About Zoho Campaigns

Create, plan, execute and monitor your email campaigns and SMS campaigns at a sensible price with this feature-rich, easy-to-use, and effective email and SMS marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails and SMS which can be automated giving you full control to reach and engage your leads and customers.

Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN-SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc., and also other third-party apps like G-Suite, Shopify, Eventbrite, and many more for better productivity.

You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers for sending behaviour-centric emails.

It offers monthly and yearly Professional and Standard plans and, pay-by-email credits. It also includes a forever free plan (6000 emails can be sent to 2000 contacts) and a high volume plan for your email marketing needs.


Key benefits of Zoho Campaigns

Ready-Made Newsletter Templates
Do you want a professional-looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.


Images

Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go
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Zoho Campaigns video
Zoho Campaigns video
Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go

Not sure about Zoho Campaigns? Compare with a popular alternative

Zoho Campaigns

4.2 (239)
Not available in your country
VS.
Highly reviewed

Starting Price

€4.00
month
$9.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

91
71

Integrations

47
188

Ease of Use

4.0 (239)
4.5 (483)

Value for Money

4.3 (239)
4.4 (483)

Customer Service

4.2 (239)
4.5 (483)

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Reviews

Overall rating

4.2 /5
(239)
Value for Money
4.3/5
Features
4.1/5
Ease of Use
4.0/5
Customer Support Software
4.2/5

Already have Zoho Campaigns?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 239
Rahul
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketing activities made simple by Zoho

Reviewed on 07/09/2022

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have...

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Cost and features and support
Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Kristen
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as...

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Reunaldo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Zoho Campaigns: Reviews

Reviewed on 20/02/2023

Pros

What I like best about Zoho Campaigns is how simple it is to use. The interface is simple and straightforward, making it simple to create, customize, and send marketing campaigns. Furthermore, Zoho Campaigns provides powerful features for effectively segmenting customers and tracking performance metrics to help you optimize your campaigns.

Cons

I didn't like how limited the design options in Zoho Campaigns were. It was difficult to create truly unique and eye-catching graphics and visuals for my campaigns. Furthermore, the analytics and reporting features were not as robust as I would have liked.

Valerie
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great tool to create professional emails

Reviewed on 10/02/2023

Pros

The interface is user friendly and allows you to create nice email without having to be tech savvy

Cons

There is an issue with generic email address like info@ admin@ the system don't deliver email to those type of addresses.

Showing 5 reviews of 239 Read all reviews

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Zoho Campaigns offers the following pricing plans:

  • Starting from: €4.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Enjoy a free plan for sending 6000 emails to 2000 contacts per month. Choose a standard monthly subscription that starts from $4 or a professional plan of $6 per month. Both these plans are available on a yearly basis as well for $3 and $4.5, respectively. You can also buy credits and send email campaigns without a monthly or annual subscription. Moreover, if you need custom plans or require sending 100,000 emails/contacts per month, you will receive a quote based on your business requirement.

Zoho Campaigns has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Zoho Campaigns supports the following languages:

Chinese, Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Zoho Campaigns supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Zoho Campaigns integrates with the following applications:

Bigin by Zoho CRM, Box, Bulk SMS, Clickatell, Dropbox Business, Dynamics 365, Eventbrite, Evernote Teams, Gmail, GoTo Webinar, Google Analytics 360, Google Drive, HubSpot CRM, Kaleyra, Litmus, MessageBird, MessageMedia, Meta for Business, OneDrive, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Twilio, Twitter, Vimeo, Wistia, WooCommerce, WordPress, Zapier, Zendesk Suite, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Desk, Zoho Docs, Zoho Flow, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Sites, Zoho Survey, msg91

Zoho Campaigns offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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