About WordStream Advisor

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management.

WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute Work Week, make the suggested changes, and get on with running your business.

WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you.

In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.

Key benefits of WordStream Advisor

WordStream does the difficult work of PPC optimization so you don’t have to.

Having analyzed over $9B of AdWords spending – more than any company except Google – our data-driven, automated recommendations reduce the time and money you'll spend and increase the results you'll see.

Millions of advertisers trust Wordstream to help them grow their businesses with digital advertising.


Business size



Australia, Canada, United Kingdom, United States

Supported Languages



The 20-Minute Work Week
Performance Dashboard
Call Tracking
View 7 more
WordStream Advisor video WordStream Advisor video WordStream Advisor screenshot: The 20-Minute Work Week WordStream Advisor screenshot: Performance Dashboard WordStream Advisor screenshot: WordStream Advisor screenshot: WordStream Advisor screenshot: Call Tracking WordStream Advisor screenshot: Reporting


Total features of WordStream Advisor: 49

  • A/B Testing
  • API
  • Account Alerts
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Bid Management
  • Budget Control
  • Budget Management
  • Call Recording Software
  • Call Reporting
  • Call Tracking Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Channel Analytics
  • Channel Management Software
  • Click Tracking
  • Client Management
  • Client Portal
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Event Triggered Actions
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Reporting & Statistics
  • Resource Management Software
  • SEO Management
  • Scheduled / Automated Reports
  • Task Management Software
  • URL Builder
  • User Management
  • Work Order Management
  • Workflow Management Software


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Overall rating

4.5 /5
Value for Money
Ease of Use
Customer Support Software

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Showing 5 reviews of 304
Subash B.
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Perfect For Managing PPC Campaigns at Scale

Reviewed on 28/04/2018

One stop shop for managing PPC to save time & make more money.

One stop shop for managing PPC to save time & make more money.


Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.


It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Ellen W.
Overall rating
  • Industry: Management Consulting
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Reviewed on 20/10/2017


I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.


I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 1.0 /10

Warning to Ad Agencies Using this Product

Reviewed on 27/08/2019

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool...

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That


Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.


Most of the recommendations do little to actually help the account. They spread out basic advice that is

Justin A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Wordstream - Paid Ad Software Done Right

Reviewed on 17/08/2018

Overall, our experience working with Wordstream has been very positive. The platform itself is very...

Overall, our experience working with Wordstream has been very positive. The platform itself is very very good, and the team that supports your use of the software and overall advertising goals is really best in class.


The thing I like the most about Wordstream is two-fold. First, their customer service and support are topnotch. Additionally, the Workbench inside of the software itself makes it super easy to review and work on multiple campaigns across different channels all from one space. Ultra convenient, and ultra effective.


The thing I like least about this software is that it forces customers to manually sync up any changes to ad accounts to make them live. A way to auto-update at certain intervals or add an option to select whether or not this occurs would be helpful. For example, let's say you spend a bunch of time working on campaign optimization tasks in Wordstream, and then forgot to hit the push to live button, then you could potentially miss out on the benefits those optimizations could provide because you forgot to sync platforms. Now, it's a pretty easy fix to make sure this function is part of the overall account management workflow, but still worth mentioning.

Mark S.
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

Reviewed on 22/10/2017

1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize...

1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns.

We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that.

We will use this software as long as we manage PPC campaigns.

It is a no-brainer.

My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software.

To be honest, I can't really find anything that I dislike about WordStream Advisor.

It does it's job, is easy to use & saves me and my clients money and headaches.


Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis.

You can then review their suggestions and accept them or not.

Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well.

This software is very easy to use and also will work with your Bing and Facebook ads too.

You really can't go wrong with this software if you run PPC ads on Google.

Showing 5 reviews of 304 Read all reviews

WordStream Advisor FAQs

Below are some frequently asked questions for WordStream Advisor.

WordStream Advisor offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Starting at $229/ month.

We do not have any information about WordStream Advisor features

WordStream Advisor has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000

WordStream Advisor supports the following languages:


WordStream Advisor supports the following devices:

iPad (Mobile)

WordStream Advisor integrates with the following applications:

Facebook, Google Ads

WordStream Advisor offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

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