About Marketo Engage

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Pricing starting from:

$895.00

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Marketo Engage

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Japanese

    Pricing starting from:

    $895.00

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Marketo Engage

    Images

    Marketo Engage Software - Email marketing
    Marketo Engage Software - Lead nurturing
    Marketo Engage Software - Lead scoring
    Marketo Engage Software - Landing page creation
    Marketo Engage Software - Sales insight
    Marketo Engage Software - Marketo Moments app - email tracking
    Marketo Engage Software - Marketo Moments app - scheduled emails
    Marketo Engage Software - Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage Software - Email marketing Marketo Engage Software - Lead nurturing Marketo Engage Software - Lead scoring Marketo Engage Software - Landing page creation Marketo Engage Software - Sales insight Marketo Engage Software - Marketo Moments app - email tracking Marketo Engage Software - Marketo Moments app - scheduled emails Marketo Engage Software - Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 81

    • AB Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Analytics/ROI Tracking
    • Behavior Analytics
    • Behavior Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard Creation
    • Dashboard Software
    • Data Import/Export
    • Data Visualization Software
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Engagement
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Marketing Automation Software
    • Mass Texting
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Metrics
    • Pipeline Management
    • Predictive Analytics Software
    • Prioritization
    • Prospecting Tools
    • Real Time Data
    • Real Time Notifications
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Third Party Integrations
    • Visitor Management Software
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software

    Alternatives

    Pardot

    4.1
    #1 Alternative to Marketo Engage
    Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

    HubSpot Marketing Hub

    4.5
    #2 Alternative to Marketo Engage
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    HubSpot CRM

    4.5
    #3 Alternative to Marketo Engage
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Act-On

    4.3
    #4 Alternative to Marketo Engage
    Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the...

    Reviews

    Overall rating

    4.2 /5
    (595)
    Value for Money
    3.8/5
    Features
    4.2/5
    Ease of Use
    3.8/5
    Customer Support Software
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 595
    Md masoom R.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed on 03/07/2019

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

    1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

    2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

    3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Alternatives Considered

    Pardot, SugarCRM, Zoho CRM, and HubSpot Marketing Hub

    Reasons for Switching to Marketo Engage

    I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
    Cameron E.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Can't go wrong with the best MAP - but you need to spend time getting it how you like it

    Reviewed on 28/07/2020

    I've been using Marketo for over 2 years and have managed multiple instances, including implementing...

    I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

    Pros

    What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

    Cons

    If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
    What it trades for looks, it makes up for in functionality and customizations.

    Caroline C.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    Features aren't worth the difficulty

    Reviewed on 22/11/2021

    I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some...

    I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some companies, but the average business can't possibly make it work for them.

    Pros

    Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out.

    Cons

    There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either.

    Verified Reviewer
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Flexible and Adaptable, Best for Technical Users

    Reviewed on 22/07/2019

    The depth of configurability has been a huge benefit for our organization, a global enterprise...

    The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

    Pros

    The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

    Cons

    There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

    Alternatives Considered

    Pardot

    Reasons for Choosing Marketo Engage

    We outgrew the system and it's capabilities very quickly.

    Reasons for Switching to Marketo Engage

    The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.
    Ruth B.
    Overall rating
    • Industry: Banking
    • Company size: 1,001-5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Customizable to Your Business

    Reviewed on 18/06/2020

    Pros

    Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

    Cons

    You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

    Reasons for Switching to Marketo Engage

    Robust enterprise solution that can be customized
    Showing 5 reviews of 595 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Starting from: $895.00
    • Free Trial: Available

    Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.

    Marketo Engage has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoToWebinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Integrate Events, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Marketizator, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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