About Looker
Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.
At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Looker
Key benefits of Looker
With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.
Devices
Business size
Markets
Australia, Canada, United Kingdom, United States
Supported Languages
English
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Looker
Images
Features
Total features of Looker: 109
Alternatives
Chartio
Tableau
Oracle Business Intelligence
Domo
Reviews
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- Industry: Internet
- Company size: 51-200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
The perfect solution for our stage business
Reviewed on 06/02/2020
I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...
I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.
Pros
Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.
Cons
Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.
Alternatives Considered
ChartioReasons for Choosing Looker
Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.Switched From
TableauReasons for Switching to Looker
LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.- Industry: Computer Software
- Company size: 51-200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 6.0 /10
Looker Review
Reviewed on 13/06/2019
Pros
Easy to create dashboards without engineers needing to write code.
Cons
Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.
- Industry: Health, Wellness & Fitness
- Company size: 11-50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Easy to democratise the use for BI to all departments
Reviewed on 21/05/2022
Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are...
Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are easy to track. Depends on how good the connection with your data warehouse is but for example with Snowflake it worked seamlessly.
Pros
Departments can access data in a consumable form without complexity.
Some SQL skills help achieve a lot more with the software, you can write your own queries and get more drilled down data.
Cons
Some visualisation options (like graphs & charts) were a bit more complex to achieve. Although, the default tables are simple and easy to understand.
- Industry: Computer Software
- Company size: 501-1,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Poor quality
Reviewed on 26/05/2022
Pros
Nice looking embedded dashboard, that is easy to understand
Cons
poor documentation, poor react visualization components
- Industry: Computer Software
- Company size: 1,001-5,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Great to understand data from different platforms
Reviewed on 09/03/2022
Pros
I am able to pull in different data from multiple platforms to get a better scope and understanding of the work done and work yet to do. The team has more visibility to everything.
Cons
Sometimes it takes a while to load pages. Each cell loads individually, but it can still take a bit to see the data.
Looker FAQs
Below are some frequently asked questions for Looker.Q. What type of pricing plans does Looker offer?
Looker offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Available
Contact Google directly for pricing information.
Q. Who are the typical users of Looker?
Looker has the following typical customers:
2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Looker support?
Looker supports the following languages:
English
Q. Does Looker support mobile devices?
Looker supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Looker integrate with?
Looker integrates with the following applications:
Google Ads, Google Analytics 360, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter, Xero, Xplenty Data Integration Service, Zendesk
Q. What level of support does Looker offer?
Looker offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat
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