Marketo Engage Overview
What is Marketo Engage?
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.
Marketo Engage Overview
Pricing
Pricing options
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.
Contact Adobe for for more pricing information.
A discount is available for non-profit organizations.
Marketo Engage Features
Media
Marketo Engage Reviews
Marketo Engage Reviews
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
Great Tool for Lead Nurturing
One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.
Great for all businesses
Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.
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Indeed a Best-in-Class Marketing Automation Software
Pros
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Cons
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Can't go wrong with the best MAP - but you need to spend time getting it how you like it
I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.
Pros
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.
Cons
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.
Great Tool for Lead Nurturing
One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.
Pros
Marketo automation tool is a touchpoint for advertising platforms and sales. It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.
Cons
Creating smart programs can be a pain point at times, as it requires a lot of steps. If you skip a step, you might not be able to track the data you want.
Pros and Cons
Pros
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Cons
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
Great for all businesses
Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.
Pros
Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.
Cons
You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.
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Marketo Engage Pricing
Marketo Engage Pricing
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.
Contact Adobe for for more pricing information.
A discount is available for non-profit organizations.
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.
Contact Adobe for for more pricing information.
A discount is available for non-profit organizations.
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Marketo Engage Features
Marketo Engage Features
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Categories
Categories
Additional information for Marketo Engage
Additional information for Marketo Engage
Key features of Marketo Engage
- A/B testing
- Activity dashboard
- Advertising management
- Anonymous retargeting
- Behavior tracking
- Business analysis
- Campaign dashboards & reports
- Campaign management
- Campaign performance reports
- Campaign planning
- Campaign scheduling
- Campaign segmentation
- Click-through tracking
- Collaboration tools
- Conversion rate optimization
- Conversion tracking
- Custom forms
- Custom landing pages
- Customer engagement engine
- Customer experience management
- Customer segmentation
- Customizable email & landing page templates
- Customizable reporting
- Data import
- Data import/export
- Data mapping
- Data visualization
- Demographic data
- Drag & drop
- Drip email marketing
- Email delivery tracking
- Email marketing
- Email nurturing
- Email preview functionality
- Email templates
- Email tracking
- Event marketing
- Event triggered actions
- Event triggered email
- Inbound marketing
- Landing page templates
- Lead management
- Lead nurturing
- Lead segmentation
- Location tracking
- Marketing automation
- Marketing budgeting
- Marketing calendar
- Mobile integration
- Multi-campaign
- Multi-channel management
- Multi-channel marketing
- Opportunity influence modeler
- Pipeline management
- Predictive content
- Prioritizing
- Program & campaign analysis
- Progressive profiling
- Push notifications
- ROI analytics
- Real time data
- Real time notifications
- Reporting & analytics
- Retargeting
- Revenue modeler
- SEO management
- SMS marketing
- Sales insights
- Sales intelligence
- Scheduled emails
- Social advertising
- Social marketing
- Social media integration
- Social network marketing
- Success path analyzer
- Third party integration
- Visitor targeting
- Visitor tracking
- Visual analytics
- Web forms
- Website integration
- Workflow engine
Benefits
Marketo Engage FAQs
Marketo Engage FAQs
Below are some frequently asked questions for Marketo Engage.
Q. What type of pricing plans does Marketo Engage offer?
Marketo Engage offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.
Q. What are the main features of Marketo Engage?
Marketo Engage offers the following features:
- A/B testing
- Activity dashboard
- Advertising management
- Anonymous retargeting
- Behavior tracking
- Business analysis
- Campaign dashboards & reports
- Campaign management
- Campaign performance reports
- Campaign planning
- Campaign scheduling
- Campaign segmentation
- Click-through tracking
- Collaboration tools
- Conversion rate optimization
- Conversion tracking
- Custom forms
- Custom landing pages
- Customer engagement engine
- Customer experience management
- Customer segmentation
- Customizable email & landing page templates
- Customizable reporting
- Data import
- Data import/export
- Data mapping
- Data visualization
- Demographic data
- Drag & drop
- Drip email marketing
- Email delivery tracking
- Email marketing
- Email nurturing
- Email preview functionality
- Email templates
- Email tracking
- Event marketing
- Event triggered actions
- Event triggered email
- Inbound marketing
- Landing page templates
- Lead management
- Lead nurturing
- Lead segmentation
- Location tracking
- Marketing automation
- Marketing budgeting
- Marketing calendar
- Mobile integration
- Multi-campaign
- Multi-channel management
- Multi-channel marketing
- Opportunity influence modeler
- Pipeline management
- Predictive content
- Prioritizing
- Program & campaign analysis
- Progressive profiling
- Push notifications
- ROI analytics
- Real time data
- Real time notifications
- Reporting & analytics
- Retargeting
- Revenue modeler
- SEO management
- SMS marketing
- Sales insights
- Sales intelligence
- Scheduled emails
- Social advertising
- Social marketing
- Social media integration
- Social network marketing
- Success path analyzer
- Third party integration
- Visitor targeting
- Visitor tracking
- Visual analytics
- Web forms
- Website integration
- Workflow engine
Q. Who are the typical users of Marketo Engage?
Marketo Engage has the following typical customers:
Small Business, Large Enterprises, Non Profit, Mid Size Business
Q. What languages does Marketo Engage support?
Marketo Engage supports the following languages:
English, French, German, Japanese
Q. What type of pricing plans does Marketo Engage offer?
Marketo Engage has the following pricing plans:
Subscription
Q. Does Marketo Engage support mobile devices?
Marketo Engage supports the following devices:
Android, iPhone, iPad
Q. What other apps does Marketo Engage integrate with?
Marketo Engage integrates with the following applications:
Bitium, Bizible, Influitive, Jabmo, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard
Q. What level of support does Marketo Engage offer?
Marketo Engage offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.