About Zoho Campaigns

Create, plan, execute and monitor your email campaigns at a sensible price with this feature-rich, easy-to-use and effective email marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails which can be automated giving you full control to reach and engage your leads and customers.

The Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN-SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc. and also other third-party apps like G-Suite, Shopify, Eventbrite and many more for better productivity.

You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers sending behaviour centric emails.

It offers monthly and yearly Email-based and Subscriber-based plans and, pay by email credits pricing plans. It also includes a forever free plan (12000 emails can be sent to 2000 contacts) and a high volume plan for your email marketing needs.

Pricing starting from:

$5.00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Zoho Campaigns

Ready-Made Newsletter Templates
Do you want a professional-looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Danish, Dutch, English, French and 13 others, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Pricing starting from:

$5.00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Template editor
Workflow
Workflow setup
Mobile app
Roles and privileges
Dashboard
Workflow templates
Reports
View 9 more
Zoho Campaigns video
Zoho Campaigns screenshot: Template editor Zoho Campaigns screenshot: Workflow Zoho Campaigns screenshot: Workflow setup Zoho Campaigns screenshot: Mobile app Zoho Campaigns screenshot: Roles and privileges Zoho Campaigns screenshot: Dashboard Zoho Campaigns screenshot: Workflow templates Zoho Campaigns screenshot: Reports

Features

Total features of Zoho Campaigns: 74

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling Software
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Configurable Workflow
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Segmentation
  • Customer Surveys
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Invitations & Reminders
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • List Management
  • Mailing List Management
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Newsletter Management
  • Offline Access
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • Video Streaming
  • WYSIWYG Editor
  • Web Forms
  • Whitelisting/Blacklisting
  • Workflow Management Software
  • eCommerce Management

Alternatives

Mailchimp

4.5
#1 Alternative to Zoho Campaigns
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

MailerLite

4.5
#2 Alternative to Zoho Campaigns
MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing...

Enabler

3.7
#3 Alternative to Zoho Campaigns
Enabler is an enterprise-level email marketing software which supports email consultancy, email campaign management,...

User.com

4.6
#4 Alternative to Zoho Campaigns
User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data...

Reviews

Overall rating

4.1 /5
(181)
Value for Money
4.3/5
Features
4/5
Ease of Use
3.9/5
Customer Support Software
4.2/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 181
Michael K.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

ZOHO Campaigns manages 8,000 person newsletter

Reviewed on 05/03/2019

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you...

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Colin M.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Really great alternative to Mailchimp

Reviewed on 08/03/2021

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for...

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others.

Pros

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

Cons

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

Jj E.
Overall rating
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

I feel like I'm a beta tester.

Reviewed on 24/07/2020

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton...

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.

Now all of those things are OK, because functionality is what matters the most, right?

This would be true if the functionality of the platform actually worked as intended. We've run into issues like:

-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.

The list goes on and on. I wish this program just worked and I didn't have to write this review.

The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.

I don't recommend this software to anyone.

Pros

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Cons

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.

When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.

If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Derek R.
Overall rating
  • Industry: Graphic Design Software
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

A power tool... when it's working properly

Reviewed on 22/12/2020

Overall, the experience has been good, but it's taken a lot of work to get to this point....

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.

Pros

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Cons

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Showing 5 reviews of 181 Read all reviews

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Zoho Campaigns offers the following pricing plans:

  • Starting from: $5.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Enjoy a free plan for up to 2000 contacts Choose a monthly subscription that starts from $5 or pay as you go by using email credits. Email-based and Subscriber-based plans are available on both a monthly and yearly basis. Also, Pay-by-email-credits, a forever free plan and a high volume plan are a few other plans that can be used according to your email marketing needs.

We do not have any information about Zoho Campaigns features

Zoho Campaigns has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Zoho Campaigns supports the following languages:

Chinese, Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Zoho Campaigns supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Zoho Campaigns integrates with the following applications:

Bigcommerce, Bigin, Box, Dropbox Business, Dynamics 365, Eventbrite, Evernote Business, Facebook, Gmail, GoToWebinar, Google Analytics, Google Drive, HubSpot CRM, Litmus, OneDrive, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Vimeo Pro, Wistia, WooCommerce, WordPress, Zapier, Zendesk, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Desk, Zoho Docs, Zoho Flow, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Sites, Zoho Survey

Zoho Campaigns offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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