ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Pricing starting from:

$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Belgium, Canada, China, Denmark and 14 others

Supported Languages

Chinese, Danish, Dutch, English, Finnish and 7 others

Pricing starting from:

$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 90

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM Software
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives

SendGrid

4.2
#1 Alternative to ActiveCampaign
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom...

Lead Gen & CRM

4.6
#2 Alternative to ActiveCampaign
Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads,...

Salesforce Sales Cloud

4.4
#3 Alternative to ActiveCampaign
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

ConvertKit

4.7
#4 Alternative to ActiveCampaign
ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

Reviews

Overall rating

4.6 /5
(2,160)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

Already have ActiveCampaign?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,160
Antonio
Overall rating
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My first marketing automation platform, its about to pay for itself

Reviewed on 06/07/2020

As a startup founder, It is really difficult to choose the right platform to commit with. You have...

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros

It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.

I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Alternatives Considered

ConvertKit and HubSpot Marketing Hub

Reasons for Choosing ActiveCampaign

I made research and wanted a more robust solution. I compared Active campaign against hubspot and convertkit and I preferred Active Campaign

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

Better price (against Hubspot) So many more functions (Against convertkit and others)
Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

The automations work like a charm

Reviewed on 19/06/2020

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software...

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pros

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Reasons for Choosing ActiveCampaign

The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.

Switched From

Marketo Engage

Reasons for Switching to ActiveCampaign

The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.
Diana Rose
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

ActiveCampaign - The Ultimate Marketing Automation Tool for Small Businesses, Email Marketing,...

Reviewed on 10/03/2023

ActiveCampaign is a marketing automation tool that caters to businesses of all sizes with its wide...

ActiveCampaign is a marketing automation tool that caters to businesses of all sizes with its wide range of features and integrations. Although it may not be the most budget-friendly option, its simple interface and powerful automation capabilities make it a popular choice for businesses seeking to streamline their marketing strategies. Specifically, ActiveCampaign excels in providing advanced segmentation and targeting options for comprehensive email marketing campaigns. While its reporting and analytics may not be as advanced as some other platforms, it remains a top choice for businesses seeking to increase their online sales through integration with popular e-commerce platforms. Additionally, for small businesses on a budget, ActiveCampaign offers affordable pricing plans and a user-friendly interface to get started with email marketing and automation. Though some of the more advanced features may not be available in lower-tiered plans, ActiveCampaign still provides robust automation workflows and integrations with various popular apps and tools.

Pros

For small businesses with limited budgets, affordable pricing plans are available. The marketing automation features are powerful and come with a variety of triggers and actions. The email builder is user-friendly and easy to use, with pre-built templates and drag-and-drop functionality. Personalized email campaigns with dynamic content are possible, thanks to advanced segmentation and targeting options. Integration with popular e-commerce platforms allows for automated abandoned cart emails and product recommendations, with a variety of popular apps and tools. Customer support and resources, including live chat and a knowledge base, are excellent.

Cons

Small businesses with limited budgets may find the pricing for this marketing automation tool to be high. Although the software includes some features such as CRM, they may not be as advanced as dedicated CRM software. The learning curve for more advanced automation workflows can be steep for beginners, and the reporting and analytics are limited compared to other marketing automation tools. Additionally, some features such as SMS and social media marketing may not be included in all plans. The user interface may also be overwhelming for beginners, and some advanced features like lead scoring are only available in higher-priced plans. Lower-priced plans also have limited support options, and there are limited customization options for email templates.

Jason
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Automation Broken & Engineers Won't Fix

Reviewed on 08/06/2022

Kind & courteous customer service & onboarding. The chat support is decent & you can get questions...

Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.

Pros

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

Cons

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

Jose
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

ActiveCampaign, a platform that facilitates automation to create value in marketing management.

Reviewed on 08/01/2023

It's great for capturing leads and managing activity throughout the run cycle until we can say they...

It's great for capturing leads and managing activity throughout the run cycle until we can say they are customers of our organization, which we've captured through directing to our website, our online events, webinars, advertisements, and more. more, since these strategies end with the filling of a form to be able to capture information that allows us to contact them and manage them through ActiveCampaign.

Pros

One of the greatest strengths that encourage us to prefer ActiveCampaign is its way of automatically managing the lead nurturing strategy by applying different actions such as sending emails, SMS, and more, based on a previous rule that we have configured, among which it may be the sending of a form or having detected a visit to our website. This tool helps us with the correct creation of workflows to handle a significant volume of transactions, which would be practically impossible manually.

Cons

Being able to manage the list of leads in an integral way is one of the most important challenges in a marketing department, and one of the strongest points of ActiveCampaign since this tool allows us to manage lists based on properties, behaviors extracted from the analysis of the records, traffic sources, forms and even other lists, which makes it a highly valued platform. And with the automation of interaction and communications, we managed to free the marketing team from making shipments or procedures manually.

Showing 5 reviews of 2,160 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: $15.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

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