Semrush

4.7 (2,251)
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SaaS solution for online content marketing

About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush


Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.


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Not sure about Semrush? Compare with a popular alternative

Semrush

4.7 (2,251)
VS.

Starting Price

$139.95
month
$79.99
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

103
15

Integrations

11
No integrations found

Ease of Use

4.3 (2,251)
4.4 (68)

Value for Money

4.3 (2,251)
4.1 (68)

Customer Service

4.4 (2,251)
4.3 (68)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.7 /5
(2,251)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,251
Robin
Robin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A must have for digital marketers

Reviewed on 03/12/2019

It is a great product that really helps you become proficient at SEO. If there is one thing your...

It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.

Pros

The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.

Cons

Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.

Alternatives Considered

Moz Pro and Ahrefs

Switched From

Moz Pro and Ahrefs

Reasons for Switching to Semrush

The bundled aspect of all features. SEMrush might not be the best at some features but if offers them all.
Eric
Eric
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

SEMrush is a must-have

Reviewed on 27/04/2022

The overall experience has been extremely helpful & positive. This has helped us launch additional...

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Response from Semrush

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

Tom
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 11/11/2020

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from Semrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Alberto
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Solid solution for SEO and SEM

Reviewed on 20/08/2024

I have been using the software for several years now and it does what it promises. I wish they...

I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Pros

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Anuj
Anuj
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

comprehensive SEO Marketing Tool For Business Clients

Reviewed on 21/09/2021

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and...

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and marketing managers with all the essential information they need. The magic of Semrush is that it allows to track our competitors' exact SEO strategies, read their back-links profile and see what keywords they are ranking for in the search engines. This way, we can easily replicate their results and outrank them by implementing these strategies Ourself.

Pros

Semrush is the all-in-one marketing tool for search optimization. It helps to find best opportunities on the Internet, beat our competitors and stay ahead of Google search. It is a powerful and versatile suite of marketing tools designed to help search engine marketers and webmasters drive traffic, generate leads, and monitor their digital marketing campaigns. The SEMrush pro edition enables to take our SEO efforts to the next level with access to more data for better keyword research, content marketing tracking, local rankings monitoring and more.

Cons

No issue faced, It is best competitive research tool allowing people to track their keywords' positions on search engines.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

Semrush is cheapest than Ahrefs. Semrush is an all in one SEO tool that offers competitive research and website optimization. Not only we can track our own progress, but we can also analyze our competitors. Keep tabs on their backlinks, social media status, top performing keywords and much more.
Showing 5 reviews of 2,251 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: $139.95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $139.95/month Guru: $249.95/month Business: $499.95/month

Semrush has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for Semrush.