About WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.
WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
- Free Trial
- Subscription
Key benefits of WebEngage
Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting
Devices
Business size
Markets
Supported Languages
- Free Trial
- Subscription
Images
Features
Total features of WebEngage: 132
- "What If" Scenarios
- A/B Testing
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Action Management
- Alerts/Notifications
- Analytics/ROI Tracking
- Attribution Modeling
- Auto-Responders
- Behavioral Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Attribution
- Channel Management Software
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Community Management
- Contact Database
- Contact Management Software
- Content Analytics
- Content Creation
- Contextual Targeting
- Conversion Rate Optimization
- Coupons
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Dashboard Software
- Data Analysis Tools
- Data Import/Export
- Data Integration
- Device Targeting
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management Software
- Email Marketing Software
- Email Monitoring
- Email Tracking Software
- Engagement Analytics
- Event Triggered Actions
- Experience Management
- Expiry Notifications
- Feedback Management
- GDPR Compliance Software
- Gamification Software
- Geotargeting
- Goal Setting / Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Lifecycle Management
- List Management
- Live Chat Software
- Location-Based Marketing
- Marketing Automation Software
- Match & Merge
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Mobile Survey
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multivariate Testing
- Negative Feedback Management
- Notification Scheduling
- Offline Response Collection
- Performance Metrics
- Personalization and Behavioral Targeting Software
- Pipeline Management
- Predictive Analytics Software
- Predictive Modeling
- Prospecting Tools
- Push Notifications Software
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real Time Analytics
- Real Time Notifications
- Reporting/Analytics
- Response Quotas
- Response Validation
- Retention Management
- Rules-Based Workflow
- SMS Marketing Managment
- SMS Messaging
- Scheduled / Automated Reports
- Segmentation
- Sentiment Analysis
- Shopping Cart Software
- Site Intercept Survey
- Skip Logic
- Social Media Monitoring Software
- Spam Blocker
- Subscriber Management
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Templates
- Text-to-Win
- Third Party Integrations
- URL Customization
- User Defined Attributes
- User Management
- Video Support
- Visitor Management Software
- Visitor Tracking
- Visual Notifications
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
Alternatives
Mailchimp
Zoho CRM
User.com
Marketing 360
Reviews
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- Company size: 1,001-5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
This is simply a great tool for marketing Automation.
Reviewed on 28/10/2017
- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication
- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication
Pros
- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market
- Industry: Financial Services Software
- Company size: 51-200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
It helped improve our sales conversion by 65%!
Reviewed on 26/10/2017
Pros
We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.
Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.
Cons
UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.
- Industry: Internet
- Company size: 1,001-5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
A good MarTech tool for beginners of SMEs (if they can afford it).
Reviewed on 24/04/2018
We were able to utilize our technology team for our core business; leaving martech related...
We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.
Pros
Easy to use and set up journey's once their script and events are in place (no technical knowledge required).
Cons
I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.
- Industry: Financial Services Software
- Company size: 201-500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Our worn out hunt for THE email automation tool we wanted, ended with WebEngage
Reviewed on 22/09/2017
We really struggled to find an affordable automation tool for Email & SMS, that had good API...
We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.
It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly.
Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.
Pros
Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.
Cons
The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.
- Industry: Internet
- Company size: 1,001-5,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
A platform which empowers marketing to create large scale campaigns without going to the...
Reviewed on 19/09/2017
Cross device, cross platform, integrated and instantaneous campaigns on customer actions.
Cross device, cross platform, integrated and instantaneous campaigns on customer actions.
Pros
User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome
Cons
The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app
WebEngage FAQs
Below are some frequently asked questions for WebEngage.Q. What type of pricing plans does WebEngage offer?
WebEngage offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Not Available
Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/
Q. What are the main features of WebEngage?
We do not have any information about WebEngage features
Q. Who are the typical users of WebEngage?
WebEngage has the following typical customers:
11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does WebEngage support?
WebEngage supports the following languages:
Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
Q. Does WebEngage support mobile devices?
WebEngage supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does WebEngage integrate with?
WebEngage integrates with the following applications:
Bigcommerce, HubSpot CRM, Magento Commerce, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio Voice, WordPress
Q. What level of support does WebEngage offer?
WebEngage offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for WebEngage.
- Survey Software
- Campaign Management Software
- Marketing Automation Software
- Feedback and Reviews Management Software
- Dashboard Software
- Customer Engagement Software
- Push Notifications Software
- Mobile Marketing Software
- Personalization and Behavioral Targeting Software
- Customer Data Platform Software
- Customer Journey Mapping Tools Software
- Transactional Email Software
- CRM Software
- Email Marketing Software
