Klipfolio Overview
What is Klipfolio?
Klipfolio helps businesses of all sizes to discover the metrics that matter most to their business or function, and then automates the process of monitoring and acting upon these metrics using our BI solution. Klipfolio integrates with hundreds of data sources including Salesforce, Quickbooks and Google Analytics, databases or Excel and other offline content.
Klipfolio provides businesses with visibility into their data with real-time dashboards and executive reports. PowerMetrics are the latest innovation in Klipfolio. They offer a new way to get started and visualize your data with single click filtering and data visualizations. Give teams an up to date view of how they're performing against their unique performance metrics. Track the business with automated reports, published dashboards or with TV monitors.
Klipfolio Overview
Pricing
Pricing options
Starter: $29/mo - for small teams with a few users or shared dashboards on TV’s.
Publish: $49/mo - for small teams that need automated reporting.
Grow: starting from $99/mo - for larger teams who need to monitor and share up to date performance.
Multiple Add Ons available including White Label, Custom Domain, Build Services.
Partner plans (agency/consulting) also available.
Klipfolio Features
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Klipfolio Reviews
Klipfolio Reviews
Self-Service Dashboard, inexpensive but powerful.
We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources.
Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.
So much less than I expected
I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.
I would choose it again
We have been using klipfolio for the last year and it has helped a lot our marketing team to know the situation in each moment, compare it agains other dates, etc. Support team has always been there when we got stucked in some klip configuration or behaviour.
Positive. My questions are clarified efficiently and effectively with a robust solution...
By turning data into a visual dashboard, Rooted Elm is able to support our clients in making smarter decisions about their email marketing program, identify gaps and enhance overall subscriber engagement.
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Self-Service Dashboard, inexpensive but powerful.
Pros
I love that I can white-label the Klipfolio software so that my clients see my company branding when they login to view their metrics and marketing dashboards. Adding common data sources such as ATS, CRM, and Google Analytics is very easy and straightforward. The data visualizations offered are attractive and easy for my clients to understand.
Cons
Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and coding. I have spent countless hours watching YouTube tutorials learning how to build out 'klips.' I've also paid a developer to create all the API connections, however they frequently need updated. I wish the administrator interface was more user-friendly.
The Best Dashboard builder out there with the best Support
Pros
I liked the interface, and the UI/ UX. Also absolutely love the feature that allowed you to preview what parts of a function did - great for debugging. I like how Klipfolio gives you to set Dynamic variables(Fetch to Data sources Queries)
Cons
I would like if you can provide more functionality and help with using HTML Components + Populating Data. I would love if you can let users use custom images in the Indicator Logics ( Instead only using available Icons / If the user can use custom GIF/JPEG/PNG ).

So much less than I expected
I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.
Pros
Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.
Cons
No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).
Response from Klipfolio
Thanks for the honest feedback, Jordan. We're sorry you weren't able to achieve everything you'd hoped for in Klipfolio. We're not a data warehousing alternative, that's for sure.
Data prep has always been the most challenging aspect of BI. You may be interested in the new capability we have in Beta that allows you to model data and bring together multiple sources of data into building blocks that store the data points for your metrics. You can model 5 dimensions per metric by default and add more if needed. You can also pull together social media feeds that don't offer data history so you can see trends and immediately slice and dice your data by applying different visualizations and filters.
We hope you'll be back one day and in the meantime I wish you good success with the alternative solution.
Pam

I would choose it again
We have been using klipfolio for the last year and it has helped a lot our marketing team to know the situation in each moment, compare it agains other dates, etc. Support team has always been there when we got stucked in some klip configuration or behaviour.
Pros
It has a lot of features and already built-in integrations. In general terms it's easy to use and support team will always give a hand when needed (We have pretty complex dashboards and klips with +10 datasources in different formats). In terms of features they have all that we were looking after, it is a really complete solution and it works really well. There is plenty of documentation and support available to build your desired dashboard.
Cons
If you work with large dashboards or complex klips it may be a little slow some times, but at this point I consider this more than normal. They have available services for dedicated resources if needed(Not our case). Dynamic datasources are in Beta stage. Although they usually work well enough (And again, you will have support helping in case they don't) it would be nice to have the feature finished and with all the needed interface to manage the different instances or setup the desired behaviour. Design has it's limitation too, but in general terms there is no need for much more, maybe some more user interface control elements for the klips.

Positive. My questions are clarified efficiently and effectively with a robust solution provided.
By turning data into a visual dashboard, Rooted Elm is able to support our clients in making smarter decisions about their email marketing program, identify gaps and enhance overall subscriber engagement.
Pros
My trust for Klipfolio started on day one when I was researching which dashboard solution to invest in. CEO, was the person who introduced me to the system then trained me on how to use it. Klipfolio has grown leaps and bounds since then, and the software is more sophisticated and flexible, but I still receive exceptional support when I need it.
Klipfolio Ninja Services has assisted me in advancing the dashboards I create for our clients to an entirely new level. Most often I have the vision and know how I want to parse the data -- but sometimes the right formula or a better, more straightforward way of bringing the data to life happens with one of our Klipfolio Ninja!
Recently Klipfolio has made improvements to their interface and functionality allowing it easier for a non-formula minded marketer (like myself) to use. Being the visual person that I am, I find the video library as well as the knowledge base with examples helpful and reference them often to build the visual component I need.
Cons
At times I have been challenged with file size limitations with .csv files and third-party integrations. In both instances, a workaround resolved the issue for each and I was able to upload the data into Klipfolio to build the klips and dashboards.
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Klipfolio Pricing
Klipfolio Pricing
Starter: $29/mo - for small teams with a few users or shared dashboards on TV’s.
Publish: $49/mo - for small teams that need automated reporting.
Grow: starting from $99/mo - for larger teams who need to monitor and share up to date performance.
Multiple Add Ons available including White Label, Custom Domain, Build Services.
Partner plans (agency/consulting) also available.
Starter: $29/mo - for small teams with a few users or shared dashboards on TV’s.
Publish: $49/mo - for small teams that need automated reporting.
Grow: starting from $99/mo - for larger teams who need to monitor and share up to date performance.
Multiple Add Ons available including White Label, Custom Domain, Build Services.
Partner plans (agency/consulting) also available.
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Klipfolio Features
Klipfolio Features
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Categories
Categories
Additional information for Klipfolio
Additional information for Klipfolio
Key features of Klipfolio
- Accessible on any browser (Chrome, Firefox, Safari, IE)
- Attach annotations to reports for others to see
- Clear, effective visualizations
- Direct file upload for files on computer or network
- Easy to use threshold indicators
- Excel, CSV, JSON, XML file formats supported
- Experienced support staff and in-depth documentation
- Integrate multiple data sources in single report
- Manage access rights to important information
- Many branding options such as logo replacement
- Mobile accessible (iOS, Android, BlackBerry, Windows)
- Pick from a variety of built-in report styles
- Pre-built dashboard gallery
- Prep and transform data
- Securely connect to SQL data bases
- Self-service KPI editing platform
- Set up data sources using flexible REST connector
- Simplified dashboard assembly
- Trusted security model
- Unlimited users
- White-label options for agencies/partners
Benefits
Klipfolio FAQs
Klipfolio FAQs
Below are some frequently asked questions for Klipfolio.
Q. What type of pricing plans does Klipfolio offer?
Klipfolio offers the following pricing plans:
Starting from: $29.00/month
Pricing model: Subscription
Free Trial: Available
Starter: $29/mo - for small teams with a few users or shared dashboards on TV’s. Publish: $49/mo - for small teams that need automated reporting. Grow: starting from $99/mo - for larger teams who need to monitor and share up to date performance. Multiple Add Ons available including White Label, Custom Domain, Build Services. Partner plans (agency/consulting) also available.
Q. What are the main features of Klipfolio?
Klipfolio offers the following features:
- Accessible on any browser (Chrome, Firefox, Safari, IE)
- Attach annotations to reports for others to see
- Clear, effective visualizations
- Direct file upload for files on computer or network
- Easy to use threshold indicators
- Excel, CSV, JSON, XML file formats supported
- Experienced support staff and in-depth documentation
- Integrate multiple data sources in single report
- Manage access rights to important information
- Many branding options such as logo replacement
- Mobile accessible (iOS, Android, BlackBerry, Windows)
- Pick from a variety of built-in report styles
- Pre-built dashboard gallery
- Prep and transform data
- Securely connect to SQL data bases
- Self-service KPI editing platform
- Set up data sources using flexible REST connector
- Simplified dashboard assembly
- Trusted security model
- Unlimited users
- White-label options for agencies/partners
Q. Who are the typical users of Klipfolio?
Klipfolio has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does Klipfolio support?
Klipfolio supports the following languages:
English
Q. What type of pricing plans does Klipfolio offer?
Klipfolio has the following pricing plans:
Subscription
Q. Does Klipfolio support mobile devices?
Klipfolio supports the following devices:
Android, iPhone
Q. What other apps does Klipfolio integrate with?
Klipfolio integrates with the following applications:
Chargify, Enplug, Freshdesk, Mailchimp, QuickSilk, Smartsheet, Todoist, Xero, catalog360, truDigital Signage
Q. What level of support does Klipfolio offer?
Klipfolio offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources.
Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.