About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

Pricing starting from:

$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany, Spain, France, United Kingdom, India, Italy, Japan, Mexico, United States

Supported Languages

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Pricing starting from:

$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

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Features

Total features of Semrush: 100

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management Software
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Editorial Calendar
  • Email Management Software
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation Software
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management Software
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Performance Management
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring Software

Alternatives

Ahrefs

4.7
#1 Alternative to Semrush
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Moz

4.5
#2 Alternative to Semrush
Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and...

Moz Local

4.2
#3 Alternative to Semrush
Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your...

SpyFu

4.5
#4 Alternative to Semrush
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Reviews

Overall rating

4.7 /5
(1,867)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 1,867
Nadish H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The most advance and powerful SEO tool in the industry

Reviewed on 27/05/2022

Pros

There's a list of features that I love about Semrush, but most of all, the free version can also be used to manage your small projects:) I really like user friendly interface of Semrush. Even if you've zero knowledge of SEO, you can still use Semrush to boost your website's SEO like an expert.

Cons

The least I like about Semrush is that it's an addiction and you cannot get away from it once you get used to it :). In other words, I did not find anything missing in Semrush, it's perfect :)

Response from Semrush

Hi Nadish! We're more than happy to read your review and have you among our customers ;)

Brock P.
Overall rating
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

There is no substitute

Reviewed on 02/06/2022

We use this for a wide range of things: Competitor research to help us find great M&A targets and...

We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess in-bound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to to be a very flexible tool that meets a lot of business needs.

Pros

The #1 thing we use SEMRush for is competitor research... and quite frankly no tool we've found compares to this. We are an ecommerce company and with SEMRush we get a very good picture of our competitors business.

Cons

The learning curve on this software takes a bit of an investment in time. It is certainly well worth it, but you will *never* get the full power out of SEMRush without making an effort to do some of the training and experimenting.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

We felt like SEMRush had a better overall reputation and the tool was much more flexible.

Response from Semrush

Hi Brock! Thank you so much for this wonderful and detailed review. We appreciate your feedback on learning curve especially since we've created a lot of educational materials in our blog and Semrush Academy. It's totally worth it ;)

Kathrin S.
Overall rating
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 4.0 /10

For the German speaking market it's not precise enough for me

Reviewed on 17/06/2022

I don't know how it works in other countries, but for DE, AT and CH the data base is not good...

I don't know how it works in other countries, but for DE, AT and CH the data base is not good enough for me.

Pros

I can get a fast overview about the things I request in the tool like search volume and the loading time is good.

Cons

Often I am not sure how realiable the data base is. The results are often different to the ones I get from other tools, which deliver similar results among each other. I can only speak for the German speaking market, but here I am not convinced. I also got recommendations from the tool to look at the page rank to improve the SEO performance. In 2021 this was weird to me. Also the facts about a domain like organic traffic and organic keyword rankings are different and seem not real (way to less).

Response from Semrush

Hi Kathrin, we appreciate your feedback. While we can't speak to the exactness of other tools, at Semrush, we are continuously looking to improve and strengthen the accuracy of our data. We offer integrations with Google products in order to get the most precise data directly from the analytics of your website. If you have any additional feedback on how we can improve, we welcome it! Please send it to [email protected]

Eric M.
Overall rating
  • Industry: Automotive
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

SEMrush is a must-have

Reviewed on 27/04/2022

The overall experience has been extremely helpful & positive. This has helped us launch additional...

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Response from Semrush

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

Oscar R.
Overall rating
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Powerful keyword research tool, the best

Reviewed on 09/05/2022

It offers all kinds of possibilities to have SEO and SEM metrics. It also includes options of great...

It offers all kinds of possibilities to have SEO and SEM metrics. It also includes options of great value for the analysis of the competition and its evolution in the Google SERPs.
The truth is that it is the most complete tool on the market. Highly recommended.

Pros

The large number of possibilities offered by the options to do Keyword Research. Also the data on the organic audience of the competition.

Cons

It is a tool that cannot be used by a common user due to its price

Response from Semrush

Hi Oscar! Thank you for your detailed review on the product; your feedback is appreciated. However, we can't agree that our tool cannot be use by a common user. We have different subscription levels based on functionality with millions of different accounts. We support users of all sizes and always help to find the right subscription level.

Showing 5 reviews of 1,867 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: $119.95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Enterprise: upon request

Semrush has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

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