About Marketo Engage

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Pricing starting from:

$0.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Marketo Engage

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others

    Supported Languages

    English, French, German, Japanese

    Pricing starting from:

    $0.00

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Marketo Engage

    Images

    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 102

    • AB Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Behavior Analytics
    • Behavior Tracking
    • Behavioral Targeting
    • Calendar Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Communication Management
    • Contact Database
    • Contact Management Software
    • Content Delivery
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Experience Management
    • Customer History
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard Creation
    • Dashboard Software
    • Data Import/Export
    • Data Visualization Software
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Sales Teams/Organizations
    • For Small Businesses
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Engagement
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Marketing Automation Software
    • Mass Texting
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Metrics
    • Personalization and Behavioral Targeting Software
    • Pipeline Management
    • Post Scheduling
    • Predictive Analytics Software
    • Preview Functionality
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Data
    • Real Time Notifications
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • SEO Management
    • SMS Marketing
    • Sales Activity Management
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Subscriber Management
    • Target Account Identification
    • Third Party Integrations
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    Drip

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    Salesforce Marketing Cloud

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    Act-On

    4.3
    #3 Alternative to Marketo Engage
    Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the...

    Keap

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    Reviews

    Overall rating

    4.2 /5
    (650)
    Value for Money
    3.8/5
    Features
    4.3/5
    Ease of Use
    3.8/5
    Customer Support Software
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 650
    Reto
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Full Power Marketing Automation

    Reviewed on 21/12/2015

    With Marketo you have a Marketing Automation Suite is great to create straight forward lead...

    With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns.
    It is a full Marketing Platform with a lot of features to save time and crate successful campaigns.
    It works fine with Salesforce CMR and SAP C4C (Cloud)

    Pros

    Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it.
    Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign.
    To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

    Cons

    If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed.
    Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

    Ed
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Marketo is the Gold Standard of Marketing CRMs in the marketplace!!

    Reviewed on 05/05/2022

    My experience with Marketo has been amazing from the sales rep, our implementation specialist,...

    My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

    Pros

    I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

    Cons

    The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

    Reasons for Choosing Marketo Engage

    We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

    Reasons for Switching to Marketo Engage

    Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.
    Verified Reviewer
    Overall rating
    • Industry: Semiconductors
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Marketo is a beast

    Reviewed on 03/01/2020

    It’s been really hard to learn everything but I’m starting to feel a little more confident.

    It’s been really hard to learn everything but I’m starting to feel a little more confident.

    Pros

    Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

    Cons

    I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

    Alternatives Considered

    HubSpot CRM

    Reasons for Switching to Marketo Engage

    Price and training
    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The best for your marketing automation

    Reviewed on 29/12/2022

    Based on my own positive experience with marketo I would highly recommend to users

    Based on my own positive experience with marketo I would highly recommend to users

    Pros

    Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks

    Cons

    marketo works well for me I haven't had any problems yet

    Verified Reviewer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    OMG! Best Software for Email Automation

    Reviewed on 14/09/2022

    My overall experience on Adobe Marketo was wonderful. I'm still using this software for email...

    My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

    Pros

    One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

    Cons

    Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

    Showing 5 reviews of 650 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Starting from: $0.00
    • Free Trial: Not Available

    Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/

    Marketo Engage has the following typical customers:

    51-200, 201-500, 501-1,000, 1,001-5,000

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Mad Mobile Restaurant POS, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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