About Dotdigital

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.


Key benefits of Dotdigital

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

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    Not sure about Dotdigital? Compare with a popular alternative

    Dotdigital

    4.3 (184)
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    Starting Price

    $150.00
    month
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    Pricing Options

    Free version
    Free trial
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    Features

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    Integrations

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    Ease of Use

    4.2 (184)
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    Value for Money

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    Customer Service

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    Reviews

    Overall rating

    4.3 /5
    (184)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.2/5
    Customer Support Software
    4.3/5

    Already have Dotdigital?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 184
    Stacey
    Stacey
    Overall rating
    • Industry: Medical Devices
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Dotmailer is EASY PEASY!

    Reviewed on 16/11/2018

    Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made...

    Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it!

    Pros

    The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

    Cons

    Not much to be honest. I have not had any issues with it so can't really say anything negative.

    Verified Reviewer
    Overall rating
    • Industry: Paper & Forest Products
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Good email marketing platform for a reasonable price

    Reviewed on 20/11/2018

    Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is...

    Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before.

    We're now sending personalized triggered campaigns to customers.

    Our transactional emails are now templated and much easier to update.

    Emails view better on mobile devices.

    Company was overall pleasant to work with through onboarding process.

    Pros

    Full-featured email platform at a cost lower than most competitors.

    UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for.

    Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful.

    Program builder for triggered emails is easy to use, and powerful.

    Segmentation tool works well.

    Able to template and send all our transactional emails at no additional cost.

    Cons

    Reporting could be improved. We can't figure out how to link to our Google Analytics account.

    Easyeditor for emails is OK. Would prefer something more robust with more even more features.

    Sometimes pages load slow through the UI.

    Colton
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Dotmailer Review 2018

    Reviewed on 24/08/2018

    Pros

    -Ease of use
    -Mostly works well with related platforms
    -Clearly displays information

    Cons

    -Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally
    -Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off.
    -Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

    Samantha
    Overall rating
    • Industry: Consumer Goods
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best Emailing Software

    Reviewed on 02/05/2018

    Pros

    The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

    Cons

    The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

    Verified Reviewer
    Overall rating
    • Industry: Telecommunications
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The Best Customer Support

    Reviewed on 19/09/2019

    It has been amazing! Their customer support has been bar none! Everytime I have a question someone...

    It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

    Pros

    The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

    Cons

    Although the email templates are easy to use, I wish there was a little more customization available.

    Showing 5 reviews of 184 Read all reviews

    Dotdigital FAQs

    Below are some frequently asked questions for Dotdigital.

    Dotdigital offers the following pricing plans:

    • Starting from: $150.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Contact for specific pricing data

    Dotdigital has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Dotdigital supports the following languages:

    Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese

    Dotdigital supports the following devices:

    Dotdigital integrates with the following applications:

    BigCommerce, Drupal, Meta for Business, Salesforce Sales Cloud, Shopify, Shopify Plus, Trustpilot, Twitter/X, WooCommerce, WordPress, Zapier, Zendesk Suite

    Dotdigital offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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