
About Semrush
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush
Pricing starting from:
$119.95/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Semrush
Key benefits of Semrush
SEE YOUR COMPETITORS’ ORGANIC POSITIONS
SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.
STUDY YOUR COMPETITORS’ ADS TEXTS
You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.
FIND GOOD LONG-TAIL KEYWORDS
We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.
COMPARE VARIOUS SEO METRICS
Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.
Devices
Business size
Markets
Australia, Brazil, Canada, China, Germany, Spain, France, United Kingdom, India, Italy, Japan, Mexico, United States and 8 others
Supported Languages
Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese and 7 others
Pricing starting from:
$119.95/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Semrush
Images




Features
Total features of Semrush: 100
Alternatives
Ahrefs

Moz

Moz Local

SpyFu

Reviews
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- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The most advance and powerful SEO tool in the industry
Reviewed on 27/05/2022
Pros
There's a list of features that I love about Semrush, but most of all, the free version can also be used to manage your small projects:) I really like user friendly interface of Semrush. Even if you've zero knowledge of SEO, you can still use Semrush to boost your website's SEO like an expert.
Cons
The least I like about Semrush is that it's an addiction and you cannot get away from it once you get used to it :). In other words, I did not find anything missing in Semrush, it's perfect :)
Response from Semrush
Hi Nadish! We're more than happy to read your review and have you among our customers ;)

- Industry: Retail
- Company size: 51-200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
There is no substitute
Reviewed on 02/06/2022
We use this for a wide range of things: Competitor research to help us find great M&A targets and...
We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess in-bound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to to be a very flexible tool that meets a lot of business needs.
Pros
The #1 thing we use SEMRush for is competitor research... and quite frankly no tool we've found compares to this. We are an ecommerce company and with SEMRush we get a very good picture of our competitors business.
Cons
The learning curve on this software takes a bit of an investment in time. It is certainly well worth it, but you will *never* get the full power out of SEMRush without making an effort to do some of the training and experimenting.
Alternatives Considered
AhrefsReasons for Switching to Semrush
We felt like SEMRush had a better overall reputation and the tool was much more flexible.Response from Semrush
Hi Brock! Thank you so much for this wonderful and detailed review. We appreciate your feedback on learning curve especially since we've created a lot of educational materials in our blog and Semrush Academy. It's totally worth it ;)
- Industry: Internet
- Company size: 2-10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 4.0 /10
For the German speaking market it's not precise enough for me
Reviewed on 17/06/2022
I don't know how it works in other countries, but for DE, AT and CH the data base is not good...
I don't know how it works in other countries, but for DE, AT and CH the data base is not good enough for me.
Pros
I can get a fast overview about the things I request in the tool like search volume and the loading time is good.
Cons
Often I am not sure how realiable the data base is. The results are often different to the ones I get from other tools, which deliver similar results among each other. I can only speak for the German speaking market, but here I am not convinced. I also got recommendations from the tool to look at the page rank to improve the SEO performance. In 2021 this was weird to me. Also the facts about a domain like organic traffic and organic keyword rankings are different and seem not real (way to less).
Response from Semrush
Hi Kathrin, we appreciate your feedback. While we can't speak to the exactness of other tools, at Semrush, we are continuously looking to improve and strengthen the accuracy of our data. We offer integrations with Google products in order to get the most precise data directly from the analytics of your website. If you have any additional feedback on how we can improve, we welcome it! Please send it to [email protected]
- Industry: Automotive
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
SEMrush is a must-have
Reviewed on 27/04/2022
The overall experience has been extremely helpful & positive. This has helped us launch additional...
The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.
Pros
Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.
Cons
- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)
Response from Semrush
Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!
- Industry: Internet
- Company size: 2-10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Powerful keyword research tool, the best
Reviewed on 09/05/2022
It offers all kinds of possibilities to have SEO and SEM metrics. It also includes options of great...
It offers all kinds of possibilities to have SEO and SEM metrics. It also includes options of great value for the analysis of the competition and its evolution in the Google SERPs.
The truth is that it is the most complete tool on the market. Highly recommended.
Pros
The large number of possibilities offered by the options to do Keyword Research. Also the data on the organic audience of the competition.
Cons
It is a tool that cannot be used by a common user due to its price
Response from Semrush
Hi Oscar! Thank you for your detailed review on the product; your feedback is appreciated. However, we can't agree that our tool cannot be use by a common user. We have different subscription levels based on functionality with millions of different accounts. We support users of all sizes and always help to find the right subscription level.
Semrush FAQs
Below are some frequently asked questions for Semrush.Q. What type of pricing plans does Semrush offer?
Semrush offers the following pricing plans:
- Starting from: $119.95/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Enterprise: upon request
Q. Who are the typical users of Semrush?
Semrush has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Semrush support?
Semrush supports the following languages:
Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese
Q. Does Semrush support mobile devices?
Semrush supports the following devices:
Q. What other apps does Semrush integrate with?
Semrush integrates with the following applications:
Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext
Q. What level of support does Semrush offer?
Semrush offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
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