Salesforce Marketing Cloud Account Engagement
About Salesforce Marketing Cloud Account Engagement
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.
Pricing starting from:
$1,250.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud Account Engagement
Key benefits of Salesforce Marketing Cloud Account Engagement
- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.
- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.
- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.
- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.
- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.
- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.
- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.
- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.
- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.
- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.
- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
$1,250.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud Account Engagement
Images
Features
Total features of Salesforce Marketing Cloud Account Engagement: 115
Alternatives
Visual Visitor
Mailchimp
Marketo Engage
HubSpot Marketing Hub
Reviews
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- Industry: Information Technology & Services
- Company size: 501-1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Great Marketing Automation platform
Reviewed on 27/07/2019
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.
Pros
I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.
Cons
There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.
Alternatives Considered
Zoho CRMReasons for Switching to Salesforce Marketing Cloud Account Engagement
I choose Pardot over Zoho because of its amazing customer support.- Industry: Nonprofit Organization Management
- Company size: 51-200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Pardot Helps us Treat Each Donor as an Individual
Reviewed on 07/12/2019
Before, we were treating email like it was direct mail. Just send out a high enough quantity and...
Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.
Pros
We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.
Cons
We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.
Reasons for Choosing Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.Switched From
Campaign MonitorReasons for Switching to Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
- Industry: Financial Services Software
- Company size: 51-200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Horrible product, customer support, and contract.
Reviewed on 12/06/2017
None
None
Pros
We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.
Cons
In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.
Stand Out Issues:
- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.
- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.
- Poor reporting on emails:
* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.
* CTR doesn't show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison
* There are no reports generated for engagement studio (only drip programs - old feature now retired)
- Can't track replies on emails > can't gauge performance
- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)
- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)
- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.
- Industry: Hospital & Health Care
- Company size: 201-500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
I use Salesforce Marketing Cloud Account Engagement daily to automate processes
Reviewed on 14/12/2022
Pros
I like the holistic platform because it helps us automate processes, score leads, send emails, segment lists, and integrate with other platforms.
Cons
Some of the features could use a bit of improving. It would be nice to make cleaner, more modern-looking emails.
- Industry: Financial Services Software
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Boosting a business with Pardot
Reviewed on 19/07/2022
Overall, I found Pardot great support for our business and it is helping us grow the leads with...
Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.
Pros
I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.
Cons
Pardot is quite expensive and really advance to manage.
Reasons for Switching to Salesforce Marketing Cloud Account Engagement
I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.Salesforce Marketing Cloud Account Engagement FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud Account Engagement.Q. What type of pricing plans does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following pricing plans:
- Starting from: $1,250.00/month
- Pricing model: Subscription
- Free Trial: Available
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Salesforce Marketing Cloud Account Engagement support?
Salesforce Marketing Cloud Account Engagement supports the following languages:
English
Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?
Salesforce Marketing Cloud Account Engagement supports the following devices:
Android (Mobile)
Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?
Salesforce Marketing Cloud Account Engagement integrates with the following applications:
BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia
Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
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