---
description: Detailed reviews on Mailchimp based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages thanks to GetApp United Arab Emirates. Compare Mailchimp with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp Reviews, Prices & Ratings | GetApp UAE 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp)

# Mailchimp

Canonical: https://www.getapp.ae/software/8268/mailchimp

Page: 1 / 708\
Next: [Next page](https://www.getapp.ae/software/8268/mailchimp?page=2)

> Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.
> 
> Verdict: Rated **4.5/5** by 17674 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Mailchimp

Enables data-driven marketing through real-time user behavior insights and artificial intelligence tools.&#10;Offers integrated email and SMS campaigns to reach audiences across multiple channels.&#10;Provides intuitive automations and analytics to optimize marketing performance and save time.&#10;Features a drag-and-drop builder and a wide selection of templates for easy content creation.&#10;Supports seamless integration with over three hundred apps and platforms for enhanced workflow.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 17674 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Intuit
- **Founded**: 1983

## Commercial Context

- **Starting Price**: $13.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform:&#10;&#10;Mailchimp Marketing Platform: &#10;&#10;- Free - $0/per month&#10;- Standard - $13.5/per month&#10;- Premium - $270.05/per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling Software
- Archiving & Retention
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- CAN-SPAM Compliance
- CRM Software

## Integrations (210 total)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... and 195 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Management Software](https://www.getapp.ae/directory/306/email-management/software)

## Related Categories

- [Email Management Software](https://www.getapp.ae/directory/306/email-management/software)
- [Email Marketing Software](https://www.getapp.ae/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.ae/directory/308/marketing-automation/software)
- [All-in-One Marketing Platform Software](https://www.getapp.ae/directory/310/online-marketing/software)
- [Small Business CRM Software](https://www.getapp.ae/directory/4959/small-business-crm/software)

## Alternatives

1. [Brevo](https://www.getapp.ae/software/91466/brevo) — 4.6/5 (3512 reviews)
2. [ActiveCampaign](https://www.getapp.ae/software/2348/activecampaign) — 4.6/5 (2568 reviews)
3. [MailerLite](https://www.getapp.ae/software/10156/mailerlite) — 4.7/5 (2322 reviews)
4. [Constant Contact](https://www.getapp.ae/software/90578/constant-contact) — 4.3/5 (2942 reviews)
5. [Systeme.io](https://www.getapp.ae/software/2052479/systeme) — 4.8/5 (2128 reviews)

## Reviews

### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5

> **Elton Takudzwa** | *28 April 2026* | Capital Markets | Recommendation rating: 9.0/10
> 
> **Pros**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners.&#10;The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming.
> 
> **Cons**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code.&#10;Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability.
> 
> Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills.&#10;In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business.&#10;Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account.&#10;Overall, my experience has been positive across marketing effectiveness, support quality, and overall value.

-----

### "It works pretty well for parent newsletters and updating people on events." — 5.0/5

> **Pritam** | *11 August 2026* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: I send out monthly newsletters to keep parents in the loop on classroom activities and whatever events are coming up next. The templates are nice and simple, so I don't need any fancy tech skills to get them looking decent. I also set up lists for different age groups, which makes it easier to keep the info relevant, what matters to the toddler parents is usually pretty different from what the preschool families need. We started out just using the free tier, and that worked fine for a while, though we eventually had to bite the bullet and upgrade once our enrollment started to grow.
> 
> **Cons**: The pricing jumped quite a bit once we crossed 500 contacts, which happened faster than expected with parents, grandparents, and extended families all wanting updates. Sometimes the editor does unexpected things when I'm trying to add photos from our daily activities. I wish the analytics were simpler, I just need to know if parents opened it, not all the technical details.
> 
> It does what I need for keeping families informed about their children's activities and center events. Not perfect, but it gets the job done without requiring me to learn complicated software. The templates save me time since I'm already busy with lesson planning and classroom management. Good enough for a small early childhood center that just needs basic email communication with families.

-----

### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5

> **Robert** | *23 April 2026* | Furniture | Recommendation rating: 4.0/10
> 
> **Pros**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use.
> 
> **Cons**: In my view Mailchip  tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching.
> 
> so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock

-----

### "Trustworthy platform for e-mail campaigns." — 5.0/5

> **Alexandre** | *26 June 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth.
> 
> **Cons**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address.
> 
> For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach.

-----

### "Excellent for focused e-mails." — 5.0/5

> **Andy** | *30 July 2026* | Sporting Goods | Recommendation rating: 9.0/10
> 
> **Pros**: I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort.
> 
> **Cons**: Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain.
> 
> We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales.

-----

Page: 1 / 708\
Next: [Next page](https://www.getapp.ae/software/8268/mailchimp?page=2)

## Links

- [View on GetApp](https://www.getapp.ae/software/8268/mailchimp)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/8268/mailchimp> |
| de-AT | <https://www.getapp.at/software/8268/mailchimp> |
| en | <https://www.getapp.com/marketing-software/a/mailchimp/> |
| en-AE | <https://www.getapp.ae/software/8268/mailchimp> |
| en-AU | <https://www.getapp.com.au/software/8268/mailchimp> |
| en-CA | <https://www.getapp.ca/software/8268/mailchimp> |
| en-GB | <https://www.getapp.co.uk/software/8268/mailchimp> |
| en-IE | <https://www.getapp.ie/software/8268/mailchimp> |
| en-NZ | <https://www.getapp.co.nz/software/8268/mailchimp> |
| en-SG | <https://www.getapp.sg/software/8268/mailchimp> |
| en-ZA | <https://www.getapp.za.com/software/8268/mailchimp> |
| es | <https://www.getapp.es/software/8268/mailchimp> |
| es-CL | <https://www.getapp.cl/software/8268/mailchimp> |
| es-CO | <https://www.getapp.com.co/software/8268/mailchimp> |
| es-MX | <https://www.getapp.com.mx/software/8268/mailchimp> |
| fr | <https://www.getapp.fr/software/8268/mailchimp> |
| fr-BE | <https://fr.getapp.be/software/8268/mailchimp> |
| fr-CA | <https://fr.getapp.ca/software/8268/mailchimp> |
| nl | <https://www.getapp.nl/software/8268/mailchimp> |
| nl-BE | <https://www.getapp.be/software/8268/mailchimp> |
| pt | <https://www.getapp.com.br/software/8268/mailchimp> |
| pt-PT | <https://www.getapp.pt/software/8268/mailchimp> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare, and Evaluate small business software. GetApp UAE has software offers, SaaS and Cloud Apps, independent evaluations, and reviews.","email":"info@getapp.ae","url":"https://www.getapp.ae/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.ae/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.ae/software/8268/mailchimp","@type":"SoftwareApplication","@id":"https://www.getapp.ae/software/8268/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":17674,"ratingValue":4.5},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","@id":"https://www.getapp.ae/software/8268/mailchimp#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Management Software","position":2,"item":"/directory/306/email-management/software","@type":"ListItem"},{"name":"Mailchimp","position":3,"item":"/software/8268/mailchimp","@type":"ListItem"}]}]}
</script>
