are making and the visibility of how many emails have been sent to each client without the necessity of going to your inbox to confirm.

The email function from Active Campaign, because sometimes you need something more customizable in terms of signature and addition of some elements.

Es una herramienta muy potente. Estoy muy contento con la decisión. El UX es muy agradable y simple. Subir y limpiar mis bases de datos fue simple y muy rápido, así como usar uno de sus muchos formatos tipo para lanzar mi primera campaña. Todo el sistema de reportes es un completo y tienes información en tiempo real sobre el desempeño de las campañas. Las pruebas A/B me fascinaron: pasé de 28% de apertura a +55% ajustando solo el "subject".
Por otro lado los webinars son muy potentes: específicos, agiles y muy detallados. También la asistencia, la biblioteca de ayuda y los mailings de seguimiento.

Me costó un poco entender la diferencia entre "listas" y "contactos" para realizar las segmentaciones. He realizado algunas integraciones básicas que funcionan muy bien, aunque creo que el potencial es enorme, me falta dedicar más tiempo para eso.

I moved to AC because it provided more data and insight than my prior platform - FloDesk. At this point I'm still too early to get much out of the data provided and utilize it.

Oof the AC platform has not been my favorite. There is a massive learning curve to using it, and I feel like my Virtual Assistant and I are constantly putting out fires. The emails themselves aren't aesthetically pleasing and quite difficult to make them as I would really like them to look. We are on the most basic level which is about the cost of other platforms, but I feel like we get less for this $$. For one, I got beautiful landing page capabilities on FloDesk but not so much for AC. Sure I could pay more for it, but the cost is astronomical compared to competitors and hard to justify when I'm barely happy with the product as is. The person who onboarded us was hitting up my phone daily to remind me to sign up and pay, but then when we eventually reached out to her for questions after she was unavailable (and now seems she's not even at the company any longer? Idk)

I went into ActiveCampaign knowing nothing about CRM's. I figured it out and implemented it with ease and that's quite a contrast to Salesforce, SugarCRM, KEAP. The interface is easy to understand and setup is intuitive. Support is incredible and they are constantly improving the product and hiring good people. When they add new products they are well planned out and tested.

I wish they would add conditional logic to forms. Their API support for developers could also be improved. They could also add more form types to allow a question by question path like Typeform but that's minor.

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.