Semrush

There's a list of features that I love about Semrush, but most of all, the free version can also be used to manage your small projects:) I really like user friendly interface of Semrush. Even if you've zero knowledge of SEO, you can still use Semrush to boost your website's SEO like an expert.

The least I like about Semrush is that it's an addiction and you cannot get away from it once you get used to it :). In other words, I did not find anything missing in Semrush, it's perfect :)

I can get a fast overview about the things I request in the tool like search volume and the loading time is good.

Often I am not sure how realiable the data base is. The results are often different to the ones I get from other tools, which deliver similar results among each other. I can only speak for the German speaking market, but here I am not convinced. I also got recommendations from the tool to look at the page rank to improve the SEO performance. In 2021 this was weird to me. Also the facts about a domain like organic traffic and organic keyword rankings are different and seem not real (way to less).

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)