About Benchmark Email

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. Benchmark is a permission-based email marketing company that puts user deliverability and reputation at the forefront.

An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides innovative features to both small businesses and corporations alike. Benchmark has set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

Benchmark Email's automation pro tools enable users to manage welcome emails, abandoned carts and follow-up emails by tracking user activity. A drag and drop email editor allows users to create emails quickly and easily. Email templates serve to enhance user-productivity. Benchmark supports responsive emails, allowing users to read emails conveniently on desktop, laptop, tablet or smartphone. Benchmark also includes a code editor which allows users to build their own emails from scratch.

To help promote user engagement, Benchmark supports list builders and surveys and polls. A/B testing, inbox checking and reporting features help users gain actionable insight into email performance. Reports allow users to track email opens, links clicked and customer activity in real time. Multiple integrations serve to enhance the user-workflow.

Pricing starting from:

$13.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Benchmark Email

Key benefits of Benchmark Email

  • With the Benchmark email designer, users can quickly drag-and-drop images and move around sections of their email. Edit images without any need for Photoshop. Automatically responsive and mobile friendly.

  • Build lists with customizable signup forms to match the user's website. Use autoresponders to create triggered campaigns that keep customers in the purchasing cycle.

  • Use polls and surveys to find out what subscribers want. Create and manage journeys to interact with customers. Social media interrogations to help tie all marketing together.

  • Real-time reports show how well email campaigns are working. Know who opened, clicked and shared. With A/B testing, users will know how their subscribers are likely to react to their emails.

  • Users can use the Inbox Checker feature to see how their email looks across all devices and inbox clients, including Windows and Mac OS.
  • Business size

    S M L

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, United States

    Supported Languages

    Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish, Traditional Chinese

    Pricing starting from:

    $13.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Benchmark Email

    Images

    Benchmark Email Software - Dashboard
    Benchmark Email Software - Email Editor
    Benchmark Email Software - Email Reporting
    Benchmark Email Software - Landing Page Builder
    Benchmark Email Software - Marketing Automation
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    Benchmark Email video
    Benchmark Email Software - Dashboard
    Benchmark Email Software - Email Editor
    Benchmark Email Software - Email Reporting
    Benchmark Email Software - Landing Page Builder
    Benchmark Email Software - Marketing Automation

    Features

    Total features of Benchmark Email: 60

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Management Software
    • Event Triggered Actions
    • Forms Management
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • List Management
    • Mailing List Management
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Real Time Analytics
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms

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    Reviews

    Overall rating

    4.2 /5
    (160)
    Value for Money
    4.1/5
    Features
    3.9/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.2/5

    Already have Benchmark Email?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 160
    Bob
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    My Review of Benchmark Email

    Reviewed on 18/09/2018

    Very good! Customer support responded quickly to my inquiries. For emailing your customer base...

    Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

    Pros

    I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

    Cons

    I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

    Andrew
    Overall rating
    • Industry: Market Research Software
    • Company size: 2-10 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Easy to use platform

    Reviewed on 24/05/2019

    Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and...

    Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

    Pros

    This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

    Cons

    There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

    Alternatives Considered

    Typeform and Mailchimp

    Reasons for Switching to Benchmark Email

    I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

    Response from Benchmark

    Hello Andrew,

    Thank you for the review and high rating.

    Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability.

    - Benchmark Team

    Jaden Rose
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Easy to Use Email Marketing

    Reviewed on 22/06/2022

    I think this is a good free software to use for basic email marketing.

    I think this is a good free software to use for basic email marketing.

    Pros

    I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

    Cons

    In order to use more complex email automations, you have to switch over to a paid tier.

    Judith
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Waiting For the Beta

    Reviewed on 15/04/2017

    I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive...

    I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

    But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

    On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

    There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

    Pros

    Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

    Cons

    Very limited feature set. Not standard at this point.

    Response from Benchmark Email

    Hi Judith,

    We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

    We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

    Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

    Again, thanks for the kind words and feedback.

    LaToya
    Overall rating
    • Industry: Management Consulting
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Benchmark

    Reviewed on 23/05/2022

    Overall, initially Benchmark was OK. The business problem I was solving with this product was...

    Overall, initially Benchmark was OK. The business problem I was solving with this product was sending out email campaigns.

    Pros

    The feature I liked the most about Benchmark Email was the automated email campaign.

    Cons

    The main issue I had with Benchmark was the deliverance of my emails. For some reason, once my emails were sent out, according to the report in Benchmark, emails were not being opened. That was very strange that none of my emails were being opened.

    Alternatives Considered

    Constant Contact
    Showing 5 reviews of 160 Read all reviews

    Benchmark Email FAQs

    Below are some frequently asked questions for Benchmark Email.

    Benchmark Email offers the following pricing plans:

    • Starting from: $13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free for unlimited subscribers and 250 emails per month. $13/month for 500 subscribers and unlimited sends per month. $20/month for 1,000 subscribers and unlimited sends per month. $30/month for 2,500 subscribers and unlimited sends per month. $49/month for 5,000 subscribers and unlimited sends per month. $76/month for 10,000 subscribers and unlimited sends per month. $100/month for 15,000 subscribers and unlimited sends per month. $117/month for 20,000 subscribers and unlimited sends per month. $144/month for 25,000 subscribers and unlimited sends per month. Need more subscribers or send-based pricing? Visit our pricing page for all of the details.

    Benchmark Email has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Benchmark Email supports the following languages:

    Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish, Traditional Chinese

    Benchmark Email supports the following devices:

    Benchmark Email integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, BigCommerce, Chargify, Contactually, Cratejoy, Desk.com, Digioh, Eventbrite, Feedback Lite, Formstack Forms, FreshBooks, Freshdesk, Full Slate, GetSiteControl, Gmail, Google Contacts, Google Docs, Google Sheets, Groove, Groove, Highrise, Jotform, Justuno, Kickbox Email Verification, LemonStand, LinkedIn for Business, LiveChat, Loja Integrada, Meta for Business, Nitro, Operations Hub, PayPal, Pipedrive, Privy, Privy, Raven Tools, Recurly, Salesforce Sales Cloud, Shift4Shop, Shopify, Slack, Slemma, Smartsheet, Stripe, Stripo.email, SugarCRM, SurveyMonkey, Twitter, Unbounce, ViralSweep, Volusion, Wishpond, Wistia, WordPress, Wufoo, YesInsights, Zapier, Zendesk, Zoho ContactManager, vcita

    Benchmark Email offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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