
About Looker
Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.
At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.
Key benefits of Looker
With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.
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Reviews
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- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Excellent tool Data visualization and analytics
Reviewed on 23/02/2023
Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn...
Looker has been my go to tool for analytics, reporting and dashboarding. It is very easy to learn for an individual. It is user friendly as well. Overall good experience from the tool. It is way better than Tableau and Qlik.
Pros
First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.
Cons
The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.
- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Looker converts your data into concrete digital marketing actions
Reviewed on 07/06/2023
As a digital marketing manager at a specialty fashion retail corporation, I have had the opportunity...
As a digital marketing manager at a specialty fashion retail corporation, I have had the opportunity to use Looker daily. This analytics platform has become an indispensable tool for assessing the effectiveness of our strategies and campaigns.It enables us to make better decisions based on more accurate and personalized data. Its ability to integrate with Tableau expands our analytical capabilities, while its digital marketing-specific features allow us to optimize our SEO and keyword strategies.Although it is important to consider potential delays when solving technical problems, Looker's value to our daily work is undeniable. This platform is highly recommended for all digital marketers looking to maximize their performance and gain actionable insights to improve their strategies.
Pros
Looker allows marketers to create and track custom metrics and specific KPIs, which is extremely useful for evaluating and measuring the success of our initiatives. I can get a detailed view of the performance of our strategies in real-time thanks to its advanced analytical capabilities.Looker's capabilities extend beyond general analysis to include specific functionality for digital marketing. I can analyze SEO and keyword data, identify relevant trends, and evaluate the performance of specific keywords. This data enables me to fine-tune our optimization strategies and increase our visibility in search engines.
Cons
When technical issues, such as reporting issues or data visualization issues, arise, our ability to make informed decisions and respond quickly is jeopardized. Instead of addressing problems and finding solutions directly, we must pause our activities and wait for IT or technical support to intervene and resolve the issues.These delays can have a significant impact on our daily operations' agility. Decisions based on quick, up-to-date analysis are critical in digital marketing, where trends change quickly, and adaptability is critical to success. Delays in resolving technical issues may impair our ability to capitalize on opportunities, adjust strategies, or fix bugs in real-time.

- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Looker is a decent BI tool that can handle your needs.
Reviewed on 12/02/2023
Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to...
Since its introduction, Looker has proven to be a crucial tool for our business. By enabling us to organise and construct dashboards to handle data from several sources in one location, it has significantly reduced the amount of time and effort we have to expend. It now has a considerable impact on decision-making that is BI driven, so far.
Pros
It allows several users to use and perform actions on the same amount of data available without affecting each others work. Enables us in creating compelling dashboards, meaningful reports with its set of internal tools, flexibility with its customization of the platform as per user's liking, keeping the data safe that is sensitive to the business with advanced encryption, user access control.
Cons
A little complex on the integration part with other system softwares is what I noticed as a struggle in my work environment. Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled reports disappear and filters aren't operating correctly.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
One-Stop Solution For Exploring Real-Time Analytics with powerful analytics and collaboration...
Reviewed on 27/04/2023
Since the beginning of my career, I've been using Looker for the past four years, and I can say...
Since the beginning of my career, I've been using Looker for the past four years, and I can say with certainty that it's a must-have and worthwhile program for any company or individual working with large amounts of data. Looker made it easy for me to explain complex data visualizations to my clients, a task that would otherwise be difficult. Looker has been an important tool in helping me reach my organization's goals. I have a lot of likes for this product and would suggest it to everyone who works in R&D or analysis.
Pros
1. Spectator ease of use is its greatest distinguishing feature. with . 2. Looker allows the user to learn more about the data (by creating insights and visualization). In other words, it shifts the workload from the analysts to a platform that can do the analysis independently. This helps with sizing. 3. Since Looker is a browser-based platform, it can be installed on any public cloud service and has flexible cloud database migration options.
Cons
I've noticed that dashboards take a long time to load when there is a lot of traffic. This is annoying, especially when we have a deadline to meet. 2. With scenes, the expense factor is much greater. It's the perfect answer for large organizations, but it can be very expensive for small teams and independent contractors.
- Industry: Construction Software
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
An excellent tool for us to do analyzes and find appropriate solutions.
Reviewed on 19/01/2023
Looker helps automate most periodic reports, reduce the report compilation time, and increase team...
Looker helps automate most periodic reports, reduce the report compilation time, and increase team effectiveness. Since it works on all phones and tablets, we can always use it for various analysis methods and functions, as it helps us continually find the best solutions.
Pros
Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.
Cons
Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.
Looker FAQs
Below are some frequently asked questions for Looker.Q. What type of pricing plans does Looker offer?
Looker offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Available
Contact Google directly for pricing information.
Q. Who are the typical users of Looker?
Looker has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Looker support?
Looker supports the following languages:
English
Q. Does Looker support mobile devices?
Looker supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Looker integrate with?
Looker integrates with the following applications:
Google Ads, Google Analytics 360, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter/X, Xero, Xplenty Data Integration Service, Zendesk Suite
Q. What level of support does Looker offer?
Looker offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat
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