iContact

Email marketing , automation, and landing page software

About iContact

iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.


Key benefits of iContact

iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • Images

    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields
    View 12 more
    iContact video
    iContact video
    iContact video
    iContact video
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    iContact video
    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields

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    month
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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Reviews

    Overall rating

    4.5 /5
    (585)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.6/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 585
    Will
    Will
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Robust yet simple to use

    Reviewed on 30/03/2018

    Salesforce sync and better ways to manage lists.

    Salesforce sync and better ways to manage lists.

    Pros

    Clean reports- easy to read and understand.
    Salesforce sync both ways. It's easy to set up and works nicely.
    Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship.

    Cons

    List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list.

    Response from iContact

    Hi Will. Thank you for your review! We're excited to hear that you're finding our Salesforce sync useful. Also, thanks for the kind words about our customer support. Making sure our customers are happy is our top priority! We also appreciate your feedback on the list management. We're currently working on some enhancements to our user experience, so we'll definitely take your suggestions into consideration. Thanks!

    Patrick
    Patrick
    Overall rating
    • Industry: Financial Services Software
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    iContact is the superior mass mailing service when it comes to functionality and customer...

    Reviewed on 04/05/2018

    iContact has been extremely helpful in getting our curated content out to the masses. The user...

    iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

    Pros

    Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

    Cons

    I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

    Response from iContact

    Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

    Sara
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Left ASAP, Didn't Look Back

    Reviewed on 10/04/2018

    It was my first email marketing software, so I learned about it. Now that I have my own marketing...

    It was my first email marketing software, so I learned about it. Now that I have my own marketing company, I know not to use it.

    Pros

    Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

    Cons

    Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

    Response from iContact

    Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

    Jason
    Jason
    Overall rating
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Powerful tool to send messages and manage lists. Also the iContact for Salesforce instance is...

    Reviewed on 09/11/2017

    Pros

    Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.

    Cons

    I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.

    Response from iContact

    Hello Jason, Thanks so much for the review, we're thrilled to hear that iContact is working so well for you in multiple organizations and that you've had an easy time training users on our product. We have some great news for you, as part of our 2018 plan, we're working on adding several automation features. We can¿t wait to make these features available to our customers, and we hope that you will continue to give us your feedback along the way!

    Jennifer
    Jennifer
    Overall rating
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    As a user of iContact for 8 years now, we are true loyalists of the product.

    Reviewed on 10/04/2018

    Pros

    The software is easy to use, even for the most novice of users and advanced pros. We can create beautiful emails for every project big or small. Our account houses over 22,000 emails in our data base and we've never been concerned about the safety of our account knowing iContact is a robust program that takes our clients confidentiality at the top of its priorities.
    The software is easy to learn, so easy, we even train our interns on the program so they can help with all of our email marketing.
    The analytics are easy to read and give full detail on all of the insights of each email we send.

    Cons

    You can have multiple people signed into the account at once, but you don't know when someone else is signed in.

    Response from iContact

    Hi Jennifer. Thank you so much for being a loyal iContact customer for the past 8 years! We are happy to see that you brought up your faith in our safety and security. This is such an important aspect of email marketing, and we have worked hard to ensure you can trust us to keep this information safe. We appreciate your suggestion to show when someone else is signed into your account. We will take that into consideration as we plan for future releases.

    Showing 5 reviews of 585 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Starting from: $14.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Get iContact Free by visiting iContact.com, no credit card required!

    iContact has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000

    iContact supports the following languages:

    English

    iContact supports the following devices:

    Android (Mobile)

    iContact integrates with the following applications:

    123FormBuilder, Acuity Scheduling, Adobe Commerce, Big Cartel, BigCommerce, Bloom Intelligence, Calendly, ClickFunnels, Copper, Copper, Cyfe, DaySmart Appointments, Digioh, Drupal, Eventbrite, Follow Up Boss, Formstack Forms, Google Contacts, Google Forms, Google Sheets, Gravity Forms, HubSpot CRM, Jotform, Justuno, Kajabi, Keap, Kickbox Email Verification, Leadpages, LeadsBridge, LiveChat, LiveChat, Meta for Business, Microsoft Outlook, Nimble, PayPal, Pipedrive, Privy, Salesforce Sales Cloud, Shopify, Squarespace, Stripe, SurveyMonkey, Teachable, Twitter/X, Typeform, Unbounce, Webflow, Wix, WooCommerce, Wufoo, X-Cart, Zapier, Zoho CRM, Zoom

    iContact offers the following support options:

    FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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