Kissmetrics

Advanced Product and Marketing Analytics

4.3 /5 (14 reviews) Write a Review!

Kissmetrics Overview

What is Kissmetrics?

Kissmetrics was founded on the principle that data isn’t just a set of numbers you plop into a graph and present to your boss. Each number represents a user, a customer, or a significant behavior that contributes to your north star metric and overall growth of your business.

With Kissmetrics, you’ll be able to answer questions like:

What percentage of our user base is a power user or big spender?
Through which channels do they most frequently arrive?
What are the features or products most popular with these important cohorts?
Which engagement triggers are most likely to turn first time users or customers into power users or big spenders?
Where are people dropping out of our funnels?
Where are users or customers experiencing roadblocks?
How has the lifetime value of my users changed over time?

Every business is different so we partner with you to ensure you’re collecting the right engagement, retention, and revenue metrics that matter to your business. Then we present the information in a way that’s usable and actionable.

Kissmetrics Overview

Pricing

Starting from
$299.00/month

Pricing options

Free Trial
Subscription
Value for money

Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support
Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 25,000 unique visitors per month.


Kissmetrics Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

See revenue overview with Kissmetrics
Generate Kissmetrics reports
Supports marketing features funnel
Supports visitor data reporting
See how campaigns impact customer engagement
Generate and edit funnel reports
Kissmetrics video Kissmetrics screenshot: See revenue overview with Kissmetrics Kissmetrics screenshot: Generate Kissmetrics reports Kissmetrics screenshot: Supports marketing features funnel Kissmetrics screenshot: Supports visitor data reporting Kissmetrics screenshot: See how campaigns impact customer engagement Kissmetrics screenshot: Generate and edit funnel reports

Kissmetrics Reviews

Kissmetrics Reviews

Overall rating
4.3
/
5
Excellent
7

Very good
5

Average
1

Poor
1

Terrible
0

Value for Money
3.8
Features
4.2
Ease of Use
3.3
Customer Support
4.2
86% recommended this app
Shawn H.

Kissmetrics makes sure I can hit the curve balls out of the park

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.


Verified Reviewer

Amazingly helpful, but really hard to implement and maintain


Verified Reviewer

When used correctly can give great insights, though it is hard to get there

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.


Verified Reviewer

This Software is a Game Changer

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!


Sabrina M.

Outstanding Software!!

The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.


Shawn H.
Industry: Computer Software
Company size: 51-200 Employees

Kissmetrics makes sure I can hit the curve balls out of the park

Used Daily for 2+ years
Reviewed on 24/10/2019
Review Source: Capterra

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Pros

Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Cons

I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Medical Devices
Company size: 51-200 Employees

Amazingly helpful, but really hard to implement and maintain

Used Daily for 1+ year
Reviewed on 15/08/2017
Review Source: GetApp

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.

All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Financial Services
Company size: 2-10 Employees

When used correctly can give great insights, though it is hard to get there

Used Daily for 1-5 months
Reviewed on 04/07/2016
Review Source: GetApp

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros

Interesting insights

Cons

- difficult to install and require a lot of work
- integration with other tools isn't complete

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

Verified Reviewer
Industry: Accounting
Company size: 501-1,000 Employees

This Software is a Game Changer

Used Daily for 2+ years
Reviewed on 01/10/2019
Review Source: Capterra

For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Pros

The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Cons

Some of the data isn't easy to summarize but that is really the lease of our concerns.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Sabrina M.
Industry: Higher Education
Company size: 10,001+ Employees

Outstanding Software!!

Used Weekly for 2+ years
Reviewed on 23/10/2019
Review Source: Capterra

The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Pros

This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Cons

I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
7.2/10
Based on 14 user ratings
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Kissmetrics Pricing

Kissmetrics Pricing

Starting from
$299.00/month
Free Trial
Subscription
Value for money

Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support
Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 25,000 unique visitors per month.

Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support
Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 25,000 unique visitors per month.

Value for Money
3.8/5
Based on 14 user ratings
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Kissmetrics Features

Kissmetrics Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.2/5
Based on 14 user ratings
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Categories

Additional information for Kissmetrics

Additional information for Kissmetrics

Key features of Kissmetrics

  • 5 goal-based design templates
  • A/B testing
  • Activity reports
  • Audience segmentation
  • Behavioral analytics
  • Behavioural campaigns
  • Behavioural comparison
  • Campaign segmentation
  • Cohort reports
  • Curated data
  • Customer engagement automation
  • Design editor
  • Email & Facebook campaign management
  • Facebook & instagram integration
  • Funnel reports
  • Key customer segment tracking
  • Metrics reports
  • People reports
  • People search
  • Real time tracking
  • Reporting & analytics
  • Revenue reports
  • Shopify & WooCommerce integration
  • Slack integration
  • Software integrations
  • Targeted emails

Benefits

  • Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

  • Learn what works well with users and what doesn't, with A/B testing.

  • Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

  • Set up reports to know how audiences interact online, from anonymity to churn.

  • Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.

  • Kissmetrics FAQs

    Kissmetrics FAQs

    Below are some frequently asked questions for Kissmetrics.

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics offers the following pricing plans:

    Starting from: $299.00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support. Enterprise: Contact Kissmetrics for pricing for over 25,000 unique visitors per month.

    Q. What are the main features of Kissmetrics?

    Kissmetrics offers the following features:

    • 5 goal-based design templates
    • A/B testing
    • Activity reports
    • Audience segmentation
    • Behavioral analytics
    • Behavioural campaigns
    • Behavioural comparison
    • Campaign segmentation
    • Cohort reports
    • Curated data
    • Customer engagement automation
    • Design editor
    • Email & Facebook campaign management
    • Facebook & instagram integration
    • Funnel reports
    • Key customer segment tracking
    • Metrics reports
    • People reports
    • People search
    • Real time tracking
    • Reporting & analytics
    • Revenue reports
    • Shopify & WooCommerce integration
    • Slack integration
    • Software integrations
    • Targeted emails

    Q. Who are the typical users of Kissmetrics?

    Kissmetrics has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Mid Size Business

    Q. What languages does Kissmetrics support?

    Kissmetrics supports the following languages:

    English

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics has the following pricing plans:

    Subscription

    Q. Does Kissmetrics support mobile devices?

    We do not have any information about what devices Kissmetrics supports

    Q. What other apps does Kissmetrics integrate with?

    Kissmetrics integrates with the following applications:

    Bitium, ChurnSpotter, Help Scout, Klipfolio, LoginRadius, Mailchimp, Optimizely, Recurly, Shopify, VWO Testing

    Q. What level of support does Kissmetrics offer?

    Kissmetrics offers the following support options:

    Knowledge Base, Online Support, Phone Support