About WebEngage

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

Key benefits of WebEngage

Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting

Devices

Business size

S M L

Markets

Australia, Canada, China, Germany, United Kingdom and 3 others, India, Japan, United States

Supported Languages

Chinese, Czech, Dutch, English, Finnish and 11 others, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

Images

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WebEngage video
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Features

Total features of WebEngage: 132

  • "What If" Scenarios
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Auto-Responders
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Channel Management Software
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management Software
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Coupons
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Analysis Tools
  • Data Import/Export
  • Data Integration
  • Device Targeting
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Tracking Software
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • GDPR Compliance Software
  • Gamification Software
  • Geotargeting
  • Goal Setting / Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Live Chat Software
  • Location-Based Marketing
  • Marketing Automation Software
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Pipeline Management
  • Predictive Analytics Software
  • Predictive Modeling
  • Prospecting Tools
  • Push Notifications Software
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Notifications
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Retention Management
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Scheduled / Automated Reports
  • Segmentation
  • Sentiment Analysis
  • Shopping Cart Software
  • Site Intercept Survey
  • Skip Logic
  • Social Media Monitoring Software
  • Spam Blocker
  • Subscriber Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • User Defined Attributes
  • User Management
  • Video Support
  • Visitor Management Software
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking

Alternatives

Mailchimp

4.5
#1 Alternative to WebEngage
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Zoho CRM

4.2
#2 Alternative to WebEngage
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

User.com

4.6
#3 Alternative to WebEngage
User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data...

Marketing 360

4.7
#4 Alternative to WebEngage
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Reviews

Overall rating

4.6 /5
(21)
Value for Money
4.5/5
Features
4.4/5
Ease of Use
4.5/5
Customer Support Software
4.8/5

Already have WebEngage?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 21
Mrinal S.
Overall rating
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

This is simply a great tool for marketing Automation.

Reviewed on 28/10/2017

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

Suhas R.
Overall rating
  • Industry: Financial Services Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

It helped improve our sales conversion by 65%!

Reviewed on 26/10/2017

Pros

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons

UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

A good MarTech tool for beginners of SMEs (if they can afford it).

Reviewed on 24/04/2018

We were able to utilize our technology team for our core business; leaving martech related...

We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Aniket T.
Overall rating
  • Industry: Financial Services Software
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

Reviewed on 22/09/2017

We really struggled to find an affordable automation tool for Email & SMS, that had good API...

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that.

It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly.

Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Pros

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Soyinka M.
Overall rating
  • Industry: Internet
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A platform which empowers marketing to create large scale campaigns without going to the...

Reviewed on 19/09/2017

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Cons

The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

Showing 5 reviews of 21 Read all reviews

WebEngage FAQs

Below are some frequently asked questions for WebEngage.

WebEngage offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

We do not have any information about WebEngage features

WebEngage has the following typical customers:

11-50, 51-200, 201-500, 501-1,000, 1,001+

WebEngage supports the following languages:

Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

WebEngage supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

WebEngage integrates with the following applications:

Bigcommerce, HubSpot CRM, Magento Commerce, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio Voice, WordPress

WebEngage offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for WebEngage.