About iContact

iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

Pricing starting from:

$14.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to iContact

Key benefits of iContact

iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany and 6 others

    Supported Languages

    English

    Pricing starting from:

    $14.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to iContact

    Images

    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields
    View 12 more
    iContact video
    iContact video
    iContact video
    iContact video
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    iContact video
    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields

    Features

    Total features of iContact: 70

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Management Software
    • Content Library
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Data Visualization Software
    • Drag & Drop
    • Drip Campaigns
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Monitoring
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Account Management
    • Multi-Campaign
    • Multivariate Testing
    • Performance Metrics
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Management
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Workflow Management Software

    Alternatives

    WordPress

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    Constant Contact

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    Zoho Mail

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    Reviews

    Overall rating

    4.5 /5
    (574)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.6/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 574
    Charlie
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a...

    Reviewed on 20/12/2017

    iContact provides us with an intuitive platform that saves us time. We can create and manage emails...

    iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

    Pros

    The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

    Cons

    I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

    Response from iContact

    Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

    Karen
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Works great for us

    Reviewed on 12/02/2020

    We've had to contact support a couple of times and they have been helpful. The level we purchased...

    We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

    Pros

    When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

    Cons

    The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

    Response from iContact

    Hello Karen,

    Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

    All the best,

    Carlos, Customer Marketing Manager

    Sara
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Left ASAP, Didn't Look Back

    Reviewed on 10/04/2018

    It was my first email marketing software, so I learned about it. Now that I have my own marketing...

    It was my first email marketing software, so I learned about it. Now that I have my own marketing company, I know not to use it.

    Pros

    Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

    Cons

    Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

    Response from iContact

    Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

    Christine
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 51–200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Helps to Simplify Email Marketing

    Reviewed on 20/12/2022

    My overall experience with this product has been positive. The customer support is good, and the...

    My overall experience with this product has been positive. The customer support is good, and the product is fairly easy to use. While it lacks some of the features of Pardot, it adequately meets our needs as a mid-size company.

    Pros

    IContact is a program that I use to create email templates. It is easy to create and modify templates using this program. It also integrates relatively well with Salesforce and is a much less expensive option than Pardot. The platform is easy to use and metrics are clearly displayed. The ease of use (meaning creating templates is much faster and more streamlined) is what I like most.

    Cons

    Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list.

    Response from iContact

    Thank you for your honest review. We will be sure to pass along your feedback to our product team.

    Meghann
    Overall rating
    • Industry: Legal Services
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    For Small Businesses ONLY

    Reviewed on 14/07/2022

    Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with...

    Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

    Pros

    It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

    Cons

    I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

    Alternatives Considered

    Higher Logic Thrive

    Reasons for Switching to iContact

    Ultimately the price point is what led our small business to choose iContact

    Response from iContact

    Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

    Showing 5 reviews of 574 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Starting from: $14.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Get iContact Free by visiting iContact.com, no credit card required!

    iContact has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000

    iContact supports the following languages:

    English

    iContact supports the following devices:

    Android (Mobile)

    iContact integrates with the following applications:

    123FormBuilder, Acuity Scheduling, Adobe Commerce, Big Cartel, BigCommerce, Bloom Intelligence, Calendly, ClickFunnels, Copper, Copper, Cyfe, DaySmart Appointments, Digioh, Drupal, Eventbrite, Follow Up Boss, Formstack Forms, Google Contacts, Google Forms, Google Sheets, Gravity Forms, HubSpot CRM, Jotform, Justuno, Kajabi, Keap, Kickbox Email Verification, Leadpages, LeadsBridge, LiveChat, LiveChat, Meta for Business, Microsoft Outlook, Nimble, PayPal, Pipedrive, Privy, Salesforce Sales Cloud, Shopify, Squarespace, Stripe, SurveyMonkey, Teachable, Twitter, Typeform, Unbounce, Webflow, Wix, WooCommerce, Wufoo, X-Cart, Zapier, Zoho CRM, Zoom Meetings

    iContact offers the following support options:

    FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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