About Marketo Engage
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.
Pricing starting from:
$895.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Marketo Engage
Key benefits of Marketo Engage
Devices
Business size
Markets
Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States and 5 others
Supported Languages
English, French, German, Japanese
Pricing starting from:
$895.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Marketo Engage
Images
Features
Total features of Marketo Engage: 81
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Analytics/ROI Tracking
- Behavior Analytics
- Behavior Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Channel Management Software
- Click Tracking
- Collaboration Tools
- Contact Database
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard Creation
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing Software
- Email Templates
- Email Tracking Software
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Engagement
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation Software
- Mass Texting
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Predictive Analytics Software
- Prioritization
- Prospecting Tools
- Real Time Data
- Real Time Notifications
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Third Party Integrations
- Visitor Management Software
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Management Software
Alternatives
Pardot
HubSpot Marketing Hub
HubSpot CRM
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Reviews
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- Industry: Information Technology & Services
- Company size: 501-1,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Indeed a Best-in-Class Marketing Automation Software
Reviewed on 03/07/2019
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Pros
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Cons
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Reasons for Switching to Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
- Industry: Internet
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
Reviewed on 28/07/2020
I've been using Marketo for over 2 years and have managed multiple instances, including implementing...
I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
Pros
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.
Cons
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Features aren't worth the difficulty
Reviewed on 22/11/2021
I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some...
I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some companies, but the average business can't possibly make it work for them.
Pros
Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out.
Cons
There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either.
- Industry: Public Relations & Communications
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Flexible and Adaptable, Best for Technical Users
Reviewed on 22/07/2019
The depth of configurability has been a huge benefit for our organization, a global enterprise...
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Pros
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Cons
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
Alternatives Considered
PardotReasons for Choosing Marketo Engage
We outgrew the system and it's capabilities very quickly.Reasons for Switching to Marketo Engage
The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.- Industry: Banking
- Company size: 1,001-5,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Customizable to Your Business
Reviewed on 18/06/2020
Pros
Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.
Cons
You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.
Switched From
Salesforce Marketing CloudReasons for Switching to Marketo Engage
Robust enterprise solution that can be customizedMarketo Engage FAQs
Below are some frequently asked questions for Marketo Engage.Q. What type of pricing plans does Marketo Engage offer?
Marketo Engage offers the following pricing plans:
- Starting from: $895.00
- Free Trial: Available
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.
Q. Who are the typical users of Marketo Engage?
Marketo Engage has the following typical customers:
2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Marketo Engage support?
Marketo Engage supports the following languages:
English, French, German, Japanese
Q. Does Marketo Engage support mobile devices?
Marketo Engage supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Marketo Engage integrate with?
Marketo Engage integrates with the following applications:
123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoToWebinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Integrate Events, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Marketizator, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
Q. What level of support does Marketo Engage offer?
Marketo Engage offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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