About Act-On

Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.

Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.

Pricing starting from:

$900.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Act-On

• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

China, Germany, United Kingdom, United States

Supported Languages

Dutch, English, French, German, Spanish

Pricing starting from:

$900.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Act-On Software - Easily view the online actions and behaviors taken by your buyers and customers
Act-On Software - Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Act-On Software - Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Act-On Software - Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Act-On Software - Begin each day with a customized dashboard of your holistic marketing efforts.
Act-On Software - Create beautifully designed emails and landing pages with a drag and drop function.
View 9 more
Act-On video
Act-On video
Act-On video
Act-On Software - Easily view the online actions and behaviors taken by your buyers and customers
Act-On Software - Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Act-On Software - Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Act-On Software - Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Act-On Software - Begin each day with a customized dashboard of your holistic marketing efforts.
Act-On Software - Create beautifully designed emails and landing pages with a drag and drop function.

Features

Total features of Act-On: 103

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Extraction Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation Software
  • Lead Management Software
  • Lead Notifications
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization and Behavioral Targeting Software
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management Software

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HubSpot CRM

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HubSpot Marketing Hub

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Reviews

Overall rating

4.3 /5
(252)
Value for Money
3.9/5
Features
4.1/5
Ease of Use
4.1/5
Customer Support Software
4.3/5

Already have Act-On?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 252
Verified Reviewer
Overall rating
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

One of the Best Marketing Automation Programs I've Ever Used

Reviewed on 15/05/2018

My sales and marketing team had so many benefits from this software. The marketing and data...

My sales and marketing team had so many benefits from this software. The marketing and data analysts had high-level, quality reports that were as detailed or as broad as they wanted. The sales team had live information about their hottest leads and could rely on the lead-generation process to do things automatically. They didn't have to worry about information not being part of the CRM from Marketing because the integration made that seamless. Truly a great program and I didn't even have enough characters to talk about all of the other features too!

Pros

I liked everything about this software! It was truly an all-in-one deal. First of all, it integrated with our CRM (we used SugarCRM). The features related to this integration were: lead generation from our web forms, lead generation from our email campaigns, lead generation based on user action. It also pulled information in from our CRM, so any lead lists we created in our CRM (manually or automatically based on file status, etc) could be pulled into ActOn for campaigns.

Next, it integrated with our website - it also has the ability to design your own website within ActOn that allows for even more neat features. It tracked users across emails & webpages and the reports allowed us to drill down to specific geographical areas of activity, key words used, which pages they were on and for how long, etc. It also gave a numerical value (that you can custom set) to each action and at a certain point could put that contact into a sales cycle or send an alert to the sales team to reach out to them.
Lastly, the automated marketing feature was THE BEST. You have the ability to design a multi-faceted campaign that could run for a set amount of time, or indefinitely. What I found to be the cherry on top was that you could set actions for contacts who didn't do certain things (didn't click, didn't open, etc) and then repeat steps or put them into different tracks.
As huge as this program seems, it was also incredibly easy to navigate. Saved our teams a lot of time and energy.

Cons

The most challenging features were the design elements. It was very template based and it took some CSS or HTML skills to make them less-standard. This was true for everything - emails, web pages, landing pages, etc.

Response from Act-On Software

Thanks so much for your enthusiastic review of Act-On! We really appreciate it and are glad to hear about your excellent experience with our solution.
Happy Marketing!
Sarah

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A strategic tool to build successful marketing campaigns

Reviewed on 08/11/2018

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing...

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads.

This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack.
We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve.
It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

Pros

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.
The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Cons

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.
The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Response from Act-On Software

Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!

Kristen
Overall rating
  • Industry: Computer Software
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

ActOn - Pretty Good for the Price

Reviewed on 01/09/2016

Pros

The platform is very simple to understand and use. You don't need much training before you can get up and running building e-mails, landing pages, and programs for marketing automation. There is a lot of room for customization as well. Also, the price is a bit lower than some other marketing automation software.

Cons

There are some issues within the landing page builder - sometimes it is hard to get the object placement right if you do not know the HTML coding on the back end. The system also can run a bit slow at times.

Verified Reviewer
Overall rating
  • Industry: Furniture
  • Company size: 51-200 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Powerful and user friendly marketing automation suite with excellent customer support

Reviewed on 01/03/2018

We've been able to bring our marketing data into one place and create a more unified platform from...

We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns.

Pros

We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too.

Cons

You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Excellent Segmentation and Automation Tools

Reviewed on 10/09/2018

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Act-On is instrumental for meeting our company's revenue goals with email marketing campaigns.

Pros

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Cons

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Response from Act-On Software

So great to hear that you're a fan of Act-On. Sounds like you're using it exactly as intended and seeing great results. That's fantastic! Thanks for sharing your review.

Showing 5 reviews of 252 Read all reviews

Act-On FAQs

Below are some frequently asked questions for Act-On.

Act-On offers the following pricing plans:

  • Starting from: $900.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

Act-On has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Act-On supports the following languages:

Dutch, English, French, German, Spanish

Act-On supports the following devices:

Act-On integrates with the following applications:

Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter, Unbounce, UserVoice, Vidyard, Webex, Wistia, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM

Act-On offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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