Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
About Salesforce Marketing Cloud Account Engagement
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.
Key benefits of Salesforce Marketing Cloud Account Engagement
- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.
- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.
- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.
- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.
- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.
- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.
- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.
- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.
- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.
- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.
- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Financial Services Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Pardot delivers on promises
Reviewed on 29/09/2020
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
Pros
The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Cons
There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
Reasons for Choosing Salesforce Marketing Cloud Account Engagement
Greater functionality and alignment with SalesforceSwitched From
ActiveCampaignReasons for Switching to Salesforce Marketing Cloud Account Engagement
Alignment with Salesforce
- Industry: Financial Services Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Boosting a business with Pardot
Reviewed on 19/07/2022
Overall, I found Pardot great support for our business and it is helping us grow the leads with...
Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.
Pros
I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.
Cons
Pardot is quite expensive and really advance to manage.
Reasons for Switching to Salesforce Marketing Cloud Account Engagement
I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.- Industry: Insurance Software
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Poor customer support. Uphill integration.
Reviewed on 02/06/2023
Pros
It is a tool with a great potential for lead management and cross selling actions.
Cons
Integration with systems and importing data bases is basically impossible, even with IT support. Salesforce Sales is part of the struggle.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Great Marketing Automation platform
Reviewed on 27/07/2019
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.
Pros
I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.
Cons
There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.
Alternatives Considered
Zoho CRMReasons for Switching to Salesforce Marketing Cloud Account Engagement
I choose Pardot over Zoho because of its amazing customer support.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Power-packed Marketing Automation Tool
Reviewed on 04/04/2020
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful...
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.
Pros
We get real time activity updates of our prospects from the lead deck functionality
Awesome customer support
Ease of usage, is highly customisable
As it's a Salesforce product now the ease of integration with the CRM is mind blowing
Cons
I would say the makers of this product are a little money minded.
A lot of functionalities are only available for the PRO users like API access and A/B testing
Also, not many integrations are possible using this product
Salesforce Marketing Cloud Account Engagement FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud Account Engagement.Q. What type of pricing plans does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following pricing plans:
- Starting from: $1,250.00/month
- Pricing model: Subscription
- Free Trial: Available
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Salesforce Marketing Cloud Account Engagement support?
Salesforce Marketing Cloud Account Engagement supports the following languages:
English
Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?
Salesforce Marketing Cloud Account Engagement supports the following devices:
Android (Mobile)
Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?
Salesforce Marketing Cloud Account Engagement integrates with the following applications:
Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter/X, UserVoice, Webex Suite, Wistia
Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
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