About WebEngage

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of WebEngage

Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting

Devices

Business size

S M L

Markets

United Arab Emirates, Argentina, Australia, Brazil, Canada, China, Germany, Egypt, United Kingdom, India, Japan, Mexico, Netherlands, Norway, Pakistan, Poland, Qatar, Saudi Arabia, Slovenia, United States

Supported Languages

Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

WebEngage Software - WebEngage active user
WebEngage Software - WebEngage email
WebEngage Software - WebEngage push notification
WebEngage Software - WebEngage user profile
WebEngage Software - WebEngage workflow design
WebEngage Software - WebEngage search
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WebEngage video
WebEngage video
WebEngage video
WebEngage video
WebEngage Software - WebEngage active user
WebEngage Software - WebEngage email
WebEngage Software - WebEngage push notification
WebEngage Software - WebEngage user profile
WebEngage Software - WebEngage workflow design
WebEngage Software - WebEngage search

Features

Total features of WebEngage: 130

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Alerts/Notifications
  • Attribution Modeling
  • Auto-Responders
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management Software
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Coupons
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Analysis Tools
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Device Targeting
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • GDPR Compliance Software
  • Gamification Software
  • Geotargeting
  • Interaction Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • List Management
  • Live Chat Software
  • Location-Based Marketing
  • Marketing Automation Software
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Pipeline Management
  • Predictive Analytics Software
  • Predictive Modeling
  • Push Notifications Software
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Review Monitoring
  • Review Notification
  • SMS Marketing
  • SMS Messaging
  • Scheduled / Automated Reports
  • Segmentation
  • Sentiment Analysis
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Spam Blocker
  • Subscriber Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • Visual Notifications
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking

Alternatives

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Synerise

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Marketing 360

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Reviews

Overall rating

4.5 /5
(28)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.5/5
Customer Support Software
4.5/5

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Showing 5 reviews of 28
Mrinal S.
Overall rating
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

This is simply a great tool for marketing Automation.

Reviewed on 28/10/2017

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

Verified Reviewer
Overall rating
  • Industry: Market Research Software
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Engage your user with all channels with WebEngage

Reviewed on 19/06/2021

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with...

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Pros

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Nitya K.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

As the name suggest, WebEngage is best for Website Engagement

Reviewed on 01/05/2022

Pros

WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.

Cons

Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.

Amit D.
Overall rating
  • Industry: Cosmetics
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Review - Amit Desai - MyGlamm

Reviewed on 05/04/2022

Pros

Panel is very user friendly and highly customized.

Cons

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

Darshan S.
Overall rating
  • Industry: Education Management
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

All-in-one software for marketing automation

Reviewed on 11/03/2022

Pros

It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.

Cons

Sometimes, downloading reports takes a lot of time. This needs to be worked on.

Showing 5 reviews of 28 Read all reviews

WebEngage FAQs

Below are some frequently asked questions for WebEngage.

WebEngage offers the following pricing plans:

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

WebEngage has the following typical customers:

11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

WebEngage supports the following languages:

Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

WebEngage supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

WebEngage integrates with the following applications:

Adobe Commerce, BigCommerce, HubSpot CRM, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio, WordPress

WebEngage offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for WebEngage.