About Dotdigital

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Dotdigital

Key benefits of Dotdigital

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 189 others

    Supported Languages

    Arabic, Dutch, English, European Portuguese, Finnish and 11 others

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Dotdigital

    Images

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    Features

    Total features of Dotdigital: 75

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Customer Accounts
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Order Management Software
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Website Visitor Tracking
    • eCommerce Management

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    Reviews

    Overall rating

    4.3 /5
    (175)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.2/5
    Customer Support Software
    4.2/5

    Already have Dotdigital?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 175
    Stacey
    Overall rating
    • Industry: Medical Devices
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Dotmailer is EASY PEASY!

    Reviewed on 16/11/2018

    Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made...

    Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it!

    Pros

    The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

    Cons

    Not much to be honest. I have not had any issues with it so can't really say anything negative.

    Samantha
    Overall rating
    • Industry: Consumer Goods
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best Emailing Software

    Reviewed on 02/05/2018

    Pros

    The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

    Cons

    The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

    Judson
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    A great platform, if this was 2009 and not 2017

    Reviewed on 30/08/2017

    A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other...

    A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

    Pros

    The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

    Cons

    Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

    Verified Reviewer
    Overall rating
    • Industry: Telecommunications
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The Best Customer Support

    Reviewed on 19/09/2019

    It has been amazing! Their customer support has been bar none! Everytime I have a question someone...

    It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

    Pros

    The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

    Cons

    Although the email templates are easy to use, I wish there was a little more customization available.

    Verified Reviewer
    Overall rating
    • Industry: Automotive
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Dotmailer Success

    Reviewed on 16/11/2018

    Coming from an almost zero experience with email marketing, engaging Dotmailer has helped us see...

    Coming from an almost zero experience with email marketing, engaging Dotmailer has helped us see our best growth year to date.

    Pros

    We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.

    Cons

    Some limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn.

    Showing 5 reviews of 175 Read all reviews

    Dotdigital FAQs

    Below are some frequently asked questions for Dotdigital.

    Dotdigital offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Contact for specific pricing data

    Dotdigital has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Dotdigital supports the following languages:

    Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese

    Dotdigital supports the following devices:

    Dotdigital integrates with the following applications:

    BigCommerce, Drupal, Meta for Business, Salesforce Sales Cloud, Shopify, Shopify Plus, Trustpilot, Twitter, WooCommerce, WordPress, Zapier, Zendesk Suite

    Dotdigital offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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