Pardot

Salesforce B2B marketing automation for marketing & sales

4.1 /5 (540 reviews) Write a Review!

Pardot Overview

What is Pardot?

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Learn more here: http://bit.ly/1yhEwPa

Pardot Overview

Pricing

Starting from
$1,250.00/month

Pricing options

Free Trial
Subscription
Open Source
Value for money

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.


Pardot Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China, India
Supported Languages
English

Media

Create and save custom views of your data with lenses to understand how your marketing is performing.
Create, test, and send engaging and beautiful emails with the email editor.
Use Engagement Studio to create powerful, personalized nurturing campaigns.
It’s easy to build a powerful program using Actions, Triggers, and Rules.
Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Pardot video Pardot video Pardot video Pardot video Pardot screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing. Pardot screenshot: Create, test, and send engaging and beautiful emails with the email editor. Pardot screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns. Pardot screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules. Pardot screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Pardot screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Pardot Reviews

Pardot Reviews

Overall rating
4.1
/
5
Excellent
221

Very good
205

Average
85

Poor
22

Terrible
7

Value for Money
3.7
Features
3.9
Ease of Use
3.8
Customer Support
3.8
79% recommended this app
Kate B.

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.


Saurabh T.

The best Marketing Automation tool out there!

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.


Amanda M.

Maybe not the best tool for OUR specific use case

I prefer a competitor to Pardot from a UX standpoint, however, we had to custom build a LOT of functionality with that tool and salesforce to get the integration we wanted. It is great now, but was painful to get set up.

Pardot allows for most of the integration functionality we wanted, especially with SFDC campaigns, right out of the box.


Verified Reviewer

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.


John M.

Pardot is perfect for marketing from Salesforce CRM

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.


Kate B.
Industry: Financial Services
Company size: 11-50 Employees

Pardot delivers on promises

Used Daily for 6-12 months
Reviewed on 29/09/2020
Review Source: Capterra

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Saurabh T.
Industry: Information Technology & Services
Company size: 201-500 Employees

The best Marketing Automation tool out there!

Used Daily for 2+ years
Reviewed on 25/07/2020
Review Source: Capterra

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Amanda M.
Industry: Telecommunications
Company size: 501-1,000 Employees

Maybe not the best tool for OUR specific use case

Used Weekly for 6-12 months
Reviewed on 16/11/2020
Review Source: Capterra

I prefer a competitor to Pardot from a UX standpoint, however, we had to custom build a LOT of functionality with that tool and salesforce to get the integration we wanted. It is great now, but was painful to get set up.

Pardot allows for most of the integration functionality we wanted, especially with SFDC campaigns, right out of the box.

Pros

The close, tight integration with salesforce. There are a significant number of benefits for a demand generation engine to use pardot if they use salesforce CRM.

Cons

The UX isn't great. Adding a hyperlink to a file within an email takes multiple steps within different sections of the tool. Versus other tools I have used, where it can all be executed on the same email editor screen.

Contact Records are called prospects, which is fine, but we use the tool for customer communications and this confused a few people at first.

The test emails take FOREVER to arrive, although that might have something to do with our SPAM filter.

The overall navigation within the tool is not as user friendly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Computer Software
Company size: 201-500 Employees

Bite the bullet and invest in a better tool

Used Daily for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

John M.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Pardot is perfect for marketing from Salesforce CRM

Used Other for 2+ years
Reviewed on 13/12/2019
Review Source: Capterra

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Pros

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Cons

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
7.7/10
Based on 540 user ratings
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Pardot Pricing

Pardot Pricing

Starting from
$1,250.00/month
Free Trial
Subscription
Open Source
Value for money

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.

GROWTH
Standard marketing automation
$1,250/month/up to 10,000 contacts

PLUS
Advanced marketing automation
$2,500/month/up to 10,000 contacts

ADVANCED
Customizable marketing automation
$4,000/month/up to 10,000 records

All plans are billed annually.

Value for Money
3.7/5
Based on 540 user ratings
Compare value for money rating with alternatives
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Pardot Features

Pardot Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration
Features
3.9/5
Based on 540 user ratings
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Categories

Additional information for Pardot

Additional information for Pardot

Key features of Pardot

  • A/B & multivariate landing page & email testing
  • Automated lead assignment
  • Campaign ROI reporting
  • Data.com connector
  • Dynamic content
  • Easy-to-use segmentation wizard.
  • Email rendering & preview functionality
  • Google Analytics connector
  • Integrated marketing calendar
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Intuitive WYSIWYG interface
  • Landing page multivariate testing
  • Landing pages and forms
  • Lead capture forms
  • Lead management
  • Lead scoring & grading
  • Optimized sending
  • Personalized messaging
  • Progressive profiling
  • Prospect tracking
  • Prospect tracking & analytics
  • Real time sales alerts
  • Real-time sales alerts
  • SEO keyword monitoring
  • Sales lifecycle reporting
  • Scheduled social postings
  • Search campaign management
  • Social profile lookups
  • Social “share” buttons
  • Standard CRM integration

Benefits

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Pardot FAQs

Pardot FAQs

Below are some frequently asked questions for Pardot.

Q. What type of pricing plans does Pardot offer?

Pardot offers the following pricing plans:

Starting from: $1,250.00/month

Pricing model: Subscription, Open Source

Free Trial: Not Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records All plans are billed annually.

Q. What are the main features of Pardot?

Pardot offers the following features:

  • A/B & multivariate landing page & email testing
  • Automated lead assignment
  • Campaign ROI reporting
  • Data.com connector
  • Dynamic content
  • Easy-to-use segmentation wizard.
  • Email rendering & preview functionality
  • Google Analytics connector
  • Integrated marketing calendar
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Intuitive WYSIWYG interface
  • Landing page multivariate testing
  • Landing pages and forms
  • Lead capture forms
  • Lead management
  • Lead scoring & grading
  • Optimized sending
  • Personalized messaging
  • Progressive profiling
  • Prospect tracking
  • Prospect tracking & analytics
  • Real time sales alerts
  • Real-time sales alerts
  • SEO keyword monitoring
  • Sales lifecycle reporting
  • Scheduled social postings
  • Search campaign management
  • Social profile lookups
  • Social “share” buttons
  • Standard CRM integration

Q. Who are the typical users of Pardot?

Pardot has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Mid Size Business

Q. What languages does Pardot support?

Pardot supports the following languages:

English

Q. What type of pricing plans does Pardot offer?

Pardot has the following pricing plans:

Subscription, Open Source

Q. Does Pardot support mobile devices?

We do not have any information about what devices Pardot supports

Q. What other apps does Pardot integrate with?

Pardot integrates with the following applications:

Bitium, Bizible, Jabmo, Kapost, LoginRadius, Oktopost, SalesforceIQ, SnapApp, Uberflip, Vidyard

Q. What level of support does Pardot offer?

Pardot offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials