About Marketo Engage

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Pricing starting from:

$895.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Marketo Engage

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Japanese

    Pricing starting from:

    $895.00

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Marketo Engage

    Images

    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 102

    • AB Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Behavior Analytics
    • Behavior Tracking
    • Behavioral Targeting
    • Calendar Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Communication Management
    • Contact Database
    • Contact Management Software
    • Content Delivery
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Experience Management
    • Customer History
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard Creation
    • Dashboard Software
    • Data Import/Export
    • Data Visualization Software
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Sales Teams/Organizations
    • For Small Businesses
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Engagement
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Marketing Automation Software
    • Mass Texting
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Metrics
    • Personalization and Behavioral Targeting Software
    • Pipeline Management
    • Post Scheduling
    • Predictive Analytics Software
    • Preview Functionality
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Data
    • Real Time Notifications
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • SEO Management
    • SMS Marketing
    • Sales Activity Management
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Subscriber Management
    • Target Account Identification
    • Third Party Integrations
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    ActiveCampaign

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    Pardot

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    Mailchimp

    4.5
    #3 Alternative to Marketo Engage
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Salesforce Marketing Cloud

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    Reviews

    Overall rating

    4.2 /5
    (623)
    Value for Money
    3.8/5
    Features
    4.3/5
    Ease of Use
    3.8/5
    Customer Support Software
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 623
    MD Masoom
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed on 03/07/2019

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

    1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

    2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

    3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Alternatives Considered

    HubSpot Marketing Hub, Zoho CRM, Pardot, and SugarCRM

    Reasons for Switching to Marketo Engage

    I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
    Imad
    Overall rating
    • Industry: Construction
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Great for all businesses

    Reviewed on 27/09/2020

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads...

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

    Pros

    Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

    Cons

    You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

    Jeevan
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 1,001-5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Markeo Engage review

    Reviewed on 03/11/2022

    Pros

    My most like part about this software its very user friendly very useful in many ways

    Verified Reviewer
    Overall rating
    • Industry: Education Management
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Marketo Engage for Online Education Marketing

    Reviewed on 09/11/2022

    Overall, it provides our marketing team with options to move their leads through the enrollment...

    Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

    Pros

    The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

    Cons

    Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

    Verified Reviewer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    OMG! Best Software for Email Automation

    Reviewed on 14/09/2022

    My overall experience on Adobe Marketo was wonderful. I'm still using this software for email...

    My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

    Pros

    One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

    Cons

    Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

    Showing 5 reviews of 623 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Starting from: $895.00
    • Free Trial: Not Available

    Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/

    Marketo Engage has the following typical customers:

    51-200, 201-500, 501-1,000, 1,001-5,000

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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