About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Pricing starting from:

$4,800.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Salesforce Marketing Cloud

Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Devices

Business size

S M L

Markets

Austria, Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, zh-hant

Pricing starting from:

$4,800.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Salesforce Marketing Cloud

Images

Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio. Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Features

Total features of Salesforce Marketing Cloud: 148

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management Software
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management Software
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management System (CMS) Software
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization Software
  • Distribution Management
  • Document Classification
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interactive Content
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Nurturing Software
  • Lead Qualification
  • List Management
  • Marketing Automation Software
  • Marketing Calendar
  • Metadata Management
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Online Video Platform Software
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics Software
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management Software
  • Social Media Monitoring Software
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management Software

Alternatives

Mailchimp

4.5
#1 Alternative to Salesforce Marketing Cloud
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

SendGrid

4.2
#2 Alternative to Salesforce Marketing Cloud
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom...

Pardot

4.1
#3 Alternative to Salesforce Marketing Cloud
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

ActiveCampaign

4.6
#4 Alternative to Salesforce Marketing Cloud
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

Reviews

Overall rating

4.0 /5
(275)
Value for Money
3.7/5
Features
4.1/5
Ease of Use
3.6/5
Customer Support Software
3.7/5

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Showing 5 reviews of 275
Aaron B. Aaron B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Powerful, but complex

Reviewed on 28/01/2019

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter T. Walter T.
Overall rating
  • Industry: Higher Education Software
  • Company size: 501-1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

SFMC

Reviewed on 21/01/2020

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Slavi S. Slavi S.
Overall rating
  • Industry: Capital Markets
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best in world for sure with terrible "free" support

Reviewed on 29/10/2021

Pros

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Cons

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

Sandra S. Sandra S.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Expensive and cumbersome with little support

Reviewed on 07/10/2020

Love what the product is capable of doing. But it takes a significant amount of time and money...

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Anil R. Anil R.
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Campaign Management and Email Marketing Management with SFMC

Reviewed on 14/09/2021

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about...

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Cons

I do not have any dislike for this platform.

Showing 5 reviews of 275 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: $4,800.00
  • Free Trial: Not Available

Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, zh-hant

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Adobe Workfront, Facebook for Business, LinkedIn for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Salesforce Marketing Cloud.