WebEngage

4.5 (32)
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Marketing Automation & Customer Data Platform for SMBs

About WebEngage

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.


Key benefits of WebEngage

Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting


Images

WebEngage Software - WebEngage active user
WebEngage Software - WebEngage email
WebEngage Software - WebEngage push notification
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WebEngage video
WebEngage video
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WebEngage video
WebEngage Software - WebEngage active user
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WebEngage Software - WebEngage push notification
WebEngage Software - WebEngage user profile
WebEngage Software - WebEngage workflow design
WebEngage Software - WebEngage search

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4.5 (32)
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Starting Price

$199.00
year
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Value for Money

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Reviews

Overall rating

4.5 /5
(32)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support Software
4.5/5

Already have WebEngage?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 32
Sushant
Sushant
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Kind of must have tools for marketing automations

Reviewed on 30/11/2022

Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and...

Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

Pros

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

Cons

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

Bhagyashri
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

webengage for all you marketing automation and customer data platform needs

Reviewed on 21/12/2023

It has been great integration webengage with our website of customer journey analytics and i learnt...

It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

Pros

1.their customer data platform
2.its ease of integration with other tools like bigquery looker studio
2. Customisable dashboards

Cons

Service - there support team is very difficult to handle they do not understand requirement

Amit
Overall rating
  • Industry: Cosmetics
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Review - Amit Desai - MyGlamm

Reviewed on 05/04/2022

Pros

Panel is very user friendly and highly customized.

Cons

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

Verified Reviewer
Overall rating
  • Industry: Market Research Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Engage your user with all channels with WebEngage

Reviewed on 19/06/2021

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with...

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Pros

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Deepa
Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

It is simple, affordable and effective to use WebEngage

Reviewed on 17/09/2022

Pros

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

Cons

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

Showing 5 reviews of 32 Read all reviews

WebEngage FAQs

Below are some frequently asked questions for WebEngage.

WebEngage offers the following pricing plans:

  • Starting from: $199.00/year
  • Pricing model: Subscription
  • Free Trial: Not Available

Pricing of an account is based on MAU (Monthly Active User) count. MAU is defined as total count of unique users interacting with any of these channels (website, mobile app, email, sms)in the last 30 days. WebEngage has custom pricing slabs for each account basis its MAU count. other details here - https://webengage.com/pricing/

WebEngage has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

WebEngage supports the following languages:

Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

WebEngage supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

WebEngage integrates with the following applications:

Adobe Commerce, BigCommerce, HubSpot CRM, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio, WordPress

WebEngage offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat

Related categories

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