About Looker

Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.

Devices

Business size

S M L

Markets

Australia, Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

Looker Software - Looker Dashboard 1
Looker Software - Looker Dashboard 2
Looker Software - LookML
Looker Software - Mobile app
View 5 more
Looker video
Looker Software - Looker Dashboard 1
Looker Software - Looker Dashboard 2
Looker Software - LookML
Looker Software - Mobile app

Features

Total features of Looker: 109

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development Software
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management Software
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Dashboard Creation
  • Dashboard Software
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery Software
  • Data Extraction Software
  • Data Import/Export
  • Data Synchronization
  • Data Transformation
  • Data Visualization Software
  • Drag & Drop
  • Embeddable Maps
  • Financial Reporting Software
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Goal Setting / Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Multi-Channel Attribution
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics Software
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On Software
  • Site Search Tracking
  • Statistical Analysis Software
  • Strategic Planning Software
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Time Series Analysis
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets

Alternatives

Chartio

4.5
#1 Alternative to Looker
Chartio helps companies blend data together from multiple data sources, and build analyses, reports, and dashboards...

Tableau

4.5
#2 Alternative to Looker
Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

Oracle Business Intelligence

4.1
#3 Alternative to Looker
Oracle Business Intelligence (BI) is a cloud-based solution designed to help businesses collect, analyze, and visualize...

Domo

4.2
#4 Alternative to Looker
Domo is a data app platform that transforms businesses by putting data to work for everyone.

Reviews

Overall rating

4.6 /5
(147)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.2/5
Customer Support Software
4.7/5

Already have Looker?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 147
Nicholas P.
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The perfect solution for our stage business

Reviewed on 06/02/2020

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Alternatives Considered

Chartio

Reasons for Choosing Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

Switched From

Tableau

Reasons for Switching to Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.
Tara A.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Looker Review

Reviewed on 13/06/2019

Pros

Easy to create dashboards without engineers needing to write code.

Cons

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Tanya B.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to democratise the use for BI to all departments

Reviewed on 21/05/2022

Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are...

Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are easy to track. Depends on how good the connection with your data warehouse is but for example with Snowflake it worked seamlessly.

Pros

Departments can access data in a consumable form without complexity.
Some SQL skills help achieve a lot more with the software, you can write your own queries and get more drilled down data.

Cons

Some visualisation options (like graphs & charts) were a bit more complex to achieve. Although, the default tables are simple and easy to understand.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501-1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

Poor quality

Reviewed on 26/05/2022

Pros

Nice looking embedded dashboard, that is easy to understand

Cons

poor documentation, poor react visualization components

Carly N.
Overall rating
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great to understand data from different platforms

Reviewed on 09/03/2022

Pros

I am able to pull in different data from multiple platforms to get a better scope and understanding of the work done and work yet to do. The team has more visibility to everything.

Cons

Sometimes it takes a while to load pages. Each cell loads individually, but it can still take a bit to see the data.

Showing 5 reviews of 147 Read all reviews

Looker FAQs

Below are some frequently asked questions for Looker.

Looker offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Google directly for pricing information.

Looker has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Looker supports the following languages:

English

Looker supports the following devices:

Android (Mobile), iPhone (Mobile)

Looker integrates with the following applications:

Google Ads, Google Analytics 360, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter, Xero, Xplenty Data Integration Service, Zendesk

Looker offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

Related categories

See all software categories found for Looker.