Act!

3.8 (811)
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CRM, marketing automation & business insights tool for SMBs

About Act!

Act! is a comprehensive CRM and marketing automation solution that empowers small and medium-sized businesses to get organized, close more deals, and build lasting customer relationships. The platform centralizes and secures customer data in a searchable system, allowing users to access critical information whether in the office, on the road, or offline. With seamless calendar and email integration, Act! keeps appointments and communications in sync at all times.

The marketing automation capabilities of Act! enable businesses to attract new prospects through personalized email campaigns, high-converting landing pages, and automated workflows. The advanced AI writing assistant simplifies the creation of engaging email and landing page content. To drive sales success, Act! provides opportunity tracking, customizable sales process management, and comprehensive pipeline reporting. Users can access and update opportunity details from the field with the Act! mobile app.

Act! also helps businesses turn relationships into results by leveraging customer profiles to personalize every interaction. Activity tracking, notifications, and surveys provide a deeper understanding of customers to deliver exceptional experiences. Actionable insights from interactive dashboards, real-time metrics, and customizable reports ensure users can focus the time and resources on what matters most. With dedicated account management, expert technical support, and flexible deployment options, Act! is designed to meet the unique needs of small and medium-sized businesses.


Key benefits of Act!

  • Centralized customer data brings calls, emails, notes, activities, and documents together in one organized place.
  • Powerful email marketing attracts new leads with professional templates, landing pages, and automated workflows.
  • Sales pipeline management advances deals and hits sales goals with opportunity tracking and customizable reports.
  • Business insight analytics focuses the time where it counts with interactive dashboards and prioritized task lists.
  • Available on both cloud and desktop, Act! provides flexibility to work in real-time.

  • Images

    Act! Software - Powerful Marketing Automation - Real-time Results
    Act! Software - Actionable Business Insights
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    Act! video
    Act! Software - Powerful Marketing Automation - Real-time Results
    Act! Software - Actionable Business Insights

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    Reviews

    Overall rating

    3.8 /5
    (811)
    Value for Money
    3.8/5
    Features
    3.8/5
    Ease of Use
    3.8/5
    Customer Support Software
    3.5/5

    Already have Act!?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 811
    Bo
    Bo
    Overall rating
    • Industry: Banking
    • Company size: 10,000+ Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Easy tool

    Reviewed on 16/11/2023

    Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a...

    Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

    Pros

    Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

    Cons

    Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

    Response from Act!

    Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

    Karen
    Overall rating
    • Industry: Business Supplies & Equipment
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Would highly recommend

    Reviewed on 18/11/2024

    Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more...

    Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to [sensitive content hidden] who is fantastic.

    Pros

    We can adapt the layout to our needs and the support from [sensitive content hidden] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect

    Cons

    There are no cons as we have adapted the system to suit our needs with the help of [sensitive content hidden]

    Response from Act!

    Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

    bruce
    Overall rating
    • Industry: Real Estate
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 3.0 /10

    Act! Review

    Reviewed on 14/06/2024

    Hmm. I pay a lot for something that does not change.

    Hmm. I pay a lot for something that does not change.

    Pros

    n/a.

    Cons

    the format design seems to have been taken away from a salesperson and given to a techie. The history now can be tricky to follow. It used to be very straight forward with corresponding dates/times per entry. No lomger the case you can have multiple entries per date so not accurate any more. also changing date for mat for future task was much easier, now you have to scroll through to get to a date. Painful, again a techie must have taken over design role, a sales guy would keep in nimple.

    Response from Act!

    Bruce, we're sorry to hear that you're not having a great experience right now. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

    Vicki
    Overall rating
    • Industry: Mechanical or Industrial Engineering
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Liking AMA

    Reviewed on 12/11/2024

    Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop...

    Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop Shop.

    Pros

    All in one affordable solution for a CRM with AMA.

    Cons

    APC does not have all the functionality of the Desktop version. Therefore we have RDB's and sync so that we have the extra functionality. Often times the ACT servers are too busy for us to sync successfully during the day. We have to wait until after hours to sync.

    Response from Act!

    We are happy to hear, Vicki, that you are leveraging the power of an all-in-one CRM and marketing automation solution. We appreciate you sharing your syncing experiences with us and have forwarded them to our internal teams for resolution. Please feel free to reach out to our Support team if you continue to experience issues, as we're always here to help. You can reach us at 866-873-2006.

    Peter
    Overall rating
    • Industry: Real Estate
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A reliable product

    Reviewed on 13/10/2024

    Great product that is reliable, affordability and great customer support

    Great product that is reliable, affordability and great customer support

    Pros

    the easy way to synchronize with outlook

    Cons

    Not able to create links between contact

    Response from Act!

    Hi Peter! It means a lot to us that you'd take the time to leave this review, letting us know you appreciate the value Act! brings to your real estate business! We put our customers first and invest in our team to ensure they receive the support they need to be successful.

    Showing 5 reviews of 811 Read all reviews

    Act! FAQs

    Below are some frequently asked questions for Act!.

    Act! offers the following pricing plans:

    • Starting from: $30.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Act! offers both cloud-based and on-premises options for their CRM and marketing automation solutions, primarily aimed at individuals and small to medium-sized businesses (SMBs). Act! Premium Cloud: $30 per user per month (billed annually) - Provides a fully managed, browser-accessible CRM system - Key features include automatic updates, secure hosting, and optional desktop sync. - An enhanced version with desktop sync is available at $40 per user per month. Act! Premium Desktop: $37.50 per user per month, billed annually. Includes: - Full control over updates - Self-managed security - Networked and offline accessibility Act! Marketing Automation Basic: Included with Act! Premium Cloud Act! Marketing Automation Select: $79 per account/month Act! Marketing Automation Complete: $199 per account/month Act! Marketing Automation Advanced: $399 per account/month

    Act! has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500

    Act! supports the following languages:

    Dutch, English, French, German

    Act! supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Act! integrates with the following applications:

    BigCommerce, Dropbox Business, Ecwid, Eventbrite, FreshBooks, Freshdesk, Google Contacts, Google Workspace, Instagram, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, QuickBooks Online, Shopify, Slack, SurveyMonkey, Twitter/X, Volusion, Wufoo, Xero, Zapier, Zendesk Suite, iCloud

    Act! offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

    Related categories

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