About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Pricing starting from:

$4,800.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Salesforce Marketing Cloud

Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Austria, Australia, Brazil, Canada, China , Germany, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Czech, Danish, Dutch, English , Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Pricing starting from:

$4,800.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Salesforce Marketing Cloud

Images

Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
View 9 more
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Features

Total features of Salesforce Marketing Cloud: 155

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management Software
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization Software
  • Document Classification
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation Software
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics Software
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management Software
  • eCommerce Management

Alternatives

SugarCRM

3.8
#1 Alternative to Salesforce Marketing Cloud
SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting,...

Pardot

4.1
#2 Alternative to Salesforce Marketing Cloud
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

ActiveCampaign

4.6
#3 Alternative to Salesforce Marketing Cloud
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

HubSpot Marketing Hub

4.5
#4 Alternative to Salesforce Marketing Cloud
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

Reviews

Overall rating

4.1 /5
(304)
Value for Money
3.7/5
Features
4.1/5
Ease of Use
3.6/5
Customer Support Software
3.7/5

Already have Salesforce Marketing Cloud?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 304
Aaron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Powerful, but complex

Reviewed on 28/01/2019

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Maggie
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

If you're a Salesforce user, it's a no brainer

Reviewed on 13/10/2022

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on...

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Pros

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Cons

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Gregory
Overall rating
  • Industry: Information Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

If using Marketing Cloud must also Budget for DESelect

Reviewed on 25/10/2022

Pros

Very powerful and do most things requested by Marketers in company

Cons

Not easy to use. Takes a lot of time to implement.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Outstanding software in digital marketing

Reviewed on 14/09/2022

My overall experience on this software is brilliant and i personally refer to my colleague to use...

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pros

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Cons

I didn't find it any features useless. However, it should be updated with new version.

Alternatives Considered

SendGrid

Reasons for Choosing Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Switched From

SendGrid

Reasons for Switching to Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.
Russell
Overall rating
  • Industry: Religious Institutions
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Fantastic Platform For Marketing

Reviewed on 05/06/2018

You get the benefit of an easy to use email platform, and the ability to automate workflows to...

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Showing 5 reviews of 304 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: $4,800.00
  • Free Trial: Not Available

Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Salesforce Marketing Cloud.