Looker Overview

What is Looker?

Looker’s intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization, while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Looker Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Looker for pricing information.


Looker Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Looker Dashboard 1
LookML
Looker Dashboard 2
Looker video Looker screenshot: Looker Dashboard 1 Looker screenshot: LookML Looker screenshot: Looker Dashboard 2

Looker Reviews

Looker Reviews

Overall rating
4.6
/
5
Excellent
81

Very good
44

Average
6

Poor
0

Terrible
0

Value for Money
4.3
Features
4.4
Ease of Use
4.2
Customer Support
4.7
95% recommended this app
Nicholas P.

The perfect solution for our stage business

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.


Tara A.

Looker Review


Marcelo R.

Great tool for building customized dashboard and KPI tracking reports

I use Looker every week to track the performance of different channels for user acquisition. It allows me to quickly understand which channels are over or underperforming so that we can adjust the strategy accordingly. I really enjoy my experience with this tool.


Vincent W.

Controlled Analytics Exploration

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.


Teena B.

Looker allows everyone in your company, even the less tech-savvy, to make data-driven...

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.


Nicholas P.
Industry: Internet
Company size: 51-200 Employees

The perfect solution for our stage business

Used Daily for 1+ year
Reviewed on 06/02/2020
Review Source: Capterra

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Tara A.
Industry: Computer Software
Company size: 51-200 Employees

Looker Review

Used Weekly for 1+ year
Reviewed on 13/06/2019
Review Source: Capterra

Pros

Easy to create dashboards without engineers needing to write code.

Cons

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Marcelo R.
Industry: Banking
Company size: 51-200 Employees

Great tool for building customized dashboard and KPI tracking reports

Used Weekly for 6-12 months
Reviewed on 15/10/2020
Review Source: Capterra

I use Looker every week to track the performance of different channels for user acquisition. It allows me to quickly understand which channels are over or underperforming so that we can adjust the strategy accordingly. I really enjoy my experience with this tool.

Pros

Looker is a very complete tool that allows you to build customized dashboard and KPI tracking reports. I really enjoy the level of customization it allows (different type of charts, tables, etc.) as well as how easy it is to share it with your team. I recommend this tool!

Cons

Looker requires a bit of technical knowledge about data analytics in order to customize some of the tables and reports. If you don't have much knowledge in this field, it might be a bit hard to create the reports and tables with the data you're looking for.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Vincent W.

Controlled Analytics Exploration

Used Weekly for 1+ year
Reviewed on 17/05/2018
Review Source: Capterra

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros

It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards.

On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons

With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data.

My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Teena B.

Looker allows everyone in your company, even the less tech-savvy, to make data-driven decisions.

Used Daily for 2+ years
Reviewed on 13/12/2017
Review Source: Capterra

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.

Pros

I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]!
While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.

Cons

When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced.

Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles.

Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.6/10
Based on 131 user ratings
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Looker Pricing

Looker Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Looker for pricing information.

Contact Looker for pricing information.

Value for Money
4.3/5
Based on 131 user ratings
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Looker Features

Looker Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Trend Analysis
Visual Analytics
Features
4.4/5
Based on 131 user ratings
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Categories

Additional information for Looker

Additional information for Looker

Key features of Looker

  • APIs for integration into custom or third-party applications
  • Browser-based interface & customizable dashboards
  • Easy to build dashboards that work on any device.
  • Extensible modeling language defines measures & dimensions
  • Fully customizable charts, reports and graphs.
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development & embellishment
  • Powerful tools for realtime data exploration & collaboration

Benefits

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.

Looker FAQs

Looker FAQs

Below are some frequently asked questions for Looker.

Q. What type of pricing plans does Looker offer?

Looker offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Looker for pricing information.

Q. What are the main features of Looker?

Looker offers the following features:

  • APIs for integration into custom or third-party applications
  • Browser-based interface & customizable dashboards
  • Easy to build dashboards that work on any device.
  • Extensible modeling language defines measures & dimensions
  • Fully customizable charts, reports and graphs.
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development & embellishment
  • Powerful tools for realtime data exploration & collaboration

Q. Who are the typical users of Looker?

Looker has the following typical customers:

Small Business, Large Enterprises, Non Profit, Mid Size Business

Q. What languages does Looker support?

Looker supports the following languages:

English

Q. What type of pricing plans does Looker offer?

Looker has the following pricing plans:

Subscription

Q. Does Looker support mobile devices?

We do not have any information about what devices Looker supports

Q. What other apps does Looker integrate with?

Looker integrates with the following applications:

Alooma, Dropbox Business, Improvado, Kustomer, LoginRadius, Panoply, Rippling, Workable, Workpuls, Xplenty

Q. What level of support does Looker offer?

Looker offers the following support options:

Knowledge Base, Online Support, FAQs, Forum, Video Tutorials