About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless.

Pricing starting from:

$30.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalized campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritize your follow-up with actionable results.

More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.

Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.

Devices

Business size

S M L

Markets

Germany, France, United Kingdom, United States

Supported Languages

English, French, German

Pricing starting from:

$30.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights
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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights

Features

Total features of Act!: 104

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling Software
  • Auto-Responders
  • Batch Processing
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing Software
  • For Insurance Industry
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Scoring
  • Marketing Automation Software
  • Marketing Calendar
  • Mobile Access
  • Mobile App
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Process/Workflow Automation
  • Projections
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Data
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software

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Reviews

Overall rating

3.7 /5
(670)
Value for Money
3.7/5
Features
3.7/5
Ease of Use
3.7/5
Customer Support Software
3.3/5

Already have Act!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 670
Thomas O.
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Love the ease of use for both entering data and retrieving info

Reviewed on 07/05/2018

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what...

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Paul B.
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

Reviewed on 31/10/2019

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and...

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom

Pros

I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing

Cons

There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

Alternatives Considered

GoldMine Premium Edition and Salesforce Sales Cloud

Reasons for Switching to Act!

Much better value for money, and lower overall overheads meant better for us as a asmall business
Kari S.
Overall rating
  • Industry: Construction
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Use ACT! to Manage Your Customer Database and Sales

Reviewed on 05/05/2022

Well, being a user since 1990, I'd say I am all for the ACT! Database experience and usage!

Well, being a user since 1990, I'd say I am all for the ACT! Database experience and usage!

Pros

I have used this produce since the 90s and its consistency of value has remained. It's easy to use after learning just a few basics. Reports are easy to generate and are customizable to your field.

Cons

Only that it did not link to specialized software I was using in the field.

Response from Act!

Thank you Kari, for your feedback. We love our customers and appreciate the opportunity to hear about how they use Act!.

Mark O.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Product not being sold as described

Reviewed on 20/06/2022

Great product but absolutely dreadful product development team.

Great product but absolutely dreadful product development team.

Pros

Contact management, diary management, Opportunity management.

Cons

I need my CRM to integrate with Google so that potential customers can book appointments with me. The software is sold with Google synchronisation. I even asked if the software would synchronise with Google. 4 months later the software still does not synchronise and they cannot give any answer as to when it will be fixed. No worries I think, I could synchronise with Microsoft's Outlook instead… Except that doesn't work either!

Rick K.
Overall rating
  • Industry: Construction
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

ACT was the best back in the day

Reviewed on 25/03/2022

It was a great program at the time. I really liked it but grew out of it when it wasn't being...

It was a great program at the time. I really liked it but grew out of it when it wasn't being updated as quickly as the rest of the internet.

Pros

I loved ACT when I used to use it. It was by far the best CRM at the time.

Cons

Last time I used ACT and granted it was many years ago, it wasn't cloud based. At one point my computer crashed and I lost my entire ACT database that hadn't been backed up in the last few weeks. I was devastated and decided I had to switch to something that was in the cloud.

Response from Act!

Hi Rick, Thank you for your review and feedback! We love hearing from our customers and hope you'll check out our Act! cloud platform at https://act.com/customizable-crm-and-marketing-automation/.
Kind regards,
The Act! Team

Showing 5 reviews of 670 Read all reviews

Act! FAQs

Below are some frequently asked questions for Act!.

Act! offers the following pricing plans:

  • Starting from: $30.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually, Act! Premium Cloud $30/mo/user billed annually

Act! has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500

Act! supports the following languages:

English, French, German

Act! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Act! integrates with the following applications:

Dropbox Business, Google Workspace, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, Zapier, iCloud

Act! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for Act!.