
ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
Pricing starting from:
$15.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to ActiveCampaign
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
$15.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to ActiveCampaign
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Features
Total features of ActiveCampaign: 90
Alternatives
SendGrid

Lead Gen & CRM

Salesforce Sales Cloud

ConvertKit

Reviews
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- Industry: Human Resources
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
My first marketing automation platform, its about to pay for itself
Reviewed on 06/07/2020
As a startup founder, It is really difficult to choose the right platform to commit with. You have...
As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.
Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.
It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it
Pros
It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you
Cons
It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.
I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy
Reasons for Choosing ActiveCampaign
I made research and wanted a more robust solution. I compared Active campaign against hubspot and convertkit and I preferred Active CampaignSwitched From
MailchimpReasons for Switching to ActiveCampaign
Better price (against Hubspot) So many more functions (Against convertkit and others)
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
The automations work like a charm
Reviewed on 19/06/2020
We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software...
We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.
Pros
The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.
Cons
I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.
Alternatives Considered
HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement, and MailchimpReasons for Choosing ActiveCampaign
The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.Switched From
Marketo EngageReasons for Switching to ActiveCampaign
The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
ActiveCampaign - The Ultimate Marketing Automation Tool for Small Businesses, Email Marketing,...
Reviewed on 10/03/2023
ActiveCampaign is a marketing automation tool that caters to businesses of all sizes with its wide...
ActiveCampaign is a marketing automation tool that caters to businesses of all sizes with its wide range of features and integrations. Although it may not be the most budget-friendly option, its simple interface and powerful automation capabilities make it a popular choice for businesses seeking to streamline their marketing strategies. Specifically, ActiveCampaign excels in providing advanced segmentation and targeting options for comprehensive email marketing campaigns. While its reporting and analytics may not be as advanced as some other platforms, it remains a top choice for businesses seeking to increase their online sales through integration with popular e-commerce platforms. Additionally, for small businesses on a budget, ActiveCampaign offers affordable pricing plans and a user-friendly interface to get started with email marketing and automation. Though some of the more advanced features may not be available in lower-tiered plans, ActiveCampaign still provides robust automation workflows and integrations with various popular apps and tools.
Pros
For small businesses with limited budgets, affordable pricing plans are available. The marketing automation features are powerful and come with a variety of triggers and actions. The email builder is user-friendly and easy to use, with pre-built templates and drag-and-drop functionality. Personalized email campaigns with dynamic content are possible, thanks to advanced segmentation and targeting options. Integration with popular e-commerce platforms allows for automated abandoned cart emails and product recommendations, with a variety of popular apps and tools. Customer support and resources, including live chat and a knowledge base, are excellent.
Cons
Small businesses with limited budgets may find the pricing for this marketing automation tool to be high. Although the software includes some features such as CRM, they may not be as advanced as dedicated CRM software. The learning curve for more advanced automation workflows can be steep for beginners, and the reporting and analytics are limited compared to other marketing automation tools. Additionally, some features such as SMS and social media marketing may not be included in all plans. The user interface may also be overwhelming for beginners, and some advanced features like lead scoring are only available in higher-priced plans. Lower-priced plans also have limited support options, and there are limited customization options for email templates.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Automation Broken & Engineers Won't Fix
Reviewed on 08/06/2022
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions...
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.
Pros
Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.
Cons
The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.
- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
ActiveCampaign, a platform that facilitates automation to create value in marketing management.
Reviewed on 08/01/2023
It's great for capturing leads and managing activity throughout the run cycle until we can say they...
It's great for capturing leads and managing activity throughout the run cycle until we can say they are customers of our organization, which we've captured through directing to our website, our online events, webinars, advertisements, and more. more, since these strategies end with the filling of a form to be able to capture information that allows us to contact them and manage them through ActiveCampaign.
Pros
One of the greatest strengths that encourage us to prefer ActiveCampaign is its way of automatically managing the lead nurturing strategy by applying different actions such as sending emails, SMS, and more, based on a previous rule that we have configured, among which it may be the sending of a form or having detected a visit to our website. This tool helps us with the correct creation of workflows to handle a significant volume of transactions, which would be practically impossible manually.
Cons
Being able to manage the list of leads in an integral way is one of the most important challenges in a marketing department, and one of the strongest points of ActiveCampaign since this tool allows us to manage lists based on properties, behaviors extracted from the analysis of the records, traffic sources, forms and even other lists, which makes it a highly valued platform. And with the automation of interaction and communications, we managed to free the marketing team from making shipments or procedures manually.
ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: $15.00/month
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
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