About WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.
WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Key benefits of WebEngage
Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of WebEngage: 127
Alternatives
Mixpanel
HubSpot Marketing Hub
Omnisend
MoEngage
Reviews
Already have WebEngage?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Kind of must have tools for marketing automations
Reviewed on 30/11/2022
Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and...
Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.
Pros
UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.
Cons
Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.
- Industry: Market Research Software
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Engage your user with all channels with WebEngage
Reviewed on 19/06/2021
My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with...
My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.
Pros
With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.
Cons
Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.
- Industry: Cosmetics
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Review - Amit Desai - MyGlamm
Reviewed on 05/04/2022
Pros
Panel is very user friendly and highly customized.
Cons
Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
It is simple, affordable and effective to use WebEngage
Reviewed on 17/09/2022
Pros
It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.
Cons
It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.
- Industry: Financial Services Software
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Our worn out hunt for THE email automation tool we wanted, ended with WebEngage
Reviewed on 22/09/2017
We really struggled to find an affordable automation tool for Email & SMS, that had good API...
We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.
It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly.
Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.
Pros
Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.
Cons
The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.
WebEngage FAQs
Below are some frequently asked questions for WebEngage.Q. What type of pricing plans does WebEngage offer?
WebEngage offers the following pricing plans:
- Starting from: View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/
Q. Who are the typical users of WebEngage?
WebEngage has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does WebEngage support?
WebEngage supports the following languages:
Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
Q. Does WebEngage support mobile devices?
WebEngage supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does WebEngage integrate with?
WebEngage integrates with the following applications:
Adobe Commerce, BigCommerce, HubSpot CRM, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio, WordPress
Q. What level of support does WebEngage offer?
WebEngage offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for WebEngage.
- Survey Software
- Campaign Management Software
- Marketing Automation Software
- Feedback and Reviews Management Software
- Dashboard Software
- Customer Engagement Software
- Push Notifications Software
- Mobile Marketing Software
- Personalization and Behavioral Targeting Software
- Customer Data Platform Software
- Customer Journey Mapping Tools Software
- Transactional Email Software
- CRM Software
- Email Marketing Software
