About Tableau

Tableau is the world’s leading AI-powered analytics and business intelligence platform.

The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience.

Speed and Ease: Better contextualized insights for everyone to make faster decisions. In Tableau, users can leverage the latest in generative AI models, AI-powered predictions, natural language querying, recommendations, and flows to uncover trusted answers to business-critical questions. Automatically discover simple solutions to complex business questions across the data lifecycle from preparation to actionability in other systems.

Deeper Analytics: In Tableau, people can create any data vizzes from tree maps to cohort analyses with a few clicks. More advanced users can connect to R or Python to extend their analysis even further to easily visualize model results. Non-technical users can ask previously unapproachable questions, while data scientists can iterate and discover deeper insights faster, yielding more valuable findings. Tab provides users with the ability to dive deeper into data questions at all data skill levels.

Trust, Compliance, and Governance: Tableau provides efficiencies of scale with solutions for the entire lifecycle as the trusted environment for your data and analytics — from connection, prep and data source management, data quality assessments and exploration to insights, decision-making and action. With the Einstein Trust Layer in our platform an org’s internal data is safeguarded with security guardrails from the product to our policies so teams benefit from Generative AI without compromising safety.

Flexible Platform: Tableau is flexible and fits into your existing tech stacks, instead of dictating it: SaaS/on-prem/hybrid with extensibility via mobile and embedded capabilities. Tableau connects to a wide range of data sources with out-of-the-box connectors, WDCs, and APIs. For Salesforce users, Tableau offers deep integrations into the Lightning Platform, Data Cloud, Slack, and other popular Salesforce technologies for additional value.

Pricing starting from:

$75.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Tableau

  • Ask Data: Use natural language to ask questions of any published data source and get a response in the form of a visualization.

  • Tableau Prep: Get to analysis faster by quickly and confidently combining, shaping, cleaning and operationalizing data flows.

  • VizQL Technology: Patented technology based on years of research at Stanford University. Create queries without writing code and transform these into queries graphical visualizations and dashboards.

  • Tableau Public: Allows users to publish interactive data stories on the web. Publish data on the business website and guide readers through a narrative of data.

  • Open, view and interact with dashboards built within the app. Users can filter and drill down into data, but cannot edit or interact without author permissions.

  • Metadata Management: Rename fields, modify number formats, combine fields into groups, create subsets of data by selecting groups of points, and build new hierarchies.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, France and 11 others

    Supported Languages

    Chinese, English, French, German, Japanese and 3 others

    Pricing starting from:

    $75.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Tableau Software - Tableau insights and queries
    Tableau Software - Tableau dashboard overview
    Tableau Software - Tableau 8.2 New Features - Story Points
    Tableau Software - Tableau 8.2 New Features - New map designs
    Tableau Software - Interactive dashboard shared in Tableau Public
    Tableau Software - Tableau Online dashboard
    Tableau Software - Tableau Server dashboard
    Tableau Software - Permissions management
    Tableau Software - Interactive editing of dashboards
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    Tableau video
    Tableau Software - Tableau insights and queries
    Tableau Software - Tableau dashboard overview
    Tableau Software - Tableau 8.2 New Features - Story Points
    Tableau Software - Tableau 8.2 New Features - New map designs
    Tableau Software - Interactive dashboard shared in Tableau Public
    Tableau Software - Tableau Online dashboard
    Tableau Software - Tableau Server dashboard
    Tableau Software - Permissions management
    Tableau Software - Interactive editing of dashboards

    Features

    Total features of Tableau: 135

    • A/B Testing
    • AI/Machine Learning
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Ad hoc Analysis
    • Ad hoc Query
    • Ad hoc Reporting
    • Alerts/Escalation
    • Alerts/Notifications
    • Annotations
    • Association Discovery
    • Authentication Software
    • Bayesian Analysis
    • Behavioral Analytics
    • Benchmarking
    • Campaign Tracking
    • Categorization/Grouping
    • Collaboration Tools
    • Compliance Tracking
    • Contextual Search
    • Customer Database
    • Customer Journey Mapping
    • Customizable Branding
    • Customizable Dashboard
    • Customizable Fields
    • Customizable Reports
    • Dashboard Creation
    • Dashboard Software
    • Data Analysis Tools
    • Data Blending
    • Data Capture and Transfer
    • Data Cleansing
    • Data Coding
    • Data Connectors
    • Data Dictionary Management
    • Data Discovery Software
    • Data Import/Export
    • Data Integration
    • Data Management Software
    • Data Mapping
    • Data Migration
    • Data Quality Control
    • Data Security
    • Data Storage Management
    • Data Transformation
    • Data Visualization Software
    • Data Warehousing
    • Database Support
    • Demand Forecasting
    • Drag & Drop
    • Dynamic Content
    • ETL Software
    • Element Analytics
    • Embeddable Maps
    • Event Logs
    • File Storage
    • Financial Reporting Software
    • For Education
    • For Healthcare
    • For Sales Teams/Organizations
    • For Science
    • Forecasting
    • Functions/Calculations
    • Geographic Maps
    • Heatmaps
    • High Volume Processing
    • IT, Server & Network Monitoring Software
    • Information Governance
    • Integration into Third Party Applications
    • KPI Monitoring
    • Key Performance Indicators
    • Marketing Reports
    • Master Data Management Software
    • Media Analytics
    • Metadata Management Tools
    • Mixed Methods Research
    • Mobile Dashboards
    • Modeling & Simulation
    • Monitoring
    • Multi-Channel Attribution
    • Multi-Channel Data Collection
    • Multi-Language
    • Multivariate Analysis
    • Natural Language Search
    • OLAP
    • Performance Metrics
    • Performance Monitoring
    • Predictive Analytics Software
    • Private Dashboards
    • Profitability Analysis
    • Public Dashboards
    • Publishing/Sharing
    • Qualitative Comparative Analysis
    • Quantitative Analysis
    • Query Builder
    • ROI Tracking
    • Radial Mapping
    • Real Time Data
    • Real-Time Analytics
    • Regression Analysis
    • Relational Display
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Sales Reports
    • Scheduled/Automated Reports
    • Scorecards
    • Search/Filter
    • Self Service Data Preparation
    • Self Service Portal
    • Self-service Analytics
    • Sensitive Data Identification
    • Sentiment Analysis
    • Single Page View
    • Statistical Analysis Software
    • Statistical Process Control
    • Statistical Simulation
    • Storytelling
    • Strategic Planning Software
    • Survival Analysis
    • Task Management Software
    • Templates
    • Territorial Mapping
    • Text Analysis Software
    • Third-Party Integrations
    • Time Series Analysis
    • Trend Analysis
    • Trend/Problem Indicators
    • User Management
    • User Research Analysis
    • Visual Analytics
    • Visual Discovery
    • Website Analytics
    • Widgets

    Alternatives

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    Power BI Connector for ServiceNow

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    Reviews

    Overall rating

    4.5 /5
    (2,260)
    Value for Money
    4.2/5
    Features
    4.5/5
    Ease of Use
    4.1/5
    Customer Support Software
    4.2/5

    Already have Tableau?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,260
    Federico
    Federico
    Overall rating
    • Industry: Banking
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    The best Visualization Solution

    Reviewed on 01/06/2022

    Really impressed on the way this tools works, as easy as drag and drop fields in an Excel pivot...

    Really impressed on the way this tools works, as easy as drag and drop fields in an Excel pivot table, in addition, Tableau won't allow yo to develop wrongful charts.

    Pros

    We really like the easiness to upload and prepare data visualizations, charts, graphics and dashboards. It works with the mains data files such as text crv, xls and google sheet documents. They have a free version which present the main functionalities, perfect for a small business, then if you need to upgrade to a paid version the process is very simple. Their forums and community really support, and help to improve, learn and develop great visualizations.

    Cons

    As any other solution, it takes some investigation and learning to understand the way it works and how to prepare robust presentations in Tableau. Some older versions do not allow roll back. Some sharing and analytic challenges are presented and really wish they develop additional features.

    Alternatives Considered

    Microsoft Power BI

    Reasons for Choosing Tableau

    Tableau is a better product for the easiness and the complete customer service experience.

    Reasons for Switching to Tableau

    Once we started working with Tableau, we would not change to another solution because the way we work with the tool fits our opertive needs.
    Dhrumil
    Dhrumil
    Overall rating
    • Industry: Banking
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Excellent Product, great integration options!

    Reviewed on 13/07/2022

    It's got a whole lot of benefits and the look and feel of the software is better than any other...

    It's got a whole lot of benefits and the look and feel of the software is better than any other software.

    Pros

    I love amount of features they have as compared to it's competitors. It just makes it so easy to integrate data within the software.

    Cons

    I don't like the fact that it has lesser functionalities when I comes to coding, preferably Python.

    Alternatives Considered

    Qlik Sense

    Reasons for Choosing Tableau

    It's just a lot better when it comes to the features.

    Switched From

    Microsoft Power BI

    Reasons for Switching to Tableau

    Sheerly due to the features offered.
    Aurel
    Overall rating
    • Industry: Computer Hardware
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Aggressive onboarding, false statements. Not customer-oriented.

    Reviewed on 31/08/2020

    We were on 30 days trial. The trial was about to expire but things didn't work correctly. Tableaus...

    We were on 30 days trial. The trial was about to expire but things didn't work correctly. Tableaus aggressive onboarding team made me sign for a one-year contract anyway. They promised to support us until everything works. But that did not happen. So I talked to them. Someone seemed to understand and said, he'd cancel the invoice and give us another trial and hopes, thins will work. After a few months, it worked indeed. So we purchased again. But: we never got a license even we already paid. Statement: the old invoice needs to be paid. So although we have a written confirmation, that the invoice is cancelled, tableau didn't cancel and now we have no money and no license. Very sad company. The product might be great but the philosophy horrible.

    Pros

    Once you have your data ready in a way, tableau is able to connect, it's an easy to use tool.

    Cons

    There's supposed to be a web data connector between Filemaker and tableau. This is not working. Tableau sales representative do not care about it.

    Diego
    Diego
    Overall rating
    • Industry: Real Estate
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Analysis of various types of data for performance improvement

    Reviewed on 30/12/2023

    The ease of use of this software is advantageous with respect to real estate, as it allows for the...

    The ease of use of this software is advantageous with respect to real estate, as it allows for the analysis of price trends, occupancy rates by zones, yields and much more. This has allowed us to obtain a greater economic benefit.

    Pros

    The best thing about Tableau is its limits, as it adapts to the needs of the organization. From small to large, the limits depend on the organization, not the software. And also the way the data is visualized is easy to understand.

    Cons

    While it can work with any type of data, it becomes optimal when working with structured data, so you must have staff capable of structuring the data into rows and columns or you will not be able to take full advantage of the software.

    Paul
    Paul
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Best looking data analyst tool

    Reviewed on 09/02/2021

    Extremely happy with Tableau. Compared to other tools like PowerBI or Qlik, Tableau is far ahead,...

    Extremely happy with Tableau. Compared to other tools like PowerBI or Qlik, Tableau is far ahead, and improving all the time. Going forward, as the products are now, I can't imagine choosing any other.

    Pros

    Tableau Desktop absolutely produces the cleanest and most intuitive reports of any software like it. The learning curve for basic functionality is short and the online resources for deeper dives are plentiful.

    Cons

    Reports distribution in Tableau Desktop is clunky and connecting to SharePoint or similar distribution tools are too difficult to setup without professional IT assistance.
    Tableau Prep is still in early stages of development. Some Flows take much too long for what shouldn't be so challenging an operation.

    Alternatives Considered

    Microsoft Power BI

    Reasons for Choosing Tableau

    Better, more intuitive functionality. Cleaner aesthetic.

    Switched From

    Microsoft Power BI
    Showing 5 reviews of 2,260 Read all reviews

    Tableau FAQs

    Below are some frequently asked questions for Tableau.

    Tableau offers the following pricing plans:

    • Starting from: $75.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    For Individuals Tableau Creator: $70 USD/user/month, billed annually For Teams & Organizations (On-premises or public cloud) Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $35 USD/user/month, billed annually Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required Fully hosted by Tableau Tableau Creator: $70 USD/user/month, billed annually Tableau Explorer: $42 USD/user/month, billed annually Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required

    Tableau has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Tableau supports the following languages:

    Chinese, English, French, German, Japanese, Korean, Portuguese, Spanish

    Tableau supports the following devices:

    Tableau integrates with the following applications:

    Alteryx Designer, Anaplan, Attivio, ClickTale, CloverDX, Crimson Hexagon, Datameer, Google Analytics 360, Infor OS, Jedox, Khoros Marketing, Kognitio, Numerify, Panoply, Procore, RapidMiner, Salesforce Sales Cloud, ServiceNow, Simply Measured, SnapLogic, Splunk Cloud, Strategy & Research, TapClicks, Workable

    Tableau offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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