About Mailchimp

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 7 others, Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Brazilian Portuguese, English, French, Spanish

    Images

    Monitor click performance with reports on average open and click rates
    Use email templates and widgets to create fully customized emails
    Automate business processes including follow-ups, email notifications, order confirmations and more
    Track performance with reports and summaries on any device
    Create advertising campaigns to target specific user segments and choose custom settings
    Track the success of e-commerce campaigns and understand where revenue is coming from
    Create segmented subscriber lists to target with campaigns
    View 8 more
    Mailchimp video Mailchimp video Mailchimp video Mailchimp screenshot: Monitor click performance with reports on average open and click rates Mailchimp screenshot: Use email templates and widgets to create fully customized emails Mailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp screenshot: Track performance with reports and summaries on any device Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp screenshot: Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 140

    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Assessment Management
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronization
    • Delivery Tracking
    • Demographic Data
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Analytics
    • Event Triggered Actions
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • List Management
    • Live Chat Software
    • Location Tracking
    • Loyalty Program
    • Mail Merge
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimized Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Projects
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Order Management Software
    • Order Processing
    • Personalization and Behavioral Targeting Software
    • Post Scheduling
    • Preview Functionality
    • Question Branching
    • Question Library
    • Question Piping
    • Randomization
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Rich Text Editor
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Support Audio/Images/Video
    • Survey Builder
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customization
    • Unsubscribe Database
    • Usage Tracking/Analytics
    • WYSIWYG Editor
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management Software
    • XML / RSS
    • eCommerce Management

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    Reviews

    Overall rating

    4.5 /5
    (14,188)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,188
    Geoff B.
    Overall rating
    • Industry: Financial Services Software
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Easy to get started, still needs some additional features

    Reviewed on 10/12/2019

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you...

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

    Pros

    I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

    Cons

    I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

    Dayley S.
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    A safe option

    Reviewed on 08/01/2020

    I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps...

    I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

    Pros

    Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others.

    MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back!

    The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

    Cons

    You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time.

    I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

    Verified Reviewer
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Email Marketing Solution

    Reviewed on 09/03/2021

    Mailchimp is a great email marketing software. It can be integrated in Wordpress or used...

    Mailchimp is a great email marketing software. It can be integrated in Wordpress or used extrenally. It has the ability to create landing pages and opt in forms. The segmentation is amazing and one of the best. Deliverability rate is also one of the best. However, it's very expensive compared to other providers, especially that it uses the same servers like everybody else (Amazon AWS.)
    The free version (up to 2000 subscribers only) is very limited and no longer comes with scheduling options. I've switched to Omni Send and MailBluster which I find more cost effective for my growing list of 10000+ subscribers.

    Pros

    Deliverability rate is excellent. I've tried several email marketing software such as Email Octopus, MailBluster, Flodesk, SendPlus etc..., and Mailchimp by far has the highest deliverability rate among them all. Meaning, your email is most likely sent to the receiver's inbox rather than in spam.
    Segmentation in Mailchimp is the best.

    Cons

    It's incredibly expensive compared to other mail providers. The free version no longer supports essential features such as scheduling campaigns or a variation of templates.
    The html editor doesn't offer enough tools.

    Kenyon C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Don't Sleep on the Monkey, its Bananas!!!

    Reviewed on 25/11/2019

    We are able to reach more customers with less legwork

    We were also able to change how people view...

    We are able to reach more customers with less legwork

    We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

    Pros

    Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

    Cons

    I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

    Joshua G.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 51-200 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Newsletters Made Easy

    Reviewed on 17/02/2021

    Despite some of the challenges it has been the best program that I have been able to find to easily...

    Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

    Pros

    I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent.

    Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

    Cons

    While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp.

    Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

    Showing 5 reviews of 14,188 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: $10.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    We do not have any information about Mailchimp features

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 3dcart, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Agile CRM, Aircall, Airtable, AlertBot Website Monitoring, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Autopilot, Barilliance, Basecamp, Batchbook, BigContacts, Bigcommerce, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Business, Exsalerate CRM, Facebook, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshworks CRM, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, HootSuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, JotForm, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn for Business, LiveAgent, LiveChat, Magento Commerce, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Membrain, Microsoft 365, Microsoft Excel, Mindbody, Mojo Help Desk, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Neto, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, OptinMonster, OroCRM, Outreach, PayPal, Perkville, PersistIQ, PieSync, Pipedrive, PipelineDeals, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Segment, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, Trustpilot, Twilio Voice, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Zapier, Zendesk, Zendesk Sell, Zoho CRM, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

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