About Zoho Campaigns

Create, plan, execute and monitor your email campaigns and SMS campaigns at a sensible price with this feature-rich, easy-to-use, and effective email and SMS marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails and SMS which can be automated giving you full control to reach and engage your leads and customers.

Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN-SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc., and also other third-party apps like G-Suite, Shopify, Eventbrite, and many more for better productivity.

You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers for sending behaviour-centric emails.

It offers monthly and yearly Professional and Standard plans and, pay-by-email credits. It also includes a forever free plan (6000 emails can be sent to 2000 contacts) and a high volume plan for your email marketing needs.

Pricing starting from:

€4.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Zoho Campaigns

Key benefits of Zoho Campaigns

Ready-Made Newsletter Templates
Do you want a professional-looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Brazil, Canada, China, Germany , United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Danish, Dutch, English, French , German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Pricing starting from:

€4.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Zoho Campaigns

Images

Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go
View 12 more
Zoho Campaigns video
Zoho Campaigns video
Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go

Features

Total features of Zoho Campaigns: 92

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Responses
  • Batch Processing
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Generation Software
  • Lead Management Software
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation Software
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Scheduling Software
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Whitelisting/Blacklisting
  • Workflow Management Software

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Mailchimp

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Campaign Monitor

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#2 Alternative to Zoho Campaigns
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iContact

4.5
#3 Alternative to Zoho Campaigns
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your...

Freshdesk

4.5
#4 Alternative to Zoho Campaigns
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Reviews

Overall rating

4.2 /5
(209)
Value for Money
4.3/5
Features
4.1/5
Ease of Use
4.0/5
Customer Support Software
4.2/5

Already have Zoho Campaigns?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 209
Balaji
Overall rating
  • Industry: Biotechnology
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Best option email marketing for small business

Reviewed on 29/06/2022

Wide verity of options available in the tool and their constant improvement of the product. I can...

Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

Pros

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Cons

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

Alternatives Considered

SurveyMonkey

Reasons for Choosing Zoho Campaigns

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.
James
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

You can’t go wrong with Zoho.

Reviewed on 11/08/2018

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We...

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Marianela
Overall rating
  • Industry: Chemicals
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Advantages of using Zoho to create and document a successful digital marketing campaign.

Reviewed on 19/11/2022

It is an excellent tool, the campaign management is very complete, as well as the role administratio...

It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.

Pros

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Cons

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Anmol
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best Email Marketing Software if you're using Zoho CRM

Reviewed on 12/06/2022

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

Pros

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

Cons

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Alternatives Considered

SendGrid and GMass

Reasons for Choosing Zoho Campaigns

We were facing issues with the non-integration of netcore with Zoho. And had to use an alternate tool for fetching data back to Zoho.

Switched From

Netcore
Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 20/09/2018

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Showing 5 reviews of 209 Read all reviews

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Zoho Campaigns offers the following pricing plans:

  • Starting from: €4.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Enjoy a free plan for sending 6000 emails to 2000 contacts per month. Choose a standard monthly subscription that starts from $4 or a professional plan of $6 per month. Both these plans are available on a yearly basis as well for $3 and $4.5, respectively. You can also buy credits and send email campaigns without a monthly or annual subscription. Moreover, if you need custom plans or require sending 100,000 emails/contacts per month, you will receive a quote based on your business requirement.

Zoho Campaigns has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Zoho Campaigns supports the following languages:

Chinese, Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Zoho Campaigns supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Zoho Campaigns integrates with the following applications:

Bigin by Zoho CRM, Box, Bulk SMS, Clickatell, Dropbox Business, Dynamics 365, Eventbrite, Evernote Teams, Gmail, GoTo Webinar, Google Analytics 360, Google Drive, HubSpot CRM, Kaleyra, Litmus, MessageBird, MessageMedia, Meta for Business, OneDrive, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Twilio, Twitter, Vimeo, Wistia, WooCommerce, WordPress, Zapier, Zendesk Suite, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Desk, Zoho Docs, Zoho Flow, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Sites, Zoho Survey, msg91

Zoho Campaigns offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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