About Pardot

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.

Pricing starting from:

$1,250.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Canada, China, United Kingdom, India , United States

Supported Languages

English

Pricing starting from:

$1,250.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - It’s easy to build a powerful program using Actions, Triggers, and Rules.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
View 10 more
Pardot video
Pardot video
Pardot video
Pardot video
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - It’s easy to build a powerful program using Actions, Triggers, and Rules.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Features

Total features of Pardot: 119

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management Software
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Extraction Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Notifications
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation Software
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives

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Mailchimp

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Reviews

Overall rating

4.1 /5
(594)
Value for Money
3.7/5
Features
4.0/5
Ease of Use
3.8/5
Customer Support Software
3.8/5

Already have Pardot?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 594
Kate
Overall rating
  • Industry: Financial Services Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Pardot delivers on promises

Reviewed on 29/09/2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

ActiveCampaign and Marketo Engage

Reasons for Choosing Pardot

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Pardot

Alignment with Salesforce
MD Masoom
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great Marketing Automation platform

Reviewed on 27/07/2019

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pros

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternatives Considered

Zoho CRM

Reasons for Switching to Pardot

I choose Pardot over Zoho because of its amazing customer support.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

Not the best experience

Reviewed on 10/11/2022

Unsatisfied and wish the product could improve

Unsatisfied and wish the product could improve

Pros

I like that there is a strong integration between Pardot and Salesforce.

Cons

I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and limitations that the lead scoring system poses.

Aadeeb
Overall rating
  • Industry: Food Production
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful Marketing Automation Tool

Reviewed on 14/09/2022

Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead...

Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business.

Pros

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Cons

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

Muhammad Daud
Overall rating
  • Industry: Financial Services Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Boosting a business with Pardot

Reviewed on 19/07/2022

Overall, I found Pardot great support for our business and it is helping us grow the leads with...

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pros

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons

Pardot is quite expensive and really advance to manage.

Alternatives Considered

Keap and Mailchimp

Reasons for Switching to Pardot

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Showing 5 reviews of 594 Read all reviews

Pardot FAQs

Below are some frequently asked questions for Pardot.

Pardot offers the following pricing plans:

  • Starting from: $1,250.00/month
  • Pricing model: Subscription
  • Free Trial: Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.

Pardot has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Pardot supports the following languages:

English

Pardot supports the following devices:

Android (Mobile)

Pardot integrates with the following applications:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

Pardot offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for Pardot.