Mailchimp

Email and advertising marketing automation platform

About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
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    Mailchimp video
    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

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    4.5 (16,431)
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    Integrations

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4.5 /5
    (16,431)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 16,431
    Pedro
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed on 06/08/2021

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course,...

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

    But it is still an extraordinary and well-recognized tool.

    I know a lot of people who use it and don't give up.

    I still recommend it to many entrepreneurs who are starting out in online sales.

    Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance,

    And I chose to use it for my work.

    A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

    Pluses: It's totally intuitive and has a top-notch layout.

    It caught my attention when I created some Landing Pages and came across several models. Totally free.

    Totally accurate and timely email sequence.

    Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

    The tools are multi-channel, essential for any service.

    In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

    Whether consulting a plan or making a budget, support and service are accurate and attentive.

    intuitive tool;

    excellent usability;

    great cost / benefit;

    very good delivery rate;

    lots of free features (A/B testing, email automation and integrations)

    good educational content.

    Cons

    It really is great marketing software though, even
    there is automation,

    The features are basic;

    tool all in English and
    it is not possible to create landing pages optimized for a higher return.

    You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

    However, it is still useful for any service or company.

    Mukesh
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    An easy to start solution for email marketing needs

    Reviewed on 18/09/2023

    My overall experience is a great. I have tried Brevo initially but MailChimp is better than that.

    My overall experience is a great. I have tried Brevo initially but MailChimp is better than that.

    Pros

    Lead capture and email campaign management are my favorite things to do every week. Also, analytics helps me to understand how my campaigns are doing.

    Cons

    I think email builder needs to be modernize.

    Alternatives Considered

    Brevo

    Reasons for Choosing Mailchimp

    Initially, MailChimp was providing features in trial period which were not available in Brevo.

    Switched From

    Brevo

    Reasons for Switching to Mailchimp

    Its cheaper than Brevo and couple of features are there in MailChimp but not in Brevo.
    Cate
    Overall rating
    • Industry: Events Services
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    Limited capabilities compared to other products

    Reviewed on 15/09/2023

    Pros

    It is easy to use and to search for previous marketing materials to duplicate.

    Cons

    It is not as customizable as other products. Additionally, the emails simply don't look as professional as other email services.

    Tarunika
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The Ultimate Email Marketing Tool for Effortless Engagement and Conversion

    Reviewed on 16/06/2023

    Pros

    As someone who has used Mailchimp extensively, I can attest to its incredible benefits. The user-friendly interface makes creating and managing email campaigns a breeze. I love how I can automate personalized emails based on specific triggers, ensuring my messages reach the right people at the right time. The template library has saved me countless hours, and the segmentation options allow me to tailor my emails for maximum impact.

    Cons

    As Mailchimp has expanded its features, I've found the navigation and organization to be slightly complex at times. It can be challenging to find specific functions or settings.

    Alternatives Considered

    Constant Contact and ActiveCampaign

    Reasons for Switching to Mailchimp

    I chose Mailchimp because I could automate personalized campaigns easily, which helped me engage with customers and make more sales. Mailchimp also had lots of ready-made email designs to choose from, so I didn't have to make everything from scratch. I could also send targeted messages to specific groups of people, which was really useful.
    Cristian
    Overall rating
    • Industry: Automotive
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Great service of Mailchimp

    Reviewed on 16/09/2023

    Overall I had a good experience using Mailchimp initially as it allowed me to try email marketing...

    Overall I had a good experience using Mailchimp initially as it allowed me to try email marketing easily and at a low cost. But as my contact list grew, I realized I needed more advanced features and capability that only paid plans could offer. Although the product quality and customer service were excellent, the next level of my business required moving to a more robust email marketing solution. Mailchimp was a good introduction but fell short of my medium-term needs

    Pros

    I mainly liked Mailchimp's simple and friendly interface. I could very easily access all the tools and features I needed to manage my email list such as email marketing campaigns, edit templates, create audience segments, and send newsletters. Another thing I appreciated was the number of professional and inclusive templates they offered for my designs, which made my work much faster. The online editor was quite intuitive and allowed me to test changes live

    Cons

    What I liked least about Mailchimp were some of its limitations for FREE users. You could only have up to 2,000 subscribers and send up to 6,000 emails per month. For my business this fell short after a few months. I also missed some integrations with other tools that were only available in the paid plans. I also found the support a bit limited having only access to online help

    Showing 5 reviews of 16,431 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: $13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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