ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Pricing starting from:

$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Belgium, Canada, China, Germany , Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States

Supported Languages

Chinese, Danish, Dutch, English, Finnish , French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Pricing starting from:

$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 91

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM Software
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives

GetResponse

4.2
#1 Alternative to ActiveCampaign
Online marketing tool that helps business owners to build permission-based mailing lists, maximize conversions with...

Salesforce Sales Cloud

4.4
#2 Alternative to ActiveCampaign
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

Agile CRM

4.0
#3 Alternative to ActiveCampaign
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively...

Campaign Monitor

4.6
#4 Alternative to ActiveCampaign
Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing...

Reviews

Overall rating

4.6 /5
(1,888)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.2/5
Customer Support Software
4.5/5

Already have ActiveCampaign?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 1,888
Néstor
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

This guys know how to do things the right way

Reviewed on 06/09/2019

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Pros

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Katya
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

ActiveCampaign is the most (arguably) the most popular for a reason

Reviewed on 05/11/2022

Any obstacle we have faced since migrating to this email software has been removed by their stellar...

Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.

Pros

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

Cons

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

Maud
Overall rating
  • Industry: Financial Services Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

User review

Reviewed on 02/11/2022

Pros

The interface is very intuitive. Ability to integrate with other platforms.

Cons

The email editor is very bad to use. The product becomes difficult to use.

Nick
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Affordable Marketing Automation

Reviewed on 08/08/2022

As an online business owner, my email list is really the lifeblood of my business and one of my...

As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.

Pros

I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.)

I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.

Cons

I have 3 main gripes.

First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from.

Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops.

Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.

Alternatives Considered

ConvertKit, Drip, and GetResponse

Reasons for Choosing ActiveCampaign

I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well.

Switched From

AWeber

Reasons for Switching to ActiveCampaign

Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price.
Anastacia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

ActiveCampaign

Reviewed on 09/11/2022

Overall, I like this product and it has a lot of helpful features/ tools within the software...

Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

Pros

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

Cons

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Choosing ActiveCampaign

ActiveCampaign was more affordable for what we needed.

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

ActiveCampaign was more affordable for the tools we needed.
Showing 5 reviews of 1,888 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: $15.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for ActiveCampaign.