About iContact

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

The social media feature enables users to schedule messages on Facebook, Twitter and LinkedIn. Users can add social share buttons to emails and increase reach, as well as include a sign-up form on Facebook pages to turn existing fans into email contacts.

Key benefits of iContact

  • iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

    Supported Languages

    English

    Images

    Build a custom layout or choose a design from the customizable template library
    A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    Automation gives users complete control over campaign send times
    Learn what works best and what doesn’t with performance reporting
    Merge fields
    Easily design and embed custom sign-up forms on the site and manage subscribers
    View 7 more
    iContact video
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    iContact screenshot: Build a custom layout or choose a design from the customizable template library iContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience iContact screenshot: Automation gives users complete control over campaign send times iContact screenshot: Learn what works best and what doesn’t with performance reporting iContact screenshot: Merge fields iContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribers

    Features

    Total features of iContact: 52

    • A/B Testing
    • API
    • Activity Tracking
    • Assessment Management
    • Auto-Responders
    • Behavior Tracking
    • Bulk Send
    • CRM Integration
    • Campaign Analysis
    • Campaign Management
    • Campaign Planning
    • Campaign Segmentation
    • Click Tracking
    • Collaboration Tools
    • Configurable Workflow
    • Contact Management
    • Content Library
    • Content Management
    • Custom Fields
    • Custom Forms
    • Custom Landing Pages
    • Customer Segmentation
    • Customizable Templates
    • Demographic Data Collection
    • Design Management
    • Drag & Drop Interface
    • Drip Marketing
    • Email Distribution
    • Email Marketing Management
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Graphical Workflow Editor
    • Landing Page Templates
    • Mailing List Management
    • Mobile Integration
    • Multiple User Accounts
    • Performance Management
    • Performance Reports
    • Permission Management
    • RSS Feeds
    • Real Time Analytics
    • Real Time Data
    • Rules-Based Workflow
    • Social Media Integration
    • Social Network Marketing
    • Subscription Management
    • Template Management
    • Third Party Integration
    • User Management
    • Visual Analytics
    • Workflow Management

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    Reviews

    Overall rating

    4.5 /5
    (526)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support
    4.7/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 526
    Trevor K.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A Solid Email Platform

    Reviewed on 20/12/2017

    I get the ability to reach my customers and turn them into return customers week after week and...

    I get the ability to reach my customers and turn them into return customers week after week and year after year.

    Pros

    iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

    There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

    Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

    Cons

    I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

    I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

    Response from iContact

    Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

    Karen C.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Works great for us

    Reviewed on 12/02/2020

    We've had to contact support a couple of times and they have been helpful. The level we purchased...

    We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

    Pros

    When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

    Cons

    The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

    Response from iContact

    Hello Karen,

    Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

    All the best,

    Carlos, Customer Marketing Manager

    Robert M.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    richlee-icontact

    Reviewed on 18/01/2021

    Overall great experience. Customer support is incredible. You can speak to a rep almost immediately...

    Overall great experience. Customer support is incredible. You can speak to a rep almost immediately and they are extremely knowledgeable and more importantly very patient!!

    Pros

    The ease of creating email promotions. Very professional looking.

    Cons

    More email templates for creating promotions.

    Response from iContact

    Hi Robert and thanks for leaving this really great feedback for us. I am glad to hear that you are having a great experience overall. ^CP

    Verified Reviewer
    Overall rating
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    I've used iContact for the last five years.

    Reviewed on 05/04/2018

    Pros

    iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

    Cons

    The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

    Response from iContact

    Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

    Diane R.
    Overall rating
    • Industry: Hospitality
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Excellent for third party management of accounts

    Reviewed on 17/11/2020

    Customer service is great. I've had four different account managers and all of them have been...

    Customer service is great. I've had four different account managers and all of them have been excellent.

    Pros

    . I have multiple clients that I do emailing for. I'm able to set up accounts for each one of my clients and keep their information separate. They get their own usernames and passwords and can access statistics while I can manage each accounts list, email design/layout and track and compare results.

    Cons

    The costs associated with every little add on feature. You often have to buy entire packages to take advantage of a single feature. I would prefer to be able to buy those feature "ala carte".

    Response from iContact

    Hello Diane,

    Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate that you took the time.

    All the best,

    Carlos, Customer Marketing Manager

    Showing 5 reviews of 526 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Starting from: $14.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan) Annual pricing reflects 15% discount for 12 month pre-pay

    iContact offers the following features:

    • A/B split testing
    • API integration
    • Audience segmentation
    • Automation
    • Custom sign-up form creation
    • Drag & drop editor
    • Email campaign management
    • Email newsletters
    • HTML editor option
    • Instant SpamCheck
    • Integrations with 3rd party apps
    • List management
    • Muti-user accessibility
    • Online surveys
    • Performance reporting
    • Pre-built design template library
    • Responsive email layouts
    • Salesforce integration
    • Schedule delivery
    • Segment by custom fields
    • Social media scheduling
    • Subscriber engagement score
    • Subscriber management

    iContact has the following typical customers:

    Small Business, Non Profit, Freelancers, Mid Size Business

    iContact supports the following languages:

    English

    We do not have any information about what devices iContact supports

    iContact integrates with the following applications:

    123FormBuilder, Bedrock Data, Bitium, Call Loop, Cyfe, Flipcause, Formstack Forms, Freshdesk, LiveChat, Velocify

    iContact offers the following support options:

    Knowledge Base, Phone Support, Video Tutorials, Forum, FAQs

    Related categories

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