About Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Pricing starting from:
$4,800.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
Key benefits of Salesforce Marketing Cloud
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
$4,800.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
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Features
Total features of Salesforce Marketing Cloud: 155
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SugarCRM
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Computer Software
- Company size: 11-50 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
Salesforce is Still King of the Hill, even in Marketing
Reviewed on 01/10/2015
Salesforce is the central repository for our business. All of our user activities like signups,...
Salesforce is the central repository for our business. All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud. It is the key to our customer facing business, and the Marketing Cloud is just one more piece to the puzzle.
Pros
Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.
Cons
Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.
- Industry: Computer Software
- Company size: 51-200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The best marketing tool for integrating Salesforce CRM
Reviewed on 24/02/2023
With the help of the powerful CRM SalesForce, corporate firms can use account and customer...
With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible.
Pros
Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.
Cons
As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.
- Industry: Health, Wellness & Fitness
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Expensive but not worth it
Reviewed on 07/05/2021
Disappointing. Don't waste your money, there are better tools out there.
Disappointing. Don't waste your money, there are better tools out there.
Pros
This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.
Cons
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
- Industry: Accounting Software
- Company size: 11-50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Excellent CRM tool
Reviewed on 14/01/2023
My overall experience with Salesforce has been very good. It generates more efficiency in our daily...
My overall experience with Salesforce has been very good. It generates more efficiency in our daily work and increases our companies sales and marketing activities.
Pros
Salesforce offers a comprehensive CRM solution with a lot of really good features. The analytics and reporting capabilities are excellent and the amount of customizable features is ridiculous. It is also easy to integrate with other apps which is one of it's most important features.
Cons
Salesforce can be complex and the price is also quite high. But if you want the best, you have to pay for it. In my opinion, Salesforce it the best CRM solution that i have used.
- Industry: Computer Software
- Company size: 1,001-5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Utilitarian but outdated UI
Reviewed on 05/03/2018
Easy email marketing and list/preference center management.
Easy email marketing and list/preference center management.
Pros
Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.
Cons
The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.
Salesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: $4,800.00
- Free Trial: Not Available
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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See all software categories found for Salesforce Marketing Cloud.
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