About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

$11.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Mailchimp

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Brazilian Portuguese, English, French, Spanish

    Pricing starting from:

    $11.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Mailchimp

    Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
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    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

    Features

    Total features of Mailchimp: 140

    • AB Testing
    • AI/Machine Learning
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Dashboard Software
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronization
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Startups
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimized Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Order Management Software
    • Performance Metrics
    • Personalization and Behavioral Targeting Software
    • Post Scheduling
    • Publishing Options
    • Question Branching
    • Question Library
    • Question Piping
    • ROI Tracking
    • Randomization
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Simple Mail Transfer Protocol (SMTP)
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customization
    • Unsubscribe Database
    • WYSIWYG Editor
    • Website Analytics
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

    Alternatives

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    4.3
    #2 Alternative to Mailchimp
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    Benchmark Email

    4.2
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    Keap

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    Reviews

    Overall rating

    4.5 /5
    (15,784)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 15,784
    Verified Reviewer
    Overall rating
    • Industry: Sports
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    There are better market options

    Reviewed on 07/11/2022

    Pros

    Has been my first automation mail software, and I could say that is a good starting point, especially for startup or beginning users. It offers a wide range of free templates and the usability is very good

    Cons

    I did not found so easy to use the integration option with social like Facebook when it comes to managing marketing campaigns

    Alternatives Considered

    GetResponse
    José Miguel
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    A renewed classic

    Reviewed on 30/08/2022

    If you are a small business owner, an email marketing solution is one of the first tools you need...

    If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.

    Pros

    Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.

    Cons

    Right now, nothing about Mailchimp is bad for my small business.

    Alternatives Considered

    Sendinblue, Klaviyo, and HubSpot CRM

    Reasons for Switching to Mailchimp

    The free tier is more than enough to start for small business. The great thing about Mailchimp is the easy process to scale up, so if your business grows, Mailchimp is a great choice too.
    Eric
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Mailchimp Review

    Reviewed on 13/11/2022

    My over all experience has been good, asides from the fact that I contact support ahead of time so...

    My over all experience has been good, asides from the fact that I contact support ahead of time so they can respond when i need them, every other thing seems fine for me.

    Pros

    I like the fact that you can start for free if you are on a budget and it is very affordable compared to other email marketing software

    Cons

    What I dislike the most is that you don't easily get support when you need it, you will have to wait for hours before they respond to your email. I wish they can improve on this.

    Alternatives Considered

    MailerLite, Sender, SendPulse, and GetResponse

    Reasons for Choosing Mailchimp

    Because Mailchimp is cheaper and more affordable for me

    Switched From

    GetResponse

    Reasons for Switching to Mailchimp

    Because Mailchimp gives better starter plan for free users
    Verified Reviewer
    Overall rating
    • Industry: Hospitality
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A great tool for engaging customers with on brand messaging

    Reviewed on 12/11/2022

    As a small business it helps save cost and provide a safe space for storing and managing customer...

    As a small business it helps save cost and provide a safe space for storing and managing customer contact details.

    Pros

    I love that its automation can create branded messages with little design expertise needed. A cost effective way to communicate to customers without expensive creative costs.

    Cons

    Understanding how to make the most out of the platform - I know it can do a lot more then what I currently use it for but its not that comprehensive of intuitive over and above the basic product offering.

    Alternatives Considered

    HubSpot Sales Hub

    Reasons for Switching to Mailchimp

    I thought it was the most simplistic option for our needs.
    Gracious
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    MailChimp

    Reviewed on 24/09/2022

    We're building a community of raving fans and it has been an amazing experience and we've been able...

    We're building a community of raving fans and it has been an amazing experience and we've been able to bond more with our clients on a personal level.

    Pros

    The most impactful feature for me is the campaign management.

    The product is easy to use and easy to integrate into our business.

    Cons

    So far I havent found any features that I dislike.

    Every day I love it more. It is too easy to start an established business with clients using MailChimp.

    Showing 5 reviews of 15,784 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: $11.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/block - 2M to 3M Emails 121 to 160 Blocks - $12/block - 3M to 4M Emails 161+ Blocks - $10/block - 4M+ Emails

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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