About Looker

Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.


Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.


Images

Looker Software - Looker Dashboard 1
Looker Software - Looker Dashboard 2
Looker Software - LookML
Looker Software - Mobile app
View 5 more
Looker video
Looker Software - Looker Dashboard 1
Looker Software - Looker Dashboard 2
Looker Software - LookML
Looker Software - Mobile app

Not sure about Looker? Compare with a popular alternative

Looker

4.6 (244)
VS.

Starting Price

$2,000.00
month
No pricing found

Pricing Options

Free version
Free trial
Free version
Free trial

Features

110
45

Integrations

20
No integrations found

Ease of Use

4.2 (244)
4.1 (45)

Value for Money

4.3 (244)
4.4 (45)

Customer Service

4.5 (244)
3.8 (45)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Pentaho

4.3
#1 Alternative to Looker
Pentaho couples data integration with business analytics in a modern platform that brings together IT & business users...

Oracle Business Intelligence

4.1
#2 Alternative to Looker
Oracle Business Intelligence (BI) is a cloud-based solution designed to help businesses collect, analyze, and visualize...

Sigma

4.4
#3 Alternative to Looker
Sigma provides estimating capabilities for construction estimating. With its built-in features of a work breakdown...

Adobe Analytics

4.5
#4 Alternative to Looker
Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure & understand the...

Reviews

Overall rating

4.6 /5
(244)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.2/5
Customer Support Software
4.5/5

Already have Looker?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 244
Anoop
Anoop
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent tool Data visualization and analytics

Reviewed on 23/02/2023

Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn...

Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.

Pros

First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.

Cons

The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

Tara
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Looker Review

Reviewed on 13/06/2019

Pros

Easy to create dashboards without engineers needing to write code.

Cons

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Jo
Overall rating
  • Industry: Financial Services Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 2.0 /10

Looker Review

Reviewed on 06/12/2022

Displeased and frustrated.

Displeased and frustrated.

Pros

The option to pull a lot of data in an organized fashion.

Cons

This software RARELY works, it's completely glitchy. I use it, well, I attempt to use it, daily. But I continuously receive the No Date to Report message. It completely hinders my job as I need the data from the reporting. Seriously, it is glitchy every single day.

Luis
Luis
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Best Dashboard tool for SEO and Marketing

Reviewed on 17/03/2024

Being using Looker (previously datastudio) for years and they continue to improve the tool.

Being using Looker (previously datastudio) for years and they continue to improve the tool.

Pros

You can create really powerful and complete dashboards totally for free. They're updated in real time and you can easily share them with coworkers or clients.

Cons

Sometimes the interface is really clumsy and is hard to update data.

Mariana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Looker Studio is an absolute game-changer

Reviewed on 18/09/2023

Over the past two years, my experience with Looker Studio, coupled with Porter Metrics connectors,...

Over the past two years, my experience with Looker Studio, coupled with Porter Metrics connectors, has been incredibly positive. The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my data analysis processes and empowered me to derive valuable insights efficiently. The user-friendly interface of Looker Studio has made navigating complex data models a breeze, while Porter Metrics connectors have facilitated smooth data integration from various sources. This partnership has not only enhanced my data-driven decision-making but has also simplified the overall analytics experience, making it an essential part of my workflow.

Pros

Looker Studio's standout features is its robust data modeling capabilities. The ability to create and customize data models is crucial in tailoring analytics to meet specific business needs. Looker Studio makes this process remarkably straightforward, empowering users to build complex models with ease. This flexibility ensures that you can derive insights that are truly relevant to your organization.

Cons

The flexibility and customization options in Looker Studio can be both a strength and a weakness. While it allows for tailored analytics solutions, it can also be complex to set up intricate data models and dashboards, requiring a higher level of technical expertise.

Showing 5 reviews of 244 Read all reviews

Looker FAQs

Below are some frequently asked questions for Looker.

Looker offers the following pricing plans:

  • Starting from: $2,000.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Contact Google directly for pricing information.

Looker has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Looker supports the following languages:

English

Looker supports the following devices:

Android (Mobile), iPhone (Mobile)

Looker integrates with the following applications:

Google Ads, Google Analytics 360, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Microsoft Excel, Optimizely, QuickBooks Online, QuickBooks Online Advanced, Salesforce Sales Cloud, Slack, Stripe, Twitter/X, Xero, Xplenty Data Integration Service, Zendesk Suite

Looker offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

Related categories

See all software categories found for Looker.