
About WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.
WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Key benefits of WebEngage
Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting
Devices
Business size
Markets
United Arab Emirates, Argentina, Australia, Brazil, Canada, China, Germany, Egypt, United Kingdom, India, Japan, Mexico, Netherlands, Norway, Pakistan, Poland, Qatar, Saudi Arabia, Slovenia, United States and 15 others
Supported Languages
Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish and 11 others
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
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Features
Total features of WebEngage: 130
Alternatives
SAS Customer Intelligence 360

Mailchimp

Synerise

Marketing 360

Reviews
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- Company size: 1,001-5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
This is simply a great tool for marketing Automation.
Reviewed on 28/10/2017
- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication
- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication
Pros
- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market
- Industry: Market Research Software
- Company size: 201-500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Engage your user with all channels with WebEngage
Reviewed on 19/06/2021
My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with...
My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.
Pros
With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.
Cons
Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

- Industry: Information Technology & Services
- Company size: 11-50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
As the name suggest, WebEngage is best for Website Engagement
Reviewed on 01/05/2022
Pros
WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.
Cons
Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.
- Industry: Cosmetics
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Review - Amit Desai - MyGlamm
Reviewed on 05/04/2022
Pros
Panel is very user friendly and highly customized.
Cons
Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users
- Industry: Education Management
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
All-in-one software for marketing automation
Reviewed on 11/03/2022
Pros
It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.
Cons
Sometimes, downloading reports takes a lot of time. This needs to be worked on.
WebEngage FAQs
Below are some frequently asked questions for WebEngage.Q. What type of pricing plans does WebEngage offer?
WebEngage offers the following pricing plans:
- Starting from: View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/
Q. Who are the typical users of WebEngage?
WebEngage has the following typical customers:
11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does WebEngage support?
WebEngage supports the following languages:
Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish
Q. Does WebEngage support mobile devices?
WebEngage supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does WebEngage integrate with?
WebEngage integrates with the following applications:
Adobe Commerce, BigCommerce, HubSpot CRM, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio, WordPress
Q. What level of support does WebEngage offer?
WebEngage offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for WebEngage.
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